Chapter 21: Selling Out So Fast (Asking for Collections and Recommendations)
7 p.m. Pen | fun | pavilion www. biquge。 info
Cai Wenjing, a small pet, came to Xia Ran Clinic to sign an endorsement contract.
It has been negotiated, the process is going smoothly, and after ten minutes, the two sides have established a cooperative relationship.
After Cai Wenjing put the signed contract into the briefcase, "Tomorrow I will arrange for the finance to transfer the endorsement money to the bank account you filled in on the contract." When do you think you will shoot an advertising video? ”
Xia Ran thought for a moment, "It's best to arrange it at night, and I still have to do business during the day." ”
Cai Wenjing nodded, "Okay, the preliminary arrangement will be tomorrow night, the specific shooting location will be decided by then, and you will be notified by phone." ”
"Okay." Xia Ran smiled and said: "That's it, your company recognizes me, and I will also give you a surprise, which may help your sales." ”
Cai Wenjing didn't know why, and looked at him curiously.
Xia Ran said methodically: "You should know about the free event to communicate with animals last time, right?" Here I will provide you with 4 more free opportunities, you can use it for promotion, how to use it, you can decide for yourself. ”
Since I won the magic headset again, I was depressed and thought of using it for this endorsement, the magic headset is of no use to myself, why not give it to a small pet company, let them create a publicity stunt for promotion, if the response is good, I am afraid that there will be no second cooperation. Next time, it won't be 200,000 yuan, and he still understands the truth of fishing for big fish with a long line.
As for only providing 4 free opportunities, of course, there is one more time left to the landlord Sister Wang, after all, people are under the roof, who still owes people rent.
Cai Wenjing's eyes lit up when she heard this, and her excitement was self-evident, she was very aware of the reaction of the last network, and hurriedly thanked, "Thank you, then I won't tell you first, I have to immediately feedback the good news to the company leaders." ”
got up and walked towards the outside of the clinic, suddenly thought of something, hurriedly took out a can of things from the briefcase and handed it to Xia Ran, and said apologetically, "Mr. Xia, you see that I forgot about it when I was excited, this is the adult dog food you want to endorse, focusing on nutrition, it is expected to be listed in the next two days, you can give your dog to eat first, it's not bad." ”
After Cai Wenjing left, Xia Ran walked to Xiao Er's side with dog food, opened the iron can, and threw a few to Xiao Er, "You eat it, how does it taste?" ”
Xiao Er swallowed the dates and finished eating, "The taste is good, the taste is okay, it is much better than what you gave me." ”
Xia Ran smiled: "You dog thing, you still understand taste." With that, he covered it and put it on the cupboard.
Xiao Er was eager: "Hey, hey, hey, I'm not full yet, not enough to eat!" ”
Xia Ran took it for granted: "Be hungry first, and give you something else to eat at night, I'm afraid that you will be addicted to it, and your mouth will be awkward." ”
Xiao Er protested: "You are abusive!! ”
That same evening.
The official Weibo of Little Pet released a series of 2 blockbuster news.
"Thank you Mr. Xia Ran for your support to our company, free of charge to provide 4 free opportunities to communicate with animals, after the company's research and decision, will put these four opportunities into his endorsement of this new dog food packaging, as long as you buy home dog food packaging with the word winning, please contact our company, the company will arrange for you to receive the award."
"The advertising video will be launched at 8 a.m. the day after tomorrow, and it will be released on time at 18 p.m. Remember to cheer you on. ”
As soon as the news came out, the Internet exploded.
"Isn't this forcing people to buy it, why am I not disgusted at all!"
"I'm grass! I'm hasty! I'm hasty! Don't-follow-me-grab-me-one-set-to-draw-win! ”
"It doesn't matter if the quality of the product is good or not, anyway, I'm just here to win the lottery!"
"This marketing plan, if you don't accept it, you can't do it!"
"I'm going to burn incense tomorrow and get lucky. Ha ha. ”
"Anyway, whether I win the lottery or not, I'll buy a can."
"Me too, it's best if I can win."
……
The people in the pet company were dumbfounded.
Ye Zhichun also regretted it a little.
If you knew that Xia Ran would also provide opportunities to communicate with animals for free, you would have to win him over if you say anything.
This gimmick is completely enough for the strong launch of new products.
Things can't be changed, we can only wait and see.
Ye Zhichun has a small abacus in his heart, although the current market response is great, everything is unknown, and he also takes the opportunity to take a look at the little pet's endorsement of Xia Ran this time, how many people buy it, and what the market effect is. If it is good, Ye Zhichun decided to have the opportunity to talk to Xia Ran again, he believes that with the strength of their company and the endorsement money given, Xia Ran will definitely choose their cooperation.
Isn't it just for a month?
There is still a chance.
The next morning.
A text message prompt sounded on Xia Ran's mobile phone.
When I opened the text message, 200,000 endorsement money appeared in the account.
To be honest, it's so big, Xia Ran has seen so much money appear in his card for the first time, staring at the phone screen, and tapping the zero behind him with his finger over and over again.
200,000 ah!!
Finally, I was rich.
Excitedly put away his mobile phone, he had already thought about it, and in a few days he would go to a stylish restaurant in Hushi, order a few dishes, and have a good meal.
Today he is in a really good mood, people are in good spirits on happy occasions, and he is very energetic even when he receives treatment.
The little pet Cai Wenjing called and told him that the filming location of the promotional video was set at his clinic.
It doesn't matter where he chooses to shoot it, anyway, he took the money, and filming in his clinic can also improve the popularity of his clinic to a certain extent.
In the evening, the filming crew of the little pet came to his clinic under the leadership of Cai Wenjing.
I put on the clothes brought by my little pet, took care of my hair, put on a make-up, and everything was ready.
Cai Wenjing suddenly saw Xiao Er on the side, and she was full of inspiration, and on the basis of not changing the content of the shooting, she also added Xiao Er to it.
One person, one dog, with the lines that have been prepared, the filming officially begins.
Click!
Click!
Click!
After repeating it over and over again, finally on the 10th time, the filming of the entire promotional video officially ended.
Cai Wenjing smiled and handed a bottle of water to Xia Ran, and said with a smile: "Thank you for your hard work today, Mr. Xia." ”
Xia Ran waved his hand, "Take the money to do things, you should do it!" ”
After a brief chat, Cai Wenjing took people back to the company, and worked overtime to produce a promotional video at night.
The next day.
8 a.m.
The promotional video of the little pet about Xia Ran's endorsement was released on Weibo for the first time and pinned to the top.
They borrowed the heat of this summer burning incident, so they didn't consider putting it on other platforms.
The promotional video first introduced the characteristics of this dog food, and then the picture switched to one person and one dog in the clinic, talking and laughing, and the picture was very real.
At the end, Xia Ran said an advertising slogan: "Natural dog food is fragrant, "dog" releases your love - I know it better than you!" ”
Xiao Er was a few times in the promotional video, and a line of translation was typed next to him: "The little dog food is so delicious!" After eating, I was cured, my physical fitness came up, I was not numb, and I was refreshed all of a sudden! ”
Weibo netizens were instantly happy.
"It's so funny!"
"Won't this promotional video be what Xia Ran thinks of himself, it's similar to his style."
"Haha, especially the advertising slogan that the dog said, Nima, it has a sense of picture."
……
Then the little pet released a message: "Partners, the sale location is mainly in the major counter stores and supermarkets in Lake City, and the company has opened an online store, users who have no time to buy or remote areas can buy it in the online store, I hope they have the opportunity to win the prize." ”
Finally, a link to the location of the lake market and the online store is attached.
Under the hype of the little pet's publicity team, the heat was maintained until 18 o'clock in the afternoon, and this dog food endorsed by Xia Ran was officially sold at various sales points.
Various counters and supermarkets in Lake City.
A counter.
"Hello, is there any new puppy food on sale today?"
"It's gone. It sold out 10 minutes early. ”
"Is it really gone? No, don't you see there's another box? ”
"This one is not for sale, I will leave it to my son."
……
Another place.
“…… Anything else? ”
"It's gone!"
Some people didn't give up and ran a few more.
The reply was uniform.
"It's sold out."
on the online store.
The pre-sales customer service is very empty today, no one consults at all, only hears the news of the successful order.
Not long after, the online store sold out.
If you didn't have time to place an order, you went directly to the pre-sales customer service theory.
"Lao Tzu just buys a box for the dog to eat, can you not win the lottery?"
"I'm sorry, it's really out of stock."
The customer service girl is going to cry!
Keep replying sorry......
……
Tiny Pet HQ.
Everyone was dumbfounded and swallowed.
Originally, I thought that 10,000 cans should be no problem to sell!
But I didn't expect it to sell out too quickly!
Due to the new dog food, only 10,000 cans were produced this time, which can be regarded as a test of the water, look at the market reaction, your sister, it was sold out in less than an hour......
Distribution?
How do you distribute the goods now?
It's too late to shop.
Because it's not produced yet!
……
And Xia Ran wanted to cry very much, he sadly found that there were only 30,000 of the 200,000 in his card, and the remaining 170,000 were gone......