Many of the things that happened in the '93/'94 season were far-reaching, like Chen Lin saving Paul. Mantovani, like he brought Berlusconi down, like he unleashed the "phonegate" scandal in advance...... But none of this has worked on Prato yet. Pen Fun Pavilion www.biquge.info As the season comes to an end, the most important thing for Prato is the liquidation of the financial balance.

It has been said: "Modern football is a war of money." ”

In the 93/94 season, Prato's home ticket revenue (including the league, the third division and the Coppa Italia) doubled several times compared to the previous season, reaching £1.46 million, first of all, with more seats, which increased from 6,750 to 9,088 at the Stade Visenchio due to the construction of temporary stands; This is followed by an increase in ticket prices, with League C1 tickets selling for nearly double that of League C2 to £6 per ticket; The second is the increase in the number of games, and this season due to the final of the C-League and Coppa Italia, the Prato team has more than a dozen games at home. Due to the opening of domestic broadcasting and the gradual expansion of Prato's influence in Italy, there are many more Chinese fans who support Prato in China and Italy, which makes Prato peripheral goods also sell unexpectedly hot, especially in Italy, this season's team jerseys have sold tens of thousands of pieces, and almost many Italian Chinese who go to watch Prato games will buy one in advance. Add to that the income from other goods such as sneakers, wrist guards, posters, star stickers, keychains with the team's logo, and Prato's revenue in this segment even increased slightly to £110,000.

In terms of the team's advertising sponsorship, this season, under the auspices of Shen Yan, started from scratch and completely established the team's awareness of quality. By winning Nike to set up the brand threshold, and then using Prato's continuous expansion of influence in Chinese mainland, so that the Fiat Group, the owner of Gucci Kering Group and other international companies eager to enter the Chinese market have paid a lot of money, historically Fiat is seeking cooperation with China Nanjing Automobile Group to establish an Iveco production plant, Gucci is preparing the first store in Chinese mainland, everyone understands who first seizes China's virgin land in the capital market, Whoever has the largest corporate profit growth in the next two decades. Some far-sighted star companies in China, such as Medi and Jianlibao, have also joined the ranks, which has made Prato's advertising sponsorship revenue grow rapidly this season. Among them, Nike's jersey sponsorship was 250,000 pounds, Fiat Group's front chest advertisement was 200,000 pounds, and the famous Florentine luxury brand Gucci sponsored the back advertisement for 140,000 pounds, and Gucci also printed the two Chinese characters "Gucci" at the same time. In addition, the revenue of 50 billboards in the stadium was 750,000 pounds, the title sponsorship of Jianlibao Group's "Jianlibao Team" was 200,000 pounds, the official beverage authorization was 100,000 pounds, and the advertising revenue of Lanfei Company's bus was 30,000 pounds, etc., totaling 1.7 million pounds.

In terms of match broadcast revenue, in addition to the £280,000 league broadcast fee paid by GD Sports, Prato also received a share of £70,000 for the Coppa Italia match broadcast, for a total of £350,000.

Elsewhere, Prato received £1.08 million in transfer fees from players who were transferred. That's a whopping £4.7 million of money available in Prato this season.

Comparable to expenditures, this amount of money is completely barely supported. The lease of the Bissenzio Stadium and the Ventino training base is £10,000 (including £1,200 for the Bissenchio Stadium, two football turfs for the entire East Vantino site, a baseball turf and a rugby lawn for a total of £9,000), maintenance and refurbishment costs £30,000, and a temporary stand on the ground floor of the Bissenchio Stadium for £100,000.

The bulk is player transfer funds and wages, of which: Zanetti and Ayala combined £350,000, Inzaghi £500,000, Jonty £150,000, a total of £1 million.

In order to retain this group of potential stocks, Prato greatly increased the salary of players when he renewed his contracts at the beginning of the season, and some players' salaries even increased several times.

Like Prato's 23 players in the first team this season, in addition to Dunga's annual salary of 500,000 pounds, Inzaghi and Vieri have the highest annual salary, reaching 35,000 pounds, then Ayala 30,000 pounds, Toldor and Veron 2.5 pounds, Pesoto 16,000 pounds, Fan Zhiyi, Ma Minyu, Zanetti, Jonti 15,000 pounds, Doni and Materazzi 10,000 pounds, Yang Chen 8,000 pounds, Li Tie and Li Qiyu because of the young player salary, so only 800 pounds a year. Other substitute players are ranging from £4,000 to £7,000, totaling £264,000, plus a subsidy of £400~£800 per year for each youth team player, Prato's basic salary expenditure for players this season exceeds 300,000 pounds, plus promotion bonuses, C Cup bonuses and Italian Cup bonuses, Chen Lin has made a lot of money for this, paying players nearly 160,000 pounds in bonuses, so the player transfer fee and player salary alone cost 1.96 million pounds.

With the division of functions of various departments and the establishment of youth football schools this season, Prato has recruited a large number of youth coaches and related staff, which has raised the salary expenditure of club staff to a new level, reaching 200,000 pounds;

The others are some miscellaneous expenses, such as: 40,000 pounds for away games, 20,000 pounds for player accommodation, 250,000 pounds for club cars, and after the club's economic conditions improved, Chen Lin bought a piece of advanced training equipment and medical equipment, which cost a lot of money, amounting to 120,000 pounds. In addition, the youth team, especially the Jianlibao youth team, has increased the exchange of external matches this season, so the cost has increased greatly, reaching nearly 60,000 pounds, and the players' daily training meals are still the bulk of the cost, the club only provided this meal last year, and the cost of half a season exceeded 100,000 pounds, and this season not only provides Chinese food, but also provides breakfast and dinner, for which the club has also recruited two new nutritionists to form three nutritionist teams, Nutritious meals are designed and distributed for players of different ages and physical conditions, due to the high cost, the temporary nutritious meals are only for the first-team players and the Jianlibao academy team, and the youth players of other echelons are in the form of self-pay, and the club only charges the cost, but even so, this expenditure alone is close to 500,000 pounds. On top of that, the club paid £170,000 in taxes, which adds up to £1.16 million.

Add to that the £1.5 million investment in setting up an academy base in the upper reaches of the Bissenchio River, £100,000 to fund an American network company, £100,000 to title the domestic junior league, and a £90,000 loan to the bank in monthly installments this season, the total expenditure is more than £5 million.

This left the team with a deficit of as much as 300,000 pounds, so Chen Lin had to borrow another 800,000 pounds from the bank as collateral near the end of the season.

Otherwise, the league guarantee of 400 million lira (about 200,000 pounds) in the second division next season will be enough for Chen Lin to worry about his nerves, but next season Chen Lin will have to repay the bank loan from 90,000 pounds to 270,000 pounds.

Next season, Chen Lin has already made up his mind to improve the conditions of the Bisenchio Stadium and obtain the right to renovate it from the Prato Municipality, which will inevitably pay a lot of money. Of course, after the team is promoted to the second division, the home income will be greatly increased again, but at the same time, the salary of the players has also increased significantly, this season, these young players in the Prato team have attracted more attention, especially in the Italian Cup The good performance has been put in the hearts of many scouts of the first division team, in order to keep them, this summer must pay blood. In order for the team to develop, it also needs to hire more high-level coaches, constantly update and improve more advanced training and fitness equipment and medical equipment, which cost money.