087 Covert Acquisition

When the eyebrows were burned in the three-flavor yakiyaki house, the forgetting steak on the opposite side was booming, and the performance continued to improve. Although the speed of opening the store of the pen "Fun" Pavilion www.biquge.info is not as fast as that of Sanwei Yakiya, the accumulation in the early stage, coupled with Ye Long's continuous advancement, has now opened 30 stores.

Different from the three-flavor yaki house, the single store investment of Wang Ji Beef Steak is two or three million, whether it is from the store location or the decoration of the store, it is a higher grade than the three flavor roast house, plus the product research and development of Wang Ji Beef Steak is handled by the world's top Western chef invited by Mu Jianfeng, and new products are launched every week.

What the media likes the most is to stir up the patriotic sentiments of the Chinese people, Wang Ji Steak is known as the rise of the national brand of catering, vowing to defeat the three major international catering brands of Mai, Ken and Bi. Driven by this kind of heart, it has caused the enthusiasm of coastal citizens, so that the single-store efficiency of Wang Ji Steak once surpassed that of Mai, Ken and Bi.

Especially after the decoration quality incident of Sanwei Yakiwu, media reports began to gradually tend to Wang Ji Steak, aiming to create a catering brand representative enterprise that can represent the image of Binhai City. As Ye Long's exposure gets higher and higher, the shares of Ma's Holdings have gradually risen, although on the surface Wang Ji Steak is operated independently, but the capital market is very clear that the behind-the-scenes controller of Wang Ji Steak is Ma Collective.

"Brother Mu, the layout of Binhai City has reached the goal, and the next step is to enter the national market, what are your plans here?" After each operation report meeting, Ye Long had to chat with Mu Jianfeng alone for two hours.

"The first move is very steady, very good, Wang Ji has completed the preparation from zero to one. The next step is from 1 to N, and it can no longer roll like a coastal development. We must rely on the power of the capital market, otherwise it will be difficult to grow by leaps and bounds. "Mu Jianfeng has firmly sat in the position of Ma's Holdings, can firmly stand on the board of directors of the group, no one dares to question Mu Jianfeng's ability and strength, his next plan is how to gain control of Ma's.

"I don't know much about capital operation, you have to come forward in person." Ye Long is telling the truth, he has suffered losses in terms of capital before, and he was afraid of the well rope after being bitten by a snake for ten years, and he didn't dare to set foot easily if he was not completely sure.

"Don't worry, you just need to do what you need to do well, the capital market is handed over to professional people to do, I have found you a top domestic consulting team, specifically responsible for the capital operation of Wang Ji Steak. With a professional team, media momentum and the foundation of the first round of financing, the next three consecutive rounds will definitely not be a problem. Mu Jianfeng was full of confidence, lit a cigar and handed it to Ye Long.

"Cuba's top cigars are really different." Ye Long took it and took a sip, then nodded.

"Yes, this world is like this, as long as you have money, you can buy anything you want. The more expensive something is, the more people buy it, and the cheaper it is, the less valuable it is. Mu Jianfeng also took a puff of his cigar, and the smoke he spit out lingered in the air.

"You can arrange it, as for how you need me to cooperate, you speak, and I will do it." Ye Long's feelings for Mu Jianfeng are also complicated, including gratitude, trust, respect, and admiration.

"You don't have to worry about capital operation, I need you to make me a plan to open 500 stores across the country, and make the budget sufficient." Mu Jianfeng looked at his watch, saw that it was not early, and quickly returned to the topic.

"It's easy, I'll give it to you in a week." Ye Long was not surprised by what Mu Jianfeng said about opening five hundred stores at once.

"There is one more thing, you do it secretly, and find someone trustworthy to handle it." Mu Jianfeng snuffed out the half-smoked cigar, put it on the table, got up and put on his coat and prepared to leave.

"What's the matter? You say! Ye Long knew very well that this was the real purpose of Mu Jianfeng's conversation with him.

"After the capital operation is launched, the funds for opening stores in the future do not need to be invested on a rolling basis, and the store turnover will be accumulated. And the funds accumulated in the later period will be larger and larger, and the use of this money is to arrange reliable people to operate, use it for investment on the surface, and do one thing secretly, that is, eat Ma's stocks, just inhale the dip, do it smartly, and don't show traces. ”

After Mu Jianfeng finished speaking, he left, and Ye Long sent him downstairs and returned to the office to think about how to operate the acquisition. Mars now has a market capitalization of more than $10 billion, and the value of its outstanding shares accounts for more than half, more than $6 billion. It is not realistic to buy all of them, but as long as they can receive more than 10%, they have the right to apply for a seat on the board of directors.

Mu Jianfeng has entered the board of directors and currently has one vote, plus one vote authorized by Wang Qianhua, and cannot influence the final decision. If Ye Long can enter the board of directors, Mu Jianfeng will have a stable three votes, and as long as he wins over two more board members, he can gain the absolute right to speak. When the time comes, Mu Jianfeng will be able to make the final say in the personnel appointment and dismissal and business decisions of listed companies.

Ye Long has conquered the vast majority of investment funds with the operation of 30 stores and the opening plan of 500 stores in the future, with a total financing amount of 100 million yuan, and after the completion of the B round of financing, the valuation of Wang Ji Steak has reached 1 billion.

The 100 million yuan is used to open 50 new directly-operated stores and a distribution center, as long as the plan can be successfully completed, it can successfully enter the C round. This plan has been approved at the time of the B round of financing, and both data and revenue are enough to support the implementation of the plan, which is still on the basis of Ye Long's capital requirements at a 50% premium.

On the other hand, Ye Long found a few reliable people and set up a financial investment project team to independently operate the acquisition. The person in charge of finance only knows that due to the development of the company, the foreign investment department has been set up, but does not know the specific situation of the investment department. In order to avoid people's eyes, Ye Long set up the financial investment project team outside the Binhai, rented an office building in a less conspicuous place in the capital, and recruited everyone except the person in charge.

For the sake of safety, Ye Long asked Brother Biao to work as a security manager in the finance company, in addition to daily security duties, he also sent a few people to live near the company and secretly be responsible for the company's security. Without the rolling investment demand for opening a store, Wang Ji Steak receives hundreds of thousands of millions of capital flow income every day, and after deducting daily operating expenses, the remaining funds are transferred to this mysterious company in the capital one by one.

With the funds, Ye Long recruited a large number of professional managers and introduced a professional team to Wang Kee Steak. After he was idle, he concentrated on the plan to acquire Ma's. Because controlling a listed company, whether it is for Mu Jianfeng or Ye Long, the temptation is too great.