042 Result Verification(2)

Planning, commonly known as ideas, each is like a baby croaking to the ground. Packaging it into a viable business case and putting it into action is tantamount to raising a child to adulthood, and countless similar babies are born every day in all walks of life, but it is often the best of them who can be raised.

For Lin Weiran, who is responsible for this planning case, this sentence said by the gold watch man in public is tantamount to the greatest affirmation. After days of hard work, the harvest finally began at this time, and now it is just the beginning.

There was applause in the conference room, but Lin Weiran, who was standing on the podium, was a little light-headed, his already pale face was a little lighter, and it was not an exaggeration to say that his face was colorless, and the accumulated fatigue seemed to be pouring out at this moment, and his eyelids seemed to weigh a thousand pounds.

With applause, Lin Weiran reluctantly opened her eyes and bowed in thanks.

"I heard you studied finance in college?"

After the meeting, the man did not leave immediately, which was not good news for Lin Weiran, who wanted to fall asleep. The gold watch man stood in front of Lin Weiran with his assistant and Huang Rencheng, looking like he wanted to chat a few words.

Lin Weiran reluctantly smiled: "I studied finance in college, and I only started to participate in advertising planning after Shinhan Advertising. ”

"How did you learn finance?" The man with the gold watch was puzzled, and the expression on his face was exactly the same as Huang Rencheng who was in the office at that time, and even the question was word-for-word.

"Maybe it was because I saw the name of this major at that time, so I reported it." Lin Weiran said with a sneer.

"Ha Luha, look at the name, you are really." The man with the gold watch smiled heartily, and it seemed that he was in a good mood today.

He glanced at Lin Weiran's face a few times, and said, "Young people still have to combine work and rest, don't squander it recklessly just because of good health, otherwise it will be tight at my age." ”

Lin Weiran bowed slightly to express her gratitude. But in his heart, he said, 'I know that I need to rest, why don't you leave?' ’

The man with the gold watch proposed: "In a few days, you and President Huang, we will meet together, since young people need to exercise more, why don't we go and play a game of golf together." ”

"Okay, it just so happens that I haven't exercised for a long time, so I'll definitely go then!" Huang Rencheng responded directly.

The two presidents made a decision directly, of course Lin Weiran would not refuse, he held on not to fall, squeezing the last bit of caffeine in the blood of his body.

A few more people said a few words, the gold watch man and Huang Rencheng finally left, Lin Weiran ignored it, staggered to the long table of the conference and leaned back on the chair, put his feet on the table, and fell asleep.

Soon, Huang Rencheng returned to the conference room and looked at Lin Weiran's appearance with a helpless face.

"You kid, it's really ......" didn't wake up Lin Weiran, but instead walked up to this kid and muttered, "I'm also a Bole." ”

In order to maximize the publicity effect of this project, Shinhan Advertising and 2% Pure Water reached a consensus in the shortest possible time, and the advertising video needed to be announced in the fastest time, so as not to be grabbed by other followers.

Three days later' The story MV was filmed using the star effects of Jun Ji-hyun and Cho In-sung to land at the top of the Korean Never's search list in just six hours, and the story content won unanimous praise from the audience because it was close to life, and the added chat room recorded more than 6,000 logins on the first night, broke 10,000 on the second day, and broke through the highest limit estimated by Lin Weiran with 60,000 logins a few days later, making the new Korean advertising side immediately contact the network service provider, doubling the server traffic, but still underestimating the resonance of netizens on the topic of love。

The number of participants has increased so that the communication volume of each chat room remains high, and there is no dilemma of no one communication expected by Lin Weiran, and the enthusiasm of Koreans far exceeds his Chinese estimates, and the average real-time comments on each video message board on each website are not less than three digits, and Korean netizens have given great enthusiasm to this new way of communication. …,

Because of the adoption of the traditional media and the Internet-first publicity method, 'real love' has become famous in the advertising industry, and has become a hot topic in the circle along with the main person in charge of the project. The explosive growth of data has seen the explosiveness of online media in Korean advertisers, and the high topic popularity is a full system of the clustering effect in 'public relations' and the unique acceleration effect of online media.

The shock that shocked their eyeballs did not end in a short period of time, and a week after the video was released on the Internet, the addition of traditional media actually made the Internet heat up again. For the first time, the entertainment edition of JoongAng Ilbo used the exaggerated headline of 'Shocking South Korea', and all the explosive status quo in this public exposure channel is naturally attributed to the two leading actors of the advertisement, but both industry insiders and the two parties who were praised by the media know how much role Lin Weiran has played in this kind of innovative propaganda that is mainly topical on the Internet and supplemented by traditional media.

The impact was not over yet, and it wasn't long before South Korea's No. 1 advertising agency, Samsung Advertising, followed suit in its main promotional site for Samsung Electronics, creating a chat room with the theme of dreams in an attempt to open up the youth market. After that, LG Electronics also opened another chat room with a similar theme on its main product promotion site.

In the mainstream advertising market, which focuses on coolness and attracts consumers with gorgeous appearance, Lin Weiran's innovative publicity model that conforms to the subconscious consumption in 'advertising' has triggered a series of follow-up behaviors, from the advertising market to the nearest entertainment industry and fashion field, everyone seems to see the importance of 'topicality' in the future publicity model.

A long time later, the online media took 'topicality' as the core, and the related plan to increase the number of visits in the form of online surveys was implemented for the first time in Yahoo Korea, and then affected the real online media market. Even in various online surveys a year later, the shadow of Lin Weiran's plan can still be found, just like the sentence of JoongAng Ilbo's 'shocking South Korea', Lin Weiran's plan has influenced the innovative planning of the Korean advertising, entertainment, and media industries in the coming year.

A plan of less than 50 pages is like a fashion star in the real world, and after a success, countless people have followed suit. This good song that Huang Rencheng is destined to become popular as soon as he wrote it in his mouth, is really as he said, attracting large and small companies in the industry, regardless of you and me, competing to sing.

……

That afternoon, Lin Weiran had just completed an agreement with a network provider to add servers, and he was caught off guard by the explosive numbers of the advertising video that night, making the contract very difficult.

Sitting on the ground and starting the price, and paying back the money on the ground, Lin Weiran, who is extremely sensitive to numbers, was beaten hard by these superficially kind network providers before he could learn to be free from business and treachery.

"They are asking for a 13 percent increase in the rental fee, and they won't cut it at all, and this is already the lowest price offered by an internet provider in Seoul." Lin Weiran picked up the mobile phone and spit bitterness at Huang Rencheng, who was still in the company, "If it weren't for the fact that the quality of the server must meet the standard, I really want to change to some cheaper companies and be angry with them." ”

Huang Rencheng on the other end of the phone smiled, "Business is like this, everyone wants to get a piece of you when you make money." Moreover, the designation criteria of network providers are proposed by you, and I have always wanted to ask you why you are not looking for some cheap and good control costs. ”

"Do you know 'Facebook'?" Lin Weiran asked.

There was confusion on the other end of the phone, "The one in America?" ”

"Yes, Mark Brown, CEO of 'Facebook'. Zuckerberg has said that these users are online because their friends are online, and if their friends aren't online, they won't be online. Therefore, the server of 'Facebook' cannot be offline or shut down for a day, and the loss caused by this time is no less than a 10% reduction in the market value of 'Facebook'. ”…,

Lin Weiran walked to the bus stop as he spoke, looked at the busy streets, and continued: "So our chat room can't be related for a moment, the reason why users come here is because they are all people who have a common topic with him, if there is no them, then there is no need for users to enter our chat room." ”

Huang Rencheng on the other end of the microphone listened quietly, and suddenly laughed a few times, and said: "Books and cases will indeed help you a lot, but you must know that the Tao is alive and well, otherwise it will become a dead dogma, I don't want you to be worn out of spirituality by these." ”

Seeing that the bus hadn't come yet, Lin Weiran suddenly asked, "Can I ask a question?" ”

"You say."

"Why don't you drive me away?"

The other end of the phone was silent for a while, and asked rhetorically, "Why did you want to get rid of you?" ”

"I'm not your person, and I also got Minister Fang away." After Lin Weiran finished speaking, she was inevitably apprehensive.

"Fang Zhihe can't leave because of you, and there are some reasons I can't tell you now, but sooner or later you will know the way."

Lin Weiran didn't expect Huang Rencheng to give a 100% response to this kind of heart-to-heart conversation, and when he saw the bus coming, Lin Weiran said: "I know the way." ”

"Don't talk about this, you have to go out with me when you come back to the company."

Lin Weiran asked, "Can I know what the Dao is?" ”

"Did you agree to Jun Ji-hyun's party?"

"Yes." Lin Weiran admitted.

"I'm going to this party too."

Lin Weiran blinked, with some doubts in her heart. Hwang In-sung is the president of Shinhan Advertising, and he is not at all a person from the world with an actor like Jun Ji-hyun, so why is he going too?

The bus slowly stopped in front of him, temporarily put aside the doubts in his heart, and Lin Weiran got on the bus.

At this time, he still didn't know what to do, and in time, even with this plan, he would become a well-known star in several circles.

Who said that if he is not a star, he can't become popular overnight?