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Let's take a look at the writers of The Walking Dead...... The buying managers rummaged through and found a name, and there was only one person! That is Li Xiaole, who is also the chief director...... Isn't that a joke!?

To know! The TV series is not a movie, it is a hammer deal, relying on a protracted war, even if the first two episodes are wonderful, Li Xiaole uses his popularity to attract hardcore fans, but the final income still depends on the quality of the follow-up episodes, maybe you wrote the first two episodes for a whole year, but the back is filmed and written, relying on a one-person screenwriting team, which is simply crazy......

You must know that even if it is a first-class production, a screenwriter team of more than a dozen people, American dramas often have plots that are written by screenwriters under high-pressure conditions while broadcasting and shooting, and they can't escape the unfinished ending, this will happen in top dramas like "Lost" and "24 Hours", whenever the TV station finds that the plot begins to be out of shape, the only remedy is to change the screenwriter to continue the plot, but "The Walking Dead" from investors, decision-making bosses, to producers, to directors, producers, screenwriters are all Li Xiaole alone, This means that no matter how exciting the first two episodes are, the probability of this series crashing is almost 100 percent......

Based on the above reasons, who would buy such a series?

The news that CBS gave up the acquisition of replay rights reached the publicity department of the Pirate Television Company, which made everyone in the office feel cold, although everyone thought the quality of the series was good, but there were always no famous actors in this series, and the subject matter was not flattering, and without the support of CBS, a large station with a population of 3 million viewers at every turn, it was impossible for them to recoup their investment......

Don't look at the hundreds of thousands of dollars spent by CBS to acquire the replay rights is just a drop in the bucket, but as long as CBS buys the reruns of the episodes of its subordinate TV networks, then the program schedule will be played on his teaser program, as well as dozens of seconds of trailers in the TV trailer, these are simply too important for TV series promotion, without CBS relying on a small TV station like Pirate Channel, no matter how to advertise on TV, it is useless.

Everyone thought that they could use this wonderful series to get the favor of CBS, but they didn't expect to splash cold water on their heads...... This also made Mina, as the assistant director of the series, sullen for a few days, since serving as the director of "The Walking Dead", she and the previous momentum of not being afraid of the sky and the earth have slowly disappeared, replaced by a sense of responsibility and crisis that has gradually increased in her heart.

Mina once made a simple calculation in private, "The Walking Dead" invested 24 million in the first two episodes, and the subsequent episodes also invested around 4 million to 5 million, broadcasting one episode a week, and the pirate TV company's monthly operating expenses were 8 million US dollars......

In other words, "The Walking Dead" must have at least 6 million advertising costs per episode before it can reach without losing money, and then it can hope to make a profit.

Mina also asked a lot of colleagues for this, and asked how the advertising cost of American dramas is calculated, in fact, there is no trickery, it is completely a dead number, every 30 seconds of advertising, calculate the total number of viewers in the 18-49 age group of the show, and then divide it by 30, which is the cost of its advertising per 30 seconds, for example, the previous HNP drama "Law Firm" has a viewership of about 80,000, and according to Nielsen's survey of its 18-49-year-old audience is 60,000, then divide 60,000 by 30, That's $2,000 per 30 seconds, based on the advertising fee of 15 minutes of a TV episode, which is $60,000 per episode......

And "The Walking Dead" needs to reach more than 100 times this value before the TV station can start making a profit...... Otherwise, the pirate TV station will be forced to go bankrupt by the bank at the end of the year, and Mina suddenly discovers that this is simply an impossible task.

Mina came to her senses from the ecstasy of being a director, and the thought of the burden she was carrying made her palms feel cold...... Remembering that she had led her employees to make trouble before, she was ashamed to think that as long as the upper level policy changed, the TV station would come back to life, which made her feel that it was simply too naïve, which caused her to be in a state of insomnia for several days in a row.

Contrary to the reactions of other people who learned the inside story, Li Xiaole felt very happy, fortunately CBS did not buy the replay rights now, otherwise he would have to spend more time with those people, 300,000 per episode is like buying the replay rights of "The Walking Dead"? What the fuck are beautiful you guys...... If you want to sell replays, you don't need to sell them to CBS at all, and after "The Walking Dead" is broadcast, more people will rush to buy it, as for publicity, he has his own way, why rely on Sony's CBS?

He had already figured out how to promote this zombie-themed series...... Think about it, what is the connection between the several resources he has in his hands, such as the mobile Internet terminal of the iphone, and the download arrangement of the Apple Store APP, and the promotion of "The Walking Dead"? Li Xiaole quickly thought of a very good idea, he called Apple's iPhone designer Jonathan asked with a smile:

"Jonathan, how are iPhone sales lately?"

"It's not bad, alas, it's just that there are too few apps that support our ios, software and game companies can't keep up with our progress, and there is no ace APP to enhance the attractiveness of the iphone, so we can only wait for them to develop slowly." Jonathan said helplessly at the other end that Li Xiaole, the chief designer, almost did not reply to Apple, which made him very dissatisfied.

"Jonathan, I have a way to provide a solution to this." Before Li Xiaole finished laughing, he heard Mina knock on the door and made a gesture of "it's time to eat", and could only say to Jonathan, "Let's talk about it in the evening." "Then take the cord.

"weishenme, don't order takeout......" Li Xiaole asked strangely.

"I have something to say to you, boss...... Let's go to the cafeteria today to eat and talk and talk. Mina lowered her head and said with some frustration.

"Hmm." After Li Xiaole nodded, he went to eat in the TV station's cafeteria with Mina.

In the brightly lit and bustling canteen, as soon as you enter the door, you can see hanging on the wall under the sign of the pirate station "The most haode story can move the audience who do more" "The soul of any program is people, and we have to use the camera to record the most shining moments of the soul." Hundreds of employees sat at their respective tables to eat.

Seeing Li Xiaole come in, many people looked at him in surprise, in order to maintain a sense of difference in the high status, the company's senior management rarely came to the canteen to eat with the employees, what happened to this new boss today?

Li Xiaole went to eat with a gentlemanly demeanor, Mina sat in the seat as soon as she sat down, and people kept coming to greet her, and people from different departments smiled and encouraged him:

"Mina, we watched the trailer in the station, this drama is really well filmed, you are really capable."

"Mina, our TV station is really saved this time, thanks to you, and it is still the effective fruit of your protest."

"I told everyone I know, on the day our TV series aired, everyone switched to the pirate station~~ The ratings must be high."

In the face of everyone's compliments, Mina just smiled reluctantly, and she felt that the atmosphere of the company had completely changed, whether it was the old employees or the newcomers, everyone's eyes were full of hope, and everyone thought from the bottom of their hearts that the pirate station would get better and better, which made her very excited, but also made her panic.

Li Xiaole helped Mina make a pasta and bread, and he took a curry rice, walked to the table where Mina was sitting and sat down, the employees around him saw him coming, and they were all frightened and scattered, Li Xiaole also saw Mina sullenly bowing her head and feeling depressed.

"What's wrong? I'm not in a positive mood at work. Li Xiaole smiled and handed over the plate and asked, "Is it my fault for driving away your fans?" ”

"It's not ......" Mina shook her head with a complicated expression, looked at Li Xiaole who was eating for a long time, and then mustered up the courage to ask:

"Boss, I want to ask a question."

"Say it." Li Xiaole picked up the water cup and took a sip of water.

"These colleagues still hated me before, thinking that I was in the same group as you, why do they treat me so well now?" Mina asked, looking at the employees next to her who were smiling and chatting and eating.

"It's simple, because they see hope." Li Xiaole wiped his mouth and smiled: "Before, they thought I was a conspirator who came to destroy them, but during this time, they saw that we were busy day and night, and the footage flowing out of the editing room also let these people see the results of our efforts, and they were not blind, of course, they could feel that we tried our best to revitalize the pirate station, they felt that there was hope for the future, and they also took it for granted that these changes were our credit, so you have such a good attitude, Mina, you have to get used to these treatments, and keep your distance from the employees below, Because you will help me take care of my daily affairs in the future in Taiwan......" Li Xiaole just wanted to train Mina to help him manage the chores of the pirate station, so he was usually very good at mentioning some management methods for her.

"But I'm scared......" Mina said as she took a deep breath.

"Scared?" Li Xiaole asked strangely.

"The owner...... Actually, I lied to you......" Mina's blue eyes flashed with pain, and she lowered her head and admitted her mistake: "Actually, we used so much money to film "The Walking Dead", and we didn't recoup our ...... at all" She invited Li Xiaole to eat here today, she came to daoqian, if it weren't for the place where there were so many people, she wouldn't be able to say it.

"Are you scared because your impulsiveness will cause the station to go bankrupt?" Li Xiaole smiled softly and said: "If that's the case, it proves that you're starting to mature, Mina" He can try to test Mina now, to see if she can use the current existing resources to combine a reasonable way to promote "The Walking Dead", if she can pass this level, then it proves that Mina is indeed a talent.