The advertising line for the movie has finally come to an end. Pen ~ fun ~ pavilion www.biquge.info

According to the arrangement, the next promotion will be the premiere of the movie in a week, and Hua Ming will have about a week of respite.

Hua Ming, who could have taken a break, was approached by something unexpected.

This time, I came to the door to send money to Hua Minglai, and I gave a lot of money.

Very urgent advertising endorsement!

Lao Xu's new movie, according to the original plan, is a basketball-themed film sponsored by HUBA, and HUBA provides a lot of sponsorship fees, up to 30 million.

Later, after Lao Xu met Hua Ming, he followed Hua Ming's suggestion and changed the theme of the film to a combination of youth + basketball. For this reason, HUBA has re-examined the sponsorship of the film.

After a long time, the new sponsorship plan was finally approved, but the sponsorship fee was reduced by half to 15 million.

The producers reluctantly accepted HUBA's decision, but because of the shrinkage of the sponsorship fee, the promotion of HUBA in the film has also shrunk significantly.

According to the new agreement between the producers and HUBA, the theme of the film is still set in HUBA, but the title of the film has been removed, and the long-form advertisement at the beginning of the film is gone.

HUBA officials originally thought that this was a wise decision, because the theme of the movie had changed and the publicity for HUBA was not enough, so it was natural to reduce the sponsorship fee.

But after the publicity offensive of the movie came together, the HUBA officials were dumbfounded, they didn't expect this movie to be so popular.

It's definitely going to be the rhythm of the fire.

HUBA officially regretted it, and they approached the producer again, demanding that the sponsorship fee be restored to 30 million according to the original sponsorship agreement, but with the addition of naming rights and a long promotional advertisement at the beginning of the film.

Moreover, HUBA officials also put forward a condition, requiring that this advertisement must be filmed by Huaming.

The producers did not hesitate to refuse.

Thirty years in Hedong and thirty years in Hexi, the naming rights of this movie have already been sold, and the long-form advertising is no problem, but the price is negotiable.

After some negotiations, the final conditions were reached.

The sponsorship fee provided by HUBA was increased to 40 million, long-format advertisements were restored, and the naming rights were changed to the sponsor title of large subtitles.

It's a workaround.

As for asking Hua Ming to shoot this advertisement, the producers said that they couldn't do anything, they couldn't be Hua Ming's master in this regard, and the HUBA official had to talk to Hua Ming himself.

As a result, HUBA officials had to find Huayi.

Shoot ads for you for free?

Joke! So far, Huaming has not received a single endorsement advertisement, not to mention free, and the paid endorsement depends on whether Huaming accepts it!

Before the unreasonable request of HUBA officials reached Huaming, it was unceremoniously rejected by Zhao Yuankun.

Well, we pay!

What the? 2 million? You guys are asking for food when Huaming?!

HUBA's official request was once again rejected by Zhao Yuankun.

As a last resort, HUBA officials had to find their sponsor again.

The reason is simple, HUBA, as a competition organizer, is very limited in terms of budget. Even the official sponsorship fee given by HUBA to the film is actually provided by their sponsors.

This sponsor is not simple, it is a sportswear company named Lectra, one of the big brands that have risen in China this year, is making every effort to impact the international market, and has the strength to compete with international brands.

Two years ago, Lectra spent 3 billion yuan to win the general sponsorship of all events under the Basketball Association for 5 years, and all games under the Basketball Association, whether it is clothing or shoes and socks, must use Lectra's products.

As the second most important event under the Basketball Association, the HUBA event is naturally among the sponsors.

It's just that for Rick, their main energy and sponsorship investment in the past was on the HBA game, which was the first major event under the basketball association.

In order to pay for the cost of looking for Huaming to shoot advertisements, HUBA officially approached Lectra and asked for more sponsorship.

It's going to get big right away!

For Lectra, they are now looking for a suitable advertiser spokesperson, and they haven't found the perfect one yet. The reason is that they have previously set their sights on sports stars.

Hua Ming's sudden appearance made their eyes light up.

Why don't you find Hua Ming to be the main spokesperson?! Although he is an entertainment star, he is also a registered player in HUBA events, and his skills are so good, and now there is another movie that is about to become a hit.

What sports star is more influential than Hua Ming?!

What sports star is more handsome and sunny than Hua Ming?!

Compared with the HUBA official, Lectra's shot is much more generous, and they proposed an endorsement contract that Lao Zhao can't refuse.

It should be said that these are two endorsement contracts, but the money is paid by Rick.

The first endorsement is the image endorsement of the HUBA competition, and the official condition given by Lectra to help HUBA is 15 million yuan for three years, including this help advertisement, and also including being the image spokesperson of the HUBA competition in the next three years.

The second contract is Lectra's chief advertising spokesperson.

This contract is also three years, and during these three years, Huaming needs to cooperate with the Lectra brand to shoot a series of endorsement advertisements.

The endorsement fee for this advertisement is higher, 30 million yuan for three years!

There are two reasons why these two contracts are signed for three years. First, Huaming still has more than three years of HUBA qualifications; The second is that Hua Ming has just become popular, but this momentum is too fierce, and it is expected that the endorsement fee will be higher and higher in the future, and it is not cost-effective for Lek to sign a short contract.

The two endorsement contracts are as high as 45 million yuan in total, and Lao Zhao is embarrassed to open his mouth again for this condition.

After the news was fed back to Hua Ming, Hua Ming only said two words: "Pick it up." ”

It would be a fool not to pick it up.

The reason why Hua Ming didn't accept endorsement advertisements easily before was that Hua Ming didn't want to accept advertisements casually, he was not short of that little money; Second, the price given by the advertiser is not very attractive to Huaming.

Now the attraction of these two contracts is enough!

Huaming has a lot of money to spend next, and it would be stupid not to pay such a large amount of endorsement fees.

Moreover, with this benchmark, after watching it, the advertiser is embarrassed to use the low price to find Huaming endorsement!

As a result, Hua Ming is busy again, he has to complete the shooting of HUBA's long commercial before the official screening of the film within two days, which is not very difficult, but the time is relatively short!

The news that Hua Ming received a sky-high endorsement advertisement was spread, and Zou Jieming was so jealous that he was to death!

"I'll go, you have to divide half of me, you've only been debuting for so many months now, and the endorsement fee has surpassed me!"

According to Zou Jieming's current worth, the advertising endorsement fee of a super-first-class star is about 8 million yuan a year.

From this point of comparison, it can be compared that the price standards of the two endorsements received by Huaming are actually close to the level of the king!

This Hua Ming is amazing!