Chapter 31 Viral Marketing
"What is decided. Pen %Fun %Pavilion www.biquge.info "I listened to a rough idea at the door, Xu Jinxuan pushed the door and walked in.
Zheng Kong saw Xu Jinxuan frowning slightly and asked, "Why are you here?"
"Why can't I come?" Xu Jinxuan asked rhetorically.
"Not at the time, but it wasn't as simple as you thought." Zheng Kong said with a cold face.
"How difficult it can be, I've heard it almost outside, and in the final analysis, it's not just a matter of the broadcast platform." Xu Jinxuan hit the nail on the head, what Zheng Kong was worried about was that his live broadcast platform was not capable of making an online drama popular.
In fact, Zheng Kong is still thinking about Xu Jinxuan, Zheng Kong's own "The Promotion of the Crown Princess" is Xu Jinxuan's first work, Xu Jinxuan attaches great importance to it, so Zheng Kong is willing to abandon his own interests to create a fire opportunity for Xu Jinxuan, otherwise with Zheng Kong's business acumen, how can he give up the benefits he can earn to others.
"You also know that it's a problem with the broadcast platform, how to solve this kind of thing!" Zheng Kong's words began to get cold, and in his opinion, Xu Jinxuan was just arguing with words.
"What are the factors that make an online drama popular?" Xu Jinxuan did not answer positively, but asked rhetorically.
Zheng Kong did not speak with a cold face.
The director of "The Promotion of the Crown Princess" is also an acquaintance with Xu Jinxuan, and when he saw Zheng Kong's cold face and did not speak, he said: "The main factor for an online drama to become popular is the attractive plot and release platform."
"Do you think "The Promotion of the Crown Princess" has an attractive plot?" Xu Jinxuan asked the director.
"As a director, I am still very confident in "The Promotion of the Crown Princess"." The director affirmed.
"What do you think is the platform that was released?" Xu Jinxuan continued to ask.
"To be more detailed, I think the platform refers to the ratings and influence of viewing." The director thought for a moment and said.
"Yes, a big platform has more registered users and viewers than a small platform, that is, ratings and influence." Xu Jinxuan nodded and continued: "In my opinion, if a small platform wants to become a big platform, it must first have something attractive, director, do you think "The Promotion of the Crown Princess" is enough for this qualification?"
"If "The Promotion of the Crown Princess" is broadcast on our own platform, I believe it will still attract many registered users, but with the influence of our own platform and the number of registered users, "The Promotion of the Crown Princess" will be a small fire at most, and it will not be a big hit." The director nodded, but he wasn't too sure, and at the same time said the shortcomings of his platform.
"Why isn't there a fire?" Xu Jinxuan asked.
"Because our platform is ......," the director repeated the reason.
"Then can I understand that it is a lack of ratings and influence, as long as the publicity is in place, then more people know and are curious about "The Promotion of the Crown Princess", then the ratings and influence will not come up, so what is the difference between a small platform and a big platform?" Xu Jinxuan said with a smile, Xu Jinxuan, who was a master of hype and propaganda in her previous life, was still a little involved in this kind of thing.
"You're saying it's simple, don't you think I haven't thought so? But do you think it's as easy as you say? Our company does not have sufficient liquidity at present, and it simply cannot afford large-scale publicity and speculation. Even if the propaganda and hype are in place, how can we ensure that the propaganda and hype are effective and attract popularity instead of counterproductive. Zheng Kong opened his mouth to retort.
"You, you, you're in a dead end!" Xu Jinxuan pointed at Zheng Kong and said with a smile, this is the first time Xu Jinxuan has been so stupid and cute as Zheng Kong.
"How did I get into a dead end." Zheng Kong said in an atmosphere that Zheng Kong also has his own pride, for example, Zheng Kong doesn't like others to question himself, Zheng Kong belongs to the kind of domineering president type at work, and there is no doubt about it in the company.
"Do we need to advertise, hype, and move ourselves?" Xu Jinxuan first asked with a smile, and then woke up Zheng Kong and the director with a word: "You must know that the heroine of "The Promotion of the Crown Princess" I am the hottest news figure in the previous period, even if more than a month has passed, but the college entrance examination and the royal family have not completely dispersed, as long as you say that the heroine of "The Promotion of the Crown Princess" is me, naturally someone will help us publicize and hype, and naturally some people will be curious to see, as long as we can keep the people who come, then our company's own platform may not be able to become a big platform."
Zheng Kong and the director have always thought about the normal web drama in "The Promotion of the Crown Princess", and completely forgot the existence of Xu Jinxuan, a person full of topics.
The director patted his head and said in surprise: "That's right! Look at my brain! How to forget about you, so that all problems are solved. ”
Zheng Kong's cold face slowly softened, but he was still stiff, his eyes moved away from Xu Jinxuan, looked at the blank wall and said: "Just do what she said, let the publicity and distribution department work overtime for me in the past few days, and let everyone know that our platform has released "The Promotion of the Crown Princess", and that Xu Jinxuan, who is the first perfect score champion in China and has a grudge against the royal family, plays the heroine in it."
Zheng Kong's current appearance is very funny, obviously embarrassing, but for the sake of his majestic image in the company, Zheng Kong had no choice but to turn his head to the side and talk to the air without looking at Xu Jinxuan.
Xu Jinxuan smiled secretly in her heart, but she didn't break Zheng Kong.
The method Xu Jinxuan has already given, and the rest does not need Xu Jinxuan to do, in the next few days, Zheng Kong spent a lot of money with the publicity and distribution department to complete the viral marketing day and night, and bought advertising space on major pirated websites, as long as you look at the pirated websites, there will be a page of "The Promotion of the Crown Princess" popping up.
Why buy advertising space on pirated websites instead of genuine websites? The reason is very simple, first, Huaxia is a big country of piracy, although there is a sense of copyright protection, but there are too many people who can't stand piracy, and there are still a lot of people who look at pirated websites, and second, the advertising space of pirated websites is cheap.
Although the advertising space of the pirated website is cheap, it still costs a lot of money under such viral marketing, and the company's few working funds have been almost exhausted in the past few days.
There is no liquidity, Zheng Kong is ready to take out a bank loan to continue publicity, Zheng Kong's such a big deal and such a big investment is also gambling, such a viral marketing method coupled with Xu Jinxuan's topicality, there must be a lot of people attracted, these are potential registered users, Zheng Kong is betting that if "The Promotion of the Crown Princess" can retain these people, then his own small platform can develop on the big platform, if "The Promotion of the Crown Princess" fails and cannot retain people, then Zheng Kong will have to lose a lot of money, which can be regarded as a broken bone.
Xu Jinxuan was a little frightened to gamble like this, but Zheng Kong, the decision-maker of all this, was indifferent, in Zheng Kong's words: "If tens of millions of yuan can be exchanged for an opportunity to become a big platform, what is there not to gamble."
In this way, most netizens know the news, and they also know the news point some time ago, Xu Jinxuan is also a web drama "The Promotion of the Crown Princess", of course, the heroine.
The major entertainment media also gave the entertainment headlines of the day to the face, and the regular media also gave a larger or smaller layout.
The power of publicity and hype has been initially revealed, and the rankings of "The Promotion of the Crown Princess" in major browsers have entered the previous life, and a large number of tourists have poured into Xu Jinxuan's own platform, and a small number of people have registered as users without reading it.
In the past two days, because of the influx of a large number of tourists, Zheng Kong has been working overtime in the company, and the original server has begun to become saturated.
Zhou Ka is a lover of pirated movies, because it doesn't cost money to watch pirated movies, and pirated videos will be published on pirated websites not long after the release of genuine movies.
That day, Zhou Ka was downloading a new comedy movie on a pirated website, but when it came to the ordinary, an advertisement for a web series of "The Promotion of the Crown Princess" suddenly jumped out, and it still occupied half of the screen at once.
Zhou Ka, who was used to mixing up in pirated websites, crossed it casually, but the page jumped out again.
Zhou Ka forked for more than 50 years, and finally clicked in impatiently, and scolded in his mouth: "I don't know if that company is so viral marketing, damn it!" This kind of stuff doesn't usually look good! ”
Zhou Ka clicked in and jumped to a registration page, this registration page is Xu Jinxuan's own video platform, a subordinate video platform of Tianhou Entertainment Co., Ltd.
Zhou Ka didn't register either, and he crossed it again, and now it's the web drama page of "The Promotion of the Crown Princess".
Zhou Ka didn't want to watch it, but Zhou Ka took a general look at the introduction and found that this online drama was actually the first film and television drama starring Xu Jinxuan.
Xu Jinxuan Zhou Ka still has an impression, knowing that she is the first perfect score champion in China, and she is also a beautiful woman who dares to apply for the Chinese opera after offending the royal family, so Zhou Ka became curious about this online drama and clicked to start watching.
Zhou Ka is in the pit at this point, "The Promotion of the Crown Princess" is a weekly drama, updated with two episodes a week, and now four episodes have been updated. After watching the four episodes in one go, I still have the feeling that I can't get enough of it, and I especially want to know how the plot will develop in the next episode.
In fact, Zhou Ka is very puzzled, Zhou Ka has watched a lot of online dramas, his evaluation of "The Promotion of the Crown Princess" is that the plot is okay, and even a little thunder, the acting skills of the heroine played by Xu Jinxuan are okay, and the supporting role is ......
In short, it is such a thunderous, okay, and a bit vulgar web drama that actually makes Zhou Ka unsatisfied.
I've finished watching this week's update Zhou Ka, and I registered an account in order to catch up with the update Zhou Ka, and I even forgot that I was playing a comedy movie.