Chapter 166: Skylark Furniture That Started Publicity
"When I went to the entrance of the village, all the compensation plans given to us by the government came out. Pen & Fun & Pavilion www.biquge.info "It's still early in the morning, and an aunt who pushes a snack cart back to the village almost sees everyone saying like this.
"Aunt Aqing, has it only been a few days since the government has come up with a formal compensation plan?"
"What does it say above, how is the area of housing compensation calculated?"
"Let's go, Daquan, let's go to the poster and have a look."
"Hehe, this compensation plan should be good, it won't be long before we can live in high-rise buildings, which was something we never dreamed of before."
"It's not, this time a family like Liu Hengyun's family is a big deal, not to mention becoming a 100,000 yuan household, at least there are three suites, think about that beauty!"
"We can't compare with them, they are 100,000 yuan households, but we are also 10,000 yuan households that are envied by the villagers in other villages, and I have nothing else to ask for in this life."
“……”
The final compensation plan capitation fee and land acquisition fee have basically not changed, the only thing that has changed is the housing compensation standard, the government fully listened to Liu He's suggestion, the housing compensation is according to the area of 30 square meters per person, and the principle of fair lottery is required for large suites.
The result was a happy ending.
The government's action is very fast, the announcement posted the next day there are special staff door-to-door, half a month after the signing of land acquisition and demolition, construction machinery began to enter, followed by furniture factories and lamp factories near the daily more continuous mechanical roar.
With the approach of the Spring Festival, the business of Skylark Furniture Factory and Hongguang Lighting Factory opened very smoothly.
After the end of January, the sales of the furniture factory reached as much as 5 million, which mainly depends on the opening of He Yunhai's agent furniture channels, and more than 100 furniture cities in various districts of Shancheng bring Liu Kaiming countless surprises every day.
Of course, such achievements also depend on the quality and style of lark furniture, the second batch of new furniture in less than a month on the market appeared imitations, but before the cooperation of the furniture city boss complained that the furniture factory began to launch new new furniture, those furniture city bosses immediately turned grief and anger into strength, and at the same time they were increasingly busy recommending new furniture for customers.
Also at the end of January, the living area of the Skylark Furniture Factory was fully completed.
The new canteen can accommodate 300 employees at the same time, the bathhouse can accommodate 50 people at the same time, and the living area also includes two basketball courts, four table tennis tables, two badminton courts, half a standard football field, a library, a screening room, and a place to sing karaoke.
Liu Kaiming, Tan Youlin and others were quite opposed to the original plan to build so many sports facilities, but Liu He has always insisted on doing so, and now seeing that every employee actively participates in these sports after work, everyone gradually thinks that it is worth it.
The focus shifted to Hongguang Lighting Factory, January is the month when the lighting factory really realized that there was a balance on the books.
In January, the orders of the lighting factory continued to increase, in addition to meeting the production needs of Zongshen, in addition to Xinyuan, New Everest Motorcycle, Hengsheng, and Jianshe Yamaha supply, but the rest of the factories are still small batch supply, mainly relying on Zongshen factory, the amount of January is more than 4.5 million.
In this month, the expansion and expansion of the lighting factory have been basically completed, and there are nearly 200 employees in the factory.
The two factories have such performance, and they are happy to say that a group of leaders in Zhongliang Town, that is, relying on the benefits of the furniture factory and the lamp factory, they transferred the taxes and fees of the two factories to basically meet the demolition project of the villagers in the town, and the taxes and fees for a few more months can fully support the four links and one level of the planned factory area at the end of the town.
At the beginning of February, the temperature in the mountain town is getting cooler and colder, and you can feel the cold weather unique to this place when you go out.
However, in this case, Zhongliang Town is full of lively and busy scenes.
In a bright office of the brand-new Skylark Furniture Factory, Liu He is lying in front of the desk looking at the new furniture developed by Tan Youlin in accordance with Xiangjiang Magazine, although some of them are just according to the cats and tigers, but there are several pieces of furniture in Liu He's view have been detached from the traces of imitation, and now these technicians in the furniture factory are more and more insightful, and it will not be long before the Skylark Furniture Factory can abandon plagiarism and completely develop the strength of new furniture.
"Hewa." With a shout, Liu Kaiming happily walked in from outside, holding a newspaper in his hand.
Liu He grinned at Liu Kaiming and said, "Dad, what's the good thing today, look at you." ”
Liu Kaiming shook the newspaper in his hand, and then handed it to Liu He: "Give, look, our lark furniture factory has advertised, in the third edition, the next half of the page is full of advertisements for our furniture factory, how domineering, right?" ”
Quickly turned to the third page, and sure enough, the advertisement of lark furniture occupied half of the country.
In the upper left corner of the advertisement, a bright yellow bird with its beak upwards and gray-blue wings is like a bird flying into the sky, which is the LOGO of Skylark Furniture Factory.
Directly above the advertisement, there are a few large characters of lark furniture in artistic font, which looks magnificent and full of momentum at a glance.
In the growth advertising picture, there is a primeval forest on the left, and on the right are several new furniture patterns, which look fresh and elegant.
At the top of the whole picture, the corporate slogan determined by the corporate culture of the lark furniture factory is marked: quality comes from focus, happiness allows you to have, there is a line of small words under the big characters, with lark furniture, enjoy the unique design, feel sincere care, the lark only wants to make you have a better life.
The slogan of the advertisement and the corporate culture of the lark furniture factory were put forward by Liu He, and the content of the advertisement was specially handed over to an advertising company outside, and it was very good to have such an effect in two thousand years.
Nodding, Liu He handed the newspaper back to Liu Kaiming, and said with a smile: "Dad, the newspaper has already published an advertisement for the furniture of our factory, has the TV station advertisement been negotiated?" ”
Liu Kaiming replied: "Of course, didn't you say that the advertisement should be large-scale and persistent, and now I want to let at least all the people in the mountain city know the name of our lark furniture, after such an operation, I don't believe that the lark can not be built into a well-known brand!" ”
The advertising scope refers to the area involved in the advertisement, and the advertising of the lark factory includes paper media, television media and online media.
At present, Liu He suggested that Liu Kaiming should use 10% of the monthly net profit for publicity and advertising expenses, which is not a small amount in the past nine years.