In September 2015, the private launch of Windle Aromatherapy was held at Huo's Manor in London. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The first scene of the press conference was in the first manor designed by Cheng Yan.

Windle Aromatherapy has invited twenty Centurion-VIP holders from the brand's inception in 2004, including veteran aristocrats, upstarts, and even members of the British royal family. (Note 1)

The upstarts came to join in the fun at first, because things like spices and scented candles still need a certain amount of accumulation and family inheritance to distinguish the advantages and disadvantages from their true preferences.

In addition to these 20 people, as the venue provider of the press conference, the owners of the four estates that Holmes in London have sold are also invited.

However, the press conference of Windle Aromatherapy made the guests a little dumbfounded.

As soon as I arrived at Huo's Manor, there was still a long distance from the press conference, and the strong smell of meat began to waft.

It stands to reason that the launch of a scented candle should be fragrant, where does the smell of meat in this whole estate come from today? Did you hire a chef to prepare the banquet dishes after the launch event outdoors?

When guests get off the bus, they will be curious to take a look and look around to find out where the chef is cooking.

Everyone didn't see any trace of the chef until they entered the villa, and after entering the villa, the smell of meat became even stronger.

Many people unconsciously walk towards the kitchen and find it empty.

When Cheng Rin asked the guests how they felt about the aromatherapy at today's private press conference, most people had some differences in their hearts, the aroma of meat was so strong, where could they still smell the aromatherapy. (Note 2)

And when Cheng Rin told the people present that the main aromatherapy smell of today's private custom press conference was this meaty fragrance, these twenty CVIPs began to feel a little regretful.

It's no wonder that you only smell the taste, but you can't see the chef, it turns out that it is "smelly but not edible".

But the people invited by Huo's Manor were much calmer because they had all smelled the private order of Suki and Leslie's "tomato baked potato".

Suki and Leslie's house were the second scene of today's press conference.

The chef had long been cooking according to the recipe of "braised pork" provided by Huo Feng and incorporating Xiang Min's secret recipe.

On the day of the press conference, Huo Feng has been staring at a large pot of braised pork since early in the morning, and he wants to make sure that the finished product of this pot of meat is melt-in-your-mouth.

In addition, other matters are not Huo Feng's responsibility.

The design of the plating, the appetizers, desserts, and the wine list are all in charge of Zuo Zai.

There are many details to consider when planning a top-of-the-line private launch.

Most of the guests were arranged to dine in the large dining room on the first floor of Suki and Leslie's house, while the other five people were arranged in the small dining room on the second floor.

How many of these people are at odds with others?

Not.

If the press conference is not carefully arranged, just think about it according to common sense, and think that everyone will like the delicious braised pork, then the press conference is likely not to be too successful.

Because these five people on the second floor are vegetarians.

The small restaurant on the second floor, where Suki and Leslie usually eat by themselves, once inside, the smell of braised pork dissipates, leaving only the smell of potatoes and roasted tomatoes. Naturally, the main dish for these five people also changed from braised pork to potato roasted tomatoes.

The private launch of Windle Aromatherapy was a great success. In addition to the "recipients" who paid for the private customization given to the buyers of Huo's London Manor were ready to come to the perfumer to discuss the taste they wanted, three of the five vegetarians in the restaurant on the second floor directly ordered the service.

Vegetarians don't eat meat, some are extremely animal protectionist, and some are motivated by health concerns.

If you don't eat meat, it doesn't mean you don't like meat, and these three people showed a strong interest in Zuo Zai's braised pork candles.

One of them even said that there was no need to make a special order, as long as this braised pork candle would do.

It stands to reason that this CVIP request is the easiest to achieve, but when Zuo received feedback from the staff about this customization, he directly refused.

Zuo Zai decided to explain it to the person who wanted to order the braised pork candle in person.

Zuo Zai apologized to the prospect as a perfumer and explained that this braised pork candle was custom-made by her for her boyfriend, so she could not order the same flavor for anyone else.

I would like to get the customer's understanding.

For high-end customization, the service must be in place, but the perfumer cannot do without his own insistence, otherwise he will not be able to gain enough respect.

The customer originally thought that the chief perfumer of Windle Aromatherapy was at least a middle-aged person, and he was a little surprised to see Zuo Zai.

When I knew that this braised pork candle was 14 years old and had been concocted in the year when Windle Aromatherapy was established, I was directly shocked.

The little girl in front of her started falling in love at the age of 14, and it is absolutely commendable to be able to talk about it all the time.

Zuo Zai knew that they had misunderstood, and she didn't refute it, because she didn't have to refute it, Zuo Zai just promised that if they liked the taste of meat, she could find a way to restore other dishes, except for this braised pork, everything else was fine.

As a result of the launch, meat-scented candles became a favorite among vegetarians. Coupled with the gift that Huo Feng gave to the buyers of Huo's Manor, ten orders were signed at the private custom press conference of Windle Aromatherapy.

There are also some Windle aromatherapy CVIP that they can't think of for a while, so they choose to visit the different styles of villas in Huo's Manor after the meal to "eat".

In this way, Huo Feng's marketing funds are also used very well.

…………………………

Note 1

The word Centurion is an ancient military rank of "centurion", which means a petty officer with a hundred men under his command. But if you take this VIP literally, it means that there is one in a hundred people. That couldn't be further from the truth.

The first to apply Centurion to the concept of a top-tier VIP was American Express.

When it comes to credit cards, most people probably only know two kinds, Visa and MasterCard.

But in fact, there are three types of credit cards in the world, and in addition to Visa and MasterCard, there is also the less common American Express card.

The issuance standard of American Express card is relatively high, and those who have this kind of credit card are basically rich people.

But there are also many levels of wealth, and in 1999, American Express launched a low-key black Centurion Card, which was only issued to a very small number of original American Express Platinum Card holders.

This is a credit card with no limit. The services provided by this card are of the "heartbreaking" type.

If the cardholder has a crush on a horse in the movie, the bank can help the cardholder negotiate with the horse owner and eventually help the cardholder buy it.

The cardholder is in the middle of the desert and wants to buy a helicopter to leave quickly, and the bank can help with the execution.

Of course, cardholders like Tony Leung can use this card to buy a hamburger, buy a vegetable or something like that, and no one can stop them.

Take this card to travel, everywhere is the top treatment, the world's top resorts and hotel staff see this card, immediately upgrade the service. Because they know that as soon as the card owner is happy, a random tip may catch up with their salary for a month or even a year.

Speaking of this card was born almost 20 years ago, there are more cardholders, the gold content will decline somewhat, a few years ago it is considered to have entered China, but China's centurion card is issued cooperatively, and there is a limit, the highest is not more than 10 million. Forced to drop dramatically.

(Xiaomo hasn't shared English words with you for a long time, today's centurion, I don't know if you still like it?) Xiao Mo guessed, compared to the word Centurion, everyone should prefer this Centurion black card from American Express. ）

Note 2

The name Cheng Rin is not a mistake, this name has not appeared before, guess who it is. It's easy to guess.

(Thanks to the devil who loves fish, I rewarded Xiaomo for one night yesterday.) ）