Chapter 2 Innate keen business sense

When Zuo Zai was four years old, he accidentally brought the zodiac candle business to a warm candle company, but in fact, he couldn't see what business talent she had in addition to loving money. Pen, fun, pavilion www. biquge。 info

It's only a four-year-old baby, so it's good to speak clearly.

But Zuo Zai's language talent showed very early, and when she was four years old, she spoke standard fluent Mandarin, which was much stronger than her two parents who spoke Mandarin and had strong Wenzhou local characteristics.

Zuo Jianjian's warm child, that is, Zuo Zai, first showed a natural sense of business in 1997.

Asian financial crisis in '97 and '98. What is the impact of the financial crisis on Zuo Zaijia's candle selling? That's really not at all. It's a small business that sells candles, and it doesn't export or do anything, and it's really indifferent to the financial crisis.

February 6, 1997 was Chinese New Year's Eve, and in the middle of the night, Zuo Zai's mother grabbed Zuo Zai and took her to the Tianwang Hall near her home to light the Buddha lantern. It was to donate money for sesame oil, and then asked for candles to be lit. If you donate a lot of sesame oil, the candle will be bigger.

At that time, the largest candle in the temple and the largest dragon and phoenix candle in Zuo Zaijia were the same size, and they weighed about 50 catties. If you ask for such a candle, it will be lit on the fifteenth day of the first lunar day or when the abbot prays for blessings.

"Why did you only order it on the fifteenth day of the first month?" Zuo Zai is very puzzled.

"Because on the fifteenth day of the new year, I want to pray for blessings." Xiang Min replied.

"Then why can't you order it every day and pray every day?" Zuo Zai still doesn't understand.

"In this case, the candle will burn out before it is a year." Xiang Min then replied.

"Then I'll ask my dad to make a candle that can burn for 365 days, light it this year, and I'll change it when I'm just finished lighting it on Chinese New Year's Eve next year." Zuo Zai said a little proudly.

If Zuo wants a white horse, her father can do it, and if she wants a candle that has been burned for 365 days, she thinks that her father must have no problem. Zuo Jianshe is essentially a daughter slave, and he works very hard for what his daughter asks him to do.

But in fact, this 365-day candle is really not a simple job, first of all, the lunar year is really not a year with 365 sunrises. Sometimes it's long, sometimes it's short, and the lunar calendar has leap months. Even if it's a solar calendar, there's a leap year.

In fact, Zuo Jianjian can have a surplus candle, but as his daughter's slave, his daughter wants a candle that can be burned just next Chinese New Year's Eve, and he studies it day and night.

Zuo Jianshe studied for half a year, and he really studied it for him, in fact, he only needs to measure the wick used to burn the candle for a year, and the accurate amount of wax oil consumed in 24 hours, and the rest is just how many days to add and how many copies.

Zuo Jianjian also made a patent, there is a switch at the bottom of the candle, press it at 0:00 on Chinese New Year's Eve, it will be particularly accurate to leave 24 hours of accurate wax oil, and it will automatically extinguish at 24 o'clock that day, and the error will not exceed 10 seconds.

This patent is also useless, this is to give her daughter "next Chinese New Year's Eve just finished ordering and I will come back to change" wish to double insurance.

It's already very accurate, why should there be such a device? Throughout the year, the building structure of each Buddha hall was different, the temperature, ventilation, humidity and so on were completely different, and it was really not unified. After all, the reality of the "laboratory" built by the left and the Buddha hall is different, and it is good to control the error for one day, but it is really difficult to say for a year.

The Zuo family didn't sell candles to various temples, and Zuo Jianjian's candle complex was all on the dragon and phoenix candles, and even if the cartoon candles made more money, he didn't pay attention to them.

When there was still more than a month in the Spring Festival of 98, Zuo Jianshe made candles with the largest wick in his factory, and in order to achieve his daughter's burning period of just one year, he made a candle weighing 500 kilograms, and planned to burn from 0:00 on January 28, 1998 to the night of February 15, 1999.

When I saw the finished product on the left, I was in a trance, which was a candle, it was simply a wax column.

As soon as the left construction was completed, he moved the candles to the temple next to his home. He really didn't plan to prepare in advance, but he was afraid that the candles would be too big and there would be no place to put them in the temple next to his house.

Sure enough, there really wasn't such a big candlestick in the temple to put it.

Daughter Nuzuo Jianjian had no choice, and as soon as her heart was horizontal, she thought of Putuo Mountain, a Buddhist resort. The village where Zuo Jianshe is located was a famous transportation village in China in the 80s and 90s, and every household had trucks engaged in transportation, and Zuo Jianjian's two brothers-in-law were also engaged in transportation. He found his brother-in-law and asked the two brothers-in-law to help transport the candles to Putuo Mountain in one truck per person.

Why two? Because I haven't heard of asking for a candle, it's all one-to-one.

Is it rare that a big truck can't hold two candles?

Not really.

Zuo Jianjian is inexperienced, afraid of breaking the candle, so the packaging is more exaggerated. As soon as the truck departed, Zuo Jianshe flew to Hangzhou with his daughter, who had never been on a plane, and then tossed to Putuo Mountain.

The candles were transported to Putuo Mountain, and the little monk did not dare to put such a "behemoth" into the Daxiong Treasure Hall.

Zuo Jianshe didn't give up, he couldn't fulfill his daughter's wish, he couldn't swallow it. After much difficulty, he found the great monk of Putuo Mountain, and then told his daughter's wish and his two candles that were just right to burn until next year's Chinese New Year's Eve.

The great monk was compassionate, and he couldn't bear to refuse the wish of a seven-year-old girl. So, when there was still a month before the Spring Festival, the two candles were erected in Putuo Temple.

The great monk also promised to open the light on Chinese New Year's Eve, and then personally lit it, which was really a surprise.

This year, as soon as the candle was erected, things were set up. Such a big candle is fresh for ordinary people, and several lay disciples of the great monk also want to invite a pair of such candles to pray for blessings. There is no shortage of lay disciples of great monks who have donated a lot of money, done a lot of good deeds, and have a heart for Buddha.

The financial crisis of '97 and '98 had no impact on a small business like Zuo Zaijia's selling candles, but it was different for these big entrepreneurs.

The more this kind of financial crisis, the more people burn incense and worship the Buddha. Many people also think that the bigger the candle, the more blessings they will receive.

The business of a lay disciple of the great monk was particularly affected, and he was very worried about whether he could survive the financial turmoil of 98 years, and especially wanted such a pair of candles to light his confidence.

The great monk asked Zuo Jianjian if he could still make such a candle.

Zuo Jianshe was also a devout Buddhist, and the Taoist monk asked, and immediately hurried to make two pairs of "New Year's candles" out (the name of the New Year's candle was also thought of by Zuo Zai's children), and called two brothers-in-law, one person and one car transported to Putuo Mountain.

This time I have experience, two cars, one car transports two, and it passes properly.

In the 90s, there were all kinds of chaos in China's tourist attractions, including all kinds of temples that cheated money and forced to buy and sell, but Putuo Mountain, under the leadership of the great monk, has always been generous and benevolent, and purified all sentient beings.

The candles that can be burned for just one year are not for sale, except for the big ones, there is really no pattern, and they will be sent over on the freight.

When the great monk saw and looked at the two pairs of candles, he made a decision, he wanted to use golden ink to write the entire Great Compassion Mantra on the two pairs of candles. One pair wrote to his lay disciples first, and the other pair, he said that he would let Zuo Jianshe transport it back after he finished writing.

At 24 o'clock on the night of February 15, 1999, the pair of candles on Zuo Zai did not have a great compassion mantra written on it, and the pair of candles written on the disciples of the great monk really burned out.

This lay disciple of the great monk, named Cheng Fengchun, has been in the spice business in New York, USA for many years, and the business has been very successful.

Just because the spice business was so successful, Cheng Fengchun took billions of dollars to make real estate in China in 1995, and the building was not built yet, and it encountered a financial crisis.

If you can complete a project with 3 billion yuan, and in the end you are still short of 50 million yuan to turn around, and the project you do may be unfinished, which is a matter of losing all your money.

In 1998, if no one wanted to take over his real estate project, he might really be bankrupt.

In 97 and 98, at the time of the Asian financial crisis, many big entrepreneurs who were engaged in real estate went bankrupt and jumped off buildings. Cheng Fengchun has the blessing of the great monk's bright New Year's candle, and fortunately because the villa area he built in SH has a good geographical location, and it is almost capped, he found someone to take over.

Although he lost more than 100 million, it didn't hurt him at all.

Cheng Fengchun also retreated, he learned a lesson, did not engage in real estate, and concentrated on going back to his spice business.

In addition to the spice business, he also became a more devout Buddhist, not only giving money to Putuo Temple to Pudu sentient beings, but also adding a large amount of sesame oil money to the solemn temple in New York for temple maintenance.

Speaking of which, Cheng Fengchun and Zuo Jianshe are also half of the countrymen, Zuo Jianshe is from Yongjia County, Wenzhou, and Cheng Fengchun is from Cangnan County, Wenzhou. are all from Wenzhou, why can they only be regarded as half a fellow countryman? Because they don't speak the same language. That place in Wenzhou used to be closed, and the words spoken every few kilometers were different, and when they arrived in Cangnan, they began to speak Hokkien dialect.

In 1999, Zuo Jianshe did not make such a big candle again, but chose the first day of the Lunar New Year and transported back the pair of "New Year candles" blessed by the great monk.

It's also a loss that he came out of the transportation village, otherwise there would really be no one to run the transportation for you on the first day of the new year.

Zuo Jianjia's "New Year's Candle" ushered in thousands of orders because of the magic of burning for just one year and the legend of helping big entrepreneurs survive the financial crisis.

There is no way to put the "New Year candle" in the Buddhist hall next to the house, mainly because there is no big candlestick there, not that the candle is too big to fit in most temples.

Under the guidance of the great monk, Zuo Jianjian asked the monks to copy the Great Compassion Mantra for each pair of "New Year's Candles", and also made the candlestick.

The cost of the "New Year's candles" of the left construction is also very high, each of which is more than a thousand. After his packaging was improved, he transported it in containers, and one car could transport twenty candles, and with the freight, the cost of a candle was 2,000 yuan.

The price of a "New Year Candle" is 3,000 yuan, considering some inevitable damage during transportation, Zuo Jianjian is a more real businessman. He also knew that the believers went to the Buddhist hall to ask his family to leave the factory "New Year's candles", at least 10,000 candles, but that was the sesame oil money that people wanted to add, and Zuo Jianshe was not blushing at all.

The story has developed to this point, in 2001, Zuo Zai's family in the fifth grade earned three or five million a year, which should already be a conservative estimate.

With money, the Zuo Jianjian couple began to pay attention to their daughter's learning problems. In the early days of entrepreneurship, Zuo Jianshe and Xiang Min were busy making money, and they had no way to manage the children's learning problems.

Zuo Yi and Zuo are no different, Zuo Yi loves to spend money, and his pocket money every week is not enough for him to use for two days. In order to encourage Zuo Yi, Xiang Min said that as long as he scored 70 points, he could get an extra week's pocket money, but Zuo Yi basically never got it.

The money education method against Zuo Zai is not useful to Zuo Yi at all. Both husband and wife felt that it was because of their own reasons that they delayed Zuo Yi's studies.

Zuo Zai's results are so good, it stands to reason that Zuo Jianjian couple should be very relieved. But because Zuo Zai's grades are so good, Zuo Jianshe and his wife feel that letting their daughter study in a primary school in Wenzhou bury her talent.

After 2000, it was particularly popular for businessmen in Wenzhou to buy houses in BJ and SH, and then send their children to study in good schools in big cities like BJ and SH.

As a daughter slave, Zuo Jianshe is actually very reluctant to leave him again and go to a big city to study, but Zuo Jianjian's dream since childhood is to go to BJ to study, he didn't catch up with the resumption of the college entrance examination and got married, and failing to become BJ is a particularly big regret in his heart.

So even if he was reluctant, Zuo Jianshe still decided to "follow the crowd" and send his daughter to a good school.

Most Wenzhou parents chose to send their children to SH at that time, because SH was relatively close to Wenzhou, and in 2000, it was easier for you to buy a better school district house in SH, and get a red or at least blue seal to let the children study in a good school in SH.

Buying a house and settling in BJ was already a difficult thing in 2000.