Goodbye Chopin: You said Yongjia so well, do you want to take me to play? (Knowing where Zuo Zai was from, Huo Feng began to feel that he wanted to know much more than that.) Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ）

Little Candle Girl: As long as I'm here and I'm here to take you to play, of course there's no problem. (Zuo then to the friends he identifies are, that is usually responsive.) ）

Goodbye Chopin: So, you're not there?

Little girl selling candles: Yes ~ I'm in Shanghai now ~ I'm going to start making scented candles in Shanghai, it turns out that the British company doesn't even have a Chinese name yet, our chairman asked me to think of a Chinese name, I didn't come up with it for two days.

Goodbye Chopin: Your chairman asked you to think about the company's Chinese name? (Huo Feng thought this thing sounded a little strange.) ）

Little Candle Girl: Yes, who makes me the most idle, I don't know anything but perfume, and the perfume room hasn't been built yet. I can only think about it~

After Huo Feng heard this answer, he felt not surprised. Dare to love which British company, before the branch was established, it recruited Chinese perfumers. After recruiting, I felt that the salary could not be given in vain, and I had to squeeze the "surplus labor" of future employees.

Goodbye Chopin: Which company?

Little girl selling candles: Windle

Goodbye Chopin: This word is pronounced the same as a window, you just call it ~window candle~ wouldn't it be good~

Little Girl Selling Candles: yes, why didn't I think of that? When I was young, my dad chatted with me all day long, in order to marry my mother, he spent all his savings to buy a pair of dragon and phoenix candles, and from time to time he would come to the sentence "Why should I cut the candles in the west window together, but talk about the night rain in Bashan". The name "Window Candle" even has a source ~ Our chairman must like it ~

Goodbye Chopin: Your parents have a really good relationship. Your chairman is Chinese?

The little girl who sells candles: Yes~ Yes~ What, I won't tell you yet, I want to go over and tell the chairman of the company first. Thank you for helping me think of a name ^o^~ I wish you a great birthday ~

After sending happy birthday, Zuo Zai is ready to turn off the computer and go offline. Huo Feng felt a little blocked in his heart, it was the feeling that he had a lot to say, but he was suffocated. Anyway, I've already started asking "cheesy" questions, and I didn't want to stop at first. Huo Feng still had a lot of questions he wanted to ask. However, he thought about it again, Zuo Zai, as a new employee, was rarely assigned a task by the chairman, and it was understandable that he wanted to perform positively.

But Huo Feng still didn't want to just give up the problems that had been stored in his heart for more than ten years, so he didn't say thank you to Zuo.

Goodbye Chopin: When will you be back?

Goodbye Chopin's words, Zuo saw it again, she originally wanted to go back to "you can come up again at night", but she just pressed shutdown, and the computer has begun to close various programs by itself, and she didn't have time to reply.

In 2014, 27-year-old Huo Feng had been the CEO of his father's Huo's real estate company for three years.

Huo's is a public company, and the composition of the board of directors is much more complex than that of Windle. Moreover, listed companies, to put it bluntly, are public companies. The annual financial statements are fairly transparent and available for public inspection. The advantage of a listed company is that you can spend the money of shareholders, but the disadvantage is that everyone else knows how much money you have.

Many people have a misconception about listed companies, thinking that listed companies are very rich and powerful.

Not really.

Especially after 2014, China's Growth Enterprise Market (October 30, 2009) and the New Third Board (December 31, 2013) have become extremely easy to go public.

As a listed company in Hong Kong, Huo's will be much better relatively speaking. This is because Hong Kong does not allow loss-making companies to list (the Meitu App broke this rule with its listing in Hong Kong on December 15, 2016). Moreover, Huo's was listed in 1998, and it could be listed at that time, even if it was in Shanghai and Shenzhen, it was a big bull.

Listing is actually a game of capital, which is the work of companies that lack money, and companies that are not short of money do not need to go public at all.

The national treasure-level seasoning "Lao Gan Ma", which is not short of money, will not be listed. If you feel that the level of the old godmother is too low, then the Rothschilds, the most famous and mysterious financial family in the world, also refuses to go public.

For more than 200 years, the family did not need to publish its annual report at all, and no one except the core members of the family knew how much the Rothschilds had invested around the world and how much money they had earned. Moreover, this kind of private wealth is not stared at by various securities regulatory commissions and boards of directors. Spend how you love, you can spend it, is the real feeling of being rich.

Such people will not go bankrupt because the stock market is so volatile, and these people who are both rich and not listed are usually considered invisible rich. The spice company before Cheng Fengchun was not a listed company, but in terms of money, the chairman of most listed companies could not be compared with Cheng Fengchun.

The value of the chairman of a listed company is the price of individual stocks, and before the moment of sale, you really can't take the stock price for granted.

If the Rothscaild family is too far away, there is Jack Ma.

Ma Yun sold part of Alibaba's shares in 2009 because "to improve his life", and the next year, he sold some shares of Huayi Brothers, the reason was "to improve his life".

In these two times, Ma Yun took a total of more than 300 million yuan to improve his life, and every time he improved, he had to report it to the public very seriously.

In 2016, Mr. Ma sold another 9.9 million shares of Alibaba, 5% of Mr. Ma's own stake in Alibaba.

Alibaba, which is already listed in the United States, has 9.9 million shares redeemed for $3.6 billion.

Ma Yun sold Alibaba's shares this time, and did not explain to the people who eat melons that it was to "improve their lives", but to fulfill the promise he had made to donate to public welfare, and also talked about the second reason, in order to better manage wealth.

It is also $3.6 billion, the same price as Cheng Fengchun selling the Spice Group.

Jack Ma took $3.6 billion, and people all over the world know it.

But there are few people who know that Cheng Fengchun has taken so much money. Cheng Fengchun didn't have to report to anyone, and there was no need, for several days, he faced a large number of reporters' guns and short guns, explaining all the way.

Of course, there are many one-sided things to say about the lack of money before going public, and if the brand company is not listed, the value will be greatly reduced.

For example, Coca-Cola, a trademark is worth tens of billions of dollars, and the added value of such mass consumer goods still needs to be realized by listing.

In the past ten years, a sneaker factory in a small village in Jinjiang, Fujian Province, has made "rural brands" such as Anta, Xtep and 361° into international brands through listing. At the 2012 London Olympics, the ANTA and 361° logos could be seen everywhere.

However, the reason why real estate companies, as recognized as one of the most profitable companies, is that they are definitely short of money. Real estate companies, if they take a piece of land casually, they will get billions, tens of billions. Many real estate companies still have to take several pieces of land at once, just take the land, and after taking the land, they still have to develop, and they have to wait until they sell it to get back the funds. Without relying on shareholders' money and bank loans, real estate companies have no way to operate.

Therefore, if there is a financial crisis, stock price plummeting and the like, the first to suffer must be the real estate company. Cheng Fengchun suffered this loss, and he almost collapsed.

Huo's belongs to a relatively stable real estate company, and only takes a piece of land at a time to complete the development of one real estate before continuing to do the second one. Moreover, Huo's only does high-end real estate, and every piece of land Huo's takes will be made into Huo's manor, which is a pure single-family mansion.

No matter how the economy fluctuates, there will always be a part of the people who are particularly rich. As long as there is no rush to recoup the investment, no matter how many houses are reduced, the price of truly scarce luxury homes will not be reduced. The earliest villas built by the Fok family in Hong Kong were sold for at least 100 million Hong Kong dollars. Huo's manor in Beijing is more expensive than that in Hong Kong.

Unlike many ordinary real estate projects, which are sold quickly as soon as they open, the sales period after the construction of Huo's Manor usually takes several years. Therefore, Huo's capital reserves are also different from those of ordinary real estate companies. Huo's own funds to invest in each manor are more than bank loans. This is also why the two economic and financial crises in 1998 and 2008 did not have much impact on Huo's.