Chapter 197 . Application
Shih Tzu buns have more than a dozen branches, and some of them have poor business, but as long as the cost is controlled, it is still quite profitable. Catering, the gross profit margin is very high, 50% is already a very conscientious thing, and the rent and labor are larger than the share of raw materials. As long as these two expenses are controlled, it is very difficult to avoid making money.
Although it is not the era when the aroma of wine is not afraid of deep alleys, the catering industry, especially the low-end catering industry, must be cheap and technological. This Sichuan restaurant, the owner's craftsmanship is so good, and the price is not expensive, it should be a big fire. Anyway, it's not about Huang Wenbin, if you don't understand it, you just don't want to think about it.
"Since this shop isn't profitable, why don't you close it and go back to work?" Huang Wenbin asked.
"I can't swallow this breath, when I ran out to open a store, I told my colleagues, if any of you can't get along in the future, come to me. Now I'm going to go back to work in a gloomy way, like what? The store manager said, "Besides, now that there is no place for people in Sichuan, I have to start as a cook when I go back, and my salary of five or six thousand a month will definitely not be paid." ”
"Then you can go to another hotel." Huang Wenbin said, "There are so many Sichuan restaurants now, and it is not necessary to hang yourself on a tree in Sichuan." ”
The food and fashion are all bursts and bursts, and during the reform and opening up, Cantonese cuisine was popular, and the streets were full of fresh seafood. Later, Sichuan cuisine became popular, and the streets were full of boiled fish. To be honest, Sichuan cuisine is also out of vogue now, and there are many fewer Sichuan restaurants than at its peak, but it is still the most numerous cuisine.
"Except for the Sichuan family, other Sichuan restaurants take the low-end route, except for the chef, the salary of everyone else in the kitchen is very low." The manager said, "Generally, no one changes the chef casually, unless there is a big conflict with the old man." No matter how good my skills are, it doesn't matter. ”
If it was before, Huang Wenbin would definitely propose that everyone come together to partner, the store manager has skills, Huang Wenbin has money, and it is a match made in heaven to open a Sichuan restaurant together. However, Huang Wenbin has too many things to do now, and the steamed bun shop in the apple trade education base of Dongsheng Company's Taobao store is very busy, and he really doesn't have the energy to open a Sichuan restaurant. Besides, Huang Wenbin doesn't know anything about Sichuan restaurants, this boss loses money by himself, and if he does it for Huang Wenbin, he won't make money. Even if the new road is popular, the restaurant may not be profitable.
At this time, the TV began to broadcast the news, and the first one was the news of the establishment of the education base. "Hey, brother, there's news about your education base." The store manager looked at the TV, "Wow, it says that you are a large education center, and it will become an adult education brand in our city in the future." ”
These are just nonsense, anyway, they don't need money, Ding Shishi spent advertising money, and the TV station will naturally cooperate. What Huang Wenbin cares about is that this news is in the headlines. Generally speaking, the headlines are either the secretary holding a meeting or the mayor inspecting, how can the adult education center be broadcast? Still talking about politics?
At this time, Long Sihao's picture appeared on TV, and the explanation was: "Long Sihao, the former mayor of our city and secretary of the municipal party committee, attended the opening ceremony and wrote an inscription for Wenbin Adult Education Center. ”
Only then did Huang Wenbin understand that it was stained with Long Sihao's light. After Long Sihao became the secretary of the municipal party committee of the provincial capital, he was almost old, so he was promoted to an idle position in the central government, but his level also rose accordingly, and he became a minister, barely a central leader, so he made headlines.
The headlines passed quickly, and the next thing was the mayor's meeting secretary to inspect, of course the store manager wouldn't go to see it, turned his head and chatted with Huang Wenbin, "It's actually on the headlines, there will definitely be a lot of people in your education center in the future, brother, you bring more people over to eat, I'm cheap and delicious here, and the gathering of friends couldn't be better." ”
"Okay, if your stuff here can be kept up to par, I'll definitely bring someone here." Huang Wenbin said, "It's the level of boiled fish and this plate of back to the pot meat." ”
"That's for sure, as long as the people you bring here, brother, I will make all the dishes myself, and the quality will definitely be guaranteed." The store manager swore that "I will never let the small workers do it...... Except for kimchi, whoever cuts the kimchi is the same anyway. ”
No wonder business is not good, this guy must be often lazy and let the small workers cook. "Then I'll bring more people." Huang Wenbin said that the price here is cheap anyway, and it is cheaper to eat here than to go to other places, and there are no particularly good restaurants nearby.
In this way, open a more high-end restaurant now, and when the road is repaired, you can grab the first pot of gold...... Why are you still thinking about opening a restaurant, Huang Wenbin shook his head, crossing did not give him superpowers, and doing business is not necessarily profitable. "Then it's settled." Huang Wenbin burped, "What are your specialties here?" ”
"It's all good, boiled fish, needless to say back to the pot meat, as well as garlic white meat, spicy chicken, fish-flavored shredded pork, boiled meat, camphor tea duck, weird chicken, mapo tofu, kung pao chicken, Dongpo elbow, Dongpo meat, white chopped chicken, roast suckling pig, raw seafood......"
"Hey, the more you talk about it, the more unreliable it becomes." Huang Wenbin said, "Even if the Dongpo meat of Kung Pao Chicken is also counted, it is also available in Sichuan cuisine, what does it mean to roast suckling pig and fresh seafood?" Is there such a thing in Sichuan cuisine? ”
"Fresh seafood makes a lot of money." The owner said, "And the customer likes it, as long as the customer needs it, we should provide it." If you look at the Sichuan people, not to mention the fresh seafood, shark fin and abalone are on the menu, as well as foie gras, matsutake mushrooms, steak and sushi. ”
Huang Wenbin also thought about it, those things are really on the menus of Sichuan people, and they are all expensive to death. A small piece of so-called steak costs 588 pieces. I don't know who would be so bored to eat steak in a Sichuan restaurant, anyway, Huang Wenbin has never eaten it. The so-called upper beam is not correct and the lower beam is crooked, which is the case. Thinking about these crooked ways all day long, it's no wonder that business is not good.
"You'd better cook your Sichuan food." Huang Wenbin said.
"Of course I'm good at Sichuan food, but the fresh seafood is not bad. The chef's techniques are all the same, and the seafood I make, the Cantonese chef says it's good. The shopkeeper said, "Wait, I'll show you!" Said that he hurriedly ran into the kitchen, and after a while, he came out with a plate of fried squid.
Huang Wenbin was a little late, the taste was really good, the squid flower knife was cut well, all rolled up, very flavorful, the seafood tasted just right, but compared to boiled fish, I always felt a little worse, not very authentic...... Maybe it's because it still has a little spicy taste. "Not bad." Huang Wenbin said that it is better than ordinary small restaurants.
"I didn't lie to you! When it comes to cooking, I don't lose to anyone. The shopkeeper said proudly, but looking at his dilapidated restaurant, he sighed again, "But when it comes to opening a restaurant to make money, I can't do it." ”
"As long as the craftsmanship is good, it can always be made." Huang Wenbin said.
At this time, the news was over, and when it came to the news tracking, Bai Wei's familiar face appeared on the screen, "Hello everyone, today we received news from the citizens that the most beautiful female teacher in our city has appeared!" What's going on here? We're going to track down the truth for you today. ”
Although I have seen it, this is a refined version, which is quite different in details, and the editing is more exquisite, and it has added a lot of laughter, Huang Wenbin looked at it and laughed a few times. The shopkeeper looked very seriously, "Wow, this Xiao Lei is really powerful, she is young, not only became an executive chef, but now she has become a university lecturer." ”
"I think her cooking skills are far worse than yours." Huang Wenbin said. Xiao Lei is also very delicious when she makes steamed buns, and the other dishes are mediocre, and she can't compare with professional chefs, and of course she can't compare with this owner.
"No, I've been to eat master's buns, and they're really delicious." The shopkeeper watched it with relish, "And the Xishi bun shop has opened one branch after another, and the business ability is really strong." Especially the branch of Feilong Shopping Center, I heard that it can earn tens of thousands of dollars a day. If only I had such a great deal, I don't want to open a branch, as long as there is a store that can compare to the store in the Fenlong shopping center, I will be satisfied. ”
"That's the right time, the right place, all of them are indispensable, it's hard to copy, you see that there is only one store so good in Xi Shi Bun Shop, and the other stores are far behind." Huang Wenbin said.
"It's a skill to have one." The shopkeeper said, "Hey, Xiao Lei teaches catering at the education center!" ”
Huang Wenbin saw that the show was going on to Xiao Lei's teaching part, she smiled on TV and introduced herself, "There are many people who want to start a business, and a large part of them want to do catering." It's a pity that most of them have failed, because although the door bar of the catering industry is not high, there are many things to pay attention to inside. How to apply for a license, how to find a suitable location, how to hire the right chefs and helpers, how to attract the first customers, how to advertise, how to find a customer base, how to maintain the freshness of the store, and even expand the operation to become a successful F&B business. ”
"That's a great thing to say!" The shopkeeper was very excited, "Brother, you have to sign up for me!" ”
"Sign up?" Huang Wenbin didn't react for a while, "What's your name?" ”
"Sign up for Teacher Xiao Leixiao's course! You can teach how to succeed! The store manager said.
"This one...... Huang Wenbin couldn't laugh or cry, "I think it might be useless to read it." ”
"How can it be useless, how successful is the Shih Tzu bun shop!" The shopkeeper said, "Teacher Xiao came out to give a lecture, it must be experience, I must listen." Brother, can you help me sign up...... Is it already the start of the class and I missed the time? It's okay to audit, I'll pay the tuition anyway. ”
"Listen to me, this catering class is not an official course at school." Huang Wenbin also doesn't want people to spend time and energy in vain, "Even if you graduate, you won't be able to get a diploma from a provincial university, and it's useless to read." ”
"What do you want a diploma for, it's not that you just graduated and want to find a job. If you really want to find a job, my name is no better than a graduation certificate. The owner said, "I really want to learn how to open a shop." Brother, you must help me, if you don't...... I'll just run over by myself, anyway, your education center opens its doors to do business, and it is impossible not to make any money. ”