I was fascinated by what the professor said, and it was as if I had opened the door to a new world. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

All kinds of data, examples, and so on, I have my own understanding of the current economic situation, and I see what I don't care about at all.

Ballpoint pen refills, such a small product, actually rely on imports?

I kept looking for information, and then communicated with Lao Wu, and time flew by.

When the class continued, even though it was already 12 o'clock, we usually skipped class to go to dinner, and the teacher turned a blind eye, but here, it was simply full and no one left.

"Here, I want to say something off-topic, as I said in the class just now, my friend's turnover of 30 million US dollars, this company can rank in the top 5 in this province and in that industry, but it is such a factory, and their profits are not as good as an anchor on the current live broadcast platform."

"China's international trade situation is uncertain, and there is another reason, that is, the development of the entertainment industry, there seems to be no connection between the two, but if you think about it, a large factory with thousands of workers, a year's profit is only just enough for the salary of one or two anchors, which is quite unreasonable, of course, you may say, this is a famous anchor, but after my research, according to the published data, there are not a few anchors with million-level contracts, And the Z province factory with a million-level theory, I can report it to you one by one. ”

"Now a factory with an annual profit of more than 5 million, I can say that he is quite a good, mature factory, has good opportunities, and has achieved certain success, but the anchor cannot create any material and spiritual value."

Although this is a bit biased, but what I want to prove is that in today's entertainment, everything has become impetuous, utilitarian, factories make money by unscrupulous means, and eventually lead to bankruptcy, everyone prefers to invest working capital in other industries, rather than expanding reproduction, when other industries make money becomes extremely easy, even easy to the unbelievable situation, no one will be willing to seriously do factories, more and more speculators, and the quality of the factory will be worse and worse, and the current market, plus, under the environmental impact of e-commerce, The price demand is quite unreasonable, so what happened? Bad money drove out good money, and then bad money was eliminated by the market, and the factory of conscience was established again, which took more than ten years, one to two generations of accumulation, and the cold winter of industry appeared under the attack of all parties. ”

Here, the old professor paused, and then a student raised his hand and asked questions.

"Teacher, I think e-commerce is to promote the transformation and upgrading of factories, so that some of our usually overpriced goods tend to be rationalized and civilized, and the prices of many products are inflated."

"You are right, the price of many products is inflated, but in fact, after research, you will find that the price of most products on the Internet platform mountain has not dropped much, if the price is cheap, then it means that his quality is very low, such as 100 yuan Chanel, 200 yuan Nike? Look at the crazy marketing frenzy of double 11, in fact, the so-called high-tech enterprise Internet platform in China is basically the most old-fashioned means of shopping malls, first raise prices, then reduce prices, and replace seasonal goods with ballast goods, and in fact, the profits of the factory are constantly compressed, after the quality is reduced, the dealer is not profitable, and the final income is just the platform. ”

"To give you another example, this is a small experiment, you look at the stores where you bought products on a treasure 2-3 years ago, and you will find that 8 out of 10 no longer exist, most of these stores are closed down, you must remember that an industry is too lively, too wide coverage, then in China, he will inevitably accumulate and eventually go to destruction."

・・・・・・

What the professor said in class, indeed, is only related to the textbook at the beginning of the term, and then, basically, it is his own understanding of the entire industry, students will ask a variety of different questions, the professor will be quite serious, careful answers, everyone has something to gain, such a class, as long as you listen quietly, it is.

At the end of class, the professor walked out of the door, I hurriedly walked up, although I was a little embarrassed, but I still called the teacher to wait for a while, and then asked a question, "Teacher, I also have a small factory at home that makes puzzles, may I ask, how can I do international trade?" Is there any channel?? ”

This question was quite idiotic, and I regretted it a little, but the teacher smiled and began to explain it to me.

"Generally, domestic factories want to export, to see what products, I'll say a little more complicated, about Disney, Disney has hundreds of licensees around the world, selling what we call peripheral products, and as far as I know, these licensees in China have a fairly large amount of purchases, puzzles, which happen to be an indispensable part of Disney products, the United States, Canada, have quite a lot of requirements for puzzle products, if your factory wants to be recognized abroad, there are several ways, One is to communicate with the licensor's office in China through the foreign trade company, but the foreign trade company is quite excessive for the price, and the second is that the factory directly contacts the licensor or its office, provided that you have a certain understanding of this aspect and are fluent in business English, and the method of direct contact can be achieved through large-scale product fairs and toy fairs held in China from time to time every year. ”

"There are many foreign licensors who come to China every year to look for factories with the possibility of cooperation, to participate in the exhibition, in the final analysis, or quality, as long as your quality has merit, the product has a certain degree of micro-innovation, then you can stand out, contact by email, carry out a price exchange, quotation, after the game between the two sides, to obtain a cooperative model."

"Regardless of the terminology and anything else, as long as you can have a good communication ability, a good quality product and a production line that can bear the number of products that is not low, you will be able to carry out preliminary international trade, which is not as complicated as you think."

"Another thing you should pay attention to is that if you are cooperating with Disney, Marvel, or other large licensors, you have to go through a series of factory inspections, and the most important thing abroad is human rights factory audits."

"Generally, if there is an SGS factory inspection report, you can carry out the first cooperation, and in the subsequent cooperation, there will be random inspections from time to time abroad, which is quite strict on human rights."

What does it mean to listen to your words and read a book for ten years? This professor instantly transformed me from a layman who knew nothing to a rookie who lit the flame of hope and wanted to get a glimpse of the doorway. (To be continued.) )