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Just when Song Shangshi, the general manager of the film scheduling of the Qinus Cinema, was hesitating whether he should withdraw the whole screen to support the plan of "Color is Empty", the box office results of "Color is Empty" on the second day made his eyes widen, and the 3 theaters actually reached 1820 viewers, and a single screen was watched by more than 120 people!? This result has exceeded the 110 moviegoers who released "The Mummy 2" at the same time than other theaters.

In 3 theaters, the number of moviegoers in the first two days has approached 3,000, which means that "Color is Empty" can be screened in all theaters in Qinus; And according to this trend, if the scope is properly controlled, this is definitely a Hollywood-level film, and what Song Shangshi is most afraid of now is that Li Xiaole and other theaters will sign contracts quickly, and he must try to improve the interests of Qinus before the screening scope of "Color is Empty" is expanded, so he called Li Xiaole.

"Director Li, your viewing data has come out."

"Oh yes, what's the stat?" Li Xiaole was writing the script, put his phone on the table and turned on the megaphone.

"The number of moviegoers in two days is 1123, and the data is not optimistic." Song Shangshi sighed deliberately.

"Really?" Li Xiaole raised his eyebrows, he realized that Song Shangshi was fooling him, and used gestures to stop Lei Ting from coming over to answer the phone, and eased his anger and asked:

"So Manager Song, what do you mean by how to schedule the film in the future? Do you want "Color is Empty" to be removed in advance? ”

"Not really." Song Shangshi groaned: "We have studied the theater chain, and I think your pre-publicity is not bad, this first week has potential, I will help you fight for it with all your might, and the company has decided to use a single-week promotion plan to fully support your one-week screening...... If you have time to sign an exclusive agreement with our cinema, I suggest you come and sign it right away. ”

"I'm afraid it won't work, my investor has a contract." Li Xiaole politely rejected Song Shangshi's request, this kind of exclusive agreement is only signed for the kind of foreign literary films that have no market at all, Song Shangshi is a fool who wants money and wants to go crazy, and he wants Lao Tzu to sell an aircraft carrier to you for the price of a pound of cabbage, right, you can't swallow it if you give it to you.

"Yes. That's it, don't refuse yet, anyway, there is still a day to go, I advise you to think about it, your movie grades are not very good, let's talk about it tomorrow" Song Sang-seok also hung up the phone as he seemed to be dissatisfied.

"You should promise him, although he is lying to you, but with the full support of Chenus, there is hope of recovering the cost." Lei Ting looked at Li Xiaole's unconcerned appearance, and felt that he was very unwise, although his grades were not bad, but if Qinus did not disclose the number of moviegoers, other theaters would not know that the color was empty, and they would not sign a contract with Black Pearl, to put it bluntly, the initiative was in the hands of Song Shangshi.

"We'll talk about it tomorrow." Li Xiaole just said lightly.

Just when Song Shangshi was still waiting for the result of his threat to Li Xiaole, the box office results on the third day once again caught them off guard.

The data reports of the three theaters stunned everyone in the film scheduling department, and the three theaters received 3,547 moviegoers on the third day, doubling again.

What does this data represent? The theoretical number of moviegoers in the three theaters is 4,250 in a day, which means that the attendance has reached 83%. 4, while the prime-time attendance rate has a high occupancy rate of 3 percent.96 percent (there is a reserved ticketing area in the front row).

Song Shangshi was stunned with the report, Pu Long couldn't react, and asked the boss tentatively: "Manager Song, do we still have to wait for Li Xiaole's call?" ”

"Oh? What are you waiting for!? Song Sang-seok came back to his senses and said to Park Long: "Go and call Kim Nam." No, you call Zheng He and them first, and ask them to go to the Yingxing Club in person to get a copy of "Color is Empty", and ask each theater to be full!! ”

"Aren't we going to have an exclusive screening with Black Pearl?" Fluttering Dragon stood up and walked out of the door of the conference room, touched his head and came back to ask.

"Sign an exclusive screening ......?" Song Shangshi's forehead was bulging, and he angrily picked up the stack of reports and knocked Pu Long's head three times: "You idiot! Sign exclusive with movies with an attendance rate of 80% or more!! Do you want those old guys to pick my skin in the future!! ”

Song Shangshi scolded people, controlled his emotions, and reasoned to tell him that he must ventilate other peers at this time, everyone has money to earn together, why not sell personal favors, and immediately called Cui Sungjae, an old classmate of Seagate Cinemas: "Brother Sungjae, your film is not full yet, I will recommend a film to you to ensure ...... popularity"

At the same time, Lei Ting sat in front of the computer and saw the latest report, completely puzzled, how is this possible.?

"Damn...... Who made this movie, it's so awesome!" When Li Xiaole saw this data, he jumped up on the spot, and said in shock, the feeling in his heart was simply refreshing~~!! 83 percent. 4 Attendance! In this Nima's memory, only Avatar and Titanic were in China.

And as the distributor of the film club, everyone was stunned,...... Everyone is doubting their eyes, all twenty copies of "Color is Empty" have been taken out in one day, and there are more than a dozen purchase managers in different theaters waiting for the latest copy to be produced.

Although Jin Nan, as the distributor of "Color is Empty", does not know the box office situation of Qinus, this crazy situation is clearly a dark horse movie that will sell well!

"Crazy...... It's all crazy, how many years has we not been in this situation in the film industry? The bald old worker in charge of the copy muttered, looking at the group of impatient buying managers, and anxiously urging him from time to time, "Why is it not good!?" How often to make copies. He looked up impatiently and rolled his eyes, "Bah! Bang! Slapping the production machine hard and scolding:

"What a noise! Hurry up and fart!! It's like having a baby, and you let your mom get pregnant with you and pull it out in February. ”

With 33 of the 186 theaters in Seoul getting a copy of "Color is Empty", the film industry has gone crazy because of "Color is Empty", and he (daomengren to see the fastest update) This kind of miracle will appear in this kind of miracle, looking at the craze and collection of "color is empty" on the Internet, now, the whole company and even the old man who guards the door of the film promotion club know that something is wrong.

At the meeting, the three major committees and distribution committees of the film association unanimously agreed that next week, the film will produce a copy that can be supplied to 60 theaters at the same time, and release it in 13 theaters and 70 theaters in 13 theaters across Korea.

The craze continued to explode, and the film club faced 21,200 people on the fourth day, with an average attendance rate of 80%; And on the message board on the official website, when those screening requests from all districts of Seoul were requested, Kim Nam excitedly proposed:

"Be sure to add to copy making! At a minimum, it must meet the standard of 180 theaters. "It's forcing the person in charge of the little copy center of the Yingxing Club to go crazy.

In order to be able to screen "Color is Empty" in multiple halls at the same time, several theaters in Busan sent people to buy copies by air, but at this time, the film industry began to encounter unprecedented, their distribution capacity is not strong enough, there is a serious lack of manpower and material resources, and the number of leaflets and posters produced by them is far from catching up with the extent of the "Color is Empty" movie in South Korea, which makes everyone in the distribution department become ants on a hot pot.

Faced with the danger of Jishu's collapse, Kim Jinbi, the supreme chairman of the Film Association, issued a death order to stop all the work of the distribution committee, and must fully support the promotion of "Color is Empty", and personally called the president of Lotte Group, one of the three major distribution companies in South Korea, and implored them to support the Korean original film of the Film Association.

All because of the movie "Color Is Empty".

Of course, Li Xiaole doesn't know about this, he just pays attention to the trends on the Internet forum with Lei Ting every day, and it seems that "Color is Empty" has created a series of buzzwords, "Enzhi boyfriend", "Yinxiao years (abortion)", and Cui Chengguo's exaggerated expression of singing, which is spreading on the Internet, and the frequency is so high that it is incomprehensible.

In this case, young people are beginning to have a trend link, as if they don't go to see this movie that creates many trendy words, they are falling behind the times, taking advantage of the summer vacation and not having to get up early to go to school, they have to go to the cinema in droves to watch this "the most hilarious movie in Korean film history"; Then he smiled and had a stomachache, and the next day he pulled the classmates who hadn't seen it again to see it......

Because of the short-term shortage of copies, many movie theaters in Seoul could only have one screen to show "Color is Empty", and it was natural that tickets were hard to find, and tickets for the first show in the prime market were often sold out as soon as they hit the counter; The students who didn't grab the tickets simply sat in the ticket hall and ate popcorn while scolding their mothers and waiting for the second and third ......

Li Xiaole was shocked by the surprise of the succession recently, and felt a little unreal, so he wanted to experience whether the color was empty in reality and whether it was really so hot, so he pulled Ha Zhiyuan and Huang Shumin over together, and took the subway to Exit 7 of Jiangnan Station, where people came and went on the streets of Yisandong.

Shielding himself from the strong sunlight with his hands, and walking into the ticket hall of the Jiulao Cinema under Lotte Cinema Line, Li Xiaole saw more than 100 young people standing and sitting everywhere, from junior high school students wearing school uniforms to white-collar young people with office bags......

"This is all to see "Color is Empty"?" Huang Shumin looked at the door of the ticket hall, opened her mouth wide in disbelief, and exclaimed in her strange bird-like tone, and the pear blossom hairstyle seemed to be trembling with excitement.