065 is full of business opportunities

"There are a total of 15 universities in Binhai City, except for Binhai University, Normal University and Medical University, which are distributed in the urban area, the other 12 universities are distributed in the southeast, southwest and north. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoAccording to our previous thinking, it is definitely not possible to hire college students to work. ”

Sun Liang spread the map on the table in the dormitory to explain the distribution of residential areas in Binhai City, and the three of them were doing sand table deductions.

"Generally speaking, the first business district of restaurants is very important, and if there are not enough people around the site, it is difficult to maintain it for too long. Communities are not like schools, and although they are densely populated, consumption is not concentrated in residential areas. ”

Sun Liang explained, Zhang Xiaole and Mao Yimiao listened and pondered beside them.

"The most important point is that the cost of catering is too high. And we used to be just snacks, not a formal meal, if you get involved all at once, I'm afraid the early trial and error will be relatively high. So, I don't recommend doing catering directly, so let's share your opinions. ”

After Sun Liang finished speaking, he picked up the mineral water on the table, opened the lid, and drank two sips.

"Xiaole, you are relatively familiar with catering, you prepared a lot during the entrepreneurship competition, and we are both laymen in cooking, let's talk about your thoughts first."

After Sun Liang sat down, Mao Yimiao saw that Zhang Xiaole was still thinking, so he motioned for him to speak first. Zhang Xiaole hadn't thought about it yet, but since Mao Yimiao asked him to speak first, he stood up.

"What Sun Liang said is very reasonable, and I also suggest not to get involved in catering for the first time."

"Oh, why? Didn't you also propose to cook meals outside of school? ”

Mao Yimiao thought that Zhang Xiaole would insist on his own ideas, so he asked him to say it first, and then she stood up to support him, but she didn't expect Zhang Xiaole and Sun Liang to agree on the same thing.

"Just because you don't get involved for the time being doesn't mean you won't do it in the future. After all, we have too little experience in catering, and the model I mentioned in the entrepreneurship competition is actually not Chinese food in the traditional sense, but the concept of standardized production and store retail, which is a relatively large industrial chain, and we can't do it with our current strength. Rather than not being able to do it, it's better to start small. ”

"Start small? How? ”

Sun Liang just put down the mineral water bottle, and when he heard Zhang Xiaole's resounding words, it seemed that he had thought it through, so he also listened carefully.

"That's what I think, although we haven't done catering before, but we have made snacks, in fact, snacks can be regarded as a single breakthrough catering project, and it can be regarded as a small start. It's just that we used to focus on formula and brand licensing, and the sales revenue of a single point has little to do with us. Most of the money goes to the terminal to earn. In fact, the gross profit of the terminal link is the highest, and if this link can be controlled in our own hands in the future, basically the industrial chain model I envisioned can be implemented. ”

The more Zhang Xiaole spoke, the more energetic he became, although the air conditioner was turned on in the house, the temperature was still relatively high, and his head was sweating with relish.

"If you break through with a single product, you don't need to rent a large area of storefront, the start-up capital is relatively low, the number of people needed is not much, and the operating cost will not be too high. There is not much pressure on the revenue of a single store, and according to my observation, Binhai people are more keen on eating, as long as it is a good thing, even if they wait in line. If we use the previous method well and adopt hunger marketing, we can quickly form a hot spot in the community, create a word-of-mouth effect, and have a good publicity effect at little cost. After the first store is popular, the second store will be opened, so that the number of stores will reach a certain scale, and at the same time ensure that each store makes money, and then consider the construction of the supply chain. ”

"Okay, Xiaole, I understand, this is equivalent to simplifying the project of your entrepreneurship competition, right?"

Mao Yimiao listened to the rise and couldn't help but interject.

"Yes, the overall standardized operation idea comes from the entrepreneurship competition, because at that time, considering his own limited strength, he was combined with Ye Long's Wang Ji steak project, and he is behind Ma Holdings, so it will be easier to make a standardized restaurant chain."

Zhang Xiaole didn't want to mention Ye Long, but he said it casually when the project was mentioned.

"It's a pity that Ye Long can't be the master of the Ma family, and now he should have changed from an entrepreneur to a professional manager, so don't blame him, he must also have his own difficulties."

Mao Yimiao was afraid that Zhang Xiaole was still thinking about Ye Long, so he sighed a few words by the way, ostensibly to excuse Ye Long, but in fact, he didn't want Zhang Xiaole to care too much about the past.

"It's not easy, I can understand him. At the beginning, I just wanted to implement my own project, and I didn't really care about the shares. Anyway, if they can make Wang Ji steak a national chain brand, it can be regarded as my credit. ”

"Yes, a manly man, I can afford to put it down, we can be regarded as three ups and downs, since there is Sister Meow, our career has been smooth all the way, the single product store you said, I raise my hands in favor." Sun Liang understood Zhang Xiaole's business model, stood up excitedly, and raised his hands.

"Don't get excited, you sit down first, and let Xiaole finish speaking." Mao Yimiao said.

"Sister Meow, what Sun Liang said is the truth, since you came, everything we have done has been very smooth, so thank you again." Zhang Xiaole folded his hands very seriously and bowed to Mao Yimiao

"Are you two energetic, old men, don't grind, go on." Mao Yimiao slapped the table anxiously.

"Haha, Xiaole, just say it quickly, don't say that Sister Meow Meow is really anxious. I'm in a hurry, what are the items you are talking about, don't you still sell our snacks? ”

"Okay, I continued. These days, we are doing separate research, and I have been observing which catering projects have more people. Because of the weather, there are fewer people who go out to eat during the day, but at night people go out to breathe the wind and like to eat barbecue outdoors. ”

"You mean let's make a barbecue?" Sun Liang asked.

"Yes, barbecue." Zhang Xiaole said seriously.

"I thought you wanted to make snacks, barbecue, just in the summer, because the barbecue can only be outdoors, and in the summer people eat barbecue and drink beer, this is a tradition for many years, and the weather is cold. How can anyone specialize in opening a barbecue restaurant. Hearing Zhang Xiaole say that he was going to open a barbecue restaurant, Sun Liang was a little disappointed, hoping that he could come up with some brilliant ideas, but a barbecue popped up all over the street.

"The more ordinary things are, the easier it is for the public to accept them, and we can do it all year round if others do it outdoors, and we can do it all year round if others do it in summer."