In mid-June 1993, the Prato club underwent a complete reorganization, which was of great significance in the history of the club, marking that Prato had truly laid the cornerstone of a great club. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After the reorganization, the Prato Club is still headed by Chen Lin as the chairman and general manager of the club, and he is divided into seven departments, namely:

1. The Athletic Department is mainly responsible for the first team's games and training, collecting and analyzing the information of the opponents, researching and testing new tactics, and inspecting the players required by the first team.

2. The Players Department is mainly responsible for the adjustment of the physiological and psychological state of all players in the club, the rehabilitation and treatment of injured players, and the matching of players' usual nutritional intake. Percy served;

3. The youth training department is mainly responsible for the training, competition, and management of young players in each echelon, and the position in charge is held by Pitini;

4. The marketing department is mainly responsible for the brand building of the Prato club, the development of the fan market and other commercial operations, and the supervisor is Shen Yan;

5. The scouting department is mainly responsible for the collection of player information and the discovery of young players around the world.

6. The transfer department is mainly responsible for the team's transfer negotiations and player signing, and the supervisor is Colvesi;

7. The operation department is mainly responsible for the club's finance, security, secretarial, public relations and other operational support work, and the former assistant to the president is in charge.

And Shen Yan really "has no diamonds, no porcelain work", and as soon as he took office, he put forward a set of plans. He believes that the operation and commercial development of modern football clubs occupies the top priority, and only the increase in commercial income - the increase in team investment - the improvement of competitive performance, and then the increase in commercial income can form a virtuous circle of club operation, and the core value of commercial openness is the shaping of the club's brand. All the activities of the club should be carried out around this center, and according to this principle he proposed the following plan:

1. The trend of professionalism in Chinese football is becoming more and more obvious, and it is not too much to say that it is imminent. It is conceivable that in the next three to five years, China will fall into a football fever, and a large number of excellent professional football practitioners will be the most lacking. Using the club's resources, the establishment of a large-scale, high-level youth football school in Prato is in line with China. Italy has the highest level of coaches in the world, the most mature league, the strongest football atmosphere, and young players from the country can play against higher level young players, which is incomparable to domestic football schools. However, Shen Yan proposed that due to the domestic consumption level and parental concept, many excellent football seedlings do not have the economic strength to go abroad to study football schools, and some children from rich families do not have the quality to become players due to pampering, which requires a trade-off, and the outstanding students should also be appropriately subsidized, the ultimate goal of Prato Football School should be to cultivate outstanding football talents to sell to domestic clubs in the future, such as Jianlibao Youth Team players will not be able to stay in Prato in the future. Most of them will be abandoned by Prato, but if these players are placed in the domestic professional league, they will show a superior level, which will inevitably cause domestic clubs to go crazy. However, after all, there are only about 20 Jianlibao players, which is too few compared to dozens of domestic professional teams in the future. Shen Yan plans to take advantage of the good relationship between the club and the Chinese Football Association to launch a nationwide youth football competition, so as to select outstanding football seedlings to go to Italy for further study, so that the training of Jianlibao model can form a scale and form a complete industrial chain. At the same time, it can further expand the club's influence in China, which is a long-term plan, when these football schools train outstanding young players into Chinese football, will accumulate huge prestige for the club, will also bring a lot of benefits, there is nothing more profitable in the world than selling. The first phase is expected to enclose 50 acres of wasteland in the upper reaches of the Bisenchio River, invest 1.5 million pounds, and build a scale that can accommodate 150 people, including 2 football fields, a teaching building, an apartment building for teachers and students, and a catering center;

2. Completely suspend business cooperation with low-end brands, and even pay liquidated damages to achieve the goal. At a time when brands around the world are trying to enter the Chinese market, Prato's commercial value in China is grossly underestimated. Shen Yan's plan is to focus on tackling several major international brands, setting them up as a benchmark for Prato commercial sponsorship, and in turn improving the brand influence of Prato Club;

3. With the popularity of computer networks in some universities in the United States and Europe, new terms such as websites, forums, viruses, IP addresses, and nodes have begun to appear in people's field of vision. For the Internet this emerging thing, most people in the Prato Club are unfamiliar, now the Internet has just been implemented in various countries, and it is far from entering the home and office life, but this is a development trend, who occupies the first opportunity in this emerging media in the future, who can get unimaginable benefits, Shen Yan plans to invest 100,000 pounds to hire the American IPG network company in the next two to three years, for the Prato Club to develop an official portal and a fan professional forum, The Prato Club brand was promoted to the world through the Internet, an emerging medium. Shen Yan, who has studied in the United States for many years, obviously has a clear understanding of the development of the Internet, but what he didn't expect was that Chen Lin also greatly appreciated this plan, and even put forward several opinions on the form and function of the website, such as hiring special personnel to carry out development and maintenance, updating team information and news in a timely manner, allowing players to register accounts, regularly interact with fans, and hire hackers to publish viral advertisements to promote the website, etc., which made Shen Yan impressed with Chen Lin, his new boss may be from a poor background, but he has a unique vision, The ability to learn new things is still more than that of a top Yale student, and it seems that it is not a blessing to be able to make a career overseas. But in fact, for Chen Lin, he may be the most certain person in the world who knows what impact the Internet will have on society in the future.

4. Expansion of the stadium, the popularity of the ball market last season proved that the current seats of the Bisenchio stadium are completely unable to meet the needs of the Prato club. While the ownership of the Stadio Vicengio is vested in the Italian government, Prato has the right to use it for 99 years. In this era, almost all the stadiums in Italy belong to the state, and the club is rented when it is used, but the way of leasing is also divided into two ways, one is that the government is responsible for construction and maintenance, and the club signs a lease with the government every year and is only responsible for the use, this form of dominance is controlled by the government, and it is difficult for the club to develop the stadium, and the rent is expensive; The other is that the club, like the Bisenchio Stadium, is responsible for maintenance and remodeling, the government charges a low fee for a nominal fee, and the stadium can only be used for public competitions throughout the country, and the club has a large autonomy. Prato is a small city, there are very few public competitions, and the track and field track of the Bisenchio Stadium is almost difficult to use, so after referring to the expansion plans of some other stadiums in Europe, Shen Yan plans to install detachable temporary stands on the track and field track around the Bisenchio Stadium and behind the goal, which can add more than 2,000 seats and expand the capacity of the Bisenzio Stadium to 9,000 people, which is also the most cost-effective way to renovate, and it is estimated that only 100,000 pounds will be invested;

To put it simply, these four projects cost more than £1.7 million. In addition to part of the funds left over from last season, there is only 280,000 pounds left in the Prato account, only the 280,000 pounds paid by GD Sports Channel TV broadcast fees, fortunately, the pre-sale of tickets for next season has begun, because last season's hard to find tickets is too impressive, this year's pre-sale work began, the sales situation was extremely hot, due to the promotion of C1, Prato's home ticket price rose to 6 pounds, but the 100 pounds worth of the season home package sold more than 4,000 in two weeks, You must know that the main fans of Prato are Chinese fans now, and this package is equivalent to the income of many Chinese who work hard in Italy for more than half a month without eating or drinking, and many Chinese are watching football together as a family, which costs more and is not something that ordinary people can easily take.

Fortunately, the implementation of the four plans was not achieved overnight, except for the renovation of the Bisenchio Stadium, which had to be completed before the new season, whether it was the location of the football school, the establishment of the website, or the recruitment of the school's coach, it would take a while for Shen Yan's plan to be carried out smoothly.

However, Shen Yan quickly solved some of the funding problems by himself, and he found his classmate David who was studying for an MBA at Yale. Berman, who is now executive director of marketing at Nike. As one of FIFA's six global partners, Adidas has an unrivalled tradition in world football, having been a FIFA sponsor since 1970 and will continue until 2030. As Adidas' fierce rival among international sports brands, Nike has been focusing on basketball equipment until the 90s, when it began to launch an "attack" on Adidas in the field of football. Nike's original "weapon" was Brazil, the best team in World Cup history, and Nike replicated its success on the basketball court to football, that is, to create a star chase effect by sponsoring stars, including Romario, Bebeto and other well-known Brazilian players. Nike's $70 replica of the Brazilian national team's jersey once became one of the most sought-after products in the world.

Nike's "ambitions" in football sparked alarm from Adidas, and the two sides began a game of great value. See who can sponsor as many top-notch teams and stars as possible. Nike sponsors Brazil, Portugal, the Netherlands, and the current superstar Dutch Musketeers, while Adidas sponsors stars such as Germany, Spain, Argentina, and the German Troika. According to the ranking of the top 10 most valuable stars in world football released by sports marketing research company REPU this year, 3 people have signed with Nike, and 6 people belong to the Adidas camp.

Despite Nike's deep pockets, Adidas' traditional dominance in football is unshakable, and even Nike's hometown, the U.S. soccer team, wears Adidas jerseys. As the most optimistic Chinese market for major brands in the world, Adidas signed a contract with the Chinese national team until 2015, which gave Nike no strength, but no ability to exert it. So when Shen Yan came to Nike's headquarters with the ratings report of last season's Prato Italian Cup in China, Nike showed extraordinary enthusiasm, and Nike's senior management was very surprised that there was such a breakthrough to enter the Chinese market. Then Shen Yan took out the broadcast contract signed with GD Sports Channel, which proved that Prato has the strength to let the Chinese people see itself, and at the same time, the broadcast price of nearly 300,000 pounds also indirectly confirmed Prato's influence in China. After some negotiations, Nike tentatively signed a one-year $250,000 (about £200,000) jersey sponsorship contract, and Shen Yan had no objection to such a short contract, because Chen Lin had assured him that Prato would continue to be promoted this season and promoted to Serie B, and it would be natural to talk about it again at that time.

After that, he quickly flew back to China and planned the "Prato Cup National Youth Football Tournament". The event is planned to be jointly organized by the Football Association and the Prato Club, the Football Association is responsible for organizing the preliminary round of the municipal regions, the winning teams of the municipal regions will be divided into semi-finals according to BJSH Guangzhou, Wuhan, Chengdu, Xi'an, Shenyang, Jinan eight major regions, the first and second place in the competition area will gather BJ for the final finals, the winners can go to Prato for two months of training, and the final champion will also receive a bonus of 100,000 yuan, the runner-up and the third place will also receive 50,000 and 30,000 yuan respectively, This was already a lot of money in China in the 90s, and even in BJSH you could buy a house. However, although there is a perfect plan, the Chinese Football Association is still stuck, even with the good relationship between the two sides, but the Football Association has discussed several times and has not been able to come up with an exact answer, this is the efficiency of Chinese officialdom in this era, no one is afraid of taking responsibility for things without interest, this is still not professional, when the rolling torrent of money poured into Chinese football, I really don't know how many people remember the root of football.

At this time, the three generations of the Shen family in the field of science, culture and education of the huge network of contacts appeared, many leaders of the Football Association were promoted from the leadership positions of provincial sports schools, and it is also a line of education, and many provincial education departments are inextricably linked with the Shen family, in this huge network of relations, coupled with the sponsorship of the Prato Club, the Football Association finally passed the resolution of holding the "Prato Youth Football Cup".

All of this will undoubtedly give Prato wings to its take-off, but Prato's financial situation is bound to be further strained before it can be reaped, considering that Prato has signed a £500,000-a-year Dunga this season. Fortunately, due to last season's excellent performance in the third league, several fringe players in Prato have been eyed. Defensive midfielder Padeira was favored by San Marco and bought for 48 million lires (about 24,000 pounds), while high school striker Barcelona Lino transferred to Gubbio for 60 million lira (about 30,000 pounds), and some other players who could not play in the first league left one after another, so that Prato gained more than 20,000 pounds. But more importantly, Jenny Keida, who was originally killed by Chen Lin as an example and used as a target to deter club players, was sold for 1 million pounds.

ps: Thank you for the tips of the Purple Aurora, Idle and Angry Youth, Departure Journey, and Lankey brothers, I will cheer up!