Chapter 35: Testing the Water Festival
On Thursday, February 20, the Jingshi Royal Film Festival opened. Pen, fun, pavilion www. biquge。 info
The Feida Cinema in the east city has become the main venue, and it has also become a boundary for people to come and go, and the capital is originally an overcrowded metropolis, and in the first ten days of this day, many fans from all over the country will come here to visit and travel.
Of course, it is mainly mainly fans in the north, Donghai and Guangzhou in the south have their own music festivals, and most of the fans in the south watch the movies nearby, of course, in order to see the scenery of northern China, this is a good time to travel and relax, not only to see some blockbuster screenings, but also to see a lot of independent movies.
In fact, many fans come for these independent films, you must know that although these movies are mixed, some small-scale independent films are very distinctive, but due to their own reasons, they may not be able to appear in theaters in the end, so many senior fans come to the film festival to watch these movies specifically.
Of course, this is also where many filmmakers are looking for their dreams, some of them are students of film schools and drama schools, and some are employees of some film and television companies, who use the funds raised to make movies and come here to try their luck.
Because during the film festival, dozens of large and small film and television companies and dozens of video production companies will come to Taobao.
The six major film companies prepare to make a few to a dozen films on their own every year, but these resources are still slightly insufficient, so it is necessary to go to the film festival to find a good film to buy out and distribute.
Small and medium-sized film companies use the film festival as a place for their film companies to hunt for treasures, and many film companies make a living from it.
On the east side of Feida Cinema, there is a thousands of square meters of Lanxi Square, which is a leisure place during the day, but at night, many independent filmmakers take out the playback equipment to play their own film works, hoping that the company's distribution department can see their films, which is a good place to display, and also out of here some good low-cost independent films.
The most famous thing is that the film Butterfly was discovered here three years ago, this youth film with only a production cost of more than 100,000 yuan was purchased by Southeast Pictures and released in theaters, and as a result, it got a box office of 16 million within the release period of more than four months, which is the highest record for a small-budget film.
Director and producer Wang Yao has become famous since then, although he only sold the copyright of this film for 350,000 yuan, basically without much profit.
But the big hit of this film made his talent discovered, and since then he has entered the ranks of young talented directors, and has made two films in succession in the past two years.
Fang Yuchen also signed up for this film festival with his films, he didn't want to run around to the dozens of film companies, although most of these companies are in Beijing, Donghai, and Guangzhou, but one-third are still in other first-tier cities, and the cost of running like this is really too high.
The key thing is that he is a novice with no name and no connections, and he is a door-to-door salesman to promote his films, and I am afraid that few companies are willing to take his films seriously.
The Donghai, Jingcheng Film Academy and film practitioners can use the advantages of connections in the circle to let these film and television companies watch sample films, this is their advantage, Fang Yuchen really can't compare.
Therefore, Fang Yuchen did not plan to sell the film at all, that is, to screen it at the film festival, he firmly believed that a good film could be favored by the distribution department personnel of dozens of film companies, after all, several dozen or so personnel can look away, but it is almost impossible for all the distribution department personnel of dozens of film companies to look away.
Fang Yuchen paid a fee of nearly 30,000 yuan, and finally obtained the qualification to play three movies in two movie theaters.
Of course, the 30,000 yuan is not only the cost of the three screenings, but also the registration fee, office fee, publicity fee, and so on.
The festival produces posters and promotional materials for the films that have officially registered and paid for the festival period, and hires people to distribute these posters and materials to fans and tourists at the festival.
At the same time, a thick film synopsis was also released to dozens of film companies, listing the categories, story synopsis, directors, main actors, etc. of the films screened, so that these interested film companies could send their personnel to watch the films according to the time and place of the screening.
You must know that every time at this time, the distribution department of each film company is fully dispatched, and there are dozens of movies to watch here, plus those small production films, short films, documentaries, etc., there are more than 100 films, which must be watched in ten days, and six or seven films must be watched every day, so it is necessary to publicize and distribute information.
Fang Yuchen, Zheng Hailan, Xia Han, Wu Lan, Wang Jiang and others came to Feida Cinema in Tongzhou at two o'clock in the afternoon to watch the first broadcast of their movie.
The situation is like this, after two screenings in two days in Tongzhou's Feida Cinema, look at the results, if the screening response is very good, then the film will usher in the opportunity to be screened in the main screening hall of Dongcheng Feida Cinema, if it is very ordinary, then it will be screened in the 200-person screening hall in Tongzhou.
Of course, since it is not the 23 films in the competition unit of the festival, it is impossible to play the prime time in the evening, and it is only shown in the afternoon during this free time, so those who watch the film should not expect too much.
When they came to the hall of the cinema, they saw that a movie in the screening hall of the largest 350 people had just ended, and it was also a film on display, a youth campus film, at the end of summer.
The audience of more than 100 people discussed the plot while walking, some people were amazed that the protagonist of the movie looked superhuman, some said that the costumes were chic, a little complained about the protagonist's facial paralysis, and some complained that the plot was false.
"Brother Chen, it seems that they can't watch this film as soon as they say it."
Xia Han was a little worried.
"It's okay, hehe, of course the audience's point of view is important here, but what is more important is their point of view."
Fang Yuchen pouted at some people.
A few people looked and saw that a few people who were a little sleepy and tired did not leave with the audience, but bought some snacks and drinks on the counter next to the studio, and sat down in the hall to wait.
"It's all companies that come to Taobao to watch the film, they have the most say, the fate of the film is often decided by them, well, it's not up to them to start, if the movie is good, they will apply to the above, and the real person in charge will watch the sample again, if the person in charge thinks it's good, then start talking to the producer and director of the film."
Wang Jiang explained to a few Xiaobai.
Xia Han and Wu Lan, who were unconscious, nodded, to be honest, they were still a little ignorant, but this time didn't seem to be the time to ask, because there was a feeling of emptiness in the hall after the audience, and they could hear the words from a long distance, they didn't want to look like they were too idiotic, although they thought they were very white in this regard, but they didn't show it to more people.
Dozens of movie posters were posted in the hall, and a group of people came to their movie posters, flashing violent gunfights and blasting fires in the gray background, one bright and one dark, making the picture very impactful.
Fang Yuchen's grim face appeared on the side of the poster, and he held a gun in his hand and leaned against the door of a room. Behind him was the panicked and pitiful Xia Han.
The poster basically reflects the content of the movie, and at the same time, the picture of handsome men and beautiful women is really attractive, a proper hero saves the beauty of the fan.
"Our poster is really good." Xia Han looked at the poster in front of him with a smile.
She was looking forward to what she would see in a while, and although she had seen a lot of scattered shots, she really hadn't seen the real face after the film editing and dubbing was completed.
"That's good."
Wang Jiang smiled and agreed, in fact, in his opinion, this poster is very good, the picture is full of tension, in the words of the industry, handsome men, beautiful women and violent aesthetics, which is very attractive to some audiences.
But many police and gangster films now feel that the publicity and distribution pictures are not bad, and this can be regarded as average.
"Everything is ultimately decided by the audience of these three shows, the picture can only attract them in, but whether it can attract them is the key, let's enter."
Fang Yuchen smiled and said disapprehantly.
When the movie was about to start at half past two, there were only about 30 people in the 200-seat movie theater, and this had to add ten of them, and six or seven people who were obviously from the distribution department of some film companies.
"There are too few people."
Xia Han's heart was half cold, such a scene was really too different from her imagination, could it be said that Brother Chen's movie was so unattractive.
She was also entangled in her heart, after all, she didn't see the finished film, she asked once, Fang Yuchen told her that it was just right to see it at the film festival, and if she watched it in advance, she wouldn't have the feeling of watching it.
"It's like this on the first day of the test screening, whether it's good or not depends on the feelings after watching the movie."
Wang Jiang laughed, he just said, in fact, there are so many audiences for many films, after all, they are all anonymous films, and they will not attract too many people to watch the movie.
"May I ask if you are the protagonist Miss Xia Han." Two couples in their twenties came from one side, and they asked politely.
"Hello, I am."
Xia Han smiled and nodded, now she will be recognized by others every time she comes out, and she is very experienced in dealing with fans.
"Oh, it's really you." The girl covered her mouth with her hands in excitement and shouted.
"Can Xia Han sign for us?"
The boy respectfully handed over an album that Xia Han hadn't seen for a long time.
Xia Han signed his name and words of blessing, and then handed it to the boy,
"Thank you for your support."
"We're both fans of yours, and we saw your film at the film festival and decided to come and watch it."
The boy replied with a smile.
"Once again, heartfelt thanks," Xia Han folded his hands and bowed slightly in thanks.
"You're so polite, we're mainly very interested in your first film, no thanks."
The girl shook her hand gently, and then walked back to her seat more than twenty meters away.
Wu Zhengyuan of Southeast Fei Pictures sat there and opened the notepad, ready to watch today's third film, to be honest, there are a bit of routines in police and gangster films now, many plots and gunfight scenes are a bit similar, and there have been no police and gangster films in the past year with a box office of more than 15 million, and they are basically a result of failure.
The reason why she came to see this police film and gave up the other two police and gangster films is only because the heroine of this film is called Xia Han, who is expected to become a woman in the new diva of the Chinese music scene.
And the director of the film is Fang Yuchen, who is expected to be the first singer-songwriter in China in the future, this is his cross-border debut, well, the gimmick is not small.