Chapter Ninety-Six: Topic? Hot?

"Okay, congratulations, congratulations to Overseer Anno ......"

Shizune Miyahara held the phone in one hand and spoke in a smiling voice. Pen % fun % Pavilion www.biquge.info

"Yes, I know a little bit, it's good to be able to get such ratings data in the first episode."

"The credit of the ODA? No, no, the main thing is that your work itself is of excellent quality......"

After chatting with Hideaki Anno on the other side of the phone for a few more words, Miyahara Jing hung up the phone.

At this time, he was having lunch in his house, and he happened to receive a call from the G company, and the other party was not Yasuhiro Takeda, who had been the liaison with the Hibiscus Society, but Hideaki Anno, who was the supervisor of EVA.

The superintendent made a special trip to inform the president of the Hibiscus Society, Shizu Miyahara, about the broadcast data of the first episode of EVA, and expressed his gratitude to the Hibiscus Society for authorizing G to use the image of ODA and NOBUNA to promote the work for the second time.

As for the interest disputes and filth in the middle, the lion of the Hibiscus Society has a big mouth, and the other party does not say a word.

Originally, he was not the one in charge of the negotiation at that time, and among the plural leaders of a cooperative company, it was not unusual for some people to sing red faces and black faces when conducting business negotiations.

At least someone acts as a buffer zone, no matter what happens, having this person as a buffer and median communication is good for everyone to get by.

And after agreeing to the authorization, and this authorization is really worth the money, not only Hideaki Anno himself, but also the attitude of the G Society this time has improved significantly compared to before, and he no longer hid the EVA matter, but took the initiative to inform the Hibiscus Society.

The rating for the first episode of EVA premiere was 8.82%.

There is definitely a promotional bonus of ODA and NOBUNA, but as an original anime, this is a good opening stat anyway.

Although it belongs to the same circle,But whether the ontology of a work is animation or comics,It's still very different.,If a work is a comic.,Then the animation plot must follow the comics.,And if the ontology is animation.,Even if there is a comic version, it won't go beyond the scope of the animation plot unscrupulously.。

When it comes to original animation, sluggish ratings are a common occurrence.

The EVA premiere is not a late-night schedule, but a prime time from 6:30 to 7:00 every Wednesday night, but even in this schedule, it is uncommon for the premiere to have a rating of nearly nine.

Unless it's a comic animation supported by a super popular original work, you can easily get such data.

Of course, the ratings of the first episode of the premiere are good, which does not mean that this work has become popular, in fact, it is still far behind.

EVA's first episode just caused some of the viewers who like anime to make some of the conversation, and let an investor like Hibiscus see that there is no problem with the finished animation produced by G Company.

In the past, Yoshishi Kubo judged based on the quality of the work that Hibiscus had invested in EVA at the request of Miyahara Shizu, and did not hesitate to invest 60% of the funds in the project in exchange for 30% of the overall copyright split, and there is a certain reason for this "loss-making" investment.

Of course,He's just "understanding" Miyahara Jing's decision.,In his opinion,EVA has the potential to become popular.,But it's still unknown whether it can really become popular.,In fact,In the end, he wasn't sure that this animation would make money.,Let alone how much money he thought it could make.。

It's just that this quality is worthy of Miyahara's investment.

As for making money? What's that?,There are works that are high-quality and sell on the street.,Not to mention other animation companies.,G Society itself has several high-quality street works.。

In fact, he was right not to "make a rash decision", because it was necessary to wait until EVA completely "became popular" and became a social phenomenon in the Japanese animation industry...... Or simply omit the word "animation industry" and become a real social phenomenon, which will have to wait until 97 years after the theatrical version is broadcast.

In other words, EVA's TV animation is not really a super god.,When everyone thinks it's a super god work.,And it's really on the altar.、It's still too early to be enshrined by some anime otaku at this time.。

It's not because of the animation that the first episode was played.,In fact, when the animation really finishes playing.,It's too early.。

Everything takes time to brew.

Supervisor Anno is worthy of being a big bull who created the genre, he took the lead in breaking through the limits of human beings, and the cruelty of his methods, the low-grade character of his character, and the method of collecting money made all the audience amazed.

Before him, it is estimated that the finale of the TV animation has not been forced to talk daily, and then the real finale will be made into a theatrical version and released in the cinema, this is the beginning of his pit EVA fans, but it is not the end, if the pit is this time, forget it, but no one thought that this pit will be buried for 20 years.

In short, EVA's popularity and the status of a social phenomenon will not be until its theatrical version broadcast in 97 and the TV version will be rebroadcast in the late-night file of local TV stations.

In the Japanese-local TV animation industry, the ratings of the animation are often not linked to the final sales, especially for late-night animations, the ratings are often of little significance.

But for TV animations that can be played in prime time, and really broadcast in prime time, the ratings still have a certain reference significance.

And the overall ratings of EVA's premiere are not high, and the process is full of twists and turns.

Miyahara Shizune originally knew that the EVA of his plane had an average rating of 7.6% for the premiere, and the highest rating was the finale, more than 10%, but what about the lowest rating?

It's still a relatively record number, 0.9% of the fourteenth episode......

The animation broadcast in prime time,It only got 0.9% of the ratings.,No wonder G will face financial problems when it does the last few episodes-In fact, although G has launched a risk-sharing production committee system on EVA,But the system at that time is not expected to be as comprehensive as it will be in the future,So because of the sluggish ratings,After seeing such a bleak data,Investors are suspected of wanting to run away,So G Society has financial pressure。

But there shouldn't be such a thing happening in this plane again, first of all, because the funds promised by the Hibiscus Society to G Society have been paid on time, and they are very punctual and never in arrears, even if their ratings will really hit that level this time.

Second, EVA's original work is now serialized in million-level comic magazines, and no matter how tepid the work is, there will still be some readers who like the story, and as loyal fans, they can finally pull up the ratings a little bit.

Third, it is actually very reasonable for Hideaki Anno to praise ODA's help and credit on the phone, because the ratings of this premiere do include the publicity effect of this group, and as for how strong and how long this effect can continue in the future, it is not known, anyway, they have played a positive role. 、

As for whether this rating will go down or up in the future, it still depends on how much the audience likes such a story.

But after all, the positive role of propaganda cannot be denied.

If a work can achieve results is the third process, then the first process should be the quality of the work itself, as for the second process, it is very simple, it has to be publicity.

The aroma of wine is also afraid of deep alleys, it doesn't matter what to do, publicity is always necessary.

The ratings of the premiere of EVA's first episode have ODA's promotional credit, because now, or this year, because of the super high exposure, ODA NOBUNA has a super high recognition in the eyes of the public, and in the house or anime lovers, as well as some young people, ODA NOBUNA has a bit of a "day in the sky" meaning.

The publicity effect of such ODA can be imagined.

Miyahara Shizune doesn't remember the ratings statistics of each episode of EVA's TV anime, he only remembers the high and low and average, but the first episode is more special, and he still remembered this rating.

Originally, the rating of the first episode he knew was 6.8%, compared to this, the current data is 8.82%, where did this higher two percent come from?

It's probably because of the animation OP sung by ODA that attracted the attention of people who were not interested in this work.

In any case, EVA's first episode was an instant hit, and the work gradually became a topic.

Of course,It's not that after having ODA,EVA's TV ratings will only go up and not down.,That's impossible.,This isn't ODA's animation after all.,They are characters outside the plot.,Propaganda is only on the outside.,It won't have a deep impact on the work.。

According to Miyahara Shizun's prediction, the ratings of EVA's TV anime will probably follow its original trajectory, which he doesn't care very much.

Well, TV broadcasting can't make money, and TV stations won't be so kind because the ratings are high, they will give the producer a share of the advertisement.

So Miyahara doesn't pay much attention to TV ratings, EVA is proud of the sales of animated discs, and Miyahara Jing values and is optimistic about only disc sales.

"The call from Hideaki Anno from the supervisor of the G company was about EVA, and he told me the ratings of the first episode of the TV that he counted last night.。

After making the call, Miyahara returned to the table and said to the family next to her.

"Oh, how many?"

Father Yuichi Miyahara and sister Jun Miyahara asked almost at the same time, and the two of them were still more concerned about this matter.

Sister Miyahara Ruri's eyes also have a little curiosity in her eyes.,It's impossible for her to understand everything at her age.,But I've been listening to my brother and sister talk about topics like EVA animation for a while.,I've heard a lot of it, so I'm a little interested.。

"There are 8.82%."

"Average?"

"Yes, yes."

"That's good."

Yuichi Miyahara has been the president of the Hibiscus Club for so many years, and there are not a few works that have been animated by the Hibiscus Club in the 80s, although the data at that time has no comparative significance until now, but he can also understand the specific significance of the 8.82% rating of the premiere.

"No wonder they took the initiative to call us to inform us about this this time, it turned out that it was not that they were polite, but for investors, this in itself is good news."

Jun Miyahara said that for the topic of G Society, her words still have a little lingering meaning.

She probably never forgot that Hibiscus often lost her right to know as an investor in animation projects.

Obviously, Jun Miyahara, as the copyright director of Hibiscus Society, regardless of whether her personal preferences have changed in the anime comics and publishing industry, just because of her responsibilities, she has also made up for a lot of industry knowledge during this period of time, so she can also understand that the average rating of 8.82% for the premiere is good news for investors.

Therefore, at this time, we should be wary of their requests for increased production costs.

"Then this rating, it means that this animation will continue to be successful, right? Or is it a certainty that our investment will be recouped and profitable? ”

Jun Miyahara asked again.

For her question, Yuichi Miyahara actually had no answer in his heart, so he didn't speak out.

But he also knows that there is no inevitable connection between TV ratings and animation sales, and the higher the TV ratings, the higher the sales? This can be said for sure.,It's very likely that there are a lot of TV viewers.,But even if no one buys a CD.,It's also very likely that a work is very niche.,But it's very much in line with the appetite of some audiences.,So the ratings are not high.,But sales are very strong.。

Of course, no matter what, for animation companies, they still hope that the ratings of their works will continue to rise, although there are no absolutes, but the ratings are high, there are many watches, and works with good reviews are still easier to sell well.

G company may be like this, so it pays attention to the ratings of TV anime.

And Miyahara Shizun shook her head, and then said: "This premiere ratings are estimated to really have the publicity effect of ODA, so I expect that after the first few words, the ratings of the animation will decline for a while......"

Originally, the plane where Miyahara Jing was located, G Society made a theatrical version of the animation ending, and the animation disc was delayed, is there a reason why the TV ratings are lower than expected?

Because of the lack of ratings, Director Anno developed a brain hole, and then made a creative move that made many animation companies worship and compete to imitate, which made countless EVA fans hate it, and made the real ending into a theatrical version of the god move?

According to Shizune Miyahara's knowledge, EVA's TV anime began to be broadcast on October 4, 1995, and ended on March 27, 1996, during which no single anime volume was released.

The first volume of its anime was sold in July 1997, when the theatrical version had already begun to be broadcast, and the animated version had begun to be rebroadcast in the late night slot.

After the end of TV, the anime was released after more than a year, which was unimaginable in the animation industry in the future when the animation was produced on an assembly line and its popularity was rapidly consumed.

But in fact, in a year's time, due to the commercial promotion and publicity work of EVA, and the "no ending" of the TV animation, the popularity of the work has not disappeared, but has been growing, and it was not until the theatrical version was broadcast that the popularity of this work was completely detonated.

It's a lot of accumulation.

So Miyahara felt that it was too early.

It takes more than 4 years to patiently wait for this animation to be profitable.