The results of the Chinese Jianlibao Junior Team in the RB World Junior Championships shocked the whole country. Third place, third place, that's the one who can get on the podium. The media throughout China www.biquge.info sensational, not only professional football media such as "Sports Circle", but even the mouthpieces of some party and government organs specially published to report the news. In order to highlight the wisdom of its decision-making and the effectiveness of its work, the Chinese Football Association also deliberately added fuel to the fire, and finally made this incident a major event that swept China.

Just a month ago, the Chinese senior national team just failed in the Asian qualifiers for the World Cup, and even did not enter the final six. It can be seen how angry the fans across the country are and mourn their misfortune. At this time, the Jianlibao team, which had been low-key before, shone at the RB World Junior Championships, like a shot in the heart of Chinese fans who were already discouraged. Maybe we are still lagging behind, but at least we still have a bright future, and where there is hope, there is hope, and when people still have hope, it is often much easier to endure.

At this time, the origin and past news of the Jianlibao team were turned out by some professional media in due course. Soccer champions selected nationally? Studying football in Italy, the host of the last World Cup? Living in a city with a large Chinese population, still living in a Chinese home? The club that learns football is also owned by a Chinese, and how many international players are there? …… Under the bombardment of such eye-catching news, even some Chinese people who usually have little contact with football have begun to pay attention to the news of the Jianlibao team.

It can be said that the excellent results of the Jianlibao team in the RB World Junior Championships have once again made a nationwide social popularization for the Prato club in China. The advertising effect can not be described as phenomenal at all, Prato's fame is completely explosive, the name of the Prato club was only circulated among fans in the past, and now many Chinese people remember this awkward name.

In this case, the person who couldn't help but snicker was Xu Shaokun, the head of the GD Sports Channel. On August 22, on the same day as Jianlibao team's participation in the RB World Junior Championships, the Italian 93/94 season of the C1 league officially started, and GD Sports Channel also began to broadcast the game video of the Prato club as scheduled. Because GD TV attaches great importance to the broadcast project bought with an investment of more than 2 million yuan, and gives enough publicity, many fans who can receive GD cable satellite TV are rushing to tell each other, so from the beginning, the first and second broadcasts, the results are very good, you can see the players of your own country and the players of advanced football countries compete and perform well, I don't know how many Chinese people's dreams, and this season the Prato team is extremely strong in the first league, Because Li Tie and Li Xuanyu went to RB, the league starter Spalletti sent Dunga and Veron to partner in the back, Vieri and Yang Chen to partner in the forward, this lineup except for Dunga and Zanetti are new additions, others have been run-in and mature last season, and Dunga and Zanetti are players with stronger awareness than physical skills, and quickly understood Prato's tactical system, and Spalletti did not make too many changes to the tactics that were successful last season, so that this lineup entered the state from the beginning and defeated other teams in the first league one after another. This made the Chinese fans who followed the Prato team even more sour, and GD Sports couldn't help but be glad that they had made a good decision and won a good start for the channel.

However, just when they thought that this was how things were developing, starting from the third episode of the program, the ratings of this football column on the GD Sports Channel on Saturday night showed a rocket-like explosive growth, and the upward momentum was completely invisible. Even many domestic fans will ask when communicating: "Can you get GD Sports?" If you get an affirmative answer, it will be a look of envy.

Later, some fans wrote to the provincial television station to ask for the broadcast of the GD Sports channel on Saturday night. Some fans who have the conditions even ask their friends at GD to record Saturday's football program and send the tape to themselves. It can be seen that Prato has swept the trend in China!

GD Sports' football program on Saturday has completely crushed all of CCTV's sports programs in regional ratings, which surprised a CCTV leader who finally rejected the Prato club's offer.

The fastest response to this trend is not the domestic public, but many foreign companies. At this time, major foreign-funded enterprises are trying to enter China and seize the world's largest market. Don't think that those foreign-funded enterprises with assets of hundreds of millions or billions of dollars are blind and ignorant of China's national conditions and China's affairs, they have their way of entering China and understanding China, and countless foreign-funded enterprises have opened offices in China and hired Chinese managers.

Of course, since the reform and opening up in China, a group of entrepreneurs who dare to think and do things have emerged, and they are also aware of the huge business opportunities contained in this trend.

As a result, the phone number of the Prato marketing department was almost blown up during this time. However, Shen Yan, the director of the marketing department, still adheres to the principle of preferring shortage to excess, and only negotiates with a few foreign-funded enterprises with relatively large brands, and almost completely refuses some advertising sponsorships of domestic enterprises. First, although Prato's brand is in a period of rapid rise, its influence is still relatively low, and he urgently needs the influence of some international brands to set off Prato's value; Second, most of the domestic enterprises are still in the stage of primitive capital accumulation at this time, and they can't take out too much money for commercial sports sponsorship, which lowers the level of sponsorship costs.

However, it is not without exceptions, GD provincial household appliances leading enterprise Meidi Electric spent a huge amount of money to buy ten billboards behind the goal on the south side of the Prato home stadium, and its one-year operating rights were sold for more than 1.5 million yuan (about 150,000 pounds), you must know that the Bissenchio Stadium can build almost 50 billboards after the renovation, so that this part of the income will exceed 700,000 pounds per year.

In addition, Jianlibao also obtained the qualification of Prato's designated beverage sponsor, and the sponsorship fee Chen Lin gave the other party a friendly price, 1 million yuan (about 100,000 pounds). Other advertisements on the chest and back of Prato's jerseys (the original advertisement has been broken), advertisements for team buses, advertisements for the use of training equipment, and advertisements for club office appliances have all been taken down by foreign companies. Combined with the jersey sponsorship fees provided by Nike before, Prato has made a bumper record this year, accumulating nearly £1.6 million, far exceeding last year's level and creating a commercial miracle.

And just when Chen Lin was satisfied with Prato's commercial sponsorship income, the game in his computer changed again, a statistic that Chen Lin had never paid attention to before, and the national football prestige suddenly increased by 10 points, and Chen Lin realized that the impact of Jianlibao's participation in the World Junior Championships was far more than he imagined.