Chapter 54: Fever

Hearing that Liu Zhiyuan left the company's affairs, Liu Zhiqiang roared like thunder.

"What does he mean?"

"Do you really think that apart from their father and daughter, I can't do anything?"

"Zhipeng, you have a way to save this situation."

"I ......"

Liu Zhipeng gritted his teeth, "Dad, let's also engage in activities, and we will give great discounts." ”

"With the strength of our Liu family, I don't believe that we can't handle them."

Liu Zhiqiang convened a meeting with his peers to discuss how to deal with this situation.

Many people suffer deeply and have long been looking forward to the Liu family's future.

But no one at the meeting had a better idea, and some people said that they would use the Liu family's status and fame in the industry to put pressure on the celebrity company.

Of course, there are also people who question, is pressure useful?

Remember https://m in a second.

People want to sell their products cheaply, can you stop them?

At this time, Liu Zhipeng came up with an idea, "Why don't we stop the jade business for the time being, and we will continue to sell it when he finishes selling." ”

"At this stage, we only sell gold jewelry."

But some people say no, as soon as you stop, the customer will run to him.

Just when they were meeting to discuss countermeasures, the celebrity company was engaged in new activities.

For jade jewelry worth less than 100,000 yuan,

Recharge 10,000 to enjoy a 75% discount; Recharge 100,000 yuan and enjoy a 6% discount.

Hearing this, these people went crazy.

"What the hell are they trying to do?"

"Are you going to kill everyone?"

The matter is not over, the celebrity company continues to expand its stores and promote it to the whole country.

And the salary is at least about 20% higher than that of peers, of course, sales mainly depends on performance.

However, the salaries of managers are significantly higher than those in the same industry, so many people choose to change jobs.

This trick is more poisonous, digging people's managers, so that no one can use them.

Originally, the newly recruited employees still need training, so that these managers who have changed jobs can go directly to their posts after a few days of simple training.

At this moment, Su Ruzhen was also discussing with Chen Fan,

"How long can we keep going like this?"

Chen Fan said, "Have you calculated how much profit we have?" ”

"As long as you don't lose money, you can keep going, but no, we can also subsidize from other places."

"At present, this way of recharging and discounting, although there is a lot of less profit, it has encircled customers."

"Then there will be another twist and turn, so that they can continue to recharge."

"People like to take advantage, as long as they give them a certain discount, they feel that they have earned, we circle these customers for a period of time, so that they can develop habitual consumption."

"Every time the customer's birthday, what Valentine's Day, 38 Festival, Wu Dalang Day...... All prepare a beautiful gift for customers. ”

"When they come over to pick up the gifts, continue to give them discounts."

Su Ruzhen looked at the goods speechlessly, "You're afraid you're a liar." ”

Routines come from wave to wave, always enclosing customers in their own hands.

Chen Fan smiled, "Do you regret it?" I didn't lie to you at the beginning, you took the initiative yourself. ”

Su Ruzhen rolled her eyes.

"What happens after this wave?"

Chen Fan took a puff of cigarette, "When we finish these waves of discounts, they probably won't be able to bear it." ”

"The stock price of the Liu family will definitely fall, and then we will see if we can make another wave of them in the stock market."

Su Ruzhen knew that this was Chen Fan's true purpose.

It's just that she didn't know why Chen Fan suddenly wanted to attack the Liu family.

Of course, Liu Ruoxian was paying attention to all this, she called Chen Fan, "Are you going to eat the Liu family?" ”

Chen Fan smiled, "What do you think?" After eating the Liu family, how can I have such a big appetite. ”

"I'm not helping you hold grievances, when I buy the Liu family, you can come and work for me."

Liu Ruoxian was speechless.

This kid has to be guarded against!

He has a very keen eye for rough stones, and the rough stones he has seen are almost infallible.

Playing this game with him will definitely be played to death by him.

If profits fall due to performance, the stock price power will also fall.

When he makes another move, he will play the same trick as playing celebrity shares, and raise his cards in the stock market, and the Liu family will really fall into his hands.

Since Blueprint Investment ate Minghua Jewelry in one bite, many people are jealous.

However, the Liu family's equity is relatively concentrated, and it is not easy for outsiders to succeed.

And even Liu Zhiyuan thinks that no one can easily eat the Liu family.

Especially in the stock market, because the current market value of the Liu Group is more than 80 billion, the Liu family itself accounts for half of it.

If you want to buy Liu's, you must come up with at least more than 40 billion yuan.

And it doesn't necessarily win.

Let's not say that the average person doesn't have so much money, and even if you do, you can't buy all the stocks in the entire stock market.

But Liu Ruoxian doesn't think so, do people need to buy the stocks in your hands?

He only needs to continue to let the market go down, squeeze the profits of the Liu family, and let you continue to lose money.

Your store closes down, people switch to celebrity jewelry, and you have no market share.

How long can it last?

When the stock is ST, you just wait for the delisting!

Liu Ruoxian has seen a variety of business war models overseas, and many giants have collapsed overnight.

Such examples are not uncommon, so she is more cautious.

What's even worse is that the supply of goods in southern Yunnan has been purchased in large quantities by Chen Fan again and again.

The price has increased!

Because as long as it is the rough stone that he has selected, what is left is basically slag.

The price of raw materials has risen, and the cost has increased.

Profits are squeezing again, and managers and employees are jumping ship......

Because of the alternation of power within the Liu family, Liu Zhiqiang suppressed Liu Zhiyuan's old department and supported his own people to take the position.

It can be said that there are external worries and internal troubles, and the situation is indeed not optimistic.

If you continue like this, I'm afraid that if people don't come to buy you, you will have to beg others to buy you.

It's just that these shortcomings have not been fully exposed yet, but Liu Ruoxian has already seen the clues.

If this continues, the Liu family will be defeated!

At this moment, Chen Fan is happy and happy, and his main task is to purchase rough stones.

Billions of dollars have been smashed in front and back, and now there is a lot of inventory in the warehouse.

These rough stones are enough for celebrity jewelry to last for at least half a year.

So the next six months should be the most difficult time for these peers.

After Chen Fan completed the procurement task, he continued to return to school.

The rest is waiting for the core business of the Liu family to collapse by itself.

Anyone in a shopping mall knows that the bigger the plate, the harder it is to turn around.

Without enough profits and performance as support, any link has a problem, which can make it enter the land of catastrophe.

Of course, the Liu family can also extract profits from other industries to support this core business.

Let it go on.

Either Wang Zuo can only break his arm and take the initiative to give up this business.

Maybe for the Liu family, giving up the core business of the jade industry is no different from killing them.

Old Man Liu never dreamed that his decision would plunge the Liu family into turmoil.

And his own body is getting worse day by day......