Chapter 130 Financial Situation

With the Cup Winners' Cup ending and Prato two rounds ahead of schedule, the 94/95 season has come to an early end for Prato, leaving only the battle for the second division title with Atalanta, which is no longer a big deal for Prato. Pen × fun × Pavilion www. biquge。 info

For Chen Lin and others, the next most important thing is the renovation of the Bisenchio Stadium and preparation for next season's First Division, for Chen Lin's grand plan, staying in the First Division, avoiding the league lift is a must, but the First Division only has eighteen seats, of which giants like the Seven Sisters of Serie A and new strong teams like Sampdoria will also occupy a considerable part of the places, and the remaining few positions will face the whole of Italy, nearly 100 professional football clubs watching, How many teams have disappeared from people's sight in a flash after a lot of hard work to reach the first division.

It's the best league in the world, with some of the best players in the world, and it's not easy to survive here. Even if Chen Lin has countless football information in the future, he does not dare to take it lightly, this and the previous games are completely two worlds.

The expansion of the Bisenchio Stadium is also imminent, and with two rounds of the season to end, the start of the project is still not secured. GMP Architects' plan was already in a hurry, and if it was delayed, it was likely that it would not be completed and accepted before the start of next season. If the league committee does not recognise the Stadio Vicengio as eligible to host the first division, Prato will have to borrow stadiums from other cities to play the games, which will have a big impact on the club's revenue, commercial development and the maintenance of the players' performances. First of all, you have to rent someone else's venue at least to pay rent, a good venue is a turnip and a pit, you may not be able to rent it if you have money, most of them have to share a stadium with other teams, in that way, next season's venue advertising revenue should not be considered, which has occupied a large part of Prato's commercial income. And to play in other people's stadiums, even if Prato's fans are enthusiastic, they will definitely be affected, and whether the attendance can be as hot as this season is still unknown, and the players travel long distances before the game to play on unfamiliar venues, which is almost no different from playing away games. Therefore, the top priority is to complete the construction of the stadium.

In fact, in the 94/95 season, Prato had already seen a significant increase in income after being promoted to the second division and qualifying for the Cup Winners' Cup.

In the 94/95 season, the Prato market was as hot as ever, and due to the small capacity of the Bissenchio Stadium, it was a miracle that the stadium was 100% attended from the beginning of the season to the end of the season. Home ticket revenue more than doubled from last season to £3.3 million, starting with the increase in ticket prices, which nearly doubled to £12 per ticket in League B. The third is that tickets for the European Cup Winners' Cup are more expensive, which has also increased Prato's home revenue.

This season, Prato's second division has been televised throughout Italy, and the European Cup Winners' Cup has been broadcast all over the world, which has made Prato's influence expand rapidly in an extremely rapid process, and there are more and more Chinese fans in China and Italy who support Prato, and many Chinese-populated cities in Italy have formed Prato fan groups. This has made Prato merchandise also sell unexpectedly hot, especially in Italy, where twice as many team jerseys were sold this season compared to the previous season, and many Chinese living in Italy will buy a jersey they like after watching the Prato game. Combined with the income from other goods such as sneakers, wrist guards, posters, star stickers, keychains with the team's logo, and Prato's revenue in this segment has grown rapidly, exceeding £200,000.

In terms of team advertising sponsorship, due to the star strategy at the beginning of the season and the further improvement of Prato's status, with the hard work of the team led by Shen Yan, Nike renewed a three-year 1.8 million pound jersey sponsorship contract with Prato, and if Prato is promoted to the first division, this sponsorship contract will increase by 25%, and Volkswagen, Pierre Cardin and other internationally renowned brands have signed sponsorship contracts with Prato. In terms of domestic commercial sponsorship, although Prato has raised the sponsorship threshold in order to build a boutique commercial brand, Prato has further expanded its influence in China with the broadcast of Prato's games on many local TV stations this season, and many well-known domestic enterprises have signed sponsorship contracts, such as Meidi, Jianlibao, Little Swan, Changhong, etc., Prato's stadium billboards this season are all over Chinese brands. This brings Prato's advertising sponsorship revenue to a staggering £2.25 million this season.

In terms of match broadcast revenue, Prato received almost the highest share of domestic TV revenue of £250,000 for a team in the second division, in addition to the £250,000 paid by local TV stations in China. But these are small heads, and what has really made Prato's broadcast revenue grow massively this season is the share of the Winners' Cup broadcast, which is second only to the champions and runners-up, and Prato gets a £1 million TV share of the broadcast. This season's Prato TV broadcast revenue reached a record 1.5 million pounds, although it is undoubtedly a drop in the bucket compared to the TV broadcast income of Juventus and other giants in the future, but for the poor and white Prato club, it is already a lot of income.

Elsewhere, the transfers of Pexoto and Ayala brought a transfer fee of £4.8 million for Prato, and with the addition of Yang Chen and Fan Zhiyi, Prato received nearly £6 million in transfer fees from the transferred players. That's a calculation that puts more than £13 million in available funds in Prato this season.

However, in terms of spending, Prato can also be called a big spender this season. Not to mention the 10,000 pounds for the lease of the Bissenzio Stadium and the Ventino training base (including 1,200 pounds for the Bissenchio Stadium, 9,000 pounds for the entire East Ventino base, a baseball lawn and a rugby lawn) and nearly 100,000 pounds for maintenance and renovation (including nearly 70,000 pounds for new seats).

The bulk is the player's transfer funds and wages, of which: Montella and Billindelli combined 550,000 pounds, Iuliano 500,000 pounds, Tomasi 850,000 pounds, in addition to Effenberg's transfer fee of 3 million pounds, although it is paid in instalments, but this season it needs to pay 1.7 million pounds (of which 1 million pounds is a down payment, the other 700,000 pounds is paid monthly), so the transfer expenditure has also reached a record 3.6 million pounds.

In order to retain this batch of potential stocks, Prato greatly increased the salary of players when he renewed his contracts at the beginning of the season, and some players' salaries even increased several times, and in order to attract outstanding players such as Effenberg and Leonardo, Chen Lin also offered them a high salary far beyond Prato's salary line.

Like Prato's 25 first-team players this season, Effenberg has an annual salary of £650,000, Dunga £600,000, Leonardo £400,000, Gary £150,000, Inzaghi and Vieri £100,000, then Tomasi £85,000, Toldor and Veron £7.5, Iuliano £50,000, Montella, Ma Minyu, Zanetti, Jonti £45,000, Doni, Billindeli and Materazzi £30,000, Liverani and Di Michele £10,000. Ricarno's annual salary of 8,000 pounds, Li Tie, Li Xuanyu, Li Weifeng, and Sun Chenghai only have 1,000 pounds per year because of the salaries of young players, and the other substitute players range from 4,000 pounds to 7,000 pounds, a total of 2.68 million pounds, plus a subsidy of 500~1,000 pounds per person per year for youth team players, Prato's basic salary expenditure for players this season exceeds 2.75 million pounds, plus promotion bonuses and winners' cup bonuses, Chen Lin has made a lot of blood for this, Nearly £500,000 was paid to the player, and at the beginning of the season, a lawsuit with Maradona, although Prato had the upper hand, also paid Maradona a salary of £500,000 for half a year. As a result, the player's wages alone cost £3.7 million.

With the division of functions of various departments and the establishment of youth football schools this season, Prato has recruited several youth coaches and some related staff, which has also raised the expenditure of club staff salaries to a new level, reaching 200,000 pounds;

Other miscellaneous costs include £50,000 for away games, £20,000 for player accommodation and, thanks to the establishment of the Academy and the purchase of a new set of more advanced training equipment for Prato, which costs a lot of £150,000. Chen Lin has always paid attention to this investment, especially for the nutritional meal match for the Jianlibao team, I have to admit that there is still a certain gap between Chinese players and European and American players in terms of congenital physique, and the eating habits of Chinese are also very different from those in Europe and the United States, and it is not simple to find a meal match that suits the taste of Jianlibao players and has nutrition.

The club's three teams of nutritionists are separated, specifically for the first team, Jianlibao team and other age echelon players, for players of different ages and physical conditions are designed and distributed nutritious meals, although the other echelon of youth players are still in the form of self-pay, the club only charges the cost, but this expenditure alone is more than 400,000 pounds. On top of that, the club paid £680,000 in taxes, which adds up to £1.3 million.

The second phase of the construction of the youth training base in the upper reaches of the Bisenzio River has also been launched this season, with more than 3 million pounds invested successively, the 50,000 pounds of sponsorship of the domestic junior league is also continuing, and the 360,000 pounds loan to the bank is repaid every month this season, and the total expenditure has also reached more than 12 million pounds.

Although it has improved greatly from last season's fiscal deficit, the club still has little money left. The cost of the renovation of the Bisencio Stadium was to be paid at the outset, which was 30 per cent, or £6.3 million, and the final payment had to be made quickly due to the speed at which the work was to proceed.

For this reason, Chen Lin finally made up his mind to sell the players in his hands, and among the players in Prato, the twin star combination of Vieri and Inzaghi in the front court is undoubtedly the most popular. The duo, one of Serie B's top scorers of the season (Vieri with 18 goals) and the other a European Cup Winners' Cup Silver Boot winner (Inzaghi with 4 goals), are both young and talented at just 21 years old.

Such talented players are sometimes more popular than some famous stars, because young means endless possibilities, and no one can say what level they will go in the future.

In addition, players such as Effenberg, Leonardo, and Tomasi, who have performed well in the Cup Winners' Cup, are also very marketable, especially Effenberg, whose scheduling in the Prato midfield is remarkable, and the success rate of one-foot passes is breathtaking, and his leadership temperament in many games has also made many teams quite interested. After all, it has been a year since the World Cup in the United States, and in this increasingly fast-paced society, people's forgetfulness is getting faster and faster, not to mention that Effenberg just smiled and provoked the fans, which is not a heinous sin, and his outstanding performance this season can be called flawed. For this reason, several teams have already expressed interest in him, both publicly and behind scenes. And the Prato midfield has a single-handed development of Veron, although the two have coexisted in the midfield this season, but in fact there is still a lot of functional overlap, at the very least, Veron's performance has been suppressed by Effenberg to some extent.

Tomasi's sudden rise this season was a complete surprise, with Effenberg and Veron, the two core of the playmaker, coexisting in midfield, his strong running ability and overall view of the game became the most beneficial complement, and his frequent outstanding performances at both offensive and defensive ends, coupled with his age of 20, also made many teams feel interested in him.

In addition to this, Chen Lin also received an inquiry about Dunga. As the captain of the four-star champion Brazil, Dunga's defensive ability and leadership ability have been widely recognized by many media, although he is over 30 years old, he is not too old for a defensive player who needs experience, and Dunga has been in very good form, at least much better than at Bayer Leverkusen at the same time in history, and it seems that he is indeed more adapted to the Italian playing environment.

However, despite the fact that so many players are valued, Chen Lin is still very distressed, he does not plan to completely dismember the team, because next season's First Division League can be expected to be very cruel, don't sell players to repair the stadium at that time, and the team will be relegated, which is not worth the loss. (To be continued.) )