Chapter 023: Sky-high naming fees
The summer transfer market, which ends at the end of August. Pen @ fun @ pavilion wWw. biqUgE。 info The Premier League has been played for 3 rounds.
In Manchester United's 5-0 win over Burnley, Januzaj did not play.
Juan Mata shone brightly, with two goals, three assists and five goals all related to him. Nani, who came on as a substitute for Januzaj, scored a goal and Wayne Rooney scored again for a brace.
Kroos also opened his Premier League goal account and scored 1 goal.
"In this game, Januzaj did not play, and I guess Wang Zheng should protect the young people and not let the young people play too many games in a short period of time." Zhan Yingjun talked eloquently.
His words also represent the perception of most of the media.
However, the next day broke the most exciting transfer news.
Januzaj moved to Monaco for a fee of £35 million.
Monaco's 19-year-old youngster Anthony Martial moved to Manchester United for a transfer fee of £10 million.
Coming and going, Manchester United netted £25 million. Combined with the transfer fee from the previous sale of five young people, Manchester United's summer transfer market earned 100 million pounds.
The purchase of 4 players cost £71 million and the profit reached £29 million.
The sudden transfer news made it too late for all fans to turn around.
"What's going on? Sold someone? Sell Januzaj, who had the best performance in the first 3 games? What the hell? ”
"Wang Zheng is stupid - forcing ......"
"Manchester United self-destructs the Great Wall ......"
Fans began to gather and began to buy scarves, baseball caps, banners. Yes, they are going to the gates of Old Trafford to protest again.
Anthony Martial's arrival did not attract anyone's attention, quietly.
However, on the last day of the whistle transfer, Manchester United still had a few operations, which did not attract the attention of fans.
Evans moves to West Brom for £8 million; Henriquez moves to Ligue 1 for £6 million; There are also several older reserve squad players who have also been sold, recovering a total of £7 million.
In these transfers, Manchester United earned 21 million pounds. But no one paid attention, and the transfer of selling Januzaj was so exciting that it had already attracted everyone's attention.
£50 million, that's Manchester United's net profit in the summer transfer market.
Manchester United don't just sell people, they buy people. Quietly brought a few young players, such as Sumensa and other young talents, to Manchester United when no one was paying attention.
Rogers was interviewed and looked very happy: "Wang Zheng is a self-destruction, haha...... Sold the best performer. I think that's our chance, we're three wins in a row now and they're going to lose without Januzaj. ”
Manuel Pellegrini is equally happy: "Our team has won three in a row and now we have four teams going together, so we're going to hold on and not fall behind. ”
Jose Mourinho is light-hearted, his team has also won three in a row, closely following Manchester United, and now Wang Zheng is selling the best young and you are a good opportunity, but he did not show it, "Manchester United is aiming for the league title this year, and I will always regard Wang Zheng as an opponent." ”
Compared to the snickering joy of other teams' managers, the fans were much more aggressive, and they once again snapped up the scarves in the Manchester United store against Wang Zheng.
Gathered at the gates of Old Trafford, "Huh? Why don't fans from other teams come to protect them? ”
"That's right! At least the Queen's Park Rangers fans in the next game are going to come out to protect the king, right? ”
Fans feel very strange, isn't Wang Zheng very supported by other fans? Why is there no one?
There was no one to protect Old Trafford, so they were embarrassed to attack, and if they broke something, wouldn't they have to pay compensation?
Forget it, forget it, let's disperse!
Another horse boss in Huaxia, the e-commerce one, has just arrived in Manchester and is ready to meet Wang Zheng.
He was stunned to see countless fans leaving around Old Trafford, and foreign fans who were professionals, who didn't have a game, also came to make the pilgrimage.
"It's worthy of Wang Zheng, even if there is no game, he can still attract fans. We must get the naming rights in our hands. ”
Wang Zheng and Sandezi met with the boss of Ma Yun in the office.
"Hey, Boss Ma, I often shop on your platform, but I buy a lot of fakes, when will you empty the fakes?"
Wang Zheng's saying is just joking, the problem of fakes cannot be managed by a platform, and it needs the cooperation of local industrial and commercial bureaus to solve it.
Ma Yun smiled slightly, "The biggest mistake in my life is to create a certain treasure. I didn't expect it to be so big, change our lives, and leave me with no time to play. ”
"I wipe ...... This one is so well pretended. Wang Zheng secretly admired in his heart, as soon as a person has money, whatever he says makes sense, and his fart will be fragrant.
"Haha...... Boss Ma is so funny, I'll say the same thing another day. Manchester United are just small clubs, haha......"
The two looked at each other and smiled, you know me.
After Sandezi sat down, he got straight to the point, "We don't plan to sell the naming rights of Old Trafford for the time being. After all, this is the pride of Manchester United, and if the naming rights are sold, I am afraid that fans all over the world will really eat the owner. ”
Selling the players, although the fans were reluctant, but after a while, they naturally dispersed.
If the naming rights of Old Trafford are sold, although it will make a lot of money, and it will certainly not be less than the cost of the jersey, but I am sorry for Manchester United fans all over the world, I am afraid that the fan base will really resist.
This is the Theater of Dreams, and naming rights cannot be sold.
"How about we can give 50 million, 50 million pounds for one year?" Boss Ma raised his palm, very atmospheric and full of confidence.
Wang Zheng is very moved, this is 50 million pounds for 1 year, a huge sponsorship fee. In addition to the 50 million pounds earned from the sale, the principal and interest to be repaid to the bank this year will be in hand!
He is still secretly scolding in his heart, can Manchester United lower its expensive head? Real Madrid and Barcelona are about to sell their stadium naming rights, right? Why can't we sell ours?
In 1958, in the darkest days of Manchester United, Real Madrid and other teams also proposed to award the Champions League trophy directly to Manchester United.
But Manchester United refused before the Football Federation could reconsider, and this is pride.
Wang Zheng doesn't want to be proud, now that he is the boss, he really wants to make money!
"Impossible, the Theater of Dreams will always be the Theater of Dreams. If I sell the naming rights in my hands, the fans will not forgive me, and our tradition will disappear. "Sandezi is categorical.
Wang Zheng really wanted to beat him.
"However, we can sell the naming rights to the Carrington training base."
Carrington Training Base? Naming rights?
Ma Yun quieted down and discussed with the assistant next to him for a long time before replying, "What about your offer?" ”
"We'd like to hear your offer, after all, Carrington's training base is no less famous than the Theater of Dreams."
"Wow, these three virtues really dare to say it." After hearing this, Wang Zheng secretly said that the Theater of Dreams is one of the most famous stadiums in the world, and the Carrington training base is just the training base of Manchester United Club! Isn't this nonsense?
"£10 million a year." Ma Yun pouted, very funny movements.
"Hey, hey, our training suits cost nearly £20 million a year, will our training ground naming rights be less than training uniforms?"
Aon, Aon was originally the chest trademark of Manchester United's jersey, but it was snatched away by Chevrolet. Aon had no choice but to settle for the next best thing, winning the sponsorship of Manchester United's training uniforms.
Manchester United also bought out DHL's sponsorship in order to sign AON. DHL was the first sponsor of Manchester United's training uniforms.
"Follow! I also mark-up. "£25 million, but we also want Manchester United's results." If United are unable to play in the Champions League from the start of next season, we will split the sponsorship fee in half. How is it? ”
The naming rights of 25 million pounds will be reduced to 12.5 million if Manchester United cannot qualify for next season's Champions League.
This trick is more ruthless than Adidas's sponsorship, Adidas's condition is that Manchester United cannot enter the Champions League for 2 consecutive years, and only then will the sponsorship fee be reduced by 30%.
Sandezi looked at Wang Zheng, and the question of the results was about to ask the boss.
Wang Zheng nodded, "No problem." Manchester United can't get into the Champions League, the sponsorship fee is cut in half, and for two years in a row, I can't get into the Champions League, and I only take £10 million in sponsorship. ”
Ma Yun was unexpected, is Wang Zheng stupid? How can you do that? Although everyone is Chinese, is it really good for you to self-harm?
Wang continued: "If Manchester United win the league or the Champions League, we want to get a one-time bonus from a certain treasure. £5 million for the league winner and £10 million for the Champions League, how? ”
"You know, the impact of the Champions League and the league is very huge, and the exposure of your company will be dozens of percentage points higher." Sandezi hurriedly said.
The boss's trick is too dangerous, will the other party agree?
"Good! We signed a contract for the first phase for 3 years. "There is no nonsense about horse transport.
He guessed that even if Wang Zheng could lead Manchester United to the Champions League this season, that is, the top four, it would be difficult to win the league title.
As for the Champions League, it's even more difficult, and you want to win the title next season? Hardly possible. Moreover, if the contract is signed for 3 years, if Manchester United's results are not good, we can withdraw quickly.
If Manchester United's results are too good, we find that we can't recover the cost of investment, and we can still get out, right?
Once the framework is set, the negotiation between the two sides will be pleasant.
Sponsorship is fast in time!
The Carrington training base is named by a certain treasure, with an annual sponsorship fee of 25 million pounds and a three-year contract.
Manchester United won the league championship, a treasure paid an additional 5 million pounds, won the Champions League, a treasure paid another 10 million pounds.
As soon as the title news came out, the world once again turned its attention to Manchester United.
Sponsoring the madman, it's really ruthless...... No number of teams' home naming rights are worth the price.
Do you really think that the money is printed by your own family?
More people only envy Wang Zheng's Huaxia background, and only the enterprises of Huaxia can be so crazy, aren't they? The Hengda of the Super League has been proven.
Wang Zheng is a native of China, at the helm of Manchester United, giving Huaxia enterprises the best catharsis, countless sponsorships, continue to smash over.
Sandezi is ready to sign one by one, and roughly calculated, Manchester United's various sponsorships will exceed 80, and the total profit brought by the new sponsorship to Manchester United will exceed 20 million pounds.