Chapter 36: Profit-seeking

"Dad, this time it's an accident, second brother, he ......" Yu Youjia wanted to say something, but was stopped by Yu Luoxin waving his hand. Pen & Fun & Pavilion www.biquge.info

"I'm handling this matter, and if he's a little bit good, he should understand what I mean." Yu Luoxin looked at Yu Youjia, "Don't talk about it." I heard that Zhicheng is currently urging your company to sign a contract with Hengdian Group? I've been to Hengdian, what do you think? ”

didn't understand Yu Luoxin's intention to ask, Yu Youjia told the truth, "Big brother does have this plan, I hope we will sign a contract with Hengdian as soon as possible, and come up with a public relations and publicity plan for promoting Hengdian to fight for the shooting base project." Hengdian as a film and television base, in the country belongs to the development of a fairly mature and perfect film and television shooting base, just ,......" Yu Youjia paused, "Hengdian is the vanguard of the domestic film and television base, but also the template for the establishment of cinemas in other regions, many cities across the country began to build film and television bases, with the intensification of homogeneous competition, the advantages of Hengdian Group will gradually weaken, and its own business methods and concepts are also around the existing scale and industry of Hengdian, and have not launched something with its own characteristics and innovation. This is a problem that Hengdian Group will face for a long time in the future. In the short term, in order to win the filming base project of "Allure", according to the existing outline of the script and story of "Allure" and the consistent style of director Li Zeren, after our company's investigation and comparison, excluding such extra-film factors such as investor support, clear classification module of scenic spot resources, and perfect supporting facilities, it can conform to director Li Zeren's aesthetics and show the factors in the film in an all-round way, which is not optimistic. Of course, this is based on the fact that we have not yet analyzed and studied Gaoping City, and it cannot be assumed that Gaoping City must have done better than Hengdian in terms of factors outside the film. ”

Yu Luoxin nodded at Youjia's analysis, showing an appreciative expression, "The question you asked can be said to have grasped the key point. However," he said, "do you think Hengdian Group and investors are clear about this kind of problem?" ”

Yu Youjia replied cautiously and skillfully, "Big brother has known this for a long time, and I think that others will not be ignorant." ”

"But they still have to choose Hengdian." Yu Luoxin stated, "It's been a few years since you returned to China, and you should understand that in addition to the reasons we can see on the table, there are many factors behind it that others can't see, and even occupy a decisive position." Movies too. The success of a blockbuster movie has less and less to do with the quality of the movie itself. Like Zhicheng, what they care about is not whether Hengdian adapts to the style required by the movie, but the historical blockbuster with Li Zeren's name, which can be made to make money, and the smaller the risk and investment, the better. ”

Yu Youjia was noncommittal, "What is the basis for judging the success of a movie?" Box office? ”

"Except for the box office, there is only the box office. If the box office is high, the overseas export distribution income will also rise relatively well, don't look at the domestic box office of our movies is very average, but the overseas distribution is good, it is not because we have made high-grossing movies before, otherwise who will pay attention to you? If we continue to make those movies that don't have a box office, just look at it, and soon our overseas distribution will also do badly. Yu Luoxin emphasized.

"Is that your point of view?"

"I know what you mean, but nowadays, TV is the hard standard for ratings, and movies are only box office. We are businessmen, we want to make money, we want to make profits, and word of mouth is just the icing on the cake. ”

"Then, what do you think......" Yu Youjia thought he understood Yu Luoxin's intentions, "Let me do what my eldest brother wants?" ”

Yu Luoxin smiled and shook his head, "If the movie has other ways to make money besides the box office, then we don't have to just stare at the box office." ”

Yu Youjia was suddenly startled, and looked up at Yu Luoxin, with a rare confusion in his eyes.

"Have you met with the relevant personnel of the Gaoping Municipal Government?" Yu Luoxin asked lightly.

Yu Youjia doesn't know how much Yu Luoxin knows, but as the chairman of Huayue Company, one of the investors of the film "Allure", and Li Zeren is an old friend, he has many news channels, so it is not surprising that he has a clear understanding of this aspect. "Nope. Originally, about two weeks ago, Rong Yu said that he wanted to introduce me to meet them, but they temporarily shirked it,......" Speaking of this, Yu Youjia suddenly said, "Could it be that Uncle Li finally broke his bottom line after the persuasion of Gaoping City?" "Uncle Li in Yu Youjia's mouth is Li Zeren.

Director Li Zeren has always advocated the establishment of a filming base for "Alluring the Country" in Gaoping City, and he and the investors' opinions are at odds with each other, and Yu Luoxin, chairman of Huayue Company, one of the big investors, is a good friend with him. Gaoping City wants to start with the investor, rather than getting in touch with Yu Youjia, who does not hold real power in Huayue, through Yin Rongyu, it is better to have a direct relationship with Yu Luoxin through Li Zeren. Although Yu Luoxin currently mainly hands over Huayue's affairs to his two biological sons to manage, Yu Luoxin can say yes, as long as he expresses his support for Gaoping City, who in Huayue dares to say no?

It's just that Li Zeren has a principle, and he will never have interests involved with his friends, and there is a clear distinction between public and private. Friends belong to friends, and things belong to deeds. Never talk to friends at work. Otherwise, he would not rather be in a stalemate with the investors for so long without mentioning a word to Yu Luoxin on this matter.

But listening to the meaning of Yu Luoxin's words today, Yu Youjia suddenly understood a little.

Yu Luoxin shook his hand, "You are half right, he did break the old rules he had set for many years, but it was not because of the persuasion of Gaoping City, this was his decision after thinking about it for a long time." I don't know exactly what made him do this, but I can only be sure that he is really a bit crazy this time and is very obsessed with this movie. ”

Yu Youjia glanced at his stepfather, "But you are not a person who is obsessed with movies. Li Zeren can go crazy, desperate to shoot what he wants to shoot, and break his bottom line, but Yu Luoxin has been in the shopping mall for so many years, and in business, he is more clear about public and private affairs than Li Zeren, and he can't talk about friendship.

Yu Luoxin smiled and didn't deny it, "You're right. ”

Then Yu Luoxin explained his intentions to Yu Youjia and Pan.

The four major investors of "Allure", two from the mainland, and the other two from Hong Kong and Taiwan, include both professional film and television companies such as Huayue, as well as industrial companies in other industries that want to invest in film and television, such as subsidiaries of two consortia from Hong Kong and Taiwan. At the beginning, Huayue deeply felt that the investment in the filming of "Alluring Country" was too large to bear, so she invited other investors to join, and the risk was shared, which meant that the profits should also be shared equally. Originally, I wanted to complete the financing as soon as possible and shoot as soon as possible, but I didn't expect Li Zeren to disagree with the investor, and it was delayed for more than half a year. The script has been polished a long time ago, and it has always been said to the outside world that it is in preparation, but in fact, several investors are fighting each other, and no one is willing to pay real money first, and Huayue has already paid a lot of publicity money and preliminary preparation for this.

In the past, Li Zeren could not get along with investors, but with his fame and Huayue's matchmaking, he could often solve it smoothly. This time is different, the investment is too huge, and the opinions of the shareholders and actual investors behind the major investors are also very scattered, and Huayue has no way to start if he wants to reconcile. After a long time, the "Alluring Country" project has become a pity for Huayue to abandon in Huayue's opinion, and if it is really not filmed, it will also cause great damage to Huayue's own corporate image.

Today, other investors still have different opinions, and Yu Luoxin has lost patience. Yu Zhicheng couldn't find any other way, instead of spending a lot of effort to reconcile the opinions of investors, it was better to focus on Li Zeren alone to exert pressure, with such a concept, although he was not used to other investors, he also chose to stand on the same side with them. And Yu Luoxin stood still, while letting his eldest son be blind, anyway, he couldn't get any results now. I was thinking about ways to get out of this situation and maximize my benefits.

It wasn't until Chu Yunzhi, the boss of Jinhe Group, a giant in the domestic real estate industry, came to the door to talk about the filming base of "Allure", that Yu Luoxin found the best solution.

Jinhe Group intends to join the investors of "Tilting the Country", but other investors do not agree, and Huayue can no longer make independent decisions. At the same time, the reason why Jin He wanted to join was to set up the filming base of "Alluring Country" in Gaoping City. The purpose of Jinhe Group is not to make movies, and the profit is not in the poor box office compared to its real estate sales profits, they are more concerned about the construction of the shooting base itself, and more importantly, the increasingly large scale and mature management of Jinhe hopes to expand more profitable forms and business methods of real estate. If we can build a film and television base different from Hengdian with a new concept, and integrate urban planning, supporting facilities, community construction, and film and television bases, the future profit margins will be unimaginable. Not only tourism income, but also domestic crews will have more choices for filming. What's more, at that time, Jinhe and Huayue will grasp a large piece of land that will sooner or later become Jindi, combine the construction of new film and television bases with real estate business operations, and the profit income will increase exponentially. For Huayue, this is a once-in-a-lifetime opportunity. If it weren't for the limited funds, Huayue would have been interested in entering real estate a long time ago. However, Hengdian Industrial Group is very mature in all operations, including real estate, and the local power is strong, so Jinhe has no room for intervention and cannot gain a foothold in the local real estate development market. There is no other option than the city of Gaoping.

Yu Luoxin and Chu Yun hit it off. The intention of cooperation has been preliminarily determined. The first thing is to determine that Gaoping City will become the filming base of "Alluring Country". Then other investors were dissatisfied, withdrew from the investment, and Jinhe Group took the opportunity to join.

"Other investors may not all withdraw, and the investors of the film are not the same as the investors in the construction of the film and television base, why does Jinhe have to fight for the identity of the film investor? If it is really determined that he is in Gaoping City, he can also bid to participate in the construction of the film and television base. ”

"The strong dragon can't overpower the local snake, and the identity of the film investor is conducive to his game with the local local snake." Yu Luoxin said patiently, "Once we decide to shoot in Gaoping City, there will always be many smart people across the country who will come to the wind." At that time, not only was it impossible for Jinhe to become the investor of "Allure", but we were also vulnerable to the danger of being jointly overtaken by other investors. In addition to us, other people who want to make a fortune from this project, big and small, have background, background and capital, God knows how many. You know, capital only moves for profit, and the people who can make a lot of money are often the ones who act before capital. ”

"And you and Uncle Chu want to be the ones who move first, and even if there are no conditions for the first move, you have to create conditions." Yu Youjia generally understood his stepfather's plan.

"Not bad." Yu Luoxin was very satisfied with Yu Youjia's description, "If Jinhe doesn't become a film investor and take the lead, he will lose the lead." At that time, we will not be able to ask the government to appoint Jinhe to be responsible for the development of the film and television base and get the land. The most important thing is that," Yu Luoxin snorted, "If we openly welcome Jinhe's involvement, once other film investors realize the real estate value of the film and television base of "Allure", won't they just want to share a lot of soup with us?" ”

Yu Youjia nodded. "Therefore, we can only openly welcome Jinhe to join the investment of "Allure" after other investors have withdrawn? So my mission is to support the city of Gaoping? Huayue did not express its support positively, so as not to anger other investors. In this process, Jin He can't show the slightest interest in "Alluring the Country", otherwise it will arouse suspicion and it will be impossible to achieve the effect. My support was instructed by you, and the outside world will only speculate that you agreed to do so because of friendship. ”

Yu Luoxin bowed his head appreciatively. "I've been waiting for a long time, and Li Zeren, an old stubborn, didn't come to me until last week. He didn't know anything about the transaction between me and Chu Yunzhi. I don't know how much Chu Yunzhi and I look forward to him coming to the house to visit. Through Li Zeren, I made it clear to him that I would not meet directly with the people of Gaoping City, but that I would still do it through you. You have a meal with them tomorrow, and in a few days you will go to Gaoping City to inspect and get a comparison report, the more professional the better, completely starting from the factors in the movie, comparing Hengdian to nothing. You just need to maintain your professional status and support the city of Gaoping. Runmei PR is independent of Huayue, and you don't have to consider the opinions of your two big brothers. Let them also follow the investors in a daze, so that they can paralyze other investors even more. When the time is right, I'll explain it to your two big brothers. During this time, everything you do has my backing, so you don't have to worry. ”

Yu Youjia thought about it, and his expression was not so relaxed, "Okay." ”

"Also," Yu Luoxin thought of something, and gave You Jia a meaningful look, "Although you will have dinner with Gaoping City tomorrow, you don't have to rush to show your support to them immediately, and hang them for a while." Let them know that you are not my spokesperson, and that you have more power to decide in this matter than I do. ”

Yu Youjia looked back at Yu Luoxin, and understood that this was Yu Luoxin trying to earn face for himself in front of Gaoping City, after all, Gaoping City invited Yu Youjia first and then took the initiative to refute him, which was not so authentic. Even if it is his stepson, even if the decision-making power lies with him, Yu Luoxin does not like the people of the Yu family to be looked down upon. Although Yu Youjia doesn't care much about such a form, he also has some understanding of Yu Luoxin's hard work.

"I understand, Dad." Yu Youjia paused, "Thank you." ”