"Mr. Sheng, this money is a little less, can we expand some publicity. Pen ~ Fun ~ Pavilion www.biquge.info"

After watching the publicity plan of Yushi Film and Television, Fang Yuchen felt that it was very conventional, it was simply a publicity plan that was too stable.

The promotional posters of the studio, some advertisements in the print media, and some advertisements for the non-prime hour of the TV station, and then they were gone.

It's really a very unpopular concubine, and there is no one else for this treatment.

"Yuchen, you don't know that according to the fixed practice, it is estimated that 5% of the box office revenue of the film after its release is used as the publicity and distribution expenses, if the publicity and distribution effect is very good after the screening, we can invest the next 5%, otherwise the major theater groups are not optimistic about these films after the screening, and they do not give enough screens, and the amount of investment is in vain."

Sheng Yihua thought that Fang Yuchen didn't understand this, so he smiled and explained well, rookies are forgivable.

The problem is that Fang Yuchen is completely clear about the process here, and he is not asking this question.

"Mr. Sheng, I understand the company's distress, after all, if the screening effect is not good, the theater chain has basically given up on this film, so it is normal not to invest all at once."

"Okay, Yuchen, it's good if you can understand it, many producers and directors understand but don't accept it, and blindly ask us to increase the publicity and distribution costs, which is really a headache."

Speaking of this, Sheng Yihua is very distressed, the other three films purchased at the recent film festival have encountered this problem, and there are constant disputes with those producers and directors, he didn't expect that the youngest Fang Yuchen didn't raise any objections in this regard, Xiao Fang is good.

"Mr. Sheng, I think there is a key link missing from our marketing, and that is the network."

As a person who experienced the surging tide of the Internet in that plane, how could Fang Yuchen forget the legend created by the Internet, if he forgot it, it would mean a crime.

"The Internet, well, I know this, but this network seems to have only 20 million people in the country so far, and if you eliminate those who don't like movies, there are not many people left."

Sheng Yihua asked.

"First of all, most of the people who are active on the Internet are young people, and then most of the people who can afford to buy computers and pay for Internet access are relatively wealthy Chinese, and the young and wealthy class also happens to overlap with movie audiences, so advertising on the Internet can attract audiences anyway, so the purpose of such advertisements is very clear, many of them are movie dishes, the difference is only that these audiences are more or less our dishes, but they will not lose money anyway."

Fang Yuchen's well-founded words made Sheng Yihua hesitate, he thought about it again and again, and found that what Fang Yuchen said was very reasonable, this part seemed to have been really ignored in the past, and most of them were rich and idle people.

"Yuchen means that the cost of publicity on the Internet is reasonable, and the current cost can be said to be a little difficult to cope."

Sheng Yihua Road.

"It doesn't take a lot, 100,000 yuan is enough to find two well-known online advertising companies,"

Now before the Internet has not flourished, it can only be said that the advertising fee is really cheap, the life of the advertising company is not too good, many companies are sacrificed before the dawn comes, it would be good to have a list for them to survive, and they will never pick and choose.

"It's okay, then put out a budget of 100,000 yuan,"

What Fang Yuchen said is reasonable, but there must be examples to support it, Sheng Yihua is planning to use this film as an experimental field, if the effect is good, it will be fully promoted in Yushi Film and Television.

The final date of the film has been determined, and it will be released on April 5 in more than ten theater groups such as Feida Cinemas, Pacific Cinemas, Longhua Cinemas, and Classic Cinemas.

Of course, all the opportunities given are screenings, this is the difference, if it is a real blockbuster, there is no such problem, each theater has made up enough 1,000 screens to open, and if the box office effect is very good, it will be expanded to 3,400 screens to impact with all its might.

But such an independent film, an anonymous small production, starts with a screening, and if the screening effect of a week is very good, then it will begin to officially expand the release.

Of course, if the screening effect is very poor, then I'm sorry, even if a big company like Yushi Film and Television pushes a film, it has to go into the cold palace, these families can get together 200 screens to deal with it, and the release time is about a month to go offline, so that the film company can recover some investment and not lose money.

The publicity and release of Yushi Film and Television were all launched, opening the way for the release of the film two weeks later.

It makes sense why Yushi Film and Television chose this time, this film is a low-cost independent production, so it is not good to grab the popular summer schedule with the blockbuster promoted by the company.

If it's really too far away in the fall, it's better to launch such a film as soon as possible and earn profits as soon as possible.

Therefore, it is normal to arrange this schedule as soon as possible, as for the youth romance film Lovebird shot with an investment of 35 million with Changhong Film and Television, the martial arts masterpiece Shushan Legend shot with an investment of 35 million by Daqin Film and Television, and the spy war film Hua Duyu with an investment of 45 million by Southeast Film and Television There is no way to do it, after all, it is the first thing to save the film invested and shot by your company not to crash.

Yang Nina smiled and welcomed Fang Yuchen into this small villa, this old villa in the western suburbs is an area of five hundred square meters, and it has a history of more than 20 years.

However, the living room is very neat and refreshing, and the flowers and plants are very lively, and it is obvious that its owner is in a good mood.

"I've been looking forward to it for a long time, and I've finally invited your driver, please take a seat, and our sister Yafei will clean up and go downstairs immediately."

Yang Nina politely let Fang Yuchen sit on the sofa.

Now Xia Han's album has been on the best-selling album list for nine weeks, and now it is still hovering in the third place, allowing an unknown singer to achieve such brilliant results, this is the embodiment of Fang Yuchen's strength.

Therefore, Yang Nina's feeling of looking down slightly at the beginning was gone, but now she only has awe in her heart, and she really hopes that Fang Yuchen will write a song for Wu Yafei as soon as possible.

Of course, she also knew that Fang Yuchen had been busy with the film recently, so she was embarrassed to urge.

"Sister Yang is polite, because the film has been delayed for too long, sorry."

Fang Yuchen smiled and hugged his fists.

"Xiao Fang, you are too polite."

Without waiting for Yang Nina to answer, a gentle voice came from behind, Fang Yuchen looked back, and saw Wu Yafei, dressed in a white Hanfu and with her hair in a high bun, coming down the escalator.

With a fair face, a faint smile, and a dignified and atmospheric classical beauty temperament, Fang Yuchen sighed in his heart, Wu Yafei is really deserved to be called a Chinese goddess, it is difficult for you to see such a goddess image with such a strong Chinese connotation in today's girls, and it is too different from modern girls such as Ming Chuhan.

Yu Chen admired the demeanor of the goddess with admiration and admiration, and he bowed slightly,

"Sister Yafei is good."

"Yu Chen, how about it, can the movie land in theaters?"

Wu Yafei gestured to Fang Yuchen to sit down with an elegant hand, and she sat opposite Fang Yuchen in a chic Hanfu, moving elegantly and freely.

"Thank you Sister Wu for your concern, this film has signed a contract with Yushi Film and Television, and it will land in theaters in a week, Sister Wu knows my film in detail, which makes me a little flattered."

"I can't help but care, you have become a banner in the circle, I wish you all the best, so that you can write songs for me in a good mood."

Wu Yafei said her thoughts generously, with the slightest hint of concealment, in her opinion, even if she prevaricated the other party, she would guess her thoughts, it was better to say it coolly, hoping that you would write a few good songs as soon as possible.

"Serving Sister Wu, the kid dares not to do his best, these days I am writing songs as long as I have time, and I finally live up to my mission, and finally wrote five songs that I think are good, but I don't know if Sister Wu is satisfied."

Fang Yuchen casually took out a notebook.

Fang Yuchen is busy with this matter as long as he has free time these days, after all, although the song he prepared for Wu Yafei can fully show her unique and wide vocal range, but it belongs to that plane of a slightly old-school song, and there is no problem with the lyrics, but the connection between the soundtrack and rhythm is not very good, and the soundtrack is a little thin, so it needs to be changed greatly, and it was just completed three days ago.

Wu Yafei looked at Fang Yuchen's angular face, and looked at Fang Yuchen's pure eyes, she saw a little reverence and sincerity,

"Thank you Yuchen, I really didn't expect you to be able to write a song for me in your busy schedule, Sister Wu is really moved."

Yang Nina recently inquired about Fang Yuchen's situation, she was busy in the dark, and it was said that she was constantly negotiating with some film companies, which was obviously very difficult, and she could still find time to write songs for her in such a difficult situation, which really focused on her.

"Yes, although I entered the industry late and have little knowledge, I also know that Sister Wu's talented character is the first person in the music industry, and it is my honor to be able to write songs for Sister Wu,"

Fang Yuchen's words are sincere admiration for Wu Yafei, how can such a woman who donates most of her income to children's charity not be admirable, such a personality is really valuable in the turbid entertainment industry.

Wu Yafei explained what a real star is, that is, to use his special identity to influence a large number of people to help the weak, rather than intriguing just for his own interests, and even attacking and designing others for this.

"Yu Chen's words are too happy."

Fang Yuchen's words made Yang Nina's eyes burst into tears.