It took a week for the Dazhai Township Government to clear the surface attachments on both sides of the 4.3-kilometer river at the source of the Muwen River, compensate for it, and then dismantle it. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Next, the Wang family contacted the construction team that repaired the Tongcun Road in Dazhai Township for the Wang family last time, and then began to repair the river bank and the road along the source of the Muwen River. Last time, the money for the Wang family to repair the road in the same village happened to be allocated from the province, and now it has reached the account of the Wang family.

It cost the Wang family a total of 8 million yuan to build that road, and then the special allocation from the province was 12 million, and he made a net profit of more than 4 million.

However, this time to build a wetland park, there is no funding document for this aspect.

In addition, on the same day that the construction of the Muwen River Headwaters Wetland Park began, the Wang family's advertisements for recruiting outstanding primary school teachers were also officially launched on TV stations in various cities across the province.

In 1995, closed-circuit television had not yet been brought to the rural areas, and the rural people generally watched three programs, one central television station, one provincial satellite television station, and one prefecture and city television station.

The Wang family did not go to the provincial station to advertise, because the advertising fee of the provincial station is more than ten times higher than that of the local TV station, and the effect is not even as high as the local influence of the local TV station.

Like Luzhong City TV Station, there will be three episodes of hit TV series every night, and the fifteen-minute advertisements inserted between the episodes are only 20,000 yuan a month. The TV stations of the 14 prefecture-level cities in the province only spend about 300,000 yuan a month on advertising, and then 3 million a year is enough.

Within a week, the province's education system knew that there was a Gangcheng County in Luzhong City, a Dazhai Township in Gangcheng County, a Taohualing Village in Dazhai Township, and a Xiangzhong Primary School in Taohualing Village, and then recruited nine outstanding teachers in the province with an annual salary of 20,000 yuan.

Of course, more importantly, the popularity of the "Win the World" brand ginger wine produced by the Wang family in the province has also increased suddenly.

Ginger wine is helpful for cardiovascular and cerebrovascular diseases, and cardiovascular and cerebrovascular diseases are common to many people, so the prospect of this product is very good. Forty percent of China's population dies of cardiovascular and cerebrovascular diseases, so cardiovascular and cerebrovascular diseases have become the number one hazard affecting the health and longevity of the Chinese people.

After Wang Zheng and Yi Yongtao's investigation, among the people who often drink ginger wine in Luzhong City, even the elderly who are seventy or eighty years old, there are few cardiovascular and cerebrovascular problems. Of course, it does not mean that none of the people who drink ginger wine have cardiovascular and cerebrovascular diseases. However, among the people who drink ginger wine, the proportion of cardiovascular and cerebrovascular diseases is much lower than that of the general population. This shows that drinking ginger wine often is good for cardiovascular and cerebrovascular aspects.

For a good advertisement, the classic advertising words are important. Just like "a diamond is forever, a diamond will last forever", "very coke, very chosen", "time exists because of me", etc., when these advertising words are mentioned, everyone will immediately think of the product. Wang Zheng thought about it, and finally set the advertising slogan for his "win the world" ginger wine was "win the world with one cup a day, and live to ninety-eight in health". This advertising phrase appeared repeatedly throughout the ten-minute advertisement, and within a few weeks, the entire people of Luzhong remembered this sentence.

The notice of recruiting outstanding teachers for Xiangzhong Primary School and the advertisement of Wang's ginger liquor began to be broadcast at the end of May 1995.

The first batch of 10,000 boxes of 60,000 bottles of ginger wine was produced by the Wang family, and then it was immediately shipped directly to the outlets in 17 cities.

Because Yang Ping specialized in logistics and sales when he was in the south, in order to open up the sales market for ginger, Wang Zheng directly discussed with his father and transferred Yang Ping to the distillery and became a sales manager.

Wang Zheng is the director of the distillery, Shen Hai is the technical director, then Yang Ping is the sales manager, and Yi Yongtao is the deputy director.

After the advertisement was broadcast, it caused two huge repercussions in the entire Qilu Province.

The first repercussion is the incident of the Wang family spending money to recruit teachers. The annual salary is 20,000 yuan, which is the salary of a senior teacher in Quancheng for ten years, and the temptation is too great. The salary is high, and the conditions for recruiting from Chung Elementary School are also high. In-service teachers must be municipal backbone teachers, have the experience of teaching the city's high-quality courses, and have the city's education and teaching work first prize award to be eligible to apply; To welcome college students, the province only recruits two schools, Qilu Normal University and Confucius and Mencius Normal University, and then the normal universities outside the province only recruit outstanding graduates from provincial normal colleges above one key university.

As soon as this condition is carded, there are only a few dozen people left in a prefecture or city that meet the conditions. Then there are about 1,000 in-service teachers in the province who meet the conditions. Among the outstanding graduates of the college students, there are only a few hundred people in the province.

All of a sudden, especially in the eyes of college graduates, entering Xiangzhong Primary School to work suddenly became the first choice. Among the in-service teachers, nearly 100 people have signed up to work in Xiangzhong Primary School.

The sensation caused by the recruitment of teachers should be expected by the Wang family, but the popularity of ginger wine is a bit unexpected.

As soon as the advertisement was broadcast, Yang Ping made hundreds of calls a day to direct sales stores in various cities across the province. On the day of the advertisement, there was not much movement in the outlets, with more than thirty or fifty boxes and a few boxes less. However, by the end of the first week of advertising, the situation was different.

Almost all the cities are out of stock!

A total of 10,000 cases of 60,000 bottles of "Winning the World" ginger wine were sold out in just one week.

You must know that the price set by Wang Zheng for ginger wine is not low, the price of a bottle is 20 yuan, and the cost is only 5 yuan. At the time, this was already a very expensive price.

Selling these 60,000 bottles of "Winning the World" ginger wine, all the Wang family's investment in Zhengwangzhuang Village came back at once.

60,000 bottles of wine were sold out, and customers who didn't buy "Win the World" ginger wine were very anxious, and some of them were relieved to book a whole box of ginger wine early.

"Win the world" ginger wine is out of stock, which can make Wang Zheng anxious. He asked Yi Yongtao to recruit some workers from Gangcheng County, and then the distillery is now producing ginger wine in three shifts 24 hours a day. However, even so, the monthly output of Zhengwangzhuang Village Distillery is only 20,000 cases in the sky, and the current situation, this output is not enough to sell.

Therefore, it has become an urgent matter to seize the time to build another larger winery in Fairy Temple Village and Nancangyu Village.