Chapter 43 Pop-up Ads
CHAPTER XLIII
"What an idea, tell me quickly" He is really tired, and the media, which usually seems to have a good relationship, will not work when it comes to this critical time. Pen & Fun & Pavilion www.biquge.info
"This matter, you have to nod your head from Director Feng"
"He, okay, I'll call him over first, and we'll discuss." After speaking, he turned around and went out to find Feng Gang.
"Come, tell me how you want me to cooperate," Feng just came over and said to Lin Sen.
"Director Feng, we can also promote it through the Internet this time, I don't know if you know about penguins"
"Penguins? Antarctica? "Feng Gang is very strange, what is the matter with Antarctic penguins.
"Are you talking about the network tool penguin?"
But Wang Bojun is quite fashionable, and he knows penguins, and now the number of registrations of penguins should be quite large, it can be said that almost 95% of netizens are using penguins, after all, the current text messages are good, and the phone bill is good, which is expensive, so I know that Wang Bojun knows about penguins, or I am very happy, after all, he has one-fifth of the shares.
"Mr. Wang is very avant-garde, and he knows about penguins, and now the number of registered penguins is close to 50 million, of course, this is not to say that there are really 50 million people using penguins, but according to my estimate, at least 10 million people should use it, think about it, if we advertise on penguins, or the kind of advertising that makes people impressed, you say, will anyone go to the movies?"
"yes, you don't need to go all of them, only a tenth of them will be scared to death, but we don't have any contact with the penguins."
"Mr. Wang, it just so happens that I know the executives of Penguin, and I think as long as we can contribute a little advertising money, it should be fine" Lin Sen did not say that he was a shareholder of Penguin.
"Then please Mr. Lin, this advertisement has to rely on Director Feng" After speaking, he looked at Feng Gang.
"The time is a bit tight, it's more difficult, and I have to shoot, and in the later stage, I guess I won't be able to get it out tomorrow." Feng Gang tugged at the chin of the beard that he didn't have, thinking
"Director Feng, in fact, there is no need to do anything, just choose a few humorous dialogues in the movie, or very meaningful dialogues, and finally, if you exaggerate it again, you can say that the box office can exceed 80 million" Lin Sen gave Feng Gang a bad idea.
"Eighty million, it's not worth selling me, I estimate that it's just over thirty million, this cow is too big." Feng Gang glared at Lin Sen, not very interested.
"Director Feng, exaggeration is exaggeration, we want to make people profound, how can we make a profound image, I think 80 million, it is estimated that they are all box office champions, what a gimmick this is, don't you say? You estimate that it is only more than 30 million, but if you take such a bite, I estimate that it will be more than several million. ”
Feng Gang lowered his head and thought about it, Wang Bojun couldn't wait
"Director Feng, don't you exaggerate, it's not like you haven't done it before, it's so decided, and then, Mr. Lin will trouble you to contact the penguins, and we will advertise."
Lin Sen found a place to contact Ma Teng
"Mr. Lin, you can be regarded as calling me" In the past, Ma Teng called him to tell him about some of the recent situation of the penguins.
"Mr. Ma, I'm here to send you money this time."
"Mr. Lin, let's talk about it, what are your ideas" Ma Teng still knows Lin Sen quite well.
"Mr. Ma, I have an advertisement here, an advertisement for a movie, I want to put it on penguins, and by the way, try what is the role of penguins in movie promotion?"
"Ahh There should be no problem, we also have some advertisements now, but the effect is not good" Ma Teng hesitated, after all, the advertising effect of Penguin is really unsatisfactory, generally no one wants to see it, and only a small place can be placed, if the advertisement is too large, it will affect the user's experience, so the gain outweighs the loss.
"I know this, I'm talking about another way of advertising, that is, pop-ups, I think you know the pop-up ads on many websites now, this thing is in the lower right corner of the computer, you can pop up a small box without being very big, and you can fork it off, and it is a small video screen, which is some humorous and funny dialogues in our movies, and some more philosophical lines, so that it will not destroy the user's experience, we can play it once an hour, I think it should be no problem. Isn't our membership going to be launched, and if there are members, you can choose not to pop up these ads. Each pop-up can have two or three ads, how's that, can it be? ”
"Mr. Lin, I really admire you, I don't know how your brain grows, you can come up with this, okay, let's also experiment with the effect of this advertisement, Mr. Lin's ad is free" Ma Teng said happily.
"You don't need to be free, this is not our company's movie, it's just a co-production, you still receive money, even if my company's movies need to be promoted in the future, you have to accept the same, and you have to be the same as others, but yours gives me priority, and you can't promote my movies in the same period." Haha"
"This must be no problem, okay, in this way, we will 50,000 a day, see how long you need to publicize"
"It should be more than ten days, okay at this price, remember to raise the price next time, haha, I will send you the video screen at night, you will solve the technical problem immediately, and send it to us at night" The price of 50,000 a day is very cheap, so Lin Sen asked him to raise the price.
"This time it's a five-percent discount, and if it works well, then it will be high next time, and if it doesn't work well, we'll pull it out." Ma Teng is still more cautious, in case it has a great impact on the user's experience, it will be troublesome, you must know that the user base is the most important thing now.
"Then, thank you Mr. Ma, I'll tell them the good news right away."
Lin Sen told Wang Bojun the price, and then Wang Bojun was very surprised, so cheap, Lin Sen said it was the first time, the price was cheap, and it would be very expensive in the future, Wang Bojun made a decision on the spot for 15 days, and at that time, the box office was basically pitiful after 15 days, mainly because the pirated version came out.
At night, Lin Sen transmitted the video to the penguin, and then, about nine o'clock, Lin Sen and the three of them used the penguin in front of the computer to see the effect, and saw the window advertisement that popped up, Lin Sen clicked in, and then a web page appeared, playing movie clips, but seeing that there were advertisements on both sides, Lin Sen admired him very much, and actually used the side advertising space for such a period of time, after watching it, Wang Bojun said that he was very satisfied, the money was worth it.
The next night, Lin Sen came to the venue very early, looking at the busy workers, Lin Sen's sense of accomplishment was quite strong, China's first premiere was born under his mouth, Lin Sen did not pay attention to when the movie had a premiere in his previous life, but this space, the premiere was enough for him to propose.
"Mr. Lin, how is it, are you still satisfied?" Hu Kexin saw Lin Sen standing there in a daze, so she came over to greet him.
"You do things, I'm still very relieved, the arrangement is very reasonable, the stage is also well arranged, the back is the cinema, you can watch a movie after the premiere, you think very thoughtfully, you don't have to worry about me, I'll walk around, you're busy" After speaking, he walked out of the venue with his hands behind his back.
Hu Kexin shook his head, looking at this young boss who was a little excessive, but he must not be underestimated, he is like a natural businessman, he can always think of ideas.
At half past seven in the evening, the Wang brothers came, and there was an older woman beside her, dressed very plainly, but she gave people a very kind feeling, and always had a smile on her face
"Mr. Lin, this is my younger brother, Wang Shujun, this is the general manager of our company, Ms. Wang Hua, is a very capable agent" introduced them to Lin Sen, and then to him Lin Sen
"This is Mr. Lin of Golden Eagle Media, I don't think I need to introduce more."
Wang Shujun looked at Lin Sen and widened his eyes
"Hello Mr. Lin, the last time I saw you, I thought you were different, I'm sorry I didn't recognize you, it's disrespectful" After speaking, he shook hands with Lin Sen.
"I didn't recognize Mr. Wang at the time, I'm sorry"
"Mr. Lin, it's a pleasure to meet you, I'm Wang Hua"
"Mr. Wang, I have been promoted, it is my honor to know a heroine like Mr. Wang, and I am glad to meet you."
"Let's go in, the ceremony is about to begin," Wang Bojun led them in.
Although many media did not come, there were no less than 40 media outlets, and everyone was very interested in this premiere, which was new, and they all came with the idea of seeing if they could dig up some news, and Director Feng's movie itself is a news, if something more exciting is exposed here, it would be better.
The time came to seven fifty, and suddenly, there was a burst of cheers outside the venue, and it was Feng Gang who came with the leading actors
"Ah, Mr. Zhang, I like your play so much"
"Kangxi, Kangxi.. Yi Fei Yi Fei .."
Zhang Li obviously has a lot of fans, which is also the popularity brought to him by Kangxi's private interview, and he also brought his wife to help, which attracted a burst of screams from fans.
There were also bits and pieces of people calling Director Feng, but they were quickly submerged again.
Lin Sen was surprised, it seems that Wang Bojun spread the news, otherwise he would not have so many fans. After a while, Feng Gang and the others entered the venue, and then sat on the stage and waited, and the following ones took pictures at will.
Lin Sen stood behind and watched, and did not sit in front, and standing next to Lin Sen was a thin middle-aged woman, yes, Wang Hua
"Mr. Lin, you are so low-key, don't go over there to sit, I see Mr. Wang and they are sitting there more, next to Mr. Wang is Mr. Hu, hehe, the real boss is actually standing at the end, I'm afraid no one can think of it" Wang Hua smiled and said to Lin Sen.
"Sister Hua, I don't like to be in the limelight, hide in the back, and watch the people in front of me perform, isn't it very good, but if Sister Hua, you don't stand on my side, I guess no one will notice this place at all" Lin Sen shrugged.
"Haha, Mr. Lin, I'm not well-known, no one will pay attention to me" He stood here and wanted to observe Lin Sen carefully, to see what kind of magic this little boss Wang Bojun admired.
Lin Sen didn't care about her, just clasped his hands and looked ahead, and suddenly, a scream broke out outside.