The 1994 World Cup in the United States didn't come to an end until July 17, when the team was already starting to concentrate. www.biquge.info After more than a month of vacation, it is impossible for many players to keep training as usual, and their bodies are inevitably a little out of shape. And a season is as long as ten months, physical training is something that must be done well, especially Prato is still facing a two-line battle this season, and the other is the personnel run-in and tactical training in the new season, a group of players who are completely unfamiliar with each other play together, even if they are at a high level, it is a disaster, because you don't know the characteristics of the other party, you don't know how to pass the ball to him, how fast he is, whether he is good at left or right foot, whether he has the ability to hold the ball...... Coaches also need to instill their own tactical system in the new players, so that they know their position and what they want to do on the pitch.

It's a systematic and complex process, so we can see that many famous coaches attach great importance to pre-season training, and some even quarrel with the club because of too many commercial games arranged by the club.

So in addition to the two internationals of the Brazilian team, Dunga and Leonardo, even Effenberg, who was expelled from the national team by the German Football Association after participating in the group stage, was asked to report to the team. On July 25th, the Prato team will travel to China for a commercial competition that will last for a week, so there is not much time left for them to train.

Spalletti understands this, the club has spent a lot of effort to bring in so many gods this season, and the finances are very tight.

In fact, it is true, after the contract change at the beginning of the season, the total salary bonus of Prato players has risen to 1.8 million pounds, although Pesotho, Fan Zhiyi and Yang Chen have gone, but then Billindelhi, Montella, Juriano and Tomasi have been introduced, in addition to Billindeli's low salary, Yuriano and Tomasi are both from the second division club, Montella is also a talent who has been on the radar, and the annual salary offered to them by Prato is not low, basically meeting the standard of the team's main players. So the total of 1.8 million pounds only went up and not down.

Then Prato "bang, bang, bang, bang" brought in four gods in succession, and Galli said that due to receiving a coach's salary, the player's salary was only a little over £150,000. The others are more than that, Effenberg will have to pay 650,000 pounds a year even if he accepts a salary cut, Leonardo 400,000 pounds, as for Maradona, Chen Lin directly prepared a contract of 1 million pounds, even so, Chen Lin still felt that he couldn't take it, but he didn't expect Lao Ma to accept it easily.

Lao Ma's move, Chen Lin still understood it after Shen Yan's analysis. For Maradona, accepting such a "low salary" can win the favor of the fans, making people feel that he joined Prato not to pan for gold, but to play the Cup Winners' Cup and win honors.

This, including tournament bonuses, would cost players more than £4.5 million this season. The transfer cost so far this season is £4 million, which alone adds up to a staggering amount of money. As for the transfer income, Pexoto, Yang Chen, Fan Zhiyi, plus some role players who played less last season totaled 3.1 million pounds, which is not enough to make up for the transfer expenses.

Fortunately, the pre-sale of tickets for the new season has begun, although the average price of 12 pounds a game has increased significantly compared to last season, but it is still selling very hot, especially after the news of Gali, Leonardo, Effenberg and Maradona joining, the pre-sale of season packages has skyrocketed wave after wave. The 7,000 tickets released were all sold out before the team's trip to China. You must know that it is 225 pounds a set, which is almost all their income for two months for the average Chinese fan. However, even so, the marketing department estimates that the team's ticket revenue this season will be around £3.3 million at most, which is a case of excellent performances in both the Coppa Italia and the Cup Winners' Cup. After all, the Bisenchio Stadium can only accommodate more than 9,000 people, which is too small for Prato and Chen Lin's.

Another large part of the average club's income TV broadcast fees, because in 1992 Berlusconi's Fenningwest Group signed a three-year broadcast agreement with the Italian Football Federation, its broadcast fees are simply pitifully low, and the TV rights of the entire Serie B League were only sold for 3 years and 10 million pounds, with an average of 20 Serie B teams, only 170,000 pounds per year. Even if Prato performs well next season, according to the Italian Football Federation's bizarre distribution principle, it will never exceed 250,000 pounds.

It is the overseas broadcast rights of the Serie B League, although there has been no problem for many years, but because of the special team of Prato, several Chinese local TV stations have shown a strong interest in the broadcast rights of the Serie B League, and according to the regulations on the sharing of overseas broadcast rights according to the number of broadcast sessions, because the Chinese local TV stations require that the broadcast times are Prato games, so Prato can almost share half of the broadcast fee, nearly 250,000 pounds. This price is a little lower than Prato's own sale of broadcast rights last season, but there is no way, in this era, the broadcast fees of Serie A and Serie B are too low for Berlusconi, and they can't afford to sell at all.

What really makes Chen Lin look forward to it is the team's commercial sponsorship advertising revenue. Due to the fact that last season, Prato's major sponsors such as Nike, Fiat and Gucci were tentative about the team's influence in China, so almost all of them signed one-year contracts, but they did not expect the market response to be surprisingly good, and the popularity of several major brands in China ranked among the top brands, which can be understood from the feedback of the information research company.

Prato has gone from being a second division team this season and has also earned a ticket to the European Cup Winners' Cup, and when it comes time to re-sign contracts with these sponsors, the cost of sponsorship will rise to a new level. This makes many teams in the same second division as Prato very jealous, you must know that the commercial development of football in this era is still very primitive, for example, AC Milan, which has achieved brilliant results in previous seasons, has only four sponsors so far, in addition to sports equipment sponsor Adidas and car and chest advertising sponsor Opel, the other two Mondadori and Mediasette are Berlusconi's own industry. Such a poor business operation is a difference from Manchester United and Real Madrid, which have hundreds of sponsors in later generations. However, this lack of focus on commercial development is very common throughout Italy, which means that many clubs will immediately fall into trouble if the team's backstage owners are unwilling to continue to fund the team.

After Gali, Leonardo, Effenberg, and Maradona joined the team respectively, Prato became even more famous, and his popularity in Italy and the world skyrocketed. Judging from the data on Chen Lin's computer, Prato's club prestige even surpasses that of Serie A teams like Padua, which have little history. To this end, Shen Yan has greatly increased the sponsorship fee of various advertising endorsements in Prato, such as the jersey sponsor Shen Yan directly quoted a sky-high price of 1 million pounds a year, and the rental cost of the billboard in the stadium has directly tripled to 45,000 pounds.

This can't help but make many Italian media exclaim that Prato is simply poor and crazy, knowing that the sponsorship cost of national team jerseys in some countries is only 1 million pounds a year, such a commercial sponsorship price is simply treating itself as a first-class team.

He has always been regarded as the gold medal writer of the Florentine sports newspaper. In his opinion, only Fiorentina is a well-deserved representative of Tuscan football, and other clubs only need to follow Jiwei and provide excellent football seedlings, so he directly wrote a mockery: "After taking a drug dealer, a murderer and a Florentina outcast who insulted fans, Prato, who has never won any honors, seems to feel that he has become a giant team overnight, They are clamoring to take money out of the pockets of their sponsors to make up for their shortfalls, but it becomes more and more that they are not confident, and what company would be stupid enough to associate its brand image with a bunch of villains, and I will definitely not buy it if Prato endorses something......"

Reach. As soon as Marley's article came out, many people began to be not optimistic about Prato's commercial development prospects, thinking that Prato played a stupid move, originally with Prato's results last season and the qualification to participate in the Cup Winners' Cup, the increase in sponsorship costs is almost a sure thing, but found a group of stars with a bad reputation, this is probably not a question of whether the sponsorship fee can rise, maybe even the sponsorship contract can not be signed, which of those big companies brands do not cherish feathers, it is too late to hide, and they will make up?