Chapter 28 Brand Plan

When Liu Xiaorong saw Zhanfei, Zhanfei also flashed a hint of different color, she opened a women's clothing store, and there are often young people who bring their girlfriends to buy clothes, she also knows her charm, many young people see themselves, they can't help but look at themselves twice, that amazing color, can't escape her sixth sense.

But today there is an exception, Sister Xiao's son completely ignores his charm, is he really old?

No, no, no, this little guy is obsessed with design, so he can design such good clothes, and this kind of genius is often eccentric, so he will ignore his charm.

Liu Xiaorong thought so in her heart, but said in her mouth: "Xiaofei, the clothes you designed have a kind of power that turns decay into magic, which makes people look at it and can't help but want to buy it, I feel that your clothes are like people, with their own temperament and charm, and this charm is something I can't see on those thousands of dollars of brand-name clothing."

So I think you can create your own clothing brand, out of this Bozhou City, and even out of Asia, to the world. ”

Hearing Liu Xiaorong's words, Xiao Yufeng's face also showed a smile, her son is capable, and she feels that her face is shining the most.

Moreover, she also knows Liu Xiaorong, Liu Xiaorong has also received higher education, her family conditions are also very good, and her vision is much stronger than herself.

Although Xiao Yufeng also went to college, in her sophomore year, she left school because she was pregnant, and then she was expelled by her family, and then she has been taking her children with her, and she has been opening a clothing store since then, so in terms of external vision, she can't see it clearly as Liu Xiaorong.

Therefore, if Liu Xiaorong can have a better way, Xiao Yufeng also agrees with cooperating with Liu Xiaorong to try to create a brand of her own, while Zhanfei thought for a while and said, "Sister Liu, I don't know what specific ideas you have?" ”

Liu Xiaorong listened and said: "First of all, of course, we will register a brand first, and then we will use our two stores as the base camp, process all the other clothes first, and then hang all the clothes you designed, and make a name for yourself in this pony area first."

At the same time, we want to open a store on the Internet at the same time, on the Internet, the information spread is the fastest, it is easier to make a reputation, and once people understand, we will start to open branches, contact dealers around the country, and continue to expand the product sales area to maximize the market. ”

Hearing Liu Xiaorong's words, Zhanfei said, "I'm afraid this is difficult." ”

"For what?"

Zhan Fei listened and said: "Because my clothes must be made by myself, if they are made by others, they will lose their charm, and they will not be as attractive as they used to be." ”

Hearing Zhanfei's words, Liu Xiaorong showed a hint of joy on her face and said, "You mean, it is impossible for your clothes to be copied?" ”

Zhanfei listened, nodded affirmatively, and said, "That's right." ”

Liu Xiaorong listened and said, "That's better." ”

Zhanfei listened, with a trace of doubt in his eyes, waiting for Liu Xiaorong's explanation, and Liu Xiaorong said: "You also know that in our Huaxia, the problem of piracy is very serious, all kinds of pirated games, software, books, and movies are countless, and the two giants of the Internet industry, Penguin, Baidu, etc., all made their fortunes on piracy, not to mention piracy in other aspects."

I was originally worried that after your clothing design was circulated, it would be imitated by others, and in that case, soon, our products would completely lose their advantage, so I thought that we should occupy more markets and expand sales areas as soon as possible, so that those cakes would not be occupied by those hateful piracy.

However, if these clothes are not replicable, it is completely different, we don't have to worry about the market being robbed, and we don't have to rush to open up the market, we can take the boutique route, limited sales every day, and in the early stage, in order to make a reputation, you can discount.

When the fame is great, the discount event will be cancelled directly, and the original thousands of yuan of a piece of clothing will be directly restored to the price of tens of thousands of yuan or even higher, so that the profit will not be less, not to mention, our brand will also become an extremely high-end brand, but are you sure that your clothes will not be copied? ”

Zhanfei listened and said, "Sister Liu, you should also be able to make clothes, right?" You can try it yourself, I'll go get a pair of shorts, you make a copy of it exactly, see if you can copy it, the materials are all in the wardry, there will be no difference. ”

Hearing Zhanfei's confident words, Liu Xiaorong said, "Okay, then I'll try it." ”

After about half an hour, Liu Xiaorong walked out of the wardrobe, and she was also carrying two brown linen shorts in her hands, and then she said, "Look at which of these two pieces was made by me?" Hearing Liu Xiaorong's words, Xiao Yufeng and the others looked at it carefully, the two clothes were not different at all.

At this time, Zhanfei said: "Sister Liu, those two shorts are made by me." ”

Hearing Zhanfei's words, Liu Xiaorong showed a wry smile on her face, and then took out another brown shorts from behind her, and then said: "Xiao Fei is really amazing, look at it, what is the difference between the shorts I made myself and the shorts made by Xiao Fei." ”

Liu Xiaorong said, putting what she made and the two shorts together, from the form, there is no difference between the two clothes, the fabric, dyes, and needles and threads are exactly the same, but the two things are placed together, but people can easily distinguish them.

Because of the two clothes, the difference in temperament is too big, it is like the emperor and the ordinary person growing together, even if the emperor and this ordinary person look exactly the same, and even put on the dragon robe on this ordinary person, but there is still a huge gap between the two, this is like a sentence, wearing a dragon robe does not look like a prince.

The shorts made by Zhanfei are the prince, and the shorts that Liu Xiaorong sewed by herself are grassroots.

And then, Liu Xiaorong said: "It's really difficult to imitate, this kind of temperament and taste, no matter how clever the tailor can't learn, even if there are people who can imitate it, it is also a very prominent figure in the clothing industry, and it is impossible to imitate Xiaofei's clothes, piracy problem, there is really no need to worry, then our boutique route can indeed go on." ”