Chapter 140: Economics Lesson
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It was almost the end of July when the grain and oil company's house was renovated and everything was cleaned up.
Yu Zheng decided to open on August 1, and he has been staying in Wei'an for the past few days, setting up his game room and video hall.
Comparatively speaking, the layout of the video hall is much simpler, because this was originally a temporary plan of his, after all, if all the game consoles are used, he does not have such a large capital investment, and in terms of whether it is Mizhou or Wei'an, which was conceived at the beginning, I am afraid it will be difficult to maintain such a large market.
Compared with the game room, the video hall is different, three rooms, a total of 120 or 30 positions, and even if necessary, it can be expanded to 150 to 160 positions, a few are cheap, if you can maintain more than eighty percent of the attendance, then the daily income is also very considerable, and the high attendance rate is almost inevitable, whether it is "Shooting the Condor" or "SH Beach" or even the Hong Kong movies that will inevitably come later, the attraction is unparalleled.
You know, the movie theaters in the 80s were full.
The game room is in the first room at the entrance, and it is also the largest area.
The little genius of the ten cottage FC and the ten color TVs are lined up, which at first glance still looks spectacular, and when Chen Yun helped Yu Zheng and Li Guozheng move things, they were also taken aback.
I was amazed that there would be so many color TVs.
Despite this,The free space between the game consoles is still quite large,The area that has been used is about only about one-third of the appearance,The rest of the place is of course prepared for the purchase of real arcade equipment in the future,The reason for not purchasing arcade machines this time is also quite simple,First of all, the first reason is expensive,There is no pirated substrate for arcade equipment now,The price of genuine is too expensive,He can't afford to be one of them,The second is according to the price of genuine substrate,It is difficult to make too much money in China。
It is not a reasonable investment.
In Yu Zheng's estimate, about a year to a year and a half later, it is the golden age of large purchases, at that time a large number of arcade games blowout, many later classic games have begun to come out, especially the arcade action game Tianzun Capcom on the arcade force, of course, Yu Zheng also knows that Sega and Namco's mainframe are good, but the problem is that there is no way to afford the price of mainframe in China for at least ten years.
Ten years later, the domestic policy is not suitable for the survival of large arcade stores.
Then, with the maturity of pirated substrates, the price of arcade machines dropped tenfold, from tens of thousands of yuan to thousands of yuan, which is the most critical.
However, according to Yu Zheng's idea, a year and a half later, because of the drive of his own store, Wei'an may not be just his own, there will definitely be competition at that time, of course, before 90 years, the game room is not worried about any competition, because this market is a blue ocean, is an unsaturated market.
There is an asymmetry between the number of games to be played and the number of game rooms.
Moreover, Yu Zheng's game room actually didn't plan to open for too long, this thing has never been a long-term solution, not because of bad social evaluation.
It is the ban and closure of such entertainment venues in domestic policy after 92 years, and secondly, this thing has always been just a small family, lacking the possibility of long-term development, and it is always not big, suitable for making a little first pot of gold, and it is not suitable for the game room to be done as a business.
Even in Yu Zheng's plan, he didn't have a plan for 90 years, and in his plan, that is, to do the business of the game computer room for about three years, maybe the time will be shorter.
At that time, it was also the period when the game room was in full swing and flourishing, even if I didn't do it, I could sell my game room directly, and I could sell it for a lot of money, as for the video hall, this was even more expedient, and the space in the hall was not enough, so I would naturally cut off the space in the video hall to buy new machines.
"So expensive?"
When Yu Zheng told Chen Yun about the price of the game console, her eyes suddenly showed disbelief.
Four dollars an hour.
With such an expensive price, how can anyone come to play, the price of that video hall is not expensive, three cents a ticket, the TV series is in and can be watched casually, and it is okay to see any time.
Yu Zheng smiled: "You can't just see the price and say it's expensive, I happen to be free today, and I'm going to give you an economics lesson...... You have to look at the relationship between supply and demand, when the demand is far greater than the supply, no matter how high the price is, it is actually not high. ”
After thinking about it for a while, Yu Zheng gave an example that Chen Yun could easily understand.
"Do you think a voucher ticket for a color TV can be sold for 1,000 yuan, is this price expensive? How much does a color TV cost? 1,000 yuan can even buy most of the color TV,But just one ticket,You can sell 1,000 yuan,According to your previous theory,Will anyone buy it at such a price? ”
Yu Zheng's question made Chen Yun a little speechless for a moment.
Just like Yu Zheng said.
Even if it's a color TV ticket for 1,000 yuan, there are still too many people to buy it, and it doesn't matter, even if you want to spend 1,000 yuan, you can't spend it.
"But this game console is not the same as a TV!"
Although Chen Yun couldn't say anything reasonable, she always felt that the example of the TV set cited by Yu Zheng was different from the example of the game console, but she couldn't say what was different.
"It's different."
To her surprise, Yu Zheng nodded, but he immediately smiled and said: "But in essence, there is actually nothing different, because it is an opportunity to make a windfall due to the abnormal relationship between supply and demand." ”
"The example of color TV can be understood as the phenomenon of reselling by taking advantage of the asymmetry between supply and demand,In an economic term,That is, color TV is in a sense a rigid demand for a specific group of people。
Chen Yun naturally didn't know what was just needed.
After seeing the puzzled look on her face, Yu Zheng explained with a smile: "In fact, you can understand just need as a necessity of life, let me give you a few examples, such as noodles, such as rice, such as houses, which are necessary things for people's lives." ”
But after Yu Zheng said this, Chen Yun was even more puzzled, she understood what Yu Zheng meant when he said just need, just like Yu Zheng said rice and noodles, this is food, and the house is to live, these two things are things that must be possessed in life, so it is called just need, but color TV is different, color TV is not necessary for life, how can it be called just need.
Not all of them have color TVs now, just like in their village, there are only two or three color TVs.
And even if there is no color TV, there is also a black and white TV, and now the black and white TV is relatively not expensive, a fourteen-inch black and white TV is more than 400 yuan, and there is no need for a color TV ticket.
"Huh."
Yu Zheng understood Chen Yun's puzzlement, and he smiled.
"So what I'm saying is,Color TV is the rigid needs of a specific group of people to a certain extent,The commodity is for its specific buying group,Just like I said rice and noodles,These two things are the rigid needs of everyone,His buying group is everyone,And color TV,It is the rigid needs of a specific urban dual-income resident family,I say this,Do you understand?"