Chapter 35 Gaps in Promotion (Additional Chapter)
Ah Feng usually takes on the job of substitute training when he plays "Legend of Blood", because during the period of resignation, he doesn't want to gnaw at the old, at least he must be able to solve his own food and clothing problems. Pen, fun, pavilion www. biquge。 info
But he also knows that this is not a good way, he still has his own dreams, and he usually doesn't tell his friends, let alone the people he plays with in the Internet café, because if he says it, he will only be laughed at.
When he saw that the R&D team of the game "War of the Three Kingdoms" was in Star City, he wanted to try it again. Because the previous game company was far away from where it was, there were basically no opportunities. This time he wanted to visit him in person to see if he could get a chance.
While acting, Ah Feng was thinking about the bits and pieces of the game "War of the Three Kingdoms". Although Ah Feng has not undergone systematic training, so many years of game experience still give him a good foundation, cultivate his sensitivity and enthusiasm for games.
When I was browsing the "War Three Kingdoms" game forum, I found that there was suddenly a column of red fonts at the top of the forum on the official website, and the title content was "War Three Kingdoms" R&D team soliciting contributions from players, telling me what you think "War Three Kingdoms" looks like. The event is also rewarded with point cards, and if the comments are good enough, you can also get a cash prize.
Ah Feng feels that this is an opportunity, at least if his ideas are written, they can be seen by the R&D team of "War of the Three Kingdoms", which is also what he needs most at present. Ah Feng doesn't know if what he writes now is good or not, but if he doesn't show it to others, he won't have the slightest chance.
Putting down the game in his hand, Ah Feng is ready to start writing an article on game reviews, and when he was in college, he often submitted articles to game magazines and the like, mainly evaluation articles.
However, this time he attaches more importance to the assessment than any previous one, because this time it is about him being able to enter the industry, in other words, this assessment is a stepping stone to enter the industry. For this report, he also collected a series of pre-version game design content.
In the end, it took a total of three days for Ah Feng to finally come up with a game evaluation report of more than 3,000 words, which told his understanding of the game "War of the Three Kingdoms", as well as the characteristics of each system, and finally said some of his suggestions and expectations for the national war in the game.
In the past few days, in addition to the technical problems of preparing for the charging operation, the main focus is on the promotion of the game, and the activities in the forum just now are a plan proposed by the company's operation department at the meeting.
However, in the traditional field of publicity, Shengda is still far ahead, like a giant in the game operation industry. Most of the Internet cafes in China have recently pasted posters of the game "Eternal Legends" on their billboards.
Korean companies do have their own characteristics in the arts, and basically use the most charming female characters as the main promotional highlight. It can only be said that they know this very well, and know what players need to look at and draw to tease the hormones that are overflowing with players.
When the owner of the Internet café got the poster of "Three Kingdoms" of the Flame Team Software Development Co., Ltd. and the poster of "Eternal Legend" of Shengda Company, he almost pasted the former in a relatively remote corner, and the latter in the most conspicuous place.
The situation just now is quite good, in some of the Shengda company's descendant Internet cafes, that is, Internet cafes that cooperate very closely, they will not directly hang the games of other companies. In this position, the Flame Team Software Development Co., Ltd. should be said to have lost more completely, but fortunately, in this era, in this game blue ocean era.
"Hey, Brother Li, look, Shengda Company has launched a new game called "Eternal Legend", which is still Korean, let's go play together then."
"Was it just open beta? How about the game, have you watched it? But listening to the name of this game is more awesome. ”
"Of course, the game poster of the Internet café is very beautiful, if we play early, it will definitely be much more powerful, didn't we bully them last time because we played too late?"
"Okay, then we'll play together."
This is a scene that happens in many Internet cafes, and the most effective way to publicize in this era is to directly paste the promotional materials of the game in the Internet café, which is called push, that is, carpet promotion.
After Jian Hao learned about the current promotion resources of "Three Kingdoms" with Li Wei, the director of operations, he was not too worried about the number of gamers, it was only 2003, and the competition was not so big. After all, there is a process for a game to mature. The quality of the game itself is easy to promote by the player's word-of-mouth, which is the real promotion strategy.
Just like the Blizzard Entertainment brand in the previous life, in the later stage, he didn't want to promote many products at all, and directly relied on the popularity of the previous games, which has already outperformed most products. It can be said that when it comes to Blizzard's games, everyone will think that they are high-quality products, and they are willing to spend that money to buy his products.
The operation department led by Li Wei is actively promoting their games in all the methods they can use, such as posting links in player groups, posting on various game forums, and pulling people in the game.
"Cao Jun, have you also read the recent news in the game industry, there is a product that is a startup like us is about to be launched." He Ziyong, who is far away in Xi'an, is also the founder of a start-up company, and the game is still in the development stage.
"Zi Yong, you're talking about the "War of the Three Kingdoms" developed by Flame Team Software Development Co., Ltd., and I also went to play their game when they first tested it. But to be honest, the experience is very average, and I didn't expect it to be online so soon. Cao Jun is also a novice in this industry, and like Wu Kang, he has plunged into the game industry with enthusiasm.
"There's one news you must not have noticed, there is another game company that launched at the same time as their "War of the Three Kingdoms". He Ziyong stayed in the game industry longer than Cao Jun, and it was precisely because of Cao Jun that He Ziyong dared to enter the game industry with enthusiasm.
"Is there another one? Who will have nothing to do and go online together, is it an accidental crash? Although Cao Jun has not been in the game industry for too long, general common sense still knows that if his own game company is launched to the market, it will definitely find a time period with a short schedule.
"I also think it's strange that I heard gossip in the industry that this time it was not an accidental crash, but premeditated. If you think about it, "War of the Three Kingdoms" was an advertisement launched in advance, and "Eternal Legend" represented by Shengda Company was promoted on a large scale the day after, isn't it obvious? He Ziyong was also shocked after knowing the news, what made Shengda Company do this, and he has no news so far.
"Shengda Company, the giant who acts as an agent for "Legend of Blood"? Then this time, the Flame Team Software Development Co., Ltd. on the side of Star City was unlucky, and at this time, it collided with the game represented by Shengda Company, and the effect of promotion was greatly weakened. Cao Jun feels that it is difficult to start a company, not only in research and development, but also in terms of operating it yourself.
"Yes, the promotion effect will definitely be much weaker, this also has a great reference significance for us, in the future, our company's products are estimated to find more likely to operate agents, but also to select some companies with strong operational capabilities." He Ziyong also sighed.