Speaking of real luxury goods, they can only increase in price but not in price, and the more the price is reduced, the more they cannot be sold. The price of pen & fun & pavilion www.biquge.infoCHANEL (Chanel) is increasing every year, and before each price increase, fans will queue up to buy bags.

After all, HERMES, LV or something, raise their selling prices by 3%-5% every year, so that people who buy bags every year have the illusion that they have "earned".

This illusion makes many girls crazy.

It's a fact, so why should it be said to be a fake?

Because the price of a bag has increased, it does not mean that the value of the bag in your hand has increased, unless the price you sold second-hand exceeds the price you originally bought, this is really appreciated.

Such a bag, not for nothing, but definitely less common. Only bags that are really small in original production can enter the "antique bag" market.

Before 2015, Chanel was also a brand that would not cut prices. In 2015, the general environment in Europe was not good, and Chanel aimed its profit growth point at China.

Chanel decided to cut prices, but as a luxury brand, it was a shame to cut prices.

In order to make its price reduction look less shameful, Chanel made a decision to hide its ears and steal the bell, continuing to raise prices normally in the weak European market, and choosing to lower prices in the strong Chinese market.

The reason given by Chanel is that after this price adjustment, the price of Chanel in Europe and Chanel in China will begin to be close, so that Chinese customers do not need to go to Daigou.

This strategy was very successful at the beginning, at the beginning of the price reduction, the domestic Chanel stores, every family was in a long queue, many people think, anyway, they want to buy, when the price is not reduced, but when?

But in fact, this reversing price reduction strategy did not help Chanel at all.

In 2015, Chanel's revenue fell by 17%, and its profit fell by more than 23%, you must know that Chanel, which has been raising prices before, increased its profit by 38% a year ago in 2014, leading the world luxury market.

Chanel's performance in 2015 was even worse than PRADA, the big brand that was at the bottom of the global luxury industry****** RADA's strategy is the opposite of Chanel, the worse it sells, the more prices will rise.

RAISING PRICES TOO MUCH IS CERTAINLY NOT A GOOD STRATEGY, BUT EVEN SO, PRADA'S REVENUE FELL BY ONLY 7.7% IN 2015.

At the same time, brands such as Hermès and LV, which have a firm stance and will not cut prices, are in a state of growth. (Note 1)

It takes a long time for a brand to be built, but destroying a brand takes only a few small decisions.

Huo's Manor is not a brand with a long history like Chanel, and there will be many opportunities to "set things right".

Huo Feng didn't want the brand of Huo's Manor to be ruined in his own hands, although the price reduction of the manor might not bring about the serious consequences of Chanel's price reduction, Huo Feng was unwilling to take this risk.

Because of Huo Feng's risky attempt, Huo's Real Estate is now facing the problem of capital chain, and if even the brand value of Huo's Manor is greatly discounted, Huo Feng will not forgive himself.

At the beginning, Huo Feng was not very willing to take over Huo Liang's company, but since he had taken over, he couldn't let the Huo brand be ruined in his own hands.

Huo Feng thought of an alternative for one night, and only made up his mind in the early hours of the morning.

Huo Feng had a little headache, and he was going to call Zuo again and then go to sleep.

Looking at the time, it was already two o'clock in the night. This is obviously not a good time to make phone calls.

"When I saw your chairman, I didn't even want to call me, I'll go to bed first, and wake up to have lunch with you." Huo Feng sent another message to Zuo.

Then, Huo Feng's phone rang.

"Why haven't you slept so late?" Zuo asked Huo Feng again.

"I should have asked you this question, right?" Huo Feng received a call from Zuo Zai, and his mood was a little better.

"I'm already awake. The jet lag didn't work well this time. When Zuo finished eating, it was almost four o'clock in the morning in domestic time, she took a shower, and fell asleep directly in bed.

"Are you hungry, then? Would I like to take you to eat? Huo Feng asked Zuo Zai.

"At this point, you want to go to DuckandWaffle again? I'm not hungry yet, I'll wait until you wake up. Have you been sleeping so late in London lately? "Zuo Zai is a little worried.

"No, I thought about something today, and before I knew it, it was so late." Huo Feng's voice was a little tired.

"Then you hurry up and go to bed, and I'll go over to look for you at noon." Zuo Zai said to Huo Feng.

"Okay, good night." Huo Feng was about to hang up the phone.

"Are you in a bad mood? Why didn't you ask for Goodnight-Kiss today? (Goodnight kiss) "Zuo Zai is a little curious, since Children's Day, Huo Feng has called every night and won't hang up if he doesn't ask for a kiss."

Zuo Zai felt that Huo Feng was more naïve than her, but he didn't pay attention to Huo Feng's request every time.

"No, I'm a little tired today, are you going to encourage me?" Huo Feng asked.

"I'll encourage you again when we see each other, good night." Zuo can hear it again, Huo Feng's voice, he is already so tired that he is about to fall asleep.

…………………………

After hanging up the phone, Zuo Zai forced himself to lie in bed for a long time, and at six o'clock in the morning, Zuo Zai really couldn't lie down, and his stomach began to be a little hungry.

Zuo Zai came out of the room, and as soon as he opened the door, he saw Cheng Yan at the door.

"Brother Yan, why are you so early?" Zuo Zai remembered that Cheng Yan usually didn't get up so early.

"I'm also a little strange, why did I wake up so early so naturally, probably by my stomach." Cheng Yan smiled and said to Zuo again, smiling lightly, which was particularly good-looking.

"When did you become a foodie?" Left again curious.

"My stomach told me that you would get up early and go forage when you got up, and I asked the cook to put the leftovers in the fridge when I was done, and if I woke up late, my stomach would have a problem with me." Cheng Yan's mood sounded good.

"Would you like to eat 'Gloomy Ecstasy Egg Fried Rice'?" Zuo Zai smiled happily, and the Cheng Yan in front of her was what she looked like when she first met.

"I don't want to, my stomach wants to." Cheng Yan smiled more clearly.

"Then you go to the kitchen with me, or will I call you later?" Left to ask again.

"I just woke up, I was going to come to see if you got up, but you came out at the door, I'll go back and brush my teeth first, and I'll look for you later." After Cheng Yan finished speaking, he went back to his room.

"Okay, Zuo Zai, the god of cooking, start work now~" Zuo Zai said as he ran to the kitchen with a smile.

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Note 1

In 2015, Hermès revenue increased by 8% and LV increased by 5%.