Let's talk about it again, everyone is very excited, I didn't expect that the teaching of this education center is so targeted, and the tuition fee of 10,000 yuan is really not wronged. Only Luo Zhiqiang was lamenting: "Hey, I originally wanted to go to my Sichuan restaurant to do experiments, but I didn't expect to start a new stove." ”

Huang Wenbin thought about it, this is still sent to the door, anyway, I don't know what the effect of Xiao Lei's class is, so it is better to fulfill Luo Zhiqiang, so he said, "You don't have to worry, today's class, I plan to take everyone to your store and summarize your ...... That experience. "It seems too hurtful to say that the experience of failure is too hurtful.

"To my shop?" Luo Zhiqiang was stunned, "Okay, let's go together." ”

Luo Zhiqiang's Sichuan restaurant is nearby, and when he came last time, it was already over, and Huang Wenbin didn't see it seriously. It's still daytime, take advantage of the sunshine to see, this store is really not ordinary dilapidated, the ground has no tiles, but the uneven cement floor, and greasy. The tables and chairs are missing arms and legs, and the signboard has also dropped words, so I can't see what it is.

It's morning, there is no one in Luo Zhiqiang's restaurant, there are a lot of other creatures, suddenly a large number of people poured in, a few cockroaches ran around, Huang Wenbin was secretly frightened, and made up his mind to never go to this kind of small restaurant in the future, it was really dirty.

"Boss Luo, you can introduce the basic situation of your store." Huang Wenbin emphasized, "Tell the truth." ”

Luo Zhiqiang's face flushed, "My store covers an area of 50 square meters, with twelve countertops, most of which were placed outside the door when it opened. The chef is me, there are four assistant cooks, they do everything, I am training them to cook, and now they can cook a lot of dishes. ”

"Who wants to listen to this! How much business can be done every day, and how much is the turnover rate! ”

"What do you buy and how much do you spend on average?"

"Two or three more or five or six more?"

The students in the catering class were very dissatisfied with Luo Zhiqiang's introduction and put forward their own opinions. In fact, in this catering class, many people are friends brought by Luo Zhiqiang, and they are very clear about his situation, and they have introduced them to others: "There is no business here, it was fine at the beginning, but after opening for more than a year, the business is slowly getting worse, and now it is not profitable at all." ”

"I've been here many times, and at night, when it's at its most popular, everyone else has a store full of people, and there are only three or four tables here."

"It's a little bit better at supper, maybe four or five tables at the peak."

"Don't count the turnover rate, if you really calculate it, it adds up to about ten tables in one night, and it hasn't been turned over at all."

"There are all factories around here, and all the people who come here are wage earners, and their consumption power is not high, on average, it is twenty or thirty yuan per person."

"Where there are twenty or thirty yuan, there are more than two or three people ordering a meat and a vegetarian meal for half a day. I came over a few days ago and looked at four more tables of guests, three of which were only fried snails and peanuts, and a few people were eating and drinking beer, and there were no other dishes. ”

"Hey, hey, hey, that's when people finish eating other dishes, only snails and peanuts are left, okay!" Luo Zhiqiang really couldn't listen to it anymore, and retorted, "And in addition to fried snails and peanuts, there are also fried noodles." Don't talk nonsense! ”

"What nonsense, you're just not doing business here, I don't know how you got it!"

"Yes, yes, if you want to say that the location is not good, there are so many shops nearby, and the business is better than yours. If you want to say that the craftsmanship is not good, it is even more impossible, you can't cook other dishes, and there are still two brushes to make Sichuan food. ”

"What is called other cuisine is not good, whether it is Cantonese cuisine, Su cuisine or Shandong cuisine, I am very powerful!" Luo Zhiqiang said.

"You will make seafood in Cantonese cuisine, you will make meatballs in Su cuisine, and Lu cuisine is a large intestine, what else will it be?" Luo Zhiqiang's friend ruthlessly exposed him, "People's Cantonese white chopped chicken is boiled for nothing and then dipped in ginger paste dishes to eat, you pour it, a pot of red oil is poured on it, this is saliva chicken, big brother!" What a white chopped chicken! ”

"What can I do, you have to use a good chicken for authentic white chopped chicken, my consumption here is so low, where can I afford it." Buy 45 days of slaughtered feed fast chicken, boiled out can you eat it! It's so fishy, how can you do it without pouring red oil. If you give me a good chicken, I promise to make an authentic Cantonese white chopped chicken. ”

"Principal Huang, I have already understood that the reason why Luo Zhiqiang's store failed was because the materials were not good, and he always used cheap raw materials to fool customers, and the customers were angry and would not come in the future." Luo Zhiqiang's friend said.

"How can it be called fooling customers, what consumption level, what raw materials are naturally used." Luo Zhiqiang retorted.

"And this place is so dirty." Others say, "You should clean up." ”

"This is a food stall, the food stalls are like this, if you look around, I am the cleanest here." Luo Zhiqiang said again.

"If there is no signboard, people don't want to come in when they see it, so they should rebuild the signboard and use neon lights to attract guests in." Someone proposed, "We should also highlight the characteristics, write down the specialty dishes, boiled fish, pot wrapped meat, etc., and people will know what to order as soon as they come in." ”

"It's useless, the people who come here to eat don't look at your specialty dishes at all, what is cheaper." Luo Zhiqiang said.

"I think the service here is really bad, the food is served slowly, the waiters are all aunts, no good face, asked them to bring a toothpick, called three times before giving it to me." Someone said, "At that time, there were not many people, and there were obviously no people eating, and this attitude was still there." Another friend of Luo Zhiqiang said, "You should hire some diligent waiters, preferably pretty, just ask a few beautiful women to line up at the door, and the business is guaranteed." ”

"We are a food stall, what kind of service can a food stall have, if you want a toothpick, you can't get it yourself." Luo Zhiqiang was still stiff-mouthed, "My waiter here has to do everything to peel garlic, wash vegetables, clean up dishes, and do hygiene, and I can only afford a salary of 1,200 yuan a month." Don't talk about beauties, can a diligent person do it! ”

"Then you won't raise your salary!" The man said.

"Just kidding, the wages are all money, one thousand two, three is three thousand six. I don't have a business in the first place, and it's already very difficult to give three thousand six, and I'm raising my salary, isn't it even more of a loss. Luo Zhiqiang said.

"Boss Luo." Huang Wenbin stood up and said, "You spend 10,000 yuan to go to our school, our city wants to help you." But to help you, the first step is to find out what your problem is. Anyway, your skills are so good, the store you opened is not worthy of you, right? There must be something wrong with this, right? ”

The reason why Huang Wenbin chose this store that day was because he was dying of hunger, so he specially chose a store with fewer families. At that time, although it was not meal time, there were at least four or five tables of customers at other food stalls. Only Luo Zhiqiang's shop is empty, and there are only two tables of people, and Huang Wenbin is only three tables, and business is indeed not good.

"This ...... Of course there is a problem. "If it's okay, how can Luo Zhiqiang pay 10,000 yuan for a semester's tuition," but what these guys said was too superficial, and none of them got to the point, so I refuted them. Principal Huang's knowledge must be higher than theirs, what do you think? ”

Huang Wenbin was stunned, he really didn't know what to say. The food stall environment is poor and the service is not good, but it is cheap and delicious. Luo Zhiqiang's shop, of course, has a lot of problems, but in terms of food stalls, it doesn't seem to be very prominent, and there are many food stalls with dirtier, messier and worse service.

"In the restaurant business, the first thing is location." Huang Wenbin has nothing to say, "Your location here is not good, and it is inevitable that your business will be poor." ”

"But there are more than ten or twenty shops around here, all of which are better than him." The other students retorted.

"Of course, it's not as good as the city center, but it's not bad, and there are a lot of factories nearby."

"Yes, yes, the store I opened is in a residential area, and it's not as good as here, and the business is still better than Luo Zhiqiang."

"This location, for others, is indeed not the worst, but for Boss Luo, it is the worst." Xiao Lei came out to save the scene, "Why do you say that it is the worst, because Boss Luo's cooking skills are so good!" ”

As soon as these words came out, everyone's attention was attracted to her, if you want to say that a restaurant is not doing good business, there may be many reasons, but the owner and chef are too good at cooking? This is a reason, it has always been that the better the cooking, the more prosperous the business, I have not heard of a customer who puts good food and does not want to patronize the bad food.

"Teacher Xiao, why do I have good cooking skills, but my business is not good?" Luo Zhiqiang couldn't help but ask.

"Because you're so good at cooking, the price is high." Xiao Lei picked up his menu and said, "Boiled fish, others generally sell 18 to 22 pieces, you sell 25, back to the pot meat, others generally sell 15 to 20 pieces, you sell 22, and this fried shredded potatoes, people are generally 5 to 8 pieces, you sell 10 pieces." According to your craftsmanship, of course, it is worth the money, but in this location, the consumption is relatively high, and most of the customers in this neighborhood would rather eat almost cheaply. There are not many people who pursue high quality and high price, so business is poor. ”

"I see!" Luo Zhiqiang said convincingly.

"So there is such a saying!" Other students also felt refreshed and admired, "It turns out that good cooking skills can really lead to poor business." ”

Huang Wenbin thought about it, this is not right, it is not a problem of cooking skills at all, but the price is too high, if the price is reduced and the price is the same as others, everyone will definitely prefer to go to a restaurant with good cooking skills. But after thinking about it again, saying that the price is too high and the business is not good is obviously not as eye-catching as saying that good cooking skills lead to bad business, which is obviously the idea of Wang Rushan, a master of psychology.

"In addition, if a restaurant wants to cultivate repeat customers, there is a very important principle, it must maintain the same standard. I can't say that I came to your restaurant today, and I felt that the saliva chicken tasted very good, better than the big restaurants, so I recommended it to relatives and friends everywhere, and it was easy to pull a group of people to eat again, and the taste was the same as other restaurants, mediocre. Being ridiculed by relatives and friends, I lost face and will never come back in the future. Xiao Lei said.