Luzhong City, also known as Win City, is a well-known local specialty agricultural product - ginger, white garlic, chicken thighs, green onions and peppercorns. Pen, fun, pavilion www. biquge。 Ginger and Sichuan peppercorns have been cultivated for more than 2,000 years, while chicken thighs and green onions and white garlic have been cultivated for more than 1,000 years.

Because of the long history of planting, the folk specialty food processing technology has also been handed down a lot from history.

In Wang Zheng's previous life, in 2008, Luzhong Distillery obtained the brewing formula of ginger liquor from the people, and developed two products, 18 degrees Yingcheng ginger liquor and 28 degrees Yingcheng ginger liquor, the products were very good, but the sales were average after the listing.

Ginger wine, if the market is segmented, should belong to the health wine subcategory in the health food category. In the health food category, it is necessary to compete with brain platinum and golden partners, and in the health wine subcategory, it is necessary to compete with strong wine and Wuliangye golden wine. In Wang Zheng's previous life, when Yingcheng ginger wine was listed, the market share of health care wine had been divided by the major leaders, and where was the market share of Yingcheng ginger wine.

And Wang Zheng's idea of developing ginger wine now is timely.

1995 happened to be a good period for the first round of health care product boom in China to retreat and the formation of new health care product brands. At that time, the previous health care product brands such as Chinese Turtle Essence, Sun God, Life Nuclear Energy, Brain Gold, etc., because the product function was much lower than the advertisement, the brand effect became weaker and weaker, and they gradually went into decline.

Then, last year, that is, since 1994, there is a company in Qilu Quancheng that produces three strains of oral liquid, a health drink, which suddenly went on the market in Qilu all over the world. Then, an overwhelming number of advertisements followed.

Wu Jia, the CEO of the company that produces Sanzhu oral liquid, invested 300,000 yuan at the beginning, and then by 1995, the sales reached 100 million, by 1996 it reached 8 billion, and by 1997 it directly reached 4 billion.

However, the rapid development of Sanzhu oral liquid made others red, and then in 1998, it was set up and sued, and later the company was ordered to stop production, and the brand plummeted.

In 1995, Wang Xiangzhong had already seen the rapid development of Sanzhu oral liquid and the huge potential of the health care market, so when his son proposed to develop ginger wine and promote it in the province, he nodded without hesitation.

Yi Yongtao has a buddy who works in Luzhong Distillery, and then found a recipe for making wine with ginger from the people, and wanted to use the recipe to ask the factory for credit, but the factory leaders ignored it. The guy felt depressed, so he mentioned it to Yi Yongtao.

Later, Wang Zheng once inadvertently asked Yi Yongtao about the method of deep processing of ginger, and then Yi Yongtao told him that he knew how to make wine with ginger, so that the idea of building a ginger distillery was initially formed in Wang Zheng's mind.

Wang Xiangzhong called Yi Yongtao, learned about the situation, and after sending Wang Min away, he immediately took his son and Yi Yongtao to Luzhong Winery.

There were two distilleries in Luzhong, a liquor factory and a brewery, and later the liquor factory was not well managed and went bankrupt. Then the brewery produced Guanghangong beer was very prosperous, in the market share of the surrounding cities in Luzhong is quite high, and then Qingdao Beer wanted to buy the Guanghangong brewery, but the local protectionism did not allow it to be sold, and then I don't know why, the Guanghangong brewery closed down in two years.

Wang Xiangzhong drove to the gate of Luzhong Liquor Factory, the doorman did not let him in, and then Wang Xiangzhong asked Yi Yongtao to call someone, while he parked the car on the side of the road, got out of the car with his son Wang Zheng, sat on the curb stone on the side of the road and smoked.

"Son, I haven't suffered a loss when I heard you before, I don't know if I listened to you this time, is it the same as before?"

Wang Zheng smiled confidently and said, "Dad, this matter, you listen to me, and I am sure to make more money than before!" ”

Wang Xiangzhong nodded, he was actually optimistic about this health wine market. However, as for how much money he can make, he doesn't have much in his heart.

"Son, how much money do you think our family can make from this ginger distillery this time?"

Wang Zheng blinked, tilted his head to look at the sky, then turned his head to look at his father and said, "It is conservatively estimated that in three years, our family will have to earn at least four or five billion yuan just by relying on this ginger wine." ”

In fact, there is another idea in Wang Zheng's heart to engage in this ginger wine, that is, he wants to expand his company's main business as soon as possible, so as to meet the standards for listing on the main boards of the Shanghai and Shenzhen Stock Exchanges, and then go public, becoming the first listed company in Luzhong City.

Why become the first publicly traded company?

Because Wang Zheng has his own plans. In the previous life, the first listed company in Luzhong City was Luzhong Iron and Steel Plant. If you can become the first listed company, you can become a business card of Luzhong, and you will get a lot of care when you ask the government for money and land in the next step. With this care, in Wang Zheng's previous life, Luzhong Iron and Steel Plant developed rapidly, and later became the seventh largest steel plant in the country, with an annual output of 10 million tons of steel.

However, it is precisely because of the rapid development of Luzhong Iron and Steel Plant that it has led to serious damage to the environment in Luzhong. It led to the fact that the green mountains and green waters of Wang Zheng when he was a child were gone, which led to the serious atmospheric haze in Luzhong in 2016, and the serious decline in the groundwater level in Luzhong City.

If Wang Zheng wants to snatch the title of the first listed company in Luzhong City, he must achieve the operating income of his company's main business to be several billion yuan and the net profit to be hundreds of millions within two years. If you want to say that you can achieve this great goal, you may only be able to do it in the category of health supplements. Robbed the title of the first listed company in Luzhong City, Luzhong Iron and Steel Plant, and in the next step, its own company will get more preferential treatment from the government level, develop faster, and pay more taxes than Luzhong Iron and Steel Plant, which can prevent the development of the steel plant. It is even a good way to say that if you use some more means, you can directly let Luzhong Iron and Steel Plant go bankrupt and close down. After all, this steel plant is too polluted!

Hearing his son say that he wanted to make billions by selling this ginger wine, Wang Xiangzhong was startled.

He couldn't believe what his son said at all, but many of the things his son said that he didn't believe before were later verified, so he felt that what his son said must be reasonable. After all, my son reads a lot.

"Son, let, if our family has billions, will we still need to be busy in the future? We'll just spend money in the future! ”

At this time four years ago, Wang Xiangzhong was still looking at whether he would go to Yang Shilong to do construction tomorrow, or whether he would carry a sledgehammer to the mountains to work as a stonemason. And now, the son actually told himself that their family would earn billions in three years, which is not a dream, but sweeter than a dream.

However, Wang Zheng shook his head and said to his father with a smile: "Dad, in fact, if we want to say that the money we spend in our own life is enough to have a hundred children and eight hundred thousand." But ......"

Wang Zheng raised his head and looked into the distance...... He wants to make the green mountains of his hometown evergreen and green water flow for a long time, but it is not something that can be achieved by tens of billions, maybe hundreds of billions, trillions of money, it is not enough. Ay......

"But what?"

"Dad, Yi Yongtao, they're here!" Wang Zheng pointed ahead and said to his father.

Then, Wang Xiangzhong hurriedly stood up and greeted him with a smile.