It's good to be rich. Pen % fun % Pavilion www.biquge.info

In the 1997 "Super Insect King" program, Wang Zheng hired four super host lineups, including Wu Zongxian, Aya, Wang Han, and Liu Yan, and then Wu Zongxian mainly hosted, and other hosts interjected.

In addition to the super host lineup, more than a dozen Hong Kong and Taiwan stars such as Andy Lau, Jacky Cheung, Leslie Cheung, Alan Tam, Qi Qin, Su Rui, etc., who were invited this year, made CCTV embarrassed.

Wang Zheng invested nearly 10 million yuan in this show this year.

In addition, the commentator of this year's "Super Insect King" is still Huang Jianxiang, and Wang Zheng likes to watch his commentary style that is crazy and even scared of himself.

Then after the broadcast of this year's "Super Insect King" program, it directly had a strong stimulus to the variety show industry across the country.

This year, the show's ratings reached a new high, reaching 43 percent.

Although this show cannot be compared with the 97% ratings of the peak of the Spring Festival Gala, after all, the reason for the high ratings of the Spring Festival Gala is because the people have no choice at that time!

You can't turn on the TV for the New Year, right? Turn on the TV and it's all the Spring Festival Gala, what's the way if you don't watch it?

If the "Super Insect King" program is broadcast at the same time as the Spring Festival Gala, Wang Zheng fully believes that the ratings of the "Super Insect King" program will explode the Spring Festival Gala.

With the popularity of "Super Insect King", and then Mango Channel, which is good at learning, immediately launched a creative imitation program of "Super Chicken King", and the ratings are also good. The "Super Dog King" competition launched by Jiangsu and Zhejiang Television, after two episodes were broadcast, some viewers reacted too bloody and were stopped by the State Administration of Radio, Film and Television.

In fact, "Super Chicken King" is also very bloody, but Mango TV deleted all the bloody scenes when editing, so it was successfully launched.

Then let's talk about the impact of "Super Worm King" on Wang's ginger wine after it was broadcast.

Because of the high ratings, and Qilu Satellite TV is a star column, so after the program was broadcast, the people in Southeast Asia and other places covered by Qilu Satellite TV also knew that there was a company called "Win the World", and then the "ginger wine" they produced had a magical effect.

Exactly how it works, and then they don't know very well.

Such an advertising strategy has mobilized the people's desire to consume at once.

This laid a good mass foundation for Wang's ginger wine to open up the Southeast Asian market in the next step.

Why can a foreigner sell a bottle of "Coca-Cola" for hundreds of billions of dollars, but Wang Zheng's own "ginger wine" cannot?

Wang Zheng absolutely didn't believe that he couldn't do an earth-shattering thing with his memory more than 20 years ahead.

The "Super Insect King" program was broadcast in all ten episodes, and then the monthly sales of the Wang family's ginger wine reached 3.1 million boxes at once.

The sales volume is already very large, and now the annual sales volume of the Wang family's ginger wine, not to mention that it is far ahead in the health wine industry, even in the entire wine industry, it can definitely be regarded as the top five large companies.

By next year, that is, in 1998, the Wang family's ginger liquor will directly replace Moutai and become the leader of the domestic liquor industry.

In fact, it can be seen from the situation of everyone visiting relatives during the Chinese New Year this year, and now people with slightly better family conditions have begun to carry two bottles of ginger wine for New Year's gifts.

However, Wang Zheng saw that their family's current ginger wine packaging is still very backward, and it is a unified standard of six bottles per box.

In the next step, on the packaging, Wang Zheng felt that he had to think of some more ways.

Then the total sales of ginger liquor have now reached a very high level, and then the next step is to go up further, the space is already very limited.

However, the limited growth space does not mean that the profit growth space of the Wang family is limited.

When Wang Zheng was chatting with his father, he suggested that the next step in ginger wine could be more efforts in product types and packaging types.

For example, you can select a part of the wine in stock this year and store it in the cellar, and then refill it three years later, use better packaging and wine bottles, and then develop the "Win the World Three-Year Aged Ginger Wine", which is regarded as the company's high-end product, and the price of each bottle can be the same as the price of Moutai, which is almost three or four hundred yuan a bottle.

This is a product plan proposed by Wang Zheng, and ginger wine can also make a fuss on the distillation and purification process, and develop four varieties such as octave, eighteen, twenty-eight, and thirty-eight degrees, according to different degrees, the price is not the same.

The octave ginger wine, which has the lowest degree, is put on the low-end market in large quantities, and the price is still 35 yuan a bottle according to the unified retail price.

In this way, because the power is reduced, the corresponding production cost is also reduced, and then the sales profit naturally increases.

In addition, you can also make a fuss about the size of the bottle.

Now the unified wine bottles of the Wang family are one catty and one bottle, and six bottles and one box. Then in the next step, Wang Zheng discussed with his father that he could develop a small bottle, half a catty bottle.

Also because the Wang family's ginger wine has special effects, and then the next step Wang Zheng also plans to develop a wine exclusively for bars.

The men and women who come to the bar are looking for fun, and after drinking the ginger wine, the men and women can enjoy themselves even more, and the sales of this ginger wine in the bar must be no different. Moreover, the bar is full of rich people, and the price can be appropriately higher. You must know that many of those tens of thousands of hundreds of thousands of drinks are sold at the price of bars. Then the Wang family's ginger wine was sold for a few thousand yuan, which was not excessive.

This is the domestic market, Wang Zheng believes that the domestic ginger wine market, he can achieve a scale of tens of billions.

Of course, if you want to make ginger wine as big as Coca-Cola and Pepsi, ginger wine must go abroad and export abroad.

Therefore, when watching the "Super Insect King" competition in Quancheng, Wang Zheng found Xiao Chengqiang, who is now good friends with his father.

Xiao Chengqiang has many years of experience in the export of agricultural products, and his relatives are in charge of import and export, so it must be convenient to talk to him.

After learning about some relevant policies on food and beverage exports, Wang Zheng plans to put his products on the Hong Kong market first.

Then, when Wang Zheng was busy talking about going through the relevant procedures, Wu Zongxian, who had been working with him for two months, suddenly called, saying that he wanted to visit Mr. Wang, that is, Wang Zheng's father Wang Xiangzhong.

When Wang Zheng heard this, he immediately agreed.

Then, Wang Zheng entrusted the relevant formalities to Xiao Chengqiang, and then personally drove Wu Zongxian and Aya, who were still in Quancheng, to Taohualing Village.

When I first arrived in Taohualing Village and looked at the magnificent royal villa, Wu Zongxian, the king of variety shows, couldn't help but praise it.