"What do they mean, the ad we launched yesterday is suddenly promoting "Eternal Legend" on a large scale today, isn't this going to fight us directly in the ring? It must have been the ghost of Mr. Zhou who came over last time. Pen & Fun & Pavilion www.biquge.info "Fan Zhiyi was so angry when he learned the news, he should have beaten him up at that time."

The atmosphere in the whole conference room was not very good, and it was obviously very different from the last meeting that was ready to be operated for a fee. Especially Li Wei, as the director of operations, knows what it means to meet a giant like Shengda Group.

For example, during the open beta of World of Warcraft in 2005, few game companies chose to go toe-to-toe with World of Warcraft at this time, because once you can't touch him, it's very difficult to remember it.

"This is really surprising, Shengda Group actually resorted to such a means after the failure of the acquisition of us. I don't know if he did it intentionally or unintentionally, but now it poses a great threat to us. After Wu Kang learned the news, he was not in a very good mood, and he thought that he could go online smoothly, but he didn't know that he had encountered Shengda Group vigorously promoting their games.

"Our advertising has been typed, and there is no possibility of taking it back, so we can only fight hard." Li Wei's eyes were very firm, although he also wanted to scold his mother when he heard the news before, but now he has figured it out, anyway, it has become a fact now.

Seeing Shengda's behavior, Jian Hao thought of his own Xinan Software Development Co., Ltd. in his previous life, and thought of what Wu Yongpeng, the company's boss, did. If Xinan Software Development Co., Ltd. will be established now, I must let Wu Yongpeng experience that feeling.

Jian Hao, who originally didn't have any thoughts about the Shengda collective, has now decided to have a good touch with him. When the brave wins, players ultimately value the quality of the game, not to mention that "Eternal Legend" is still a half-finished product, and not every Korean game is called "Legend of Blood".

In his previous life, Jian Hao remembered that the game "Eternal Legend" was still relatively popular in the early days under the promotion and operation of Shengda, but because the follow-up content could not keep up, it was drowned in the promotion of other games.

"As you can see from our current game data, the quality will not be worse than that of Eternal Legends. Although Shengda's operational strength is very strong, in the end, it still depends on the quality of the game, and we can promote "War of the Three Kingdoms" through a variety of channels. Jian Hao rarely talked more in the meeting, because he felt that this matter made him feel interested.

"My idea is also hard-hitting, and the purpose of Shengda Collective's doing this is probably related to the last acquisition. The original purpose of creating Flame Team Software Development LLC is that everyone knows that this company cannot be sold for money. It's possible that they want to crush us with this promotion and then buy us, and I definitely won't agree. Wu Kang still knows the way of business relatively clearly, and he is also deeply influenced by his father Wu Tianren.

"It's definitely not negotiable, we have to fight back, we want to let them know how good our team is, but I can only ensure the art quality of our game, and we have to rely on you more in terms of operation." Fan Zhiyi once again stated his position.

Of course, Li Wei, as the director of operations, wants to fight a beautiful turnaround, but the problems in front of him are also more serious. If Shengda Group wants to promote a game, it is not about playing. They have mature promotion channels, and if there are Internet cafes or small channels that are faced with the promotion choice of "War of the Three Kingdoms" and "Eternal Legend", they will basically choose to favor the giant Shengda.

In terms of promotion channels, "War of the Three Kingdoms" has basically found everything it can find now, and Li Wei can't think of any other way, so he asked: "The current situation is estimated that everyone knows, is there any other way to promote our game?" ”

"Can you get players to help us promote it? We used to play games together with quite a lot of friends. Fan Zhiyi felt that this method might be effective, but he didn't know how to apply it.

This is also a good method that Jian Hao thought of, but in fact, its essence is hype. At this time, it is estimated that the professional hype team has not yet been born on a large scale, but it has already taken shape. Jian Hao thought of a lot of online events displayed in front of the public, many of which were promoted by professional teams, and couldn't help but sigh.

In 2005, there was a smash hit Tianxian MM, which was caused by an article on the TOM website "Bicycle Sichuan-Tibet Self-driving Tour: Surprised to see Tianxian MM?! The post became popular on the Internet, and the whistleblower Yang introduced in detail the story of Lu Yu Ermayina on the forum, and then uploaded the photos of Ermayina with her delicate appearance, and her moving temperament triggered a crazy reprint in major forums, and the soaring popularity attracted questions and support, and the final result still made Ermayina popular, "Tianxian MM" has since become a celebrity, and the limelight even surpassed that year's supergirl champion Li Yuchun, becoming a veritable Internet popularity king in 05.

The hidden fact behind the so-called Tianxian sister is that the tourism department of Aba Prefecture in Shuzhou Province spent a lot of money to entrust Mr. Lier and Four, an online speculator, to carry out an online marketing plan in order to promote its own tourism resources, aiming to make everyone pay attention to Aba Prefecture tourism while loving Tianxian sister.

In 2010, the most popular character on the Internet is a migrant worker group named "Rising Sun Masculine", they sang affectionately in the construction site dormitory The migrant version of "Spring" touched hundreds of millions of netizens, "Construction Site Spring" describes that although the brothers encountered the dilemma of life, they never gave up the dream of music, and insisted on their own music road with perseverance, which was sought after by many netizens and musicians, so they became Internet celebrities, and even performed on stage as representatives of migrant workers in the 2011 Spring Festival Gala. Spread their touching all over the country.

But the fact is that Dell commissioned a well-known domestic public relations company to promote its own 14R laptop graphics card function to do the hype and propaganda work, and the "migrant workers in the spring" combination of Rising Sun Yang Gang is an accidental product of this Dell promotion activity, and afterwards even the video uploader Shang Haifeng also said that the reason for doing so is to cooperate with Dell's planning, and the so-called "migrant worker combination" Rising Sun Yang Gang and the two are not real migrant workers, they have always been professional singers, just through "migrant workers" to make themselves famous. As soon as this remark came out, everyone was shocked, and Wang Feng, the original singer and copyright owner of the angry "In the Spring", resolutely informed the Rising Sun Masculine Group of the request to prohibit the singing of "In the Spring" in any form.

But that doesn't negate the promotion of the tool itself, it's up to you to use it. Jian Hao himself is studying applied psychology, and he is actually very interested in promotion itself, and if he has the opportunity, he will establish his own professional promotion team, which is also very good for promoting games in the future.

"I have a proposal, we can all discuss it, the essence of which is what Brother Zhiyi said, let the players help us promote it." Jian Hao wanted to say some of his thoughts, after all, "War of the Three Kingdoms" is also closely related to his own interests now.

"Tell me what you have in mind." Li Wei pays more attention to the operational content, especially the person who has surprised them many times.