Chapter 24 Questionnaire Survey (I)
In the last issue, Sealaire successfully attracted new readers with conspicuous posters, and from this issue onwards, readers were attracted not only by posters and exquisite paintings, but also by suspenseful works such as the ancient city of the King of Thorns, which successfully captured some male readers who were attracted by the posters. Pen fun and pavilion www.biquge.info
The suspense and thriller plot of the ancient city is endlessly attractive to readers who are looking forward to seeing its follow-up, after reading one issue, their doubts will not only not decrease, but also increase, and this kind of story that unfolds step by step and then reveals a mystery one by one, will make readers who want to figure out what is really going on in the work "sink deeper and deeper".
This is how loyal readers are generated, and there are many readers who buy the second issue of Simiel just because of the ancient city of Thorn King.
And in order not to bury the masterpieces in their minds, many of these readers have begun to spontaneously circulate and publicize that Seamar is coming.
Of course, Miyahara Shizune could not have known about these things and the conversation between the editor and the manager of the small bookstore, but he would have been glad to know that the readers' evaluation of Sixelielle had risen and that the guilty crown had attracted the attention of Animedia.
Every weekend, he would go to the Hibiscus Society to be briefed on the important events of the week, sometimes on Saturdays, sometimes on Sundays, and he would show up on time to exercise his duties as acting president.
"The sales of this issue of Simiel are still very good, Friday, Saturday and today, basically our print run has been almost sold, according to the feedback from the East sellers, there are already bookstores to add orders to them."
When Miyahara Jing took over the Hibiscus Society, it was considered to have internal and external troubles, but the sales of two successive issues of Simariel this month were unexpectedly good, and the Hibiscus Society had already made up its minds, and the "internal worries" had been solved.
Even if the next issue of Sealiel does not come with a poster, it is not unacceptable that sales will fall, because the employees of Hibiscus Club have invisibly increased their expectations and endurance for the company.
"How many are posthumously determined?"
"There are about 30,000 copies of them." Yoshishi Kubo gives a very good figure.
"Thirty thousand?" Since the number of posthumous copies of each bookstore is 30,000 copies, it means that the potential readers must be more than 30,000, because this kind of posthumous determination is generally done only when the reader asks the bookstore to do so, otherwise the posthumous number of copies is likely to not sell.
"Sales soared by 30%, I can't believe it, don't consider it for the time being, at least the next issue of the first in July, if the second in July still has a posthumous expectation, then we will consider increasing the number of prints." I have to say that Miyahara Jing's decision-making is very cautious, and if it sounds good, it is called old Cheng, and if it is not good, it is called conservative.
However, he really didn't want to blindly expand the circulation because of the poster included, and he would only make corresponding adjustments in the print run if the number of readers actually increased.
If Hibiscus has sufficient funds, then the correct way to do this is to increase the number of prints when the poster is attached, and then appropriately reduce the number of prints after the poster is attached, which is the correct way to expand its influence and sales.
However, the financial situation of the Hibiscus Society did not allow Miyahara to do this, and since he could not do so, then of course he would not reverse the order of operation.
Of course, the risk of expanding the print volume will not be borne by the sales side, and once the printed magazines cannot be sold, the bookstore will return the magazines to the East Sellers, who in turn will send them back to the Hibiscus Society, and in the end, it will only be the Hibiscus Society itself that suffers.
"I also think we shouldn't be so blind, as long as our readership really increases, there's nothing wrong with increasing the number of prints one or two issues later, and it can even make readers feel that Seamarel is a good comic magazine in short supply...... Also, we can't continue to send comics, financially, and psychologically, we shouldn't do that. ”
Miyahara Shizu's opinion is very much in line with Yoshishi Kubo's mind, at his age, it is difficult to be radical, and he will not have the kind of dream that the sales of this issue of the magazine will be 100,000, and the next issue will suddenly increase to 200,000.
Miyahara nodded, indicating that it is understand, not to mention economically, of course, the poster will increase the cost of printing, and from the reader's psychological point of view, it is enough to send two consecutive issues of the poster, if it continues, it will make the reader have a sense of expectation that each issue will be accompanied by a poster, once this sense of expectation is disappointed, they will be dissatisfied with Sealiel.
In fact, contrary to the word conservative, Miyahara herself has a sense of urgency about the development of Hibiscus Society, because he knows that although there may be only one or two million Internet users in the whole world now, the Internet age is coming.
If the hibiscus society could not develop in the second half of the 90s, then it would be even more impossible for the hibiscus society to develop in the new century. In the 90s, for example, the circulation of Shonen Jump was 6 million copies, and after 2000, the circulation quickly dropped to 2 million.
The impact of the Internet on traditional industries is all-round, especially for the traditional publishing industry, after entering the Internet era, almost without exception, all print media sales will decline rapidly.
Although copyright protection in Japan is comprehensive, Miyahara is not optimistic that Hibiscus will be able to escape this trend.
The traverser is not a god, Miyahara is still in the period of vigorous development of the Internet, to exaggerate, there is a feeling of "the times are vast, those who go with it prosper, and those who go against it die".
Although the traditional publishing industry in Japan still has a lot of room for survival after the new century, it is already very good that this space can maintain its original scale under the pressure of the Internet, and it is almost impossible to expand it further.
Fortunately, Shizune Miyahara is a "prophetic" person for this era, he knows the future trend, and he also knows which direction he should go in order to move the most.
He hopes to be able to complete the overall layout of his animation empire before entering the Internet era, rather than being rushed by the impact of new media at that time.
From the upstream comic serialization to the downstream peripheral product release, Miyahara Jing wants to do the entire animation industry chain, pursuing the benefits generated by the entire industrial chain, rather than just guarding the comic publishing link, for which he can even give the income of a single link to the creator, such as increasing the salary and royalty of the cartoonist, which is not a problem at all.
Because the real profit of the comic industry lies in the surrounding market.
Don't underestimate the potential and profitability of the surrounding market, for example, there are many people who have not seen Arale's anime and manga (Miyahara Shizu's world does not have Arale), but maybe you have seen Arale's hat in real life, more than once.
"In addition, the speed and number of our readers' questionnaires have exploded in this issue, and in just three days, we have collected more than 3,000 copies." Yoshishi Kubo said again.
"3,000 copies?" This time it was Miyahara Shizun's turn to be surprised, you must know that the circulation of Simiel is only 100,000 copies, and the recycling of 3,000 copies is a 3% ratio, which is already very high, you must know that in the past, the editorial department could not receive so many questionnaires from beginning to end, and this time it was only three days.
"Yes, 3,000 copies, if this continues, maybe more than 5,000 questionnaires can be collected in this issue, and the statistical department has complained again and again...... In addition, the number of readers who asked why the two issues of the two issues of the manga had been discontinued had drastically decreased, and most of these readers were attracted by Miyahara-kun's 'little tricks' before sending back the questionnaire. Yoshishi Kubo said with some emotion, he didn't expect Miyahara Jing to just design a questionnaire casually, which caused such a big reaction from readers.
As he spoke, he also raised a questionnaire that Yang held in his hand to Miyahara.
"I didn't expect it to work so well." Shizune Miyahara designed this questionnaire to divert readers' attention from thinking about the stopped manga all the time, and at the same time, it was designed to increase the interaction between the publisher and the readers, and increase the stickiness of the readers.
"What is the questionnaire?"
"Huh? This is a part of the questionnaire that the statisticians picked out and answered correctly, and I took one of them, and I have to say, the answers were very interesting. Yoshishi Kubo said.
Miyahara took the questionnaire with interest.
The first thing that catches your eye is the name and address of the person who sent the questionnaire, Furuchi Takahei (15 years old), Furuchi House, No. 904, Futaba-cho, Kasukabe City, Saitama Prefecture (Note), Futaba Junior High School 3rd Year Group B.
Here's what the questionnaire says:
"1. The so-called flag was originally a computer programming term, often used to record a parameter of a variable, and the original meaning in English was signal or flag. However, in the two-dimensional world of manga, animation, and games, flag refers to the plot or event development that will inevitably occur after someone has said something or done something.
As a type of flag, the 'death flag' refers to certain episodes that usually lead to the death of characters, and after certain people say certain things or do certain things, they will inevitably die in the subsequent plot.
In the next five issues, Simiel will hold a variety of 'flag' quizzes, the theme of this issue is 'Death Flag', we will give the last sentence of the character's line, and the reader will give the last sentence that can make the character go to a bad ending, and we will select the reader who best meets the standard answer to send back an elaborate gift within three months.
Please actively participate in our activities, write the answers in our questionnaire and send them back to the editorial department, and the questions in this issue will start with a simple one. ”
Note: Actually, this is the address of Crayon Shin-chan's home, and by the way, the first place in the official CP in the author's mind is Nanako Ohara x Shinnosuke Nohara.