Chapter 603 Scene 603 The first one to go out
What makes Wari Sandro feel ridiculous is that now he can only hope that he can stop Li Xiaole with Disney and Fox, who are former rivals, and Warry Sandro can only smile bitterly when he thinks of this, which is really funny, he can only count on competitors to block the development of his partners...... He never expected things to come to this point......
Everything can only be seen if "Happy Feet", "Apocalypse" and "Surprise Night at the Museum" can overpower the limelight of "Iron Man...... Did the Sixth Conference make Li Xiaole get his wish? Although Warry Sandro is worried about losing theaters in Europe, he doesn't think "Iron Man" will be smooth sailing.
On the other hand, in the online media, whether it is Yahoo Entertainment, the-numbena, boxollicemojo and other box office statistics agencies are very optimistic about "Iron Man", although he is still a lot away from the record of more than 40 million single-day box office of "Spider-Man" and "X-Men 3 Final Battle" released this year, but obviously in terms of word-of-mouth, "Iron Man" is far better than the first two.
However, it is optimistic and optimistic, but professional film critics do not think that "Iron Man" can win the box office championship in a single week, not only because he has the blockbuster "007 Casino Royale" on his head, but also "Apocalypse", "Happy Feet", and "Wonderful Night at the Museum" are released tonight, the former is also a magnificent blockbuster movie, and the latter two are the two most popular types of animation and comedy in the Christmas schedule, which undoubtedly diverts the audience of Iron Man.
But all professionals have a consensus, that is, they treat "Iron Man" as a general popcorn-like superhero movie, and they think that after the first day of release, the box office of "Iron Man" will gradually decline, and it will be shot in the limelight by new films such as "Happy Feet".
After all, the mystery of these movies before their release will provide fans with room for imagination, which is naturally more gimmicky than the movies that have already been released.
And these filmmakers do not know that things are far from the struggle for the quality of the film itself, behind these movies, is the all-round strength competition of Warner, Disney, Sony, Fox and Black Pearl.
Now this movie war has actually just begun, the box office on the first day is just a process of testing each other, and the real box office war will last for a whole month, and the temporary strength of both sides is the real key......
Although Sony has felt powerless, but of course the Big Six will not stand still, the strong box office on the first day of "Iron Man" has made them reach a new agreement with each other, readjust their strategies, and adopt an unprecedented high-pressure policy against the spoiler of Black Pearl United States......
On Christmas Day, although in the morning, the Internet and the written media "Iron Man" received rave reviews, but the six major controlled TV networks and traditional media, starting from noon, began to make every effort to completely extinguish the exposure of "Iron Man" in North America, not reporting any news about him at all, and at the same time vigorously promoting their own movies:
In various media, what "the best animated film of the year "Happy Feet", "the king of comedy Ben Stiller returns, "Wonderful Night at the Museum" is happy for Christmas~", "Mel Gibson's "Apocalypse" is scheduled to be the best Oscar film of this year" and other praises are overwhelmingly broadcast, greatly diluting the information exposure of "Iron Man".
And people were also surprised to find that "Iron Man", which was originally on Rotten Tomatoes, had a score of more than 9 on IMDB-TOP250, and a large number of new votes suddenly appeared, and almost within half a day, more than 100,000 votes scored a mediocre score of 5,6 points, which suddenly lowered the score of "Iron Man" from 9 points to 7 points and 1 points, which has fallen behind the 7 points of "007 Casino Royale......
Generally speaking, there is no law or regulation on private websites such as Rotten Tomatoes and IMDB, and the six major ones will not use money to attack each other's movies, but once the films of emerging companies such as Black Pearl United States appear, they will be treated unfairly in the early stage.
Of course, this kind of short-term depressed rating cannot be sustained, the reason is that it cares about Rotten Tomatoes, and both IMDB websites have mechanisms to avoid black ticket transactions, and over time only the votes of those who vote more will be counted, and no one can afford to hire tens of thousands of sailors to vote every day to compete with the hundreds of thousands of fans who have voting rights......
To maintain a movie with a real vote of 9 points, it has been around 7 points for a long time, and it is difficult for even the six giants to do it, but even so, the word-of-mouth impact on "Iron Man" is still not small, and the enthusiasm of many people who were originally interested has faded...... The film has also become a "mediocre work" in everyone's eyes.
Those neutral film critics who smelled the smell of war gunpowder also wisely closed their mouths, waiting for the situation to become clearer and clearer, under the attack of Warner, Disney, Sony, Fox and other four major companies, what will be the final outcome of Black Pearl United States, the initiator of this Hollywood movie war?
Everyone in the industry knows that now the six major groups are completely using the way of hurting people, and the means are very despicable, and they did this to MGM's "Wind Whisperer" 4 years ago, but even if they know, what can they change? The capital market has always been like this, a bloody storm that does everything in its power, will Li Xiaole become the second Wu Yusen? Everyone was watching, curious.
Under this powerful information oppression, after Christmas, the box office report card is also as everyone expected, the limelight of the release of the three major movies and the Christmas shopping fever have given the box office of "Iron Man" a huge impact, and the box office of "Iron Man" has dropped sharply, only 15.78 million on the second day, ranking third in the single-day box office list.
Sony's "007: Casino Royale" and "Happy Feet" got 22.89 million respectively, 18.11 million ranked the top two, and the fourth place was 13.89 million for "Wonderful Night at the Museum......
But looking further back, everyone finally found out that the first laggard in this movie war...... The epic masterpiece "Apocalypse", which was released by Disney and directed by Mel Gibson and cost more than 100 million, only got a pitiful 6.89 million box office on the first day of release......
This surprised everyone, and all film critics and market analysts are looking for the reason, this movie is not weaker than the shining "Braveheart" in terms of production, investment, actors, and shooting standards, how could it only get such a dismal box office? Many people in the industry are curious about the emergence of this phenomenon.
Among the email exchanges between the producers of the six major companies to the directors, George Luca, the great director of the "Star Wars" series, has the most representative view:
"From the point of view of concept, "Apocalypse" is a very good movie, his main theme is anti-violence and war, although Mel Gibson has a tough guy heroic face, but as a director, he has a philosopher-like far-reaching thinking and a madman's uninhibited soul, his film contains a lot of things that the audience likes, the redemption of the will, the victory of the weak, and the inspirational meaning...... That's all good......
But he made a huge mistake, in order to deepen the expressiveness of the picture, Mel Gibson added a lot of scenes from cult films, making the scenes too bloody and violent, which might make the audience scream and remember the film in normal times.
But the bad thing is that the performance of "Iron Man" and "Apocalypse" released at the same time is completely consistent with the spirit, the same core is anti-war and anti-violence, but Li Xiaole's performance is more smooth and relaxed, the same is the battle scene, the exaggerated tattoos of the Mayans in "Apocalypse", the crazy slaughter on the bloody pyramid, the thrilling on the way to escape, the blazing eyes of the black panther, the white of the slaves chiseled lime, and the green of the primitive mist, these elements are stacked with a carnival-style visual violence......
And look at "Iron Man", Tony Stark, the Iron Man, is wearing a high-tech mecha that can be called industrial art, and the fighting shows a charming action effect like a dance, and the light of the god-like body shines with Stallone's MARK1 mecha, and the Los Angeles battle in the film is dazzling, which is both wonderful and amazing.
In the essence of satirizing the war, "Iron Man" is a humorous and profound artistic way to express the core of the film, while "Apocalypse" is only interpreted with an old-fashioned and primitive directorial technique, and the standard is high.
is also a hero, Mel Gibson's hero is dim in front of the heroes created by Li Xiaole, it is no exaggeration to say that Tony Stark is a classic character enough to go down in film history, and what is the protagonist of "Apocalypse" called? I didn't remember it at all. ”
The great director concluded in the email:
"There is no doubt that Mel Gibson is definitely a good director, but he has met a much stronger opponent than him, and the simultaneous release of "Apocalypse" and "Iron Man" is simply something that idiots can do, if I were the producer of this film, even if I knew a little bit about the level of "Iron Man" in advance, I would not let "Apocalypse" go to death......"
This Hollywood lone ranger's sharp-tongued comment email made the management of Disney Studios furious, and they couldn't wait to directly open their own distribution department, those idiots, this is really funny!? obviously wanted to suppress "Iron Man" in terms of the same type of art, but why was "Iron Man" directly beaten to the box office collapse!? Doesn't that break Mel Gibson's good card!?
At this time, Warner Pictures President Jeff Robinoff and Sony Harn Lesser both called in person to comfort the indignant Disney Pictures executives......