Chapter 221: Obvious Advertising Effects
Wengyi County, close to Meitan, is also under the jurisdiction of Zunyi City. Pen % fun % Pavilion www.biquge.info
When the official account of Yipin Ju Weixin released the recommendation news of Taili Songhua preserved eggs, a young woman was playing with her mobile phone in an egg wholesale store in the Wengxian County Farmers' Market, and her husband was sorting out a few boxes of eggs just delivered by the chicken farm.
The woman was playing with her mobile phone, and after refreshing Weixin, she suddenly found that there was new news about Yipinju that she was concerned about, and she quickly clicked in.
Since she went to Mae Tan with her husband in the first half of the year to taste the food of Yipinju, she has never forgotten it. Not only do I go to Meitan to eat once a month or two on average, but I also pay attention to the Weixin public account of Yipinju and pay attention to the news of Yipinju at any time.
In particular, the news of Yipinju's launch of new delicacies is what she is most concerned about.
Now that she saw that there was new news about Yipinju, she couldn't wait to click in.
clicked on the latest news, but it turned out that it was not the news of Yipinju launching a new gourmet product, but a food recommended to everyone: Taili brand Songhua preserved eggs produced by Meitan Taili Songhua Preserved Egg Factory.
According to the introduction of the recommended information, this Taili brand preserved egg has a history of more than 40 years, which can be described as an old brand. Not only has he been on the People's Daily, but the founder Hu Taili has also won the title of the king of preserved eggs in the southwest, which has been exported to all provinces across the country.
Not only has a long history, the production management of Taili brand preserved eggs is also very strict, the process is complex, the technology is exquisite, the preserved eggs produced, the pine flowers on the preserved eggs after peeling are very beautiful and beautiful, the quality is also very stable, and the taste is even more delicious.
On the recommendation information, there is also a set of photos. There are photos of the production workshop of Taili Preserved Egg Factory, the finished preserved eggs, the close-up of the pine flowers of the peeled preserved eggs, the cold preserved eggs, and the lean porridge of preserved eggs.
Therefore, after strict selection, Taili Preserved Egg has also become the only designated supplier of Yipinju boiled preserved egg lean porridge. Rao Mingyang, the owner of Yipinju, hereby recommends this preserved egg to the majority of food lovers, I hope you like it.
Then, it is the wholesale price, retail price, factory address, and contact number of Taili Songhua Preserved Egg Factory.
Seeing this news, although it was not the news of Yipinju's launch of new food, the woman was still a little interested. Because, their family sells eggs wholesale and retail, eggs, duck eggs, salted eggs, preserved eggs, quail eggs, all available.
Now, this Taili preserved egg can not only become the only supplier of Yipinju, but also get the recommendation of the boss of Yipinju, which should be good.
After looking at that set of photos, she felt even more eager to taste it.
So, she shouted to her busy husband: "Husband, come and see, Yipinju has sent a new message." ”
His husband is also a foodie, and he is also obsessed with Yipinju's food. If it weren't for the fact that he was in Wengxian County, which was far away and expensive, he would have been eager to eat it every day.
Hearing that Yipinju had released new news, he thought it was a new product to be launched. Hurriedly put down the work in his hand, ran over in a few steps, and asked his wife: "What's the news, has you launched a new delicacy?" ”
The woman shook her head and said with a smile: "No, it's a piece of news recommending preserved eggs, you see, I think it's okay, why don't we come in a batch to sell it and try it ourselves?" ”
Then, she handed her phone to her husband.
After reading it, her husband also thought it was good, and they still believed Yipinju's recommendation.
However, for that price, her husband was a little hesitant.
"The wholesale price of this Taili preserved egg is more expensive than the retail price of other ordinary preserved eggs we sell. Moreover, in the end, the price for consumers is more expensive, and the retail price is as high as 2 yuan a piece, can it be sold? ”
The woman said confidently: "It will definitely be sold!" The food that can become the only supplier of Yipinju must be of good quality and taste. Moreover, if you can also get a recommendation from Yipinju, that's no problem. Yipinju hasn't advertised anyone yet, which is certainly good. ”
Her husband thought for a moment and said, "Then let's come in a batch and sell it!" However, you can't buy too much, buy less, and see if you can sell it! ”
The woman also nodded and said, "Yes, it's okay to be cautious!" ”
Then, they called according to the phone number on Weixin's message, and asked Mei Tan Taili Songhua Preserved Egg Factory to send them a batch of preserved eggs, and they were willing to try to sell them.
Mei Tan Taili Preserved Egg Factory, after handing over the advertising introduction and photos to Rao Mingyang, Hu Zhensheng has naturally been paying attention to the recommendation information of Yipin Juwei signal.
As soon as the news on the official account of Yipinju Weixin came out, Hu Zhensheng also saw it for the first time, and saw a hot discussion of comments from Weixin netizens below.
"This Taili Songhua preserved eggs are quite capable, let Yipinju advertise them."
"I don't know what it has to do with Yipinju, Yipinju hasn't advertised yet, right?"
"It doesn't matter, it seems to have become the only supplier of preserved eggs in Yipinju."
"Look at the introduction, it should taste quite delicious, go buy some one day to taste it."
"The price is a bit high, the retail price is 2 yuan a piece."
"Cut, the preserved eggs introduced by Yipinju, 2 yuan a is a ball!"
"Yes, I believe in Yipinju's recommendation, and the price is not a problem."
"After eating Yipinju's sky-high delicacies, I think 2 yuan a preserved egg is the same as not asking for money."
"yes, it's cheap."
"Is there anything for sale in Zunyi City? I'm going to buy a few in the afternoon to try them. ”
"I don't know, I haven't heard of it anyway."
"Tell me if you know, or whoever goes to the wholesale point to sell it, I will definitely buy it."
I saw that many Weixin netizens were very interested in Taili brand Songhua preserved eggs, and the retail price of 2 yuan did not cause any doubts from netizens at all.
This is a big reversal from the treatment of all kinds of doubts about the price encountered by Taili Factory when it was selling outside.
In the past, the salesmen of Taili Factory went out to sell, whether it was wholesalers or consumers, they all complained about the price of Taili Factory's preserved eggs and felt that it was too expensive.
Wholesalers, supermarkets, and retail stores are reluctant to sell, consumers are reluctant to buy, and advertising cannot keep up, and there is no added value of the brand, resulting in business shrinking to the brink of collapse.
Now, with a dozen advertisements with a Yipin Juwei signal, the effect is different. Looking at the comments of those Weixin netizens, everyone doesn't care about the price of Taili brand preserved eggs at all, what everyone cares about is where to buy them.
Seeing these comments, Hu Zhensheng knew that the salesman Lao Zhang was going to start getting busy. Perhaps, he will have to recruit a few more salesmen.
Within this year, at the very least, we must first establish and improve the sales channels within the scope of Zunyi, and every county and important township must have a fixed wholesaler, and the larger supermarkets and stores will also be directly connected to deliver goods. If there is really an improvement, next year we will spread the sales channels to the whole province and to other provinces.
Just when Hu Zhensheng was imagining, the office clerk answered the phone, and then told him in surprise that an egg wholesaler in Wengxian County, who had never been contacted before, had ordered a batch of goods from their factory and asked them to pull a batch of preserved eggs for others in the past two days.
Hu Zhensheng looked at the time, Yipinju's Weixin advertisement had just been sent out less than half an hour, but I didn't expect someone to take the initiative to call to order, the effect of this advertisement is too obvious, right?
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(To be continued.) )