19. Continue to make additional investments
On January 9, 2017, Bluestar TV held a grand press conference at the Bund Panorama Club, inviting a large number of media reporters, celebrities from all walks of life, and dignitaries of government agencies. Pen ~ fun ~ pavilion www.biquge.info
Yang Zixian's influence is very great, although no one has heard of Lanxing at all, but under Yang Zixian's network, dozens of media reporters still came, and many well-known figures in Beijing and Shanghai made the venue lively.
Liu Qiyun, who is not short of money, as the executor of the company, invited popular stars such as Zhang Liangying, Lu Han, and other big and small stars to come to help, which greatly increased the degree of exposure, and media reporters finally found the bright spot and took a beat.
This part cost more than 10 million yuan, but the three shareholders said that they did not care, and this money must be spent.
The press conference lasted for two hours, Yang Zixian did not appear on the scene, the press conference mainly introduced Bluestar TV, and got a large investment from Yun Feng, Liu Qiyun and Yun Feng held a simple signing ceremony on the stage, after which Yun Feng retreated behind the scenes and left the venue.
According to Yun Feng's idea, he didn't want to appear at the press conference, but he couldn't let Liu Qiyun sing a one-man show on stage, as a major investment, it would be inappropriate for the investor not to appear, so he stood on stage for two minutes, pretended to sign and shake hands and left.
The news of Bluestar TV soon appeared in the major newspapers in Shanghai and Beijing, as well as most of the news networks on the Internet, and was reported on the evening news of some TV stations, and behind these was the burning of money, which cost millions.
At the same time, Liu Qiyun also launched a poaching strategy, targeting the most popular beauty of Douyu, Timo, YY's Wen'er and so on.
At present, among the live broadcast platforms, YY is a leader, and there are anchors' own trade union organizations under YY, such as Entertainment +, Blue Rain, and so on.
There are many fewer platform anchor organizations such as Douyu, which is also related to their different operating styles, which can be regarded as having their own merits.
Digging anchors is not a trivial matter, and the value of network anchors is also very high, plus they all have contracts, they will not change jobs easily, and it is really rare to speculate on the anchor's worth like Sicong.
Liu Qiyun had no money to use before, and the poor platform could only barely maintain it, but now that he has money, he naturally wants to change to a rich way to play.
Major portals buy advertising space, and domestic search engine companies such as Baidu spend money to buy rankings, and the money is like running water, and the 200 million will soon be reduced by half.
The portal spent 40 million on a week-long popular advertising space, and the search engine ranking cost a total of 5,000W, not permanently, and the time was only one month, of which Baidu accounted for 3,000W.
The role of search engine companies is that when users search for live broadcast-related content, such as betta, YY, battle flags, etc., keywords such as betta, YY, battle flags, etc., the first place is always Bluestar TV, and other results should be ranked last.
Half of the money just arrived in an instant, Liu Qiyun knew that he couldn't spend it any longer, and the anchors who were in contact gradually replied, it has become the norm for them to be poached as big anchors, and what the live broadcast website can do is to provide better conditions and add higher liquidated damages to the contract, so that the anchor's defection will become expensive and achieve the purpose of stopping.
Timo's sister replied to the contract, thanking Blue Star for the invitation, and in fact, Timo didn't know anything about this sudden Blue Star TV, so he was naturally reluctant to deal with it.
Liu Qiyun naturally won't give up like this, he began to strengthen the progress of poaching people while finalizing the advertisement, and the famous anchors on major platforms are among his goals, seeing Timo's reply, he asked people to continue to contact, raise the price, and promised that the company would be responsible for her breach of contract, various disputes, etc., so that she has no worries.
YY Entertainment Wen'er has been an old anchor for many years, young and beautiful, with a good voice like Feng Timo, and they are all cute girls with pure routes.
She also received an invitation from Blue Star, but she is much more resolute, she has developed very well and steadily in YY, and she has never thought about changing jobs.
"All-resource promotion! TV commercial recommendations? Provide omni-channel development opportunities, at least one regular TV series or movie main role opportunity every year, production and promotion of more than two records, etc.......
When had Wen'er ever seen such generous conditions, it was so good that people couldn't believe it, so she refused again.
Liu Qiyun was very helpless, and smiled bitterly to introduce Yang Zixian and Yun Feng to the progress of things now.
"Is it that hard?" Yun Feng didn't expect these female anchors to have such a big appetite, and they were not even tempted by such conditions.
"I'm afraid they can't believe these conditions, I think they all seem like a lie." Yang Zixian said speechlessly, such conditions are only the treatment of those big stars, but Yun Feng used it on the network anchor.
That's right, those conditions for digging people are from Yun Feng's handwriting, and Liu Qiyun is completely unacceptable, because the remaining 100 million is not enough to spend so much, but Yun Feng calmly said that I can invest a few more hundred million in.
Liu Qiyun and Yang Zixian naturally could only remain silent, although they knew that this meant further dilution of the shares, but the company also became richer, in the end, they did not suffer any losses, but they were stained.
"Let's do it, let's go separately and talk in person, I think this kind of sincerity should be enough, if they still don't agree, we will dig up some small and medium-sized anchors with good potential to cultivate themselves, and spend money on TV networks to advertise all over the world, I don't believe they can't be popular." Yun Feng said loudly, with a vicious expression, as if he wanted to eat people.
Liu Qiyun naturally had no opinion, Yang Zixian lazily said that he was going back to Beijing, let them do it themselves, and they would not participate in these things.
……
Antarctic City, Dongshan Province, a café, Yun Feng sat by the window, dressed in a well-made suit, with a notebook in front of him, watching the live broadcast of a female anchor on the Internet, the content of the live broadcast was not real, in addition to a good-looking face, there was a good career line, there were no highlights at all, and the chat content with the audience was also messy, Yun Feng frowned.
At this time, Wen'er arrived, and she saw Yunfeng by the window at a glance, and knew that this was the person she was going to see today, because she said on the phone what each other were wearing and where they were seated.
Wen'er walked over gently, and looked at Yun Feng's computer screen curiously, it was Blue Star TV, a female anchor was showing off coquettishness, Wen Er was disdainful, and saw that Yun Feng didn't find out, so she had to cough lightly.
"Hello, it's Mr. Yun." Wen'er said.
Yun Feng hurriedly stood up, glanced at Wen'er, stretched out his hand with a smile and said, "Hello, it's Wen'er, I'm Yunfeng, from Bluestar TV." ”
Wen'er shook Yun Feng's hand gently, Yun Feng only held her fingertips, not her hand entirely, and invited her to sit after introducing each other, which made Wen'er have a good first impression of him, at least he felt that this man was a gentleman.