Although the puppet theater version of "Sou Shen Ji" used the curiosity of the media and the audience to earn enough eyeballs at the beginning, after a few episodes were broadcast, the ratings dropped significantly, and the audience was obviously more interested in the live-action TV series of ATV.

However, in terms of word-of-mouth, the two TV series showed diametrically opposite evaluations to the ratings. People who have read the novel "Sou Shen Ji" feel that the puppet show version is more faithful to the original work, while the live-action TV series is watched by many people and scolded by many people.

The production cost of the live-action TV series is more than ten times that of the puppet show, if you want to say that Xiao Tao doesn't care about producing this TV series, it must be wronged him, but there will be such a comparison in the hearts of many audiences: The puppet show version of "Sou Shen Ji" can spend more than 3 million to do the background and special effects, which is second to none in all TV puppet shows, and the combination of "puppet + special effects" is also more in line with the content of the original novel in terms of expression. Although the live-action version of "Sou Shen Ji" also spent a lot of effort on special effects, compared with the special effects presented in those big-budget movies that are no more than 2 hours long and often cost hundreds of millions of dollars, the special effects in the TV series are very rough.

In other words, expectations decide to be disappointed, everyone's expectations for puppet shows are not high, and everyone is surprised to be able to make this level, and the live-action TV series has been pinned on by many readers of the original novel and looked forward to it for several years, but what they saw and what they thought was different, and they would inevitably be disappointed.

Shao Yifu originally didn't expect the puppet drama version of "Sou Shen Ji" to have high ratings, and it would be good to frustrate ATV's momentum, as for the various evaluations of the audience later, it was an accident.

The real killer feature of wireless is "The Voice", which is about to start the second phase of the competition, and the TV series "Big Time", which has been filmed for more than half of the time.

The ratings of "The Voice" are even higher. After all, it's just a variety show. There is no way to cultivate a very fixed TV viewing group. So what really wants to be launched to go head-to-head with ATV is "Big Time".

The shadow of last year's stock market crash has not completely dissipated in the hearts of Hong Kong people, "The Great Era" chose the stock market as the background, but it invisibly touched the pain in the hearts of many people, and there was also a character like Zheng Shaoqiu who was "spurned" by the public on the list of actors, and the TV series has not yet started, and there have been many criticisms in the media.

Liang Jiashu was very glad that this TV series was under his name at first, but now that negative voices continue to reach Shao Yifu's ears, he gradually feels a little unbearable.

The man who works under the Liangjia tree. In the past few days, I have been extra careful in what I say and do, because Liangjiashu is in a bad mood and will scold people at every turn.

"Didn't you tell me that the day before yesterday you had dinner with the deputy editor-in-chief of that newspaper and said it was okay, but why did you still publish that comment in the newspaper today?"

Through the door, you can hear Liang Jiashu's scolding voice on the phone, and the assistant who just walked to the door hesitated, and then pushed the door and walked in.

Liang Jiashu pressed the microphone on the landline with a snap, and looked up at the assistant who was trembling and didn't dare to say anything. Holding back the irritable emotions in his heart, he said, "What about the newspaper I want you to buy?" ”

The assistant handed over a wad of newspapers in his hand. Liang Jiashu waved his hand, and the other party didn't dare to stay in the office longer if he was amnesty, so he closed the door and left quickly, for fear that he would be scolded by Liang Jiashu if he was one step late.

Liang Jiashu read several newspapers, and almost all of them had bad comments on "The Great Times", but these were not what worried him the most, and the comment of a columnist in "Ming Pao" was the source of his anxiety.

The TV series "Big Era" has been about to be broadcast since the start of filming, and Lin Youlun's shadow can be seen behind it. It is precisely because of Lin Youlun's optimism that Wireless will withstand the pressure of the outside world to broadcast this TV series, but just when "The Great Era" was about to be broadcast, such a comment appeared in "Ming Pao", although it was written by a columnist, but it also made Liang Jiashu feel faintly uneasy.

At this time, Lin Youlun should have realized that he couldn't do anything, so he abandoned his pawn and prepared to push himself out as a shield? Or is this a game from beginning to end, specifically to do it yourself?

The more Liang Jiashu thought about it, the more confused he became, and at this moment, the phone on the table rang again.

"Hey......" Liang Jiashu picked up the microphone casually, and then his expression changed: "It's Miss Fang?" Go to your office, I'll be right there. ”

Hanging up the phone, Liang Jiashu turned his heart sideways, since he couldn't avoid this knife with his head stretched out and shrunk, he couldn't mess with himself.

took the elevator to the top floor, followed Fang Yihua's assistant into the office, and found that Shao Yifu was sitting behind the desk.

Fang Yihua stood beside Shao Yifu and saw Liang Jiashu coming in, but just nodded at him, but did not speak.

Shao Yifu opened his mouth and asked about the progress of the preparatory work before the start of "The Great Era", Liang Jiashu has been overwhelmed by those negative reports in the media in the past few days, Shao Yifu suddenly asked about it, so that he was not prepared at all.

"The trailer and advertising are broadcast according to the original plan, and as soon as the ratings of the premiere come out tonight, I will report to Uncle Sixth immediately."

After Liang Jiashu finished speaking, he first glanced at Shao Yifu's expression, and then glanced at Lin Youlun from the corner of his eye, and saw that neither of them reacted, so he breathed a sigh of relief.

Neither of them looked like they were going to ask the teacher for sin, maybe they were too worried.

As soon as Liang Jiashu thought like this, he heard Shao Yifu ask: "Have you seen those comments in the newspaper recently?" ”

Liangjiashu's hairs stood on end all of a sudden, and he was really afraid of something.

"Sixth uncle, the media's recent reaction, I suspect that someone is deliberately making trouble." Knowing that he couldn't dodge the road, Liang Jiashu decided to muddy the water first.

Shao Yifu looked at Liang Jiashu: "I know what you said, but not all the media will buy it out, right?" ”

"This ......," Liang Jiashu said for a while.

"Alright, you go first." Shao Yifu didn't mean to ask any more, and when Liang Jiashu left, he didn't forget to glance at Lin Youlun, he always felt that Shao Yifu and Lin Youlun had something to say, but with his current status, he was not qualified to stay and listen.

As soon as he left, Shao Yifu said to Lin Youlun: "Does this method really work?" ”

Lin Youlun replied calmly: "Is it useful, won't we see tonight?" ”

"I'm really worried." Shao Yifu sighed softly, he only heard the term "bad review marketing" from Lin Youlun for the first time a few days ago.

There were so many negative evaluations of "The Great Era" in the media this time, which was just an independent opinion of individual media at first, but it developed into the current way, but it was Lin Youlun's intention.

Using bad reviews to attract the audience, if this idea was not put forward by Lin Youlun, Shao Yifu would only think that the person who came up with the idea had a problem with his brain, and even if Lin Youlun came up with a reason to persuade him, Shao Yifu still had a big question mark in his heart about how effective this would be and whether it would be counterproductive.

"If we succeed this time, can we also adopt a similar approach to propaganda in the future?" Fang Yihua was more optimistic than Shao Yifu, and of course she said this more to ease the atmosphere of the conversation.

"Not all TV dramas are suitable for this method of publicity, this time it is mainly because of the stock market crash, the audience has a general misunderstanding of the TV series "The Great Era", and there is no way to eliminate it, and the normal publicity does not have too good results, so this method of reverse propaganda and reverse hype can be used. The audience thinks that this TV series is not good, so the newspaper will tell you that this TV series is really bad, and there are many criticisms, and everyone will have a curiosity in their hearts, and they will want to see how bad such a TV series is. As long as it can attract everyone to watch it for the first time, the effect of publicity will be achieved, and as for whether it can retain the audience, it is a problem of the TV series itself. After Lin Youlun finished speaking, he added: "I don't think "The Great Era" will definitely disappoint. ”

——

At first, everyone heard that this TV series was about last year's stock market crash, and they subconsciously didn't want to watch it, but there were many criticisms in the media, and many people's interest was rehooked, so the ratings of "The Great Era" at the beginning of the broadcast were equal to ATV's popular "Sou Shen Ji".

The first episode of "Big Time" uses flashbacks to remind viewers of last year's Black Monday, when the Hang Seng Index slipped from more than 3,900 points to more than 2,000 points, and analysts pointed out that a heavy drop in the index would inevitably lead to a crash. Investors had to hope that there would be a glimmer of life in the resumption of the market in three days, and finally rebounded throughout the day after the sharp fall, rising by more than 1,000 points.

The stock exchange was full of people, people were cheering, Liu Qingyun knelt on the ground happily, shouting "Amei", and Zhou Haimei, who played Ruan Mei, also shouted her name and rushed over, and the two hugged tightly. Zeng Huanqian, who played Long Jiwen in the distance, looked at them gloomily. The five fathers and sons of the Ding family who are also in the exchange are like five thunderbolts, and the "fall" that Ding Crab convicted of by Zheng Shaoqiu has "risen" little by little, he lost, and his assets have changed from 5 billion to 1 billion in debt, and the price is to end his life and jump from the top floor of the building of the Stock Exchange, this is the concept of Ding Crab, "If you can afford to lose, you can't let people see jokes."

At the same time, the camera turned, Fang Zhanbo hanged his dead relatives in his office. There is a row of photos on his desk, "Dad, Mom, Xiaomin, Tingting, Fangfang, Sister Ling, I have succeeded, what I promised you has succeeded." He poured wine into the wine glass in front of each photo, the picture was flashing back, vaguely back to his childhood, he was playing with his sisters, Ding Crab was drinking with his father, "Is it good to be a brother in the next life", the father smiled and agreed, "Your son is my son, my son is your son, we are two families with one heart".

The twists and turns of the grievance story, the familiar stock market experience, soon firmly attracted the audience in front of the TV, when the second episode was broadcast, the ratings did not fall but rose, and after getting the ratings statistics of the two episodes, Liang Jiashu finally breathed a long sigh of relief, and he could finally sleep peacefully tonight. (To be continued.) )