Chapter 209: Copywriting Competition
Xiao Yu drove to Zhiyao Restaurant, and under the guidance of the waiter, he came to the box. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć info When he pushed the door open, Ling Xue and they were chatting about the copywriting ideas of the new product, and the conversation was in full swing.
"Professor Xiao, you're here." When Ling Xue saw Xiao Yu, she immediately stood up and greeted politely.
"Hello Professor Xiao!" Sophie greeted with a smile.
"Hello students! Thank you for the invitation, I'm very happy, hehe......" Xiao Yu greeted everyone with a smile and walked over.
Su Cheng stood up, pulled out the chair in the right position, and said, "Warmly welcome Professor Xiao to the team and give us guidance for the competition." ā
"Professor Xiao, I'm Han Yi, the captain of the team, thank you for accepting the invitation."
"Hello!" Xiao Yu stretched out his hand and shook Han Yi politely.
"Professor Xiao, I'm Su Cheng, you must know a few of them, so you don't need to introduce them." Su Cheng stretched out his finger. He thought to himself that Ling Xue and the three of them had just behaved, and it was not difficult to guess that they knew each other.
"Don't! Professor Xiao, I'm Zhang Kai, I especially admire you, hehe......" Zhang Kai said impatiently. He officially met Xiao Yu, that is, when Ling Xue was hospitalized, and Xiao Yu was not their teacher.
"Do I need a signature?" Xiao Yu looked at him with a smile and joked easily.
"Yes! Professor Xiao, you are really approachable, and you don't have a professorial frame at all. Zhang Kai said.
Xiao Yu sat down in his seat, looked at this classmate who was sitting next to Ling Xue and said, "Really? Professor shelf, what does that look like? ā
"That's it...... I just like to hold it, and I preach at every turn, hehe......" Zhang Kai touched the back of his head embarrassedly.
"Haha...... Zhang Kai, you are very interesting! Xiao Yu laughed.
Xiao Yu chatted casually with everyone, and was talking about the game when he was interrupted by the waiter who served the food.
However, he has already figured out how to deal with the copywriting competition of Anyang Group.
Ordinary competitions are based on creativity, but this competition held by Anyang Group is not only a creative competition, but also for the promotion of new products, to promote the popularity of new products and increase sales, which is the purpose of holding the competition.
For the copywriting competition of Anyang Group, it is not only about assessing creativity and copywriting skills, but also about understanding the market trend. Xiao Yu believes that if you want to win the competition, you need to make a special marketing copy tailored for the new product.
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When the dishes were ready, everyone picked up their cups and saluted Xiao Yu together to express their gratitude and respect.
"Professor Xiao, we respect you and express our gratitude!" Han Yi picked up his wine glass and took the lead in speaking.
"Thank you, Professor Xiao, I'm going to give you trouble next." Ling Xue said with a smile.
"Professor Xiao, we respect you!" The remaining three said in unison.
"Thank you, cheers!" Xiao Yu picked up the wine glass and touched the glass with everyone.
Everyone put down their cups and did not rush to eat, but looked at Xiao Yu expectantly, waiting for him to continue the topic just now. After listening to Xiao Yu's opinions, everyone suddenly opened their minds and knew that the plan of the competition was not the same as usual, and most of them relied on creativity to win.
"In this copywriting competition, I analyzed that the purpose is to promote the new product and promote the popularity of the new product and increase sales. If you want to win the competition, you need to tailor a new product and make a special marketing copy. It is necessary not only to adapt to the market, but also to distinguish it from ordinary marketing methods, so as to make people shine. Xiao Yu said in detail his views on this competition.
"Don't call me Professor Xiao, it's weird, I'm a few years older than you, you can call me Xiao Yu or Brother Yu." Xiao Yu's gentle attitude suddenly narrowed the distance.
"Brother Yu is good!" Zhang Kaile shouted.
"Next, please ask Brother Yu." Sioux City chimed in.
Ling Xue had the urge to cover her face, these two people really didn't see each other at all. Han Yi expressed his support, these two people will really be afraid of going up the pole! The two looked at each other and smiled knowingly.
"Hey! You two don't know how to be polite at all. Sophie gave her boyfriend Su Cheng a blank look.
"It's good, it feels like it's getting closer." Xiao Yu said.
"In the next half month, I will guide you in all aspects. First of all, the copywriter must pass my level before he can participate in the competition. My requirement for you is not to win the championship, but to be able to compete with those elite teams, at least to reach the finals to appreciate the style of the first copywriter. Xiao Yu glanced at Han Yi meaningfully.
Boy, let you and my family Ling Xue eyebrows, next, the key guidance object is you, I will guide with heart and be strict.
Han Yi noticed Xiao Yu's gaze and accepted it calmly. Glancing at Ling Xue, Han Yi smiled, it seems that I have more advantages than you! "My Fair Lady, Gentleman!" Ling Xue is such an excellent girl, and she is still a little mysterious, he will not give up.
Sophie held her chin, glanced at Xiao Yu, and then at Han Yi, how could she have a sparkling sense of déjà vu.
Is this the bottom line?
Bah! No, it should be a rival in love, and it should be extraordinarily red.
Unexpectedly, Han Yi was interested in Ling Xue, why didn't she find out before, this guy is too good at disguise.
After finishing the business, it is natural to use chopsticks to eat.
Looking at the table full of dishes full of colors and aromas, everyone felt hungry.
After eating, at Han Yi's unanimous insistence, this meal was equivalent to an apprenticeship banquet, which was paid for by Han Yi in the end.
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In the next half month, Ling Xue and the others were worse than dead.
Under the guidance of Xiao Yu, the planning plan has been comprehensively rejected many times and changed again and again. At everyone's insistence, after staying up all night, I finally made a plan that satisfied Xiao Yu, and barely passed Xiao Yu's level.
Everyone was relieved to hand in their plans on the last day of the competition date.
Although Xiao Yu was strict and overturned dozens of plans they had made with their hearts, every time Xiao Yu gave a little guidance, Han Yi and they could all improve, which felt like Xiao Yu had opened a door for them and seen scenery that they had never seen before.
After this experience, several of them have indeed learned a lot, improved a lot, and improved their use of knowledge one step further.
In just half a month, in addition to Ling Xue, several people, including Han Yi, each lost at least five pounds.
The reason why Ling Xue didn't lose weight was not because Xiao Yu was eccentric, but because she was a Yuan Infant Cultivator. Staying up late in a row is just a trivial matter for her, nothing at all, and it will not affect her in any way.