095 if

'Swarm effect' is a term for social dynamics used to describe the existence of something in a social system that has reached a sufficient momentum to be self-sustaining and provide impetus for future growth. Take 'IdolWorld' as an example, if 10,000 users communicate in this community and no one will pay attention to them, others will still do what they want to do. If there are 100,000 or even 200,000 users talking here, there may be more people coming to see what they're talking about, but if it's not a hot topic, they're likely to habitually log on to 'CYWorld'. But if that number is close to 500,000 to 600,000, people will be curious and want to join in.

This number of changes in mass behavior, also known as the "tipping point" or "tipping point", is estimated at 800,000 users for 'IdolWorld'. Under the influence of many idol groups under M, the 'cluster effect' has exerted extraordinarily, bringing more than one million users to 'IdolWorld', and giving it a long-term motivation for self-sustainment and self-growth in the future.

It took three years for 'CYWorld' to break one million users from the beginning of its establishment, while 'IdolWorld' only took three months.

Opening the bottle of red wine, Lin Weiran bought this thing for the first time to celebrate. This is not a brand-name red wine of a winery, just the most expensive 'bargain' in the supermarket, Lin Weiran didn't have a goblet, so he simply used a small cup of soju, a cup of belly, nondescript, but he could enjoy himself.

The sound of opening the door sounded, Lin Weiran looked back and saw the Khmer medicine, and got carried away for a while: "Uncle Gao, come to try this?" ”

Khmer Medicine was stunned for a moment and didn't speak, but Lin Weiran knew that he was abrupt. But before he could explain, Khmer Yao came over and took out another small cup for drinking soju.

Lin Weiran hurriedly picked up the red wine and filled a glass of Khmer medicine, this mysterious middle-aged uncle was actually older than Huang Rencheng, and he gave him soju for such a long time, this was the first time he showed closeness to himself.

A glass of red wine went down, and the Khmer medicine frowned slightly on his dark face, and he couldn't get used to drinking this.

Lin Weiran was happy and said, "Uncle Gao may not be used to drinking this, next time I buy a bottle of good wine, let's drink it again." ”

Khmer Medicine chuckled, seeing that Lin Weiran was overjoyed, he asked with a smile, "It's done?" ”

"It's done, it's done beyond expectations." Lin Weiran couldn't hide the excitement in her heart, and her voice couldn't help but be a little louder.

Khmer Yao suddenly asked, "What do you think Mr. Zhao will be?" ”

Mr. Zhao? The big boss behind Shinhan and Chaoya? Lin Weiran was stunned for a moment, and then muttered: "Mr. Zhao should be in his fifties, right?" Such a successful businessman must have been a wise man. I don't know how much I want to say, after all, I haven't met Mr. Zhao either. ”

Khmer Medicine poured himself another glass of red wine, and after a sip, he still frowned, as if he couldn't stand the strange smell. He stood up, as if he was going back to the house, but he mysteriously dropped a sentence.

"I haven't met Mr. Zhao either." He paused, and then said, "Actually, I have seen it." ”

Khmer medicine turned around and went back to the house, looking at the closed door, Lin Weiran was confused.

……

Mr. Zhao's surname, who is his name, and what his character is, these are not things that Lin Weiran should care about now. He believes that with the success of 'IdolWorld', he will meet this big boss behind the scenes sooner or later, and when that day comes, he may face a new landscape and become an indispensable member of the company.

In addition to the operation of 'IdolWorld' and 'Virtual Idol', Lin Weiran's own work was finally launched in February, and he only realized the importance of the organization when he was focused on social networks, and all the work of contacting the university for sponsorship, providing campus festival design, and even stage investment, inviting stars, and contacting production companies to build the stage was almost completed. Although Shinhan is not a well-known large-scale advertising agency in Korea, its production team in the past three years should not be underestimated. …,

When you come to Dongguk University, here is the first university campus festival sponsored by 2% of the people, just enter the school gate and turn a corner, not far away you can see Jun Ji-hyun's large poster, and then not far out of the small shed built a simple building, in addition to the 2% pure water, there are also its corresponding five brands of drinks. Occasionally, a student passes by and grabs a bottle, and it's not hard to see that it's free.

"There are sixteen propaganda platforms like this in the university, and then there are three of them where students spontaneously carry out activities, and the highlight of today is the stage performance, in the past, this kind of festival invited celebrities to come to the school funding, this time we sponsored, and it was the first sponsorship of two percent, so the stroke is bigger." Zheng Enna reported like a few treasures, and she also sold a small pass here, and after the last drunkenness, her relationship with Lin Weiran was much closer.

“WonderGirls？ If it's a big deal, it's impossible for them not to come, and if there are female students, they should also invite a boy group, TVXQ is in Japan, and if it's big, it's SS501, who else? In the entertainment industry, I know that these few famous people are symbols, but the name of Zhilu Dao is not the right person. ”

Lin Weiran smiled casually, just guessed two of them, Zheng Enna sighed, although she knew that this Lin was smart, she still wanted to take the school exam from some aspects. This little bit of caution is not disrespectful, it is just curiosity.

The group walked forward a short distance, and heard that Lin Production, the main person in charge of the sponsorship plan, had arrived, and the leaders of the on-site production were naturally waiting at the door, and they briefly introduced the situation to Lin Weiran, and then led him to the stage and the center of the festival. The festival of Korean universities is not so much to celebrate the birth of the school, but to celebrate the students, various clubs at this time also fully show themselves, compete in talents, there are taekwondo clubs in this cold weather wearing uniforms to perform and break the wooden board, but also the tea club directly built a small shed to make tea on the spot, all kinds of things, all kinds of things, naturally creating a lively atmosphere.

However, Lin Weiran is here in addition to seeing freshness, of course, we must also pay attention to the publicity of two percent, although Jun Ji-hyun's large-scale pictorial can be seen everywhere, but it is not the well-known actor who is personally there, the students are naturally not interested, and the focus of publicity is still on the stage, because of campus restrictions, the stage is not very large, in addition to the lighting erected, the stage background has been replaced with two percent of the large posters, and the intention has arrived, but it is always difficult to define the publicity effect.

Lin Weiran asked the production team to change the publicity points a few times, and several remote publicity points were added to the festival center, in this case it is more helpful to concentrate publicity than to spread out, even if the students don't want to drink water, it is good to see two percent more of this brand.

When he was arranging, a young man who looked like a staff member was sent quickly, and as soon as he stood in front of Lin Weiran, he said, "Lin Zuo, President Xu has arrived." ”

President Xu, Xu Yongzhe, the president of two percent of the brand, is also commonly known as the advertiser. When such a person came to the scene, Lin Weiran had no reason not to meet him, he simply assigned the rest of the work, and then took Zheng Enna to move in the direction of the stage.

Xu Yongzhe, who is dressed in a suit and leather shoes, will always be the brilliant and dazzling gold watch, which is more eye-catching, and Lin Weiran should respect this successful businessman. In addition to two percent of his first project, he always feels that he can learn more from this man with a story, from personally going to the supermarket to deliver goods to making this brand stronger and bigger, to be the first in Korea, Xu Yongzhe can teach Lin Weiran a lot of things, it depends on whether he is willing or not.

The stage is very busy, the show is about to start, in addition to the staff who are busy everywhere, there are also many staff members of the artist team who are making the most final preparations. Walking through the crowd, even Lin Weiran can't move forward recklessly, since he went backstage to the popular ballad, his understanding of the performance has also been much deeper. …,

finally came to Xu Yongzhe's side, only to see him with a smile on his face, Lin Weiran immediately bowed and said, "President Xu, hello." ”

Xu Yongzhe smiled: "Hello, Lin Production." Recently, I heard that you were doing some kind of social networking, and I thought you wouldn't come to this kind of place in person. ”

"President Xu, you misunderstood, even if it is a social network, two percent is the first project I have been in contact with since I became an advertising person, no matter what, I will do a good job in the publicity plan for these three quarters, and I will not let you down."

seems to appreciate Lin Weiran's sincere attitude, Xu Yongzhe did not pursue too much on this issue. He smiled: "I believe in Lin Productions because I believe in my vision, and the facts have proved that I did not believe in the wrong person, if I am not wrong, Lin Production's 'virtual idol' should be a new advertising platform." It's been in operation for almost three months now, and I wonder how profitable it is? ”

didn't expect Xu Yongzhe to mention this, Lin Weiran was naturally surprised, but he still said honestly: "The income is still zero, the network is this thing, and it needs to reflect its influence before it can attract customers." ”

"Influence, the media said that your platform advocated new ideas for social networking, and the newspaper said that your platform is a new investment field, although it has not yet been on TV, but I think it will be soon. What kind of influence is that? ”

Listening to what Xu Yongzhe said, he should have done an investigation, Lin Weiran blinked suspiciously, and waited for the following.

Xu Yongzhe smiled: "How about letting two percent be your first customer?" ”

Lin Weiran was stunned for a moment, not knowing how to react.

At this time, the music sounded, it was a piano prelude, crisp, and a little hesitant. followed by a female voice, with a little hoarseness, you can feel a faint sadness when you hear it in your ears.

Xu Yongzhe and Lin Weiran looked at the stage, the originally noisy environment seemed to be quiet at this moment, the girl on the stage was singing, her expression was melancholy, she was wearing black clothes and black pants, a white shirt inside, one hand holding a microphone, and the other hand hanging on her lower abdomen, the shape was not out of place, and it could even be said that it was not eye-catching, but it attracted everyone's attention simply by sound, which seemed to make the whole scene silent.