In an environment where foreign brands control the majority of the market share of fast food chains, it is not easy to successfully create a Chinese fast food chain brand that has sprung up. Pen & Fun & Pavilion www.biquge.info

It's not something that can be done if you have money and dare to spend money.

Of course, no money is definitely a no-go.

But if you have money alone, if you don't do all kinds of research and preparations, and you just do it recklessly, it will definitely be a failure.

Although Chen Xiaozao has no experience in opening chain brand fast food restaurants, he is a small owner who runs a serious meat sandwich restaurant, and he still understands the cruel market rules.

In the past few days, while letting Ma Xiaozhao accompany him to eat Chang'an meat sandwich buns, he has been inspecting the characteristics and selling points of these slightly large-scale fast food restaurants in Chang'an.

At present, there seems to be no national chain brand in Chang'an City with pure meat and steamed buns as the core selling point, and there are only a few local Northwest style Chinese restaurants, but these stores sell all Northwest flavor delicacies such as meat sandwich buns and mutton steamed buns, and there are no chain fast food restaurants with meat sandwich buns as the pure core.

In the alleys of Chang'an Street, you can see the small faces selling bacon and meat sandwich buns or Laotongguan meat sandwich buns everywhere, they are all self-employed, just like the small stove meat sandwich buns in Gubei Cinema, which is a small shop that fights alone.

Chen Xiaozao thought that it would be good if these small shops specializing in meat sandwich buns could be incorporated into standardized and standardized small stove meat sandwich buns.

But at present, it is almost an impossible goal to incorporate all the scattered meat and steamed bun restaurants into the brand of Xiaozao Meat Sandwich Bun.

At least until Xiaozao Meat Sandwich Bun forms a fast food brand with super appeal, it is impossible for these small restaurants to join you.

Now Chen Xiaozao's primary goal is to open a store and sell it directly, and first give the brand of Xiaozao Meat Sandwich Bun.

When chatting with Ma Xiaozhao about food in the past two days, Chen Xiaozao had already told Ma Xiaozhao about wanting to make Xiaozao meat buns into a fast food brand.

Ma Xiaozhao introduced friends with experience in this area to Chen Xiaozao and chatted with Chen Xiaozao a lot, which made Chen Xiaozao benefit a lot.

According to experienced predecessors, if you want to erect a new banner in today's fast food market, which is particularly competitive by online ordering, the first thing is to have sufficient capital investment.

This is Sister Li's predecessor, who calculated the account for Chen Xiaozao, not to mention the whole country, just to make a fast food brand with local influence in the urban area and suburbs of Chang'an, at least more than 20 million will be invested.

In order to gain a foothold in this industry, the brand's physical stores must open at least 30 branches in a year, which can form a little scale.

At present, Chang'an has made certain achievements in the northwest style fast food restaurants with local characteristics, and all of them have more than 50 branches.

The largest one, in Chang'an alone, has already opened 100 branches.

Of course, many of them are franchised stores, and not all of them are directly operated by their brands, but if you want to become such a fast food brand, it is an essential step to open a large number of stores in the early stage.

Although online ordering is becoming more and more mainstream, brick-and-mortar stores still occupy a fundamental position in the fast food field.

Unless Chen Xiaozaojian goes off the rails and specializes in Internet food and does not serve food in physical stores, that's another matter.

If the traditional fast food method is used to operate and create a brand, Chen Xiaozao's initial investment in renting a store, decoration, hiring people, and publicity will be huge.

Chen Xiaozao is not bad for money now, and he is not afraid of spending money, but money alone is not omnipotent in this industry.

If you're going to open a traditional fast food restaurant, location will be one of the most critical factors in determining success.

If the site selection is not good, then no matter how much investment is made, it will not be able to form the climate.

And now all the shops in Chang'an's popular business district have been rented out.

Trying to rent a suitable store in a popular business district is a matter of luck in itself, but it is also a matter of urgency.

The advice that Sister Li gave to Chen Xiaozao was to let him not think about eating a fat man with a bite of food, and not thinking about throwing money in and wanting to hear the movement.

If you want to make achievements in this industry, it is like making soup, you must first be willing to invest, and then you have to boil it slowly, and finally you can boil up gratifying results.

If Chen Xiaozao wants to make Xiaozao Meat Sandwich Bun into a fast food brand with a climate, he can only open one store at a time, and he can't open stores all over the mountains and fields in order to achieve results, so the final result will definitely be slowly extinguished, and without a suitable store location, he must not open a store easily.

If the money is not bad, Sister Li suggested that Chen Xiaozao set up a professional management team from the beginning, before the first store was opened, he should first do a good job in Chang'an before the first store opened, and where to open a store in the future, it should be planned at the very beginning, and then according to this plan, talk about a region by region, talk about the appropriate store location to open a store, and continue to talk if you can't talk about it, in short, don't be rash.

Before actually opening a store, Chen Xiaozao also asked a professional team to do the most complete market research, study the development trend and prospects of the industry, use the differentiation of the fast food market to form Xiaozao Meat Sandwich Bun's own brand characteristics, and figure out the value of his future existence and development of fast food.

Most people think that it is useless to do this kind of market research, just do it first, and do research while doing it. In doing so, there is often no good ending.

If you want to establish a fast food brand that can gain a firm foothold in the market, you must first study this market.

After reaching a feasible conclusion, based on this conclusion, a variety of meat sandwich varieties that meet the market development and the taste of diners are designed to determine the core products.

After that, according to the core products, we will formulate a distinctive brand development strategy, adopt an advanced and mature management model, and formulate a perfect management system in advance.

Then formulate a unified restaurant decoration style, improve the standardization of food production technology, and ensure that the quality and taste of the small stove meat sandwich buns made by each meat sandwich shop under the brand can always be consistent, so as to lay a chain foundation for fast food brands.

After that, it is necessary to set up a physical catering team, and open stores and promote them one by one.

Advocacy is particularly important in this regard.

The aroma of wine is also afraid of deep alleys.

If you can do a good job of publicity, then the development of this fast food brand will be faster and more effective with half the effort.

As for how to publicize it, Sister Li didn't give Chen Xiaozao too constructive advice, because she didn't fully understand how to do it in order to really do a good job.

During the meal, Sister Li and Chen Xiaozao talked a lot about her entrepreneurial experience, which was a bit of a paper talk, but this meal had benefited him a lot for Chen Xiaozao.

At the same time, it also made Chen Xiaozao understand how difficult it is to make achievements in this industry.