Chapter 80: The Blueprint for Live Streaming
After listening to the copy planned by the president, everyone in the conference room looked at each other. Pen Γ fun Γ Pavilion www. ο½ο½ο½ο½ο½ο½ γ ο½ο½ο½ο½
This copywriting is too magical, capturing the impetuous heart of modern people, vainly trying to get rich overnight.
It is conceivable that once this copywriting is implemented, a large number of people will flock to it, competing to open a live broadcast room in Funnyfish Live.
Just like the gold rush in California, there is no shortage of people in this world who are impetuous and vainly trying to get rich overnight.
Just let them smell money, and they will buzz like flies smell rotting flesh.
"President, if this plan is successfully implemented, then we can attract anchors from other platforms, as well as pure newcomer anchors." The head of the operation department's eyes lit up, "Like those live broadcast platforms that are competitors with us, the anchors in their live broadcast rooms will definitely flock to our live broadcast when they see this incendiary advertisement." When those anchors change jobs, they will also take some fans and attract traffic to our platform, so that we can not only hit the opponent, but also strengthen ourselves, which is really a good idea. β
The president smiled and nodded, "You're not stupid, but this is only one aspect, you just said that if this copywriting is implemented, more people who are attracted should be pure newcomer anchors." β
A pure newcomer anchor is someone who has never been engaged in the live broadcast industry.
Most of these people are onlookers on the live broadcast platform, and maybe they are fans of some popular live broadcast rooms.
Anyway, these people never thought about being anchors because they didn't know how much money they could make from live streaming.
When Funny Fish draws this pie out of the void, many netizens will find: Wow, it turns out that you can make so much money by starting a live broadcast!
Even if you can't become a popular anchor with an annual salary of about 10 million platinum, it's good to become a silver and brass anchor.
You don't have to work as hard as an ordinary job, you can get money every day while you sit.
"Therefore, when the time comes, our Fuyu platform will definitely usher in the peak of anchor registration, and it is conservatively estimated that at least thirty percent of the registered anchors will be increased." The president smiled slightly, looking confident.
However, everyone was puzzled, and some people asked questions.
"But, President, the number of anchors on our live broadcast platform is too much, but isn't it useful if there are more viewers and more consumers?"
Just like the film and television industry, advertisements where celebrities can make a lot of money are played, which causes many people to want to become popular and make money by filming.
However, there are more people acting and fewer people watching the play, what is the benefit of this for the theater? How does it help the interests of the circle?
"Besides, president, you just said that most of the pure newcomers are tourists and fans who are familiar with the live broadcast platform, and they should belong to the category of audiences. If they all come to be anchors, who will spend money and reward, and who will come to see the anchors? β
Like the fans in Guan Xin's live broadcast room, if they are attracted by advertisements and run to their own portals to start live broadcasts, then who else will watch Guan Xin's live broadcast?
Hearing everyone's question, the president shook his head and said, "You guys are wrong. β
He knocked on the table with his hand and said: "On our Funyu platform, not only the viewers and fans who watch the live broadcast, they are consumers, but in fact, the anchors are also consumers. β
"Just like when Taobao was first established, until the development was on the right track for a long time, and even today, what they value most is not buyers, but sellers with a source of goods."
"Sellers have the source of goods in their hands, not to mention the importance of the goods in their hands, and the goods in their hands can attract buyers, so as to form a closed loop of buying and selling."
"The more sellers, the greater the drainage, and the more popular the platform can be."
"Taobao lacks customers, and a few more advertisements can attract a lot of them, provided you have enough products to attract customers."
"But if Taobao lacks merchants, it won't help you to advertise a few hundred more, and you have to rely on practical and affordable measures to attract merchants to settle in. And until the number of merchants reaches a certain number, the number of customers cannot be increased. β
"So, it's needless to say that the merchant is more important than the customer."
"More importantly, Taobao has three parties, buyers, sellers and Taobao itself. As a buyer, the customer can not only bring profits to Taobao, but also bring profits to Taobao as a seller, and it is not indirect profits, but direct income. β
"This point is easier to understand on our Funny Fish live broadcast platform. The presence of a large number of anchors will inevitably intensify the competitiveness between anchors, and these anchors are all dreaming of becoming popular and making a lot of money, so when so many people compete together, how can they stand out? β
The president looked at everyone present and threw out the question.
The director of the operation department understands the inside story of this line and replied thoughtfully: "We have a ranking list for Funyu, as long as someone rewards a certain amount of money in the live broadcast room, they can be on the homepage leaderboard, which greatly increases the exposure rate." β
"Yes." The president nodded, "The competition between anchors, in addition to the fact that we choose specific objects to operate, depends on themselves, and if they want to show their faces, they have to rely on brushing." β
At this time, the president smiled again, and this smile looked quite a bit of a profiteer.
"They can only increase their exposure by brushing gifts for their own live broadcast rooms, and I also plan to ask the technical department to add several tiers of lists, such as the list of 100,000 levels, the list of 300,000 levels, the list of 500,000 levels, the list of millions of levels, as well as the daily reward, weekly reward, monthly reward list, and local tyrant fan list, and so on."
"The most important of these is the ladder list, and it is important to let the anchors with an annual income of 100,000 compete with each other, and let the anchors with an annual income of 300,000, 500,000, and an annual salary of one million compete at the same level."
"This can avoid anchors with an annual salary of one million from dominating the list for a long time, and hit the anchors with an annual salary of only 100,000 yuan from swiping the list."
Speaking of this, the president showed a mysterious smile of a profiteer, "Therefore, no matter how much annual income is, anchors of different classes will have competitors of the same level, and they don't want to be pressed by others, so they have to encourage fans to give rewards, or pay for gifts out of their own pockets." β
"We used Guan Xin's matter to hype, so that the number of anchors increased dramatically, and there are anchors who are not afraid of no audience. As long as there is enough exciting content, it can attract netizens of all tastes. β
"The more anchors there are, the richer the daily content of the live broadcast, the more it can attract and retain netizens, so that these netizens can reward the anchors."
"The anchor has made money on fans, and our platform has taken a cut of the money for the gift. And the setting of the list will make the unwilling anchors compete with each other, and use the money they earn from fans to brush the list, so that they will have to break a share of the money they get and fill it in the stomach of our big shark. β
"In this way, attract more anchors, accelerate the popularity of the entire live broadcast industry, and at the same time stabilize our leading position in Teafish, which can continue to attract tourists and let us make money from netizens and anchors."
After listening to the president's explanation, everyone was impressed.
"And all this, we are just paying a platinum contract? Is it a platinum contract for Guan Xin? β
This is really a profitable business!
Not to mention that Guan Xin is already eligible for a platinum contract with the number of fans after the surge, although there are some unstable factors, such as whether this little girl can still be prosperous after taking the platinum contract.
But now that they look at it this way, they use Guan Xin's ordinary identity before the live broadcast, and the mediocre identity after entering the live broadcast industry, to the huge contrast between the current transformation and sudden popularity, and use this to hype up, and the funny fish live broadcast itself has already gained enough benefits.
Guang is this advertising fee, it is worth spending 10 million!
If it is really implemented according to the president's plan, they can not only crack down on competitors, let competitors' anchors jump ship, but also greatly increase the interests of Funnyfish, so as to continue to exploit netizens and anchors.
First, the fans in the live broadcast room will reward the anchor, and the fish will take a cut from it.
Second, anchors compete with each other, buy gifts out of their own pockets, and make profits from teasing fish.
Third, fans and tourists are attracted by the advertisement, change their identities to become anchors, and in order to make a big appearance, they also brush the list, and make a profit from it.
Fourth, after these skyrocketing fans are transformed into anchors, the unique live broadcast content will attract netizens with different tastes, turn netizens into fans in the live broadcast room, let netizens brush gifts, tease the fish and then profit from it.
Fifth, repeat the cycle of anchors to brush the list, anchors to attract fans to brush gifts, fans to become anchors to brush the list, fan anchors to attract fans of fans......
Oh my God, if it goes on like this, won't the entire live broadcast of Funnyfish become a black hole, stirring up all the netizens in China and exploiting them all!