Chapter 159: Lady Wu's Crisis

After Mother Wang learned the news of Grandma Xu's death, she kept blaming Mrs. Wu and Xu Ming for not understanding the rules. Pen, fun, pavilion www. biquge。 info at least tell yourself that letting yourself go, that's the etiquette you should have as an in-laws.

"No wonder, Taketa's mother left for a few days a while ago, probably to attend the funeral, if you told me that I would go back with her, how nice it would be." Mother Wang blamed Mrs. Wu.

"I know that you are a well-mannered person, but isn't it too far away from the other side, plus you are old again, and you still need someone to take care of you on the way back and forth, my brother and sister-in-law have to take care of the family hard enough, and then take out to toss with you on the road, and someone has to take care of a lot of things at home." What do you say you're going to do, it's just a long trip, just have that heart in your heart! Mrs. Wu comforted Wang's mother.

"You say, you juniors are not sensible, why don't you say that Wuduo's mother won't say a word to me, really, what's the matter!" Mother Wang kept thinking about it, blaming Mrs. Wu for blaming Xu Ming, and blaming others after blaming Xu Ming.

Mrs. Wu reluctantly used the baby as an excuse to get out. If it was just as simple as Grandma Xu's death, he and Xu Ming would have found someone to take Mother Wang over. But this matter, one after another, how can I have time to think about this.

Originally, he was busy when he came back, the company had a bunch of things waiting to be dealt with, and the new factory was also busy planning, Xu Ming also came back late every day these days, and the two of them were almost tired, and they had to listen to Wang's mother's nagging all day long, who could stand it?

Seeing that the end of the year is approaching, the days are flying by day by day. The two of them got busier. In order to take care of the baby, Mrs. Wu tried not to go out. Sometimes when you have to go out, try to take the baby with you, and when you can't take the baby, try to come back as quickly as possible. In order to improve her work efficiency, Mrs. Wu accepted Xu Ming's suggestion to buy a car.

Although I bought an ordinary scooter, it also caused a lot of discussion in the village. Some people began to call her Boss Wu, and some people who didn't know her began to come to the door to ask her to help with errands. It also made Mrs. Wu feel a lot of incredulity and surprise. Originally, I have always been so capable, but now that I have bought a car, I have become a more capable person?

Why didn't people come to me for help before they bought a car, and as soon as they bought a car, they looked down on themselves? What's this called? It seems that the influence of things outside the body is indeed different.

"People are always easily deceived by appearances, you see that many people who are deceived now are because they value interests and appearances, and they don't know how to stick to their beliefs and pursuits. Not only uneducated peasants will be fooled by this, but even many economic tycoons will be deceived by carefully packaged scammers to defraud them of investment or assets. When Mrs. Wu complained to Xu Ming that some people attach too much importance to material things and appearance, Xu Ming said with deep feelings.

"Sometimes, though, external packaging is necessary. For example, if you are a business like us, sometimes the capital turnover is tight, and you need to apply for a loan from the bank. At this time, the salesman only looks at your external possession. How can He detect your abilities without going through your external and material aspects? ”

"So, it's good to make good use of the material and external things. But if you are controlled and used by them, you will lose yourself, lose yourself, and be used by others! This is a valuable experience I have gained over the years of doing business! ”

Mrs. Wu would always look at Xu Ming with adoration when he said these assertions and opinions. The current Mrs. Wu feels that Xu Ming is her life mentor. If it weren't for Xu Ming, who was always by his side to wake up and remind her, she would not have been able to get to where she is today so quickly and smoothly.

Just when Mrs. Wu was immersed in her own continuous growth and the construction plan of the new factory, a major crisis was quietly striking her. The external and material things that she has worked hard for, although she does not particularly value, may be wiped out under the impact of this crisis. Then her beautiful original intention and good wishes to earn these fortunes will also come to naught.

On this day, just when Mrs. Wu was worried that the factory's recent shipments could not catch up with sales, a shocking news came from Zhou Xiao.

"Sister Furen, come and take a look, there is a new mutton soup shop near us, I have been to see it, and the recipe and taste are almost the same as ours. However, because the price is lower, it attracts a large number of customers. Except for a few loyal regular customers who come to eat in our house, there is almost no one in the store. If you don't think about it, I won't be able to hold on. ”

Zhou Xiao's words didn't particularly care about Mrs. Wu at first, eating this thing is always inevitable that someone will imitate it, and it is not a big deal to make it taste like it. Originally, her price profit was compressed to the minimum, and if it was lower than her price, in addition to the storekeepers taking risks to temporarily do activities to attract people, they were doing their own handicraft operations. In this way, they can compete for a while, and it is impossible for them to open chain stores everywhere and affect their own brand.

Besides, customers are always curious about what they eat, and they will always get tired of going to a store for a long time, and it is normal to go to a newly opened store to eat occasionally. But she has confidence in her brand, and Mrs. Wu is also working hard to create new flavors, and these days she has to give free training to the merchants who join her, and I believe that those lost customers will soon return.

However, after a while, they have received feedback from stores, and almost all of their stores have opened new stores with lower prices. The business volume of Mrs. Wu's company fell to the freezing point. A big crisis is coming, Madame Wu thought.

The technology itself has been strictly confidential, and the meat raw materials and seasoning ingredients required by the store are produced separately for different manufacturers, and strict confidentiality agreements have been signed. And in order to prevent the manufacturer's black-hearted theft of technology, she also arranged supervisors at each manufacturer. And Wu Xiangnan is one of them.

"Could it be that there is something wrong with Wu Xiangnan?" Mrs. Wu pondered, "Impossible, I have confidence in the person I appointed. ”

"It's better to find someone to check carefully, and we have to find a way to solve the sales crisis of each merchant first." Xu Ming gave advice.

Mrs. Wu made a quick decision, and at dawn the next day, she went to the surrounding new stores of each store with several of her own businesses to understand the situation. Mrs. Wu realized that someone must have stolen the recipe, and understood her store arrangement, and quickly expanded her business scale after her own model.

This person must be very financially powerful, otherwise he would not have expanded so quickly. But there is one thing that Mrs. Wu can't figure out, everyone makes money, since he has his own technology and can go to different places to open new stores, why should he open a new store near his own store and suppress his business?

This is not the best policy at all, and it is not good for both parties. Who would do such a laborious thing that would not be of greater interest? Obviously, with this technology, he can make more and better choices. This person is either deliberately targeting himself, or he is not smart enough. However, she couldn't think of a reason for anyone to deliberately target herself. She has always been low-key and unassuming, and she has tried to do as few people as possible in her business. Although she knows that there is a risk of having her technology stolen when processing in someone else's factory, she has always been mentally prepared for being stolen.

After all, because of making food, the replacement is already fast, and when others steal the recipe and research the technology, their new flavors will be sold in the store. It doesn't affect me at all. But this time, why did the man besiege his shop?

"At present, there is only one way to go first." Mrs. Wu said helplessly.

So, she quickly arranged for the company's personnel to adjust the loading of each store. Promise to be new in time, so that the store has a stronger competitiveness. But when she found a manufacturer to prepare a new product, she was rejected by the manufacturer for various reasons. They insisted on producing the old products that were contracted for them. And the current store shipments can't digest these products at all.

At this time, Mrs. Wu longed that her factory could be completed immediately, but everything was still in the design and planning, and when it was officially completed, she would put on equipment and recruit personnel, and it was estimated that her stores would have closed down one after another.

"What to do? What to do? "Dozens of people in the company are waiting to eat, and so many of our stores are struggling to support themselves with their trust. Mrs. Wu didn't sleep for several nights, and her whole person lost weight. Xu Ming looked anxious, and urgently tried to find a way to contact someone he was familiar with before to ask for help. However, there is almost no one who can help. Either they are interlaced like mountains, or they all have their own signed production contracts, and they don't have time to catch up with the goods.

But no, seeing that the year is down, many manufacturers are working overtime to produce in a hurry, so there are still idle manpower? Although Mrs. Wu has been actively trying to find a way, there are still many stores that want to choose to close their doors temporarily. Except for a few small stores in the surrounding counties, almost all other stores have stopped buying.

"No, let's reduce the price and lose money for a while." Several employees of the business department discussed and said. "In this way, there will always be some stores that can be retained, and then slowly update the products and come back to life and earn back the losses."

No, absolutely not, price reduction competition will not only reduce the feelings of old customers for their stores, but also cause a series of new bad competition. The other party also continued to reduce the price, in that case, it would be better to close the door directly. lost his wife and broke his soldiers, and he was unsuitable for business.

"In this way, you contact your own store, our factory gives them a certain subsidy, but the price can't be reduced, and we will think of other ways." As long as the store is open normally, we will give them a certain additional subsidy and pay the store salary! Mrs. Wu said. I want to stabilize the store in this way, and then find a way to solve the follow-up production problems.

"I don't believe it, I can't find a manufacturer willing to produce for me! Isn't there still two months left before the Chinese New Year, I don't believe that all manufacturers are so busy after the New Year! Mrs. Wu said hatefully. No, we will approve the equipment on the site in the company's backyard first, and maintain small-scale production first! ”

Mrs. Wu was resolute and did what she said, and immediately found a lot of construction companies to expand and renovate the houses in her company's backyard, and moved the staff office and accommodation canteen to her own building, and moved to Wujia Village with Xu Ming.

Originally, it was going to move, but because of the delay of Wu Duo and Grandma Xu, I wanted to move again in the spring of next year. It's better to move in first, and you can already heat it on a large scale in winter, and you can feel the feeling of spending the coldest winter in the heated house in Samurai Village.

Because the town leaders and county leaders have always been very supportive of Mrs. Wu's company, the approval procedures for the factory were quickly completed, and they kept entering the equipment and recruiting workers. In just one month, Mrs. Wu's first small factory was built. It was quickly put into production, and not only did the new products be delivered to the stores before the end of the year, but also provided work opportunities for the returnees who were preparing to go home for the New Year.

When Mrs. Wu was tired and exhausted looking at the busy workers and rumbling machines in the factory, Mrs. Wu really didn't know that someone forced herself, and she could do it quickly and well!

Because the previous manufacturer's non-cooperation violated the cooperation agreement signed before, Mrs. Wu stopped cooperating with other manufacturers. Knowing that her factory was built, she knew that it was the factory that stole it. Originally, in order to prevent the recipe from leaking, she chose two factories to produce them separately, one to produce meat raw materials and the other to produce soup seasonings. But she didn't expect the two manufacturers to do business.

Seeing that Mrs. Wu's food was developing rapidly and making a very considerable profit, they joined forces to use Mrs. Wu's resources to squeeze Mrs. Wu out of the market. But after all, it is production, and there is no good marketing strategy and marketing experience, so I can only follow Mrs. Wu's model. I want to form a market encirclement of Mrs. Wu and let her take the initiative to withdraw. Originally, if the processing persuasion is in their hands, the price will definitely be lower, and it will be more beneficial to fight.

However, they didn't expect Mrs. Wu to use the trick of changing the taste for the product. Although their products now have some advantages due to price reasons, Mrs. Wu's old brand and new flavors will definitely not take too long to win back a game. In this way, in the future, not only will they not be able to make any profit from the storefronts they open, but they will not even be able to get the profits from the basic production of the factory. They didn't expect to lift a stone and shoot themselves in the foot.

But this time, they were able to get all the recipes, thanks to the help of the two Lady Wu shopkeepers. Because Mrs. Wu distributed it to the store alone, there were also a few spices and blending methods who signed a confidentiality agreement and were not allowed to pass it on, but two of them rebelled under the temptation of their own interests.

Of course, Mrs. Wu has realized this, without the assistance of the store, it is impossible for the manufacturer to know all the spices and blending methods. She didn't want to pay attention to the collusion of the manufacturers, after all, they have no interest in her now. If you insist on pursuing it, not only do you not have time, but you also don't have any definite evidence.

But if the store doesn't keep the agreement, then her new recipe may be imitated at any time. Such a store is like a thief, and it must not continue to cooperate. And we must find that guy and sue him in jail according to the contract, so that the other stores will wake up even more!