Chapter 185: Brand Endorsement

Outside the window of the office is facing a telephone pole, and several sparrows are not afraid of death to stay on the wires or telephone poles, chattering endlessly, just like the snake maneuver between Gu Lian and Sister S in this office, which is far from over. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Sister S enthusiastically left the chair, walked in front of Gu Lian and held her hand, feeling comfortable that Gu Lian was so open and honest.

"This is too serious, Xiao Gu, you are the agent who has become popular with Tianjiao, I have come to Xia Yi for so many days, and I see your ability and hard work. Mo Wanlin, you are so sensible now, it's good to figure it out. Let's not care about the past in the future, we still have to work together to develop the company's cause better. ”

Gu Lian secretly thought about Sister S's reaction, and felt that she seemed to be in a very good mood today, it should not be just her own admission of mistakes that made her so happy. Even if Li Chunnian made some peace from Zhongzhong, Sister S's mood would not be like this. Strange in his heart, he still listened respectfully to Sister S on his face.

"Since you are interested in Xiao Li, do you have any plans for him in the near future?" Sister S asked with a smile.

Gu Lian's attention suddenly focused, and he smelled a trace of unusual smell. Sister S's performance so enthusiastic and gentle may not mean that she is completely relieved of herself, it may be just a strategy, whether she can really be responsible for Li Chunnian's brokerage affairs, Sister S has to investigate herself.

"The spokesperson of Baojing's new product Feiyang series." As soon as Gu Lian opened his mouth, he saw the surprised expression on Sister S's face.

Baojing is a multinational group, occupying the largest market share of daily chemical products in China, almost all large and small supermarkets in China, shampoo, shower gel, toothpaste and other daily chemical products on the shelves, it can be said that 60% or more of the products are from this company. Baojing Group has a number of brand series products, and is constantly developing new products and launching new brands. From babbling toddlers to old age, the company has corresponding brands and products. Recently, Baojing has developed a new brand, the Feiyang series, which is designed for young people with full personality, in addition to promoting the actual function of the product, it intends to add more fashion factors to the brand's products.

At present, the product has been developed and has not yet been officially put on the market, Baojing company attaches great importance to the brand, and is particularly cautious and generous in the publicity strategy. The brand's launch and publicity work is being carried out in an orderly manner, but there are disagreements within the company on the selection of brand spokespersons, and for the sake of prudence, Baojing Company decided to suspend the spokesperson matters and start it after the work is ready.

"In view of the fact that the previous brand spokespersons were all first-line actresses, the selection of spokespersons this time first determined a principle, that is, only men. At first, when the public relations department of Baojing Company was considering the spokesperson, Tianjiao was one of the candidates, and the public relations department of Baojing Company also contacted me. At that time, I was busy running for Tianjiao to join Huayue, and I wrote down the matter of the spokesperson of Baojing Company, asked about the situation, and met with the director of the public relations department a few times, and had a little personal friendship, so I still have a little understanding of the spokesperson's situation. Gu Lian told the story.

"The brand ambassador of Baojing Company? Their family is a big company, look at the stars who have filmed advertisements for this company, which one is not a first-line actress? Even if you are looking for a male star, you must be picking in the first line, right? Can Xiao Li take his turn? When Sister S heard about Baojing Company, her eyes showed envy, but when she thought of the reality, she couldn't help but be full of doubts about Gu Lian's proposal.

"Not necessarily." Gu Lian shook his head and explained, "Based on the personalized, youthful and fashionable characteristics that the Feiyang brand needs to prove, the spokesperson of the brand may not be the first line, and the more popular young male stars in recent years are the objects of consideration of Baojing Company." In the primary election of the spokesperson, the opinions within the company finally focused on Tianjiao and Wei Baicheng. Needless to say, the characteristics of Tianjiao are very consistent with the brand style that Feiyang strives to promote. Wei Baicheng is one of the few young students who made Hua Yue's debut, handsome and masculine, although he is slightly lacking in acting skills, he has no shortcomings in the world, he is good at dealing with the media, has been on many fashion magazines, has been well received, and there are many fans, from the perspective of external conditions, he is also quite in line with the positioning of the Feiyang brand. It was on these two candidates that the company was too divided, which led to the temporary stranding of the spokesperson's choice. ”

"Now that Tianjiao has entered Huayue, it is both a movie and a record, and his popularity is already higher than Wei Baicheng, now, he has more advantages in endorsing the Feiyang brand." Sister S was puzzled, "You haven't said that this has anything to do with Li Chunnian?" ”

"Baojing has just transferred a president of Greater China, I heard that he was the vice president of North America, and he has achieved great results, and it is rumored that this person likes to be eclectic. The first major task of the new official is the promotion and sales of the Feiyang brand in China, for which to expand the market, he naturally attaches great importance to the Feiyang brand, and has issued a very generous brand spokesperson signing conditions, and put forward his own set of quantitative assessment standards on the issue of spokesperson candidates. Gu Lian said unhurriedly, "The preliminary conditions of Baojing Company, as long as they have debuted for more than three years and have a certain reputation, male artists under the age of 30 can generally meet them." Li Chunnian can try it. ”

"Why?" Sister S was still proud when she heard this, and asked dissatisfiedly, "Isn't that more competitors?" But even so, I think the ones that can stand out are Tianjiao and Wei Baicheng, and there are no small students in China whose popularity can be compared with them. Even if there are more famous than them, most of them are over 30 years old. Wei Baicheng said to the outside world that it was not yet thirty, but in fact, it should be more than thirty. ”

"The reason is in the future." Gu Lian blinked and smiled slightly, "The popularity of "Dream Three" is Li Chunnian's biggest bargaining chip to get this opportunity. Tianjiao has the movie "The Story of the Horse Going to the Hall", but Li Chunnian has "Dream Three". Although the status of the movie is relatively high, as a light comedy nonsensical movie that is obviously a popcorn type, the impact is not as lasting and enthusiastic as a TV series with very popular ratings of the same style, and it is easier to attract extremely high popularity. Tianjiao's album is nearing completion and has not yet been launched, and Huayue intends to take advantage of the east wind of the movie to promote it together. But in my opinion, these methods are not durable enough, besides, it is not difficult to release an album, as long as "Dream Three" is a big hit and an album is tailor-made for Li Chunnian, he may not be under the sky. In this case, it is extremely promising to compete for the spokesperson of Baojing Company. Moreover,...... "Gu Lian is becoming more and more confident."

"And?" Sister S was completely brought in by Gu Lian's words.

"Tianjiao entered Huayue, and the way of negotiating with Baojing Company is definitely different from mine, and they may be more aggressive in many aspects, and the remuneration is very likely to be a lion's mouth. These are completely different from the terms of my negotiations with Baojing at that time. Although Baojing Company is not a big company with bad money, it may not have doubts about the completely different value before and after Tianjiao. The same artist, so inconsistent, they may not necessarily buy Huayue's account. And I have a good relationship with the relevant staff of Baojing Company, and if I walk around again for Li Chunnian, I believe that my friendship with them will not be bad. ”

"By all of you, it seems like it's really worth a try?" Sister S groaned.

"If Li Chunnian successfully obtains the identity of Feiyang brand spokesperson, it is equivalent to overpowering Tianjiao's limelight, and he will step into the front line in one fell swoop, at least close to the status of the first line. At that time, Xia Yi will also be beautiful. And even if he can't get it, it's not abnormal, Li Chunnian has nothing to lose. In the process of fighting, we can also launch a propaganda offensive and take the opportunity to hype up and publicize Li Chunnian and expand his popularity and influence. So, what's the reason not to give it a try? Gu Lian raised his eyebrows and said.

"How are you going to apply?" Sister S was obviously tempted, "Wouldn't it be just to compile a copy of Li Chunnian's relevant materials and deliver them to Baojing's mailbox like participating in the recruitment?" ”

"That's not going to work." Gu Lian shook his head in denial, "We have to have a beautiful stepping stone." ”

Sister S is willing to hear about it again.

Gu Lian introduced. Baojing's selection of brand spokespersons is not only waiting for the artists to send themselves to the door to recommend themselves, they will also send invitations to the candidates they like. And the artists who receive this kind of invitation letter issued by the director of the public relations department of Baojing Company are more likely to be selected. Naturally, with the critical eye of Baojing Company, only artists from large brokerage companies such as Tianjiao and Wei Baicheng are likely to receive this kind of spontaneous invitation from Baojing. Gu Lian got close to the public relations director of Baojing Company and asked about the specific conditions for receiving the invitation from Baojing Company. In addition to the young male artists whose popularity has not fallen in recent years, some artists who have suddenly attracted a lot of attention in the recent years will also consider sending invitations.

Gu Lian's plan is not complicated. It is to create some hot topics of great concern for Li Chunnian, and to create hot spots, it is necessary to have a suitable place. The place where Gu Lian uses his brain is the Shanghai Magnolia TV Festival that Xia Yi is preparing to participate in recently.

"Sister S, can you let Li Chunnian participate in the Shanghai TV Festival?" Gu Lian asked, "I went to the program trading market of a TV festival before, and I didn't have time to take a closer look at it in a hurry. However, I noticed that many film and television institutions will take advantage of this to exhibit their new dramas and open up special booths, and some new dramas simply invite the starring artists to the live platform, which is quite attention-grabbing. I think if Li Chunnian can go, it will be a way to attract attention. ”

"I originally planned to let Xiao Li go to the TV festival, but he has nothing to do lately anyway, so I have to let him have something to do." Sister S smiled, she didn't feel difficult about Gu Lian's request at all, but she didn't believe it, "The exhibition hall of the TV festival is very large, there are many institutions, there are many new dramas, and there are many stars, even if Li Chunnian goes, he may not be able to attract people's attention, right?" ”

Gu Lian raised his head, his eyes were firm and full of confidence, "What if Chenxing also goes?" ”

Sister S's eyes moved. (To be continued.) If you like this work, you are welcome to come to the starting point (qidian.com) to vote for recommendation, monthly pass, your support, is my biggest motivation. )