Lei Ting twisted the beautiful face over, saw a row of tooth marks left on Li Xiaole's earlobe, leaned over and exhaled softly, pinched the place with her fingers, rubbed it gently, helped Li Xiaole put up her collar, and said: "It will disappear tomorrow, don't let people see it, otherwise I will really bite off your ears next time." ”

"Sister Tingting, I gave you all the gifts I gave you as a birthday gift, should you give me back." Li Xiaole smiled bitterly, he now felt that his fire was still on the rise, and he felt a little unfinished when he stopped suddenly.

"Then I'll give you a gift too." Lei Ting looked at him with a cold smile: "Haven't you been worrying about the 20 million additional publicity fee?" ”

"Yes." Li Xiaole nodded and looked at her curiously: "You have already thought of a way?" After Li Xiaole finished speaking, he immediately shook his head again: "If it's product placement, then forget it." His first reaction was that Lei Ting must have wanted to talk to him about product placement again, and Jiang Wen had the same idea as him at this point, destroying the attention of the movie lens, even if it was 0. 1 second is intolerable.

"No, it's a replacement advertisement." Lei Ting said softly: "I found out that China Film Group has a clear rule that if you want to apply for additional publicity and distribution expenses, you must have a pre-release reservation box office, and the additional publicity and distribution fee applied for is about one-fifth of the standard of the reserved box office, as long as we can exchange the replacement advertising for a 100 million reservation box office, then we have the conditions to negotiate with China Film Group for additional publicity budget." I believe that with Han Sanpin, it is very likely that he will apply for a supplementary budget of 20 million. ”

"We didn't just get more than 17 million replacement advertisements...... Li Xiaole felt a little numb when he heard the number "100 million".

The so-called replacement advertising is the exchange of advertising resources between film companies and large brand companies, for example, in the opening of "Let the Bullets Fly", China Mobile will not pay any funds to the "Let the Bullets Fly" party, but in exchange, in exchange for "recharge 300 yuan in the dynamic zone to get a movie to let the bullets fly", or the company's internal collective organization organizes employees to watch the movie in the form of group ticket purchases.

If the replacement advertisement can exceed 100 million, then it means that the guaranteed box office before the release of "Let the Bullets Fly" is 100 million, which sounds very convenient, and it is mutually beneficial and enjoyable? Pepsi Cola's $2 billion a year advertisement, is it difficult to replace it with a few hundred or tens of millions?

That is to say, but in fact, it is very difficult to fight for replacement advertising, which is different from what laymen think, the major brands are very strict in the assessment of replacement advertising, not that you have a few big actors, you can casually exchange tens of millions of advertisements with others, the brand company has a series of evaluations, and there are two rigid requirements for evaluation, whether the movie is a blockbuster, and whether the temperament quality of the film is enough to attract high-end people.

Those brands that can be replaced by movie advertisements are usually giant brands such as L'Oreal and Mercedes-Benz, they are not brands that only pursue popularity, these large brands pay more attention to the quality of their products.

The most haode that domestic replacement advertising does is the new picture, because Zhang Yimou's movies have always been known for their seriousness, the characters, props, and costumes in the movie are beautiful and elegant, which is most commensurate with the temperament of large brands, so the replacement every time I get it is at least more than 30 million, and Feng Xiaogang's previous movies suffered this loss, and the characters in the picture are too civilian, so the box office data has not been a big hit. If You Are Honest Do Not Disturb 2", "Night Banquet" has been replaced with a lot of money.

Of course, if it is not a replacement advertisement of a big brand, it does not necessarily require a high-quality movie, such as the famous bad movie "Fuchun Mountain Residence", everyone is surprised that the box office of Weishenme is as high as more than 2.5 billion, in fact, this movie got hundreds of millions of replacement advertisements before the start of filming, what brand is it, in fact, this brand is a domestic real estate project, and the name of this project is called Fuchun Mountain Residence......

However, although this pure profit model can win short-term benefits, it is the brand value of consuming directors and actors in the long run, and ordinary companies will never operate like this.

But the problem with "Let the Bullets Fly" now is that although there are three major actors, this is a Western film of the Republic of China, filmed in a small mountain town, it is difficult for a big brand to replace this kind of movie, and Li Xiaole can't think of how to get 100 million replacement advertisements.

"The gift I gave you, you can't think of it." Lei Ting slowly leaned into Li Xiaole's ear and said softly: "I remember the Golden Horse Awards I signed up for with you before, I checked the information of the jury, "Let the Bullets Fly" has been shortlisted for Best Director, Best Adapted Screenplay, Best Film, Best Cinematography and Best Actor, Best Supporting Actress, Best Editing, Best Newcomer Actor, Best Visual Effects, Best Styling Design, a total of ten nominations......"

"What? You repeat? Li Xiaole was stunned on the spot, and his first reaction was to wonder if he had heard it wrong.

"You've been shortlisted for the Golden Horse Awards, and you have ten nominations." Lei Ting gently bit his earlobe and chuckled coldly.

"Golden Horse Award Ten Nominations......" Li Xiaole suddenly felt that his brain was alive, as we all know, there are three major film awards in the Chinese region, the mainland Golden Rooster Award focuses on spreading values, the Hong Kong Film Awards focus on mainstream commercial films, and the Taiwan Golden Horse Awards focus on film art itself.

Among the three major awards, the Golden Rooster Award and the Academy Award have clear geographical barriers, revealing the value of protecting their respective local films, in this case, only the Golden Horse Award maintains higher impartiality.

Since mainland films can participate in the Golden Horse Awards, among the three major awards, the Golden Horse Award is the most noble in the hearts of Chinese filmmakers, which is the highest palace-level honor for Chinese films, and he can make ten shortlisted films!? Hearing such a surprise news, Li Xiaole couldn't help but be excited and wanted to jump up.

More importantly, a credible film award like the Golden Horse Awards not only represents a supreme honor, but also an authority in the social and cultural scope, which is recognized not only by filmmakers, but also by all walks of life.

The industry knows that the Academy Awards is a stage for actors to show their brilliance, and the Golden Horse Awards is a holy place for the Jishu personnel behind the scenes of the movie to shine.

The box office depends on the actors, and the quality depends on the behind-the-scenes, those brand company analysts have hard standards for the quality evaluation of the film, have they been shortlisted or even awarded? The best styling, the best visuals, the best editing, the best music, these are their mainstream indicators.

There is no problem with the commercial aspect of "Let the Bullets Fly", plus the nominations for these jishu awards at the Golden Horse Awards, quality has become a guarantee, so it seems that as long as the operation is done properly, it is not impossible to replace 100 million ads!

Li Xiaole thought of this, and couldn't help but feel a surge of excitement, it seemed that some of the gloom had cleared and dispersed, and he was also excited for a while, looking deeply at Lei Ting's cold but fascinating face, and said emotionally: "Sister Tingting, I want to kiss you now and celebrate well~" This little cool girl is so unbearable.

"Just kiss it......" Lei Ting looked at him with some suspicion with her evil eyes, and gently stepped forward to kiss him on the lips, originally wanted to tease and tease him, so he pulled away and let this little bastard play by himself, as a punishment for offending her just now.

didn't expect her to pull her face away just now, and Li Xiaole hugged her fiercely, with a confused gaze in her eyes.

Lei Ting's face changed, and she went up and gently bit his earlobe, and threatened coldly: "Do you want your ears to be asymmetrical in the future?" ”

"Asymmetry is more manly." Li Xiaole said softly, and his hands began to reach down to unbutton Lei Ting's shirt.

Lei Ting vigorously held Li Xiaole's soft and warm earlobe, but in the end she was reluctant to bite it, and cooperated with her white little hand to probe it. Rubbing slowly through the clothes. Li Xiaole's blood immediately surged. Inflatable swelling. The belt is loose again. Lei Ting's two small hands untied Lei Ting's belt. Then he leaned in. I made contact with the slightly cool silky little hand. Li Xiaole felt that the blood in his whole body was boiling and rushing.

But Lei Ting looked down at the part where her two little hands were holding, and twitched her hand slightly, and Li Xiaole felt her brain buzz. Hugged Lei Ting's soft waist hard. Pushing her on the sofa, the two balls were squeezed on Li Xiaole's chest. The red lips were also bitten by Lei Ting. Then he was heavily pressed on the sofa by Li Xiaole. The couch jumped a few times with the two of them. Lei Ting retracted her hand. But he was pulled and held by Lei Ting. Lei Ting said: "Are you okay, are you ......" and pinched it lightly. But it made Li Xiaole's actions even more crazy.

When Lei Ting's snow-white sexy body was completely naked under herself. Li Xiaole couldn't help but slowly admire this delicate body that often haunted him, and carried it out gently. "Little bastard......" Lei Ting bit her lip hard. A low groan that seemed to be painful and relieved sounded in Li Xiaole's ears. It's like a fairy. Pleasure Li Xiaole's whole body nerves.

looked at Li Xiaole with his head up. Close your eyes slightly. A place of enjoyment. Lei Ting suddenly became a little angry. Stretched out his hand and grabbed two handfuls behind Li Xiaole's back, wanting to sit up and take the initiative by himself. Li Xiaole would be wrong. Looking down at her, he asked softly, "Did I tender you......?" Lei Ting's eyes flashed with a soft light coldly, and then shook her head gently. Slowly hugged Li Xiaole's neck.

The spring couch creaked. It's like a storm. The pace is surprisingly fast.

Finally able to conquer Lei Ting. looked at Lei Ting's eyes closed slightly. Red lips bite. The soft and coquettish appearance was completely different from the usual cold appearance, and Li Xiaole's heart was full of great satisfaction and tenderness. Gently pressed against Lei Ting's face. Feel the warmth of being one with her soul and flesh.

I don't know when it started. Lei Ting hugged her legs, bent her knees, and slowly lowered her hands. The pair was on the side of Li Xiaole's face. The wonderful little feet that were curled and seductively curved slowly hung down on Li Xiaole's right shoulder. With Li Xiaole's movements. The soft and smooth heel gently slid over Li Xiaole's shoulder. It brings Li Xiaole an incomparably wonderful feeling.

Birthdays are always a reason to be crazy, this night, both of them enjoyed this rare madness, and the obstacles in front of "Let the Bullets Fly" seemed to be eliminated by the cold woman in front of them, Li Xiaole now feels more and more strongly that turning back from South Korea, the most haode partner, will always be the wisest decision he has made in his life~