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The next morning, Li Xiaole woke up from sleep with Ha Ji Won's moving carcass, and couldn't bear to disturb her who was still asleep, so he just gently helped her cover the quilt to prevent her delicate back skin from being exposed, and after getting up and freshening up, he came to the office of the second studio.

As soon as he entered the door, he saw Han Sanpin and Han Xiaoli sitting in the office smoking, looking at the ashtray full of cigarette ash, he knew that they had been waiting for a long time, Han Xiaoli saw him stand up and asked, "Why didn't you answer the phone last night?" ”

"Uncle Han, Mr. Han, I'm sorry, my phone is out of battery." Li Xiaole said embarrassedly, in fact, he was used to turning off the phone on the night of the premiere, or not, just reading text messages, answering the phone without sleeping.

"Do you know you know what you did on your first day?" Han Sanpin, who was sitting on the sofa, said with a serious expression.

"I haven't had time to see it yet." Li Xiaole pursed his mouth, he went sweetly with Ha Ji Won last night, where do you still care about this matter.

"See for yourself." Han Sanpin took out an A4 piece of paper and slapped it on the table, which looked like it had just been printed.

"Yes." Li Xiaole picked up the piece of paper from the table and looked at the data in detail, to be honest, he completely lost the film to Han Sanpin in terms of film distribution, and never worried about it, and this time Director Zhou specifically said that he must not interfere with the theater, so he didn't care about the number of films scheduled in theaters in "Those Years", and he was a little surprised when he actually got the data in his hands and saw it.

Among the 35 theaters, 1746 theaters have reported yesterday's box office data, among the 4017 screens, China Film's "Wuji" accounts for 41.7% of them, Huayi's "Assembly" occupies 30.6%, and the new picture of "A Thousand Miles to Ride Alone" also has 12.7%, and "Those Years" and "Love Sage", "If Love", and "No Man's Land", which was released at the same time, are all miserable, and the number of films scheduled is roughly about 3%.

Yesterday, "Those Years" was released on a total of 178 screens across the country, with an average of 2.7 screenings, an attendance rate of 82.7, and the box office on the first day of the final premiere was more than 4.17 million.

In all fairness, is this a bad grade? Of course not! A movie with an investment of only more than 10 million yuan got a small half of the box office on the first day of its premiere, which is undoubtedly an extremely bright achievement, but compared ...... "Wuji" is 13.12 million in a single day, "Assembly Number" is 10.28 million, and "Thousands of Miles to Ride Alone" is 5.87 million, which is a bit shabby, and it is not even much more than the 3.78 million of "The Great Sage of Love", which was released for a week.

After watching it for a long time, the only opponents that "Those Years" defeated on the first day were the weak revue "If Love", and "No Man's Land", which was also produced by Black Pearl with 2.42 million.

"Xiaole." Han Sanpin patted Li Xiaole on the shoulder meaningfully, sighed and said: "Don't be too discouraged, after all, your theme is indeed not in line with the trend of the market, and the appreciation level of our mainland fans is generally low, and they still have a higher acceptance of that kind of big-scene movie......"

"It's better than I expected." Li Xiaole laughed, "Those Years" was originally a movie with a Taiwanese background, and it was predictable that he was not adapted to the soil at the beginning, if it weren't for his die-hard fans, the attendance rate of more than 80% would be unimaginable.

"I'll be honest with you, this time we are passive, I and Mr. Han are still hesitating, I didn't expect that although the film bureau has already ordered it, but Shi Dongming, Wang Zonglei and they still greeted the theater in advance, originally I expected that your film schedule would be at least 10%, but I didn't expect it to be so few......" Han Xiaoli on the side said hatefully and extinguished his cigarette, his face gloomy.

"This is their style, businessmen, as long as there are interests, they will definitely take risks, it's normal." Li Xiaole smiled disapprehantly, he was not surprised at all, Han Sanpin's hesitation was justified, because after all, he was the head of China Film, if he took the lead in violating the documents of the Film Bureau, then something would happen when the time came, Shi Dongming, Wang Zonglei, and Zhang Weiping, who were also engaged in underground actions, would not have any major problems, and the biggest black pot would definitely have to be carried by Han Sanpin.

On the contrary, it is Shi Dongming and them, so there is no need to worry so much.

"Don't worry, I'll call the theater chain later, and ensure that your scheduling rate is increased to more than 30." Han Sanpin's face was also pale, and his eyes flashed with a sharp light, showing his decisiveness as the person at the helm of the group, in the anti-piracy, he Han is a person who has played a decisive role, if he ascends to the top, his influence on the cinema chain is definitely much stronger than Shi Dongming's others.

"I don't think that's going to work." Li Xiaole hurriedly waved his hand at Han Sanpin to stop him: "Uncle Han, don't be impulsive, this is a document from the bureau, within a week, the bureau will grasp the situation, and when the time comes, the bureau will definitely put pressure on all those who are making small moves behind their backs, Shi Dongming They are not afraid of dirty water splashing on themselves, you can't do this with your current identity." ”

Shi Dongming They are not stupid, of course they know that this kind of small action can be carried out in a week at most, and there will be a reaction in the bureau, but the so-called law does not blame the public, even if the film bureau investigates it, all so many people violate the law together, and the bureau can't really punish them ruthlessly, at most, it is a small punishment and a big commandment.

Now in their hearts, they wish that Han Sanpin would follow them, even if the box office of "Those Years" goes up, they will instead beat them up and say that Han Sanpin took the lead in violating the rules, even if the bureau wants to suppress it, they can make this matter happen to the media, and it will immediately become a scandal, which will be devastating for Han Sanpin and the reputation of "Those Years", so the only choice on their side is to let them have to worry for a week and let these bastards take advantage of such a small advantage.

"Are we just going to let them do it, and we're going to stare at it?" Han Xiaoli slapped the table angrily, while Han Sanpin smoked depressedly, as if he had acquiesced to the correctness of Li Xiaole's words.

How could Li Xiaole not see what this Uncle Han meant, he could see through the problem, how could an old man like Han Sanpin not understand, he came to sing with Han Xiaoli in person today, in fact, he wanted to make a statement, and when he said this, he would be down-to-earth, even if "Those Years" failed at the box office, at least he would not blame him Uncle Han for not making a move.

Thinking of this, Li Xiaole also smiled in his heart, waiting for Han Sanpin's next words.

Sure enough, Han Sanpin thought for a long time before he said slowly: "We can't sit still like this, although we can't violate the law, but we can make some publicity efforts, I think so, or let's create some topics like before, I'll let the media publicize it." ”

"Yes~" Han Xiaoli "suddenly realized" and slapped his thigh and said: "Didn't you talk about campus aiqing in "Those Years", do you remember that you were not classmates with the starring Ha Ji Won before, just let the media release the news that you had an ambiguous relationship before, and your filming of this drama is a love work for Ha Ji Won, your director Li Da sacrificed the box office for Aiqing, and the Pomeranian smiled, what do you think of this title~~? It is not only a topic of interest to the media, but also a theme that can bring out the movie, isn't it a very haode publicity? ”

Since there is no publicity cost, it is the most haode way to hype up the topic of movies and let the entertainment media pay attention, Li Xiaole has engaged in sexy marketing and negative marketing in the past, but this time he didn't do these foreshadowing in the early stage, and stirring up scandals has become the only way out.

But Li Xiaole was stupid when he heard it, it is said that Mr. Han personally visited, this must have been carefully planned with the people of the Propaganda Department for a long time to come up with such a propaganda method, in fact, although this routine is old-fashioned, it is also a very precise marketing method used in "Those Years".

But Li Xiaole could never agree...... He did everything possible not to let the media interfere with his own private life, so wouldn't it be tantamount to exposing himself...... Looking at the two pairs of expectant eyes of Mr. Han, if he doesn't tell the truth, these two will probably not give up.

"Uncle Han...... Uncle Xiao Han ......" Li Xiaole could only touch his head very embarrassedly: "I'm afraid this propaganda method can't be used." ”

"Weishenme can't do it? Is there any problem" Han Xiaoli stood up with his eyes glared when he heard this, Li Xiaole usually has the most devils, as long as he can make the movie box office good, he can have scandals with all the female leads, how can he drop the chain at such a critical moment this time?

"Because I proposed to Ha Ji Won yesterday, we have already decided to get engaged...... Li Xiaole said a little embarrassed.

Hearing this, Han Xiaoli, who was instantly excited, immediately froze his face, and was stunned for several seconds before squeezing out a trace of a smile with an extremely unnatural expression: "That...... What a compliment...... Congratulations~ This is great. Turning his head, he looked at Han Sanpin.

Han Sanpin also showed a wry smile, stood up and patted Li Xiaole's shoulder: "Xiaole, this is a great thing, tell your dad no, he knows that he must be happy~ When to set up wine, be sure to call us in advance." ”

"Not yet." Li Xiaole laughed and said: "If you register now, I'm afraid that the media will find out a lot of trouble, so I won't get the certificate for the time being, and I'll talk about it later." ”

"Xiaoli, you immediately call Lao Chen of the Propaganda Department and ask him to take this news down from the media, and you can't post this content in the future." Han Sanpin turned around and instructed, Han Xiaoli could only nod helplessly with a wry smile, they have an unwritten criterion for distribution, hyping up the topic, you can only hype fake news, even if this kind of fake news involves any party in the movie, they can't resist the actions of the distributor, and even have to actively cooperate.