Chapter 0844 - Let You Work for Me [Part 2]
Chapter 0844 Let You Work for Me [Part 2]
In other words, if Mercedes-Benz demotes itself, the production of mid-range (less than 300,000) models can smash the signboard that has been cast for a hundred years, and the scarcity is expensive, and Rolls-Royce will not have production, but it is a symbol of the noble status of the wealthy.
Mercedes will not go to the lower end, its development strategy is to reach the top of the high-end, as long as this can achieve its timeless essence.
If Mercedes-Benz lowers itself to find a bigger and broader market, then sooner or later Mercedes will become a cabbage.
Tang Sheng saw through the bottom limit of Daimler's top management, so he wanted to use Fengzao models to extend and expand the brand benefits of Mercedes, and now there is 'Beijing Benz'? BMW has Brilliance BMW, that's what it means, Fengqi can have Fengqi Mercedes-Benz.
However, Daimer does not easily license a brand to two companies in China, which is to cause chaos, in fact, 'Mercedes-Benz China' (Deben headquarters in China) and Beiben (BAIC Benz) have always had a big dispute in domestic channels, Ben civil war.
The civil war involves national interests, the main control party is Deben, then BAIC will be reduced to Deben's foundry in China, the main control party is the production of Ben, then Mercedes-Benz's rights and interests in China can be regarded as a more complete grant to BAIC, but Tang Sheng's memory is that in 2011, in a series of confrontations between Beiben and Mercedes-Benz China, the Chinese rights and interests were finally ceded to Deben, and the rights and interests were lost!
The precedent of Beiben being integrated by Deben made Tang Sheng very vigilant to give birth to his opinion, from the sales of Ben E models can be seen between them, before the new production of Beiben E Ben class models were not listed, Mercedes-Benz China imported more than 10,000 E-class models, as a result of the domestic E-class listing, car dealers around the country had to reduce the price of the imported E-class Mercedes-Benz in their hands, the result seriously dampened the domestic E-class sales market, because the domestic E-class was unsalable, Deben headquarters was dissatisfied with the Chinese sales team, so it was necessary to annex Beiben.
In fact, this seems to be a foreshadowing from the beginning, the domestic can not compete with imported cars, the Chinese people think that the quality of imports is good, and they have bought imported cars at similar prices, how can Beiben's new cars be sold? If the domestic channels of Mercedes-Benz are taken down as soon as they are opened, Beiben has full authority to make the decision, and the prices of imported cars and domestic cars are reasonably arranged, so that there will not be such a situation, but do you say that this is not what Deben originally planned? He will be able to lay out the layout after unifying the sales channels, but BAIC has also become a wage earner after a series of collisions, if you are initially asked to be a wage earner, will BAIC be happy?
Tang Sheng has a strict bottom limit in the cooperation agreement between Fengqi and Daimler, Daimler does not give up all the sales rights of SUVs in China, he does not negotiate with him to purchase the production line agreement, and will not carry out cross-shareholding with Daimler, in fact, when Bixiuxin and Daimler contacted, representatives of BMW and Audi were eyeing each other, and Daimler finally gave up the right to the SUV market.
Now Fengqi, not only has the technical advantages of German Daimler, but also the import and non-imported SUV sales rights in their hands, so Fengqi is not worried about the embarrassing situation of Beiben, Daimler is also interested in the future SUV market of China, Fengqi's requirements are that the import base of Deben SUV is more than 400,000 high-end cars, below this price we will not import.
In this way, there is no conflict between imports and domestic production, the market is graded, and those who can afford to buy more than 400,000 high-end cars will basically not look at domestic models, so you don't say how your quality is, people just don't buy you, and they don't even take a look.
In China, the big market is still in the middle end, below 300,000, which is why Haval SUV can occupy the top spot in SUV sales in two or three years.
When China's bicycle family is replaced by a car, that is the rise of the whole people, the rise of politics, economy, industry, commerce, the kingdom of a bicycle in each person, don't want to let people look up to you for a lifetime, this fact is there.
Domestic goods are of poor quality, but it is cheap, "Made in China" marketing the world, without it can not work, because there are too many poor people in the world, without "Made in China" many people can not live, you say buy a toilet for hundreds of dollars who can stand it? I still have to buy Chinese goods.
However, foreign manufacturers in China to invest or expand their strategy, more or less contains a hint of political implications, a few years later Beiben was integrated by the Qianben that incident can be seen, Deben in the Chinese interests to maximize the interests of the Chinese side, even if the domestic Mercedes-Benz that competes with imported cars is annexed, and then people single-handedly formulate a sales strategy, without the price war of Ben to Ben, there will be no vicious circle.
Its biggest benefit is to plunder the rights and interests of BAIC in China, and completely make you a worker of Deben, which has the same connotation as the hegemony of the United States, and now the dollar is a global currency, and people all over the world have become workers of the United States in order to earn dollars.
They earn not only money from China, but also the blood and sweat of Chinese working people, but in the distribution of rights and interests, Chinese can only drink soup, and here we must admit that people are leading in technology and superior in quality, so even domestic consumers praise their field.
Daimler was not very satisfied with the cooperation between Jiangling Jinsheng, and the Jiang Jin Group bought the production line from Germany, which caused the competition between Deben, Volkswagen, and BMW, and finally the agreement that satisfied the Jiang Jin Group was to make good use of the competition between them.
They are not monolithic, when there is a serious conflict of interests, they also have to stand on the company's development strategy to consider long-term issues, and even give up certain principles and positions.
Now Tang Sheng is basically enduring humiliation, he clenched his fists and told himself, one day let you all come to work for me.
At present, the domestic SUV market is in the early stage of the outbreak, and many manufacturers have poured in, such as "Changha", "Beixian", "Huatai", "Yueda", "Volkswagen", "Nissan", "Toyota", "Honda", "Chery", "FAW", "Guangfeng", "Dongben", "GM", "Haima" and so on.
It can be described as a group of heroes, all of these manufacturers are staring at Fengqi, and they are also going to push their new models before and after the National Day, the advertisements of various manufacturers are overwhelmingly ferocious, but the car is similar in price, and the performance of the car is not the same, there is no particularly obvious competitive advantage, and on the basis of positioning in the city, the off-road ability of all SUVs can only be said to be quite general.
Of course, a two-wheel drive SUV doesn't have any off-road ability, it just has the appearance of an SUV, and nothing else.
Since the beginning of this year, Fengcheng has gathered countless manufacturer spies, media reporters, all want to dig out the positioning of Fengqi SUV market, but Fengqi is too strict in this regard, the workers on the production line are not clear, and the people outside are even more confused. The answer was, 'Our factory does not have the engine production capacity', 'What about the gearbox', 'Our factory does not produce the gearbox', and I sweated to death.
Then some people went to the Gangtooth Group in Gangneung to ask about the gearbox, "We only produce gears";
There are also people who have touched the news of Liaodong Automobile Manufacturing to explore the engine, but there are very few of them, and more people do not think that Fengqi SUV will be a diesel engine, because Liaoqi currently only has a diesel engine factory, and there is no gasoline engine manufacturing plant, as a result, there is almost no news.
Also this afternoon, at Qiang's mother's house, a guest, a distant brother of Qiang's father, brought a bunch of gifts, distant relatives who have not been in contact for more than ten years, suddenly came to contact, and Qiang's father was caught off guard, it must be a relative, entertain.
Ke Qiang's father didn't know that this distant brother named Luo Shengbiao was the deputy director of the marketing department of Huatai Group, and he was able to become this deputy director because of his kinship with President Luo Qiangqiang of Jiangling Jinsheng, and this time he came to explore the market positioning of Fengqi SUV.
Of course, our Qiang Dad doesn't know these things, he is an honest man, and he doesn't have such a complicated mind, he will say whatever people ask, but he doesn't know anything, Luo Shengbiao pretended to ask some about Fengqi's situation, but Qiang Dad didn't know, "I don't know." ”
Luo Shengbiao was about to cry, brother, you have to know, you don't know anything, I'll give someone an official after I go back.
“…… Qiang's niece is now a famous strong woman in China, her brother and sister-in-law are really good daughters, she is very busy? ”
"Yes, I don't stay home all year round, but I happen to be in Fengcheng these days," Qiang's father was too honest and exposed his daughter's whereabouts.
"Really? That's great, brother, I'm having a treat in the evening, let's get together, I also want to meet Qiang's niece, it's decided! ”
In the evening, as soon as Tang Sheng came back from the teahouse, he dragged Qiang Qiang to the family banquet, and the children were raised, and she treated him as her husband.
When he saw that Luo Shengbiao, Tang Sheng saw that this person was a little slippery, this person's eyes were too fast, and the deliberate compliment and the eagerness hidden in his eyes made Tang Sheng find out that he was coming with a request, and on the way Qiang Qiang said, a distant relative of my father, eight poles can't hit together, and he suddenly appeared after more than ten years of no contact, who knows what he did?
During the banquet, Luo Shengbiao didn't understand the situation, and praised Qiang Qiang and Tang Sheng for a match made in heaven, Tang Shengxin said, Nima's, which pot can't be opened, which pot do you mention? How do I deal with Qiang Dad and Qiang Mom? How can he be embarrassed by the two old people? Qiang Qiang explained that it was 'godbrother', and Luo Shengbiao didn't think so, don't coax me, I can't see it yet? You've given him three times.
Qiang's father and mother are also very embarrassed, they can't see it, they pretend not to know, and they rarely ask about their daughter's affairs.
Until Luo Shengbiao said that he was very optimistic about Fengqi SUV, but he didn't know the parameters of the car, he said that he wanted to buy an SUV to play, but Qiang Qiang didn't think too much, thinking that he came to find his own discount, as for it? It's just a car, but Tang Sheng knocks her leg underneath.
After such a knock, Qiang Qiang reacted, and she asked Luo Shengbiao with a smile where he made his fortune? Luo Shengbiao laughed dryly and said that he was doing some small business or something, but his eyes when he lied couldn't hide the sharp observation of Qiang Qiang and Tang Sheng, and Qiang Qiang didn't give him any face.
"Dad, Mom, you can talk with your uncle, I have a lot to do, I'll leave first......" Qiang Qiang ignored him and left.
Luo Shengbiao was a little dumbfounded, but it was not good to ask anything, Qiang Qiang and Tang Sheng came out, and she said, "He is a commercial spy?" ”
"Doesn't it matter to him, a distant relative for more than ten years, suddenly attacked, it may not be without a reason, right? Your relatives, I don't have much to say, if you have any dissatisfaction in your heart, I can't be careful with you? Tang Sheng said as if it was pitiful.
Qiang Qiang pouted, "Seems like I'm bullying you too much?" Pretending to be pitiful? But I also find it strange that this relative is suspicious. ”
That night, Qiang's father called Qiang Qiang to ask about the parameters of the car, and Qiang Qiang confirmed her conjecture, "Dad, the boss generally doesn't care about those things!" ~!