Chapter 89: EVA and ODA (Part II)
"First of all, on behalf of G Society and myself, I would like to apologize for rejecting Hibiscus Society's request for cooperation during the Hanshin period at the beginning of the year......
Yasuhiro Takeda's statement is a bit vague, but Miyahara Shizune knows exactly what he is talking about, and it can't be that after the Hanshin earthquake, Miyahara Shizuki wanted to get a one-time animation license for Rei Ayanami or Asuka and was denied. Pen "Fun" Pavilion www.biquge.info
Cooperation must be agreed by both parties, and if one party refuses, it is not valid, and there is no question of apologizing or not apologizing, but the other party suddenly mentions this matter and takes the apology as the starting point......
It is clear that "apologies" are not an end, but only an entry point for a new purpose.
"At that time, President Miyahara's intention to cooperate was very abrupt, and it was a special time for the earthquake, so we didn't know the detailed planning and operation methods of Hibiscus Society, so we were interested in handing over our animated characters to other animation companies to make the image...... We are resistant to such a one-time use license, after all, EVA is very important to us......"
As if the word "very" was not enough to explain the importance of EVA to G-Company, Takeda added, "Very, very important." ”
"This importance makes us very cautious when dealing with the copyrights of EVA, for that cooperation, first of all, we are worried that if we come up with a one-time use right, the image of the animated characters may be distorted, we have not heard of OHS animation before, and it is impossible for us to give the license to the other party rationally; Second, because EVA's manga had already begun to be serialized at that time, according to our judgment, it would be good to warm up the anime to that extent, and if the work was overexposed, it would not be good for the current broadcast ten months later. ”
Yasuhiro Takeda explained the motive for their refusal at the time, called an apology, and in fact said that what they did at the time was logically justified. Even if his apology is true, it seems that it is only due to personal psychological factors, after all, judging from the present, they categorically rejected Miyahara Jing at that time It was very "ignorant of good people's hearts".
Although it is not completely equal, looking at the development trend of the Hibiscus Society this year, you can probably imagine the loss caused by the G Society's rejection of Miyahara Jing.
If an EVA character such as Rei Ayanami had been added to ODA and NOBUNA at that time, if nothing else, G would certainly not have faced the embarrassing situation of EVA not getting the expected publicity effect.
Now that I actually think about it, G Society is a bit redundant, and they are afraid of overexposure, how can overexposure be much better than not getting exposure, right?
However, Miyahara Jing felt that the problem of worrying about exposure was just an excuse from the other party, and in fact, G Society should not be worried about the problem of overexposure of the work, and they said that at the time, it was just an excuse not to want to take out the one-time character use rights of EVA.
And now that Yasuhiro Takeda is saying this, he just hopes to get Miyahara Shizu's understanding.
Yes, Shizune Miyahara can understand this, after all, EVA was an animation that had not been broadcast at that time, and no one wanted their characters to be taken out by other animation companies.
What's more, the applicant for copyright use is still Hibiscus Society, which makes them wonder if this comic publishing house still wants to seek the right to speak on EVA copyright.
The idea of G Society is reasonable, but from the consequential point of view, the choice they made at that time was wrong, and it was very wrong.
Do you know how many times the TV station "Please Give Me Wings" is broadcast today?
Looking at the heat caused by Minami Asakura, who is only a temporary member of ODA and NOBUNA, has done nothing new since August, but it is clear that the original author has not done anything new.
How widely has "Don't Admit Defeat" been sung for more than a month?
In terms of the publicity and promotion of works or characters, Miyahara Jing is indeed taking an evil path, but it is evil and effective.
To put it mildly, now TOUCH has a bit of a second spring, and it is said that a new theatrical version is planned.
Understanding is understanding, it is impossible for Miyahara Jing to consider the problem from the perspective of G Society, and Takeda Yasuhiro's statement actually has a bit of a complaint, which makes him frown secretly.
This complaint from the other party is of course not a complaint against G Society, because it was Takeda himself who rejected Miyahara Jing at that time, but now the other party seems to be saying, why didn't Miyahara Jing give a detailed explanation of the purpose of obtaining the right to use the character at that time?
Why did Shizune Miyahara elaborate? It's nice for him to think about getting EVA.
If the other party does not agree to such cooperation, no matter how carefully he says, he will not agree.
He definitely doesn't have a penchant for sticking his hot face to someone else's cold ass.
Therefore, for Takeda Yasuhiro's belated apology, Miyahara Jing was noncommittal at all.
"EVA is not effective enough? The solution is very simple, right, re-cut a few new PVs, and then increase the number of broadcasts on the TV station, won't the problem be solved? ”
Miyahara Jing said that he didn't answer the other party's words at all.
After Yasuhiro Takeda brought up the previous incident again, and said that EVA is facing a lack of attention now, and then Miyahara Jing remembered the previous cooperation with Shogakukan, he probably guessed the purpose of the other party's trip.
He actually wants to say that the G Society's heart is a bit redundant, and your EVA will definitely catch fire.
In Miyahara's memory, when EVA was broadcast in prime time, the overall ratings were still good.
His memory is not wrong, and when EVA's TV anime premiered, it had an average rating of 7.1%, with the highest rating being 10.3% of the final episode.
But if you compare the anime ratings side-by-side throughout the year, the ratings of EVA really can't be said to be very good.
EVA is a semi-annual episode that began to be broadcast in the winter of '95 and ended in the spring of the following year.
In 1996, there were a total of 85 animations of different lengths broadcast on various TV stations throughout the year, and 49 of them were new, and 36 were replayed, and EVA ranked more than 30 if you only looked at the ratings.
Of course, there are a lot of sub-offerings and non-commercial animations like Crayon Shin-chan or Cherry Maruko.
In the following '97, EVA was also re-aired in the late-night slot, when it received a 2.5% rating.
7.1% for prime time or 2.5% for late night, which one is more high? From the perspective of anime otaku, the ratings of the late-night file are more telling. At the time, EVA's late-night schedule seemed to be more indicative of a social phenomenon than the premiere......
Regarding Yasuhiro Takeda's next statement, Miyahara Jing has roughly guessed.
"This, because the publicity effect of the first PV is really limited, we have temporarily withdrawn the similar second PV." Yasuhiro Takeda said.
Miyahara Shizune said simply, increase the number of PV playbacks, if you can do it, G will definitely do it, but doesn't this kind of advertising cost money?
TV stations are real vampires for animation production companies.